Cloudeo Quick Guide: Social Media

Cloudeo Quick Guides:

SOCIAL MEDIA
How to Represent Your Company in the Whirl of Social Media

Table of Contents

1. Foreword Page 5
2. The Basics of Social Media Page 7
The Social Media Backbone of a Small Business Page 8
3. Social Media Services Page 9
Facebook Page 10
Beginning to Use Facebook Page 11
Creating a Facebook Fan Page Page 13
A Sample Facebook Fan Page Page 15
Using Event Marketing Page 16
How to React to Negative Feedback Page 17
Privacy Settings Page 18
Statistics and Advertising Page 22
Twitter Page 23
Beginning to Use Twitter Page 25
Conversation on Twitter Page 27
Using CoTweet Page 29
LinkedIn Page 33
Beginning to Use LinkedIn Page 34
Basic Functions of LinkedIn Page 35
SlideShare Page 37
Beginning to Use SlideShare Page 38 3

4. Building Social Media Guidelines Page 41
Now That You Got Started... Page 42
Listen and Learn Page 43
Would This Work in Your Trade? Page 44
After the Growing Pains Page 45
Checklist Page 45
Implementing Social Media Page 46
Individual Persons and Online Identity Page 47
5. Social Media Tools for the Hardcore User Page 48
Flock Browser Page 49
Ping.fm Page 50
Mobile use Page 52
Receing Twitter Messages Via Text Message Page 52
Firefox Add-ons Page 54
6. Sources Page 55

4

Foreword
1
You’re an entrepreneur or an employee in a com- We created this Quick Guide, so that you can ef-
pany, whose employees should know how to react fectively gather this essential knowledgebase to
right to social media, that has been discussed on support your business’ social media guidelines. We
the Internet and now so-called traditional media. will share just-add-water practises and operation
For example, according to research presented by models with you, that at best might become a part
the press, social media is still widely regarded as of your internal processes, and everyday life at the
a “big unknown lump” in many small businesses office. With this Quick Guide, you can enhance your
worldwide. The best practises on how to act in own grasp of how to make the best out of social
them have not yet been discovered. This is com- media, and make yourself look more omniscient in
mon, because employees have not yet familiarized front of your colleagues and partners.
themselves with the marketing and other commer-
cial aspects of social media. Our Quick Guide is aimed at beginners, to which
names such as Facebook, Twitter, LinkedIn and
Social media, from the viewpoint of small to medi- SlideShare may not ring all the bells, and to spe-
um sized businesses in Europe, is a part of Internet cialists in their field who might already have a ba-
marketing that is still finding its place. At the mo- sic idea of how it all works. We have made sure that
ment, social media is being widely discussed, but the practises and services introduced in this Quick
it is evident that the actual marketing acts in it are Guide - for the most part - apply to anyone and ev- 5
still not there for the most part. eryone, regardless of nationality or field.

Social media as a marketing channel is fairly easy
to comprehend and master. At best, it is a truly
unique tool that creates measurable results, and
can even challenge the static and monologous mar-
keting and advertising tools offered by the tradi-
tional media. Of course there have been very suc-
cessful implementations where the social and the
traditional media intertwine, together creating a
very powerful hybrid.

You will realize that in the end, marketing in the so-
cial media is not difficult at all. You might even find
it comfortable and relaxing; updating the company
Facebook status probably won’t be the durgiest of
tasks in your average work day. But most of all,
social media will offer your company a marketing
model that provides measurable results and even
realtime feedback.

6

The Basics of
2
Social Media
The first thing to realize is that social media is tomers and partners. The contact network can be
not rocket science. If it were, it might have never developed into an online community, that serves
reached the popularity it now enjoys. Every fifth commercial interests layed out in the company’s
American uses social media websites - Facebook marketing strategy.
alone has over 400 million members, unparalled
by any other social website. Added to the different The benefits of social media when compared to tra-
and growing audiences for Twitter, LinkedIn and ditional media are better measurability and target-
SlideShare, you are looking at a very large demo- ing. With social media, noticeable extra value can
graphic of computer users, with a direct connection be added to your company image. It also requires
to their homes at your disposal. little to no investment, so it also is a perfect fit for
businesses looking for a cost-effective marketing
All social media services - including the four men- channel.
tioned above - have one same characteristic: net-
working. From the viewpoint of the end user, the Social media is often described as a rival against
very core of social media is to create and extend the so-called traditional media, such as television,
ones network. The user can be an individual, a radio and newspapers. Looking at a commercial
company, an organization or a group. For the com- standpoint, this juxtaposing is based on defining
mercial user, the most important thing is the net- social media as a dynamic marketing channel due 7
work of contacts, that can consist of potential cus- to the real interactivity between the company and

its customers, whereas the traditional media offers yield mediocre results when applying them to so-
a static, one-way monologue kind of marketing. cial media and expecting the same kind of busi-
A company engaging the latter choice of market- ness-enhancing results. Conventional marketing
ing can fully dictate the conditions on which their tactics do not work very well online. Because of
advertising happens, but the realtime feedback this, a modern company should own what is called
from the actual people that see the advert (and buy a social media guideline, that can be easily includ-
based on it) - such as offered by social media - is ed to a marketing plan already in place. We will talk
missing from this choice. more about developing social media guidelines on
page 41, once we have gone through the most im-
Practise has proven that the actions familiar from portant tools in social media today.
the marketing model offered by traditional media

The Social Media Backbone
of a Small Business

» The internal social media guidelines, which defines cooperative rules and conventions regarding so-
cial media, leading to financial gain.

» The marketing strategy, which is directly connected to the social media guidelines. Social media can
be placed as a subcategory of online advertising, so that social media is just one of many already ex-
isting channels of online marketing, such as search engine marketing and banner ads.

» An open approach and a zest of using the latest technology is a cornerstone for successful usage of
social media, if that field of play isn’t already familiar.

» Personal privacy settings are recommended to be kept tight - especially on Facebook - should you
also use your profile for personal purposes.

8

Social Media
3
Services
All websites making use of social interaction are Because there are literally hundreds of social
called social media services. You might already media services, instead of going through each of
have a social media service in use; for instance, a them, we have included the top four commercially
company blog is considered social media. A blog most important services: Facebook, Twitter, Linke-
lets anyone of your specialists to become a web dIn and SlideShare. However, we will look at other
journalist, acclaimed and closely followed by your aspects of online marketing that are regarded as
customers (and the competition), based on his ex- social media in our next Quick Guide publications.
perience in his field of speciality.

9

Facebook
Facebook is largerly regarded as the top social It has to be noted, though, that the elderly audi-
media service in the world. You can create a Face- ence has been (almost surprisingly) also interested
book Fan Page for your company, free of charge. in and sometimes even excited about Facebook.
Any Facebook user can then join in as a fan of your The more companies keep on creating interesting
company with just one click of the mouse. Facebook communities for their customers, the
more likely it is for them to join it and become a fan
You could describe Facebook as a relaxed and a of yours. This also goes for the elderly.
plain-spoken service, which might have contribut-
ed to the fact that especially young adults have - as It is not often you hear that a B2B business, pretty
active Internet users - adopted Facebook as a part much anywhere in world, would have successfully
of their everyday life. Because of its nature and au- utilized the possibilities offered by Facebook. As
dience, Facebook is a perfect match for companies such, we, the authors of this Quick Guide, do be-
that sell products or services to private individuals. lieve that companies working in the B2B field have
an excellent and a pretty open and free field of play
A service company operating in a niche market on Facebook to make use of.
is easy to see as taking commercial advantage of
Facebook. Their customers already form a kind of a B2B businesses can very well embrace utiliz-
customer community - a complete community that ing Facebook, because commercial results can be
now only has to be taken online to the company’s achieved, practically the same way as businesses
Facebook Fan Page. Because of a large (and ever- in the consumer market. You have to remember
growing) number of users on Facebook, most of the human-centric approach, though; when aiming
your customers already probably are members of for results on Facebook, you shouldn’t advertise
it. All you have to do is create an official Facebook for a faceless corporation, but a human that has
Fan Page for your company and invite your cus- emotions, the entrepreneur himself. If the clients
tomers to join. This is especially easy if your cus- of a B2B business do consist of ”faceless” corpo-
tomers consist of mainly 15-40 year olds, as this rations, achieving results can be more difficult for
is the largest demographic to adopt Facebook. In reasons listed above. Instead, if client companies
fact, out of the 22% of Americans that are on so- are mostly private entrepreneurs or small to me-
cial media services, two thirds are in their twenties. dium sized businesses and mom-and-pop joints,
Therefore, being in a business targeting their prod- Facebook can offer true commercial value without
10 ucts or services for young adults is indeed a very having to perform breath-taking stunts.
sweet spot to be.

Beginning to
Use Facebook

1
com
Create a personal profile on
Facebook at www.facebook. 2 Submit information about
yourself that is essential to
your customers and partners. Add
content about yourself, such as
images and videos, that create a
positive image of you.

11

3 Add your customers and partners that are already on Facebook as friends, and send
email invitations to join Facebook, to those who haven’t registered yet.

4 Keep a close guard on your
privacy. You should be extra
careful about this on Facebook.
5 Create a Facebook Fan Page
for your company by following
the instructions on the next page.
Only add content that creates a Add and update the content of the
positive image to your custom- page regularly to upkeep interest.
ers and parents, be very careful
of your privacy settings, or make
a separate profile for business Congratulations! You have now
needs and a separate profile for successfully adopted Facebook as
12
personal use. a part of your business!

Creating a Facebook Fan Page

It’s pretty easy to create a Facebook Fan Page for Inform the staff of your company from the new
your company, even if you haven’t registered to Facebook community and add them as administra-
Facebook. At www.facebook.com you can find a tors (or Admins in short) so that they can control
link that says “Create a Page for a celebrity, band the Page as well. With admin status, they can also
or business.” under the registration form. This edit the Page information, write new updates and
function will create both a Fan Page for your com- moderate the activity by deleting inappropriate
pany and a personal Facebook profile for you. messages and comments. However, as a founding
member you have the highest authority.
If you have already registered on Facebook, you
can create a Facebook Fan Page for your business Make sure that the Page settings are as you wish.
by clicking on “Advertising” on the bottom of the With the default settings any fan can add pictures
page, selecting the “Pages” tab and clicking on the and videos that are instantly visible on the Fan
“Create Page” button. Page wall. By clicking on the “Edit Page” link you
can find all the settings of the Page. If necessary,
The automated wizard will guide you to creating make an appropriate compromise between open-
a Fan Page. After filling out a few fields, the Fan ness and censorship, but avoid blocking every-
Page has already been created. After you have thing. For example, fully denying fans the ability to
filled out the basic information about your com- write on your wall communicates complete distrust
pany, you will be directed to a page where you can towards all of your customers. Active users of so-
add extra information. Go through the fields and cial media are often very media literate, and it is
add as much information as you can. Become a fan not wise to underestimate them.
of your company’s oven-fresh Facebook Fan Page
and invite your customers, employees, colleagues, Make your Page fans into recommenders of your
superiors and partners to become fans as well. products or services. When your customer receives
excellent service at your company, he or she will
Self-sustaining activity on your very own Facebook write about it on your Facebook Page wall. For this
community might be closer as you think! All you to happen, you need to make sure that your own
have to do is make sure that things keep on hap- actions and the actual quality of service is up to par
pening in your community. It doesn’t have be any- with what you want them to write. With your Face-
thing more than a wall update every now and again, book Page, you can get your customers to praise
13
or maybe posting pictures or videos from seminars you in public. Recommending is especially useful,
and other events you have attended. because people often rely on opinions of others,

and more often than not, your Facebook page will sort of incentive – you might raffle off a free prod-
be on the first page in Google search results. This uct between new joiners, for instance.
way, a recommendation can easily reach (and af-
fect positively) everybody trying to find your com- Updating your Facebook Page is relatively easy,
pany online. but the starting up period might require a little ef-
fort. After your Page has been just created, remem-
Once your Page reaches more than 25 fans, you ber to check in at least bi-daily. The most important
can get a shorter URL for your Page instead of the thing is to pass the so-called valley of death; after
long and complicated one you are offered in the be- the Facebook Page has been created, new content
ginning. A shorter URL might look like this: www. must be added every day, and new fans must be at-
facebook.com/merjacoffee. Mention this address tained as much as possible. Using Facebook daily
in as many places as you can, such as in your mar- you find new functionalities and become familiar
keting material, including brochures and newspa- on running on your Page (which is better to do now
per ads, in your email signatures and even on your than in front of 5,000 fans, all of which are custom-
business cards. Write a news article about your ers). Make as many friends as possible to your per-
new Facebook Page on your website and add the sonal profile from the “real world” and invite them
link to it to a visible, permanent place. If you use to become a fan of your Page. Once you have least
paper, radio or TV advertisement, it’s worth think- 30 fans and have been running the Page for 100
ing about mentioning your Facebook Page there, days, you probably have passed the worst storm of
too. New fans can be lured into joining with some the valley of death.

14

A Sample Facebook Fan Page

Page name
Logo
Publisher

Page functions
Facebook advert
A short intro

About your business
Content area

User statistics Added pictures

Fans
Added link

Favorite pages

Picture albums

Link collection

Events

15

Using Event
Marketing
When your business has its own Facebook Fan this Events function, you can create a free advert
Page, you can create events that are linked to the focused directly on your fans, regarding a product
page. Upon accepting your invitation or voluntarily launch, for instance, or maybe an upcoming sale.
joining the participants list, your fans will see the Of course the functionality can also be used for its
event on their front page, placed eye-catchingly original intended purpose - notifying about semi-
next to their friends’ birthday notifications. Using nars or other actual events that you are holding.

Create a Facebook event for your company by following these steps:

1 Open your company’s Facebook Fan Page and click the plus sign. From the drop down menu that
opens, select Events.

2 Click the Create an Event button and fill out the details of the event. If you’re creating an event about
your product special, write the product’s name as the name of the event, and possibly the website
address of the product as the location. Set the duration of the special as the event time.

3 Add an appropriate picture to the event. Place the event into the most fitting category and write its
description. Set the other event options as you see fit.

4 Invite those friends and fans of your page that you want to direct the event marketing at. When they
reply either “Attending” or “Maybe Attending”, the event will show on their front page.

16

How to React to
Negative Feedback
It is essential to remember that a dissatisfied cus- The situation described before can be compared to
tomer can write negative feedback on your wall. a retail situation, where the customer feels he has
Your Facebook Fan Page is public, and therefore received poor service and causes a scene in front of
all the users on Facebook are able to see the neg- all the other customers. Use your emotional intel-
ative feedback. While it might be a good idea to ligence and situational awareness to fix the prob-
prune some of the more extreme language, it is not lem in the same manner as you would in real life.
advisable to delete courteously expressed nega- Remember, social media is a marketing tool, which
tive feedback. An exemplary company deals with is based on actual communication with your refer-
negative feedback on Facebook in the same way ence groups. Hiding and shushing problematic as-
as on any other channel; reacting to complaints in pects of your business may be difficult, because the
a customer-centric manner. Should you face nega- masses have the power this time - the best thing to
tive feedback on your Fan Page, reply immediately do is to adjust and act diplomatically.
and sort the problem publically so that other users
can get a positive experience out of it too.

17

Privacy Settings
If you’re also using your Facebook profile for per- maybe you want to add this kind of content your-
sonal use, be careful what kind of content you give self, but would rather certain people did not see it.
out of yourself to customers, colleagues and part-
ners that you have as friends as well as fans. All Fortunately, Facebook has a very bountiful set of
content - whether you upload it or not - is shown privacy settings, with which you can prevent un-
on your page. You probably won’t want your busi- comfortable situations or at least minimize the
ness contacts to see what you did at Mike’s bach- chances of that happening to you. Adjust the pri-
elor party. It is possible that you will spotted from vacy settings for your personal Facebook profile by
a picture uploaded and tagged by your friend. Or following these instructions:

1 Log in to Facebook and
click the link that says
”Friends” on the front page to
2 Click on the Create a List
button in order to create a
new list of friends.
3 Give your friend list a
name (”Business Part-
ners” in the example above)
the left. and choose the friends that
you either want to block or
want to exclusively allow to
see certain content. Once
18 you’re done, click on Create
List.

4 You have now created a
new friend list. Click on
“Account” on the top right
5 You will see five links of
which the most relevant to
privacy are ”Profile Informa-
6 You are now on the Pro-
file Information page,
where you can control all the
corner of the page, and select tion” and ”Contact Informa- information other users can
”Privacy Settings” from the tion”. Click on the Profile In- see in your profile. To select
menu that opens up. formation link. what pictures others can see
of you, click on the Edit Set-
tings button next to the ”Pho-
to Albums” title.

7 You can now select who sees which pictures in your photo albums. Notice that this
requires you to create different albums, where all your photos are located. For ex-
ample, you can show your Profile Pictures album to all Facebook users, and allow ac-
19
cess to certain albums for certain lists (or alternatively, restrict access to them).

8 When you want to restrict
or allow access to a cer-
tain photo album for a certain
9 If you want to allow access only to a certain list, click on
“Specific People...” under “Make this visible to”, and
write the names of the friend lists you want to make the album
list of friends, click on menu exclusively available to. In the same manner, if you want to re-
next to the album, and select strict a certain friend list from seeing or accessing an album,
”Customize”. write the name of the list under ”Hide this from” like in the
picture, and click on Save Setting.

10 The same kinds of specific privacy settings are available to other aspects of
your profile, such as your personal information. You can also use the Contact
Information page to select which contact details which people see of you. These pri-
vacy settings work in the same way as editing the photo album privacy before. Using
20 the same logic you can also allow or restrict access to a certain list of friends, or show
it to all your Facebook friends, or even all users of Facebook.

11 If you want to see what other Facebook users see, when they look at your profile
(and this way secure your peace of mind) click on ”Preview My Profile...” under
Profile Information. You will see how other people (who are not your friends) will see
your profile. If you want to see how a specific friend of yours - such as a customer who
is a Facebook friend - write his or her name in the ”Preview how your profile appears
to another person” field.

12 Also, take into account that when you add a new wall post on your personal
Facebook profile, you can use the little lock icon to define (using the same logic
as before) which friend list will see which individual post, and which friend list will not
see which individual post.
21

Statistics and
Advertising
There are over 400 million active users on Face- Facebook provides the most powerful and accurate
book. Half of them log on on a daily basis, and a advertising platform the Internet has to offer. Be-
quarter uses Facebook with a mobile interface. 1.5 cause Facebook already knows everything relevant
million local businesses own a Facebook Fan Page about its users – their gender, age, hobbies, occu-
and more than 20 million people join different pa- pation and location – it’s possible to truly show the
ges every day. advertisements only to your actual target group.

Putting these numbers into use can lure into di- Facebook advertising is priced in the same man-
rect marketing. You can find an ”Advertise” link on ner as Google advertising, per one click. Facebook
your Facebook Fan Page. With this function, you advertising makes it possible to market extremely
can market the page you have created, or maybe cost-effectively only to people you really target,
an event you have created for the page. The groups because instead of visibility, you pay for results:
of Facebook users that you directed your adverts that is, visitors that come to your page.
at will see them on the right hand side edge of the
website.

22

Twitter
Twitter is a social media service that is constantly be achieved when you regularly publish new, in-
becoming more and more popular around the world. teresting content on it. This way, you are creating
On Twitter, you can publish very short messages a company image of your knowledge and aware-
(up to 140 characters, spaces and punctuation in- ness of what is happening around your business.
cluded). Twitter is mainly used to link to external And thanks to the free field of play, your business
websites and to messages by other Twitter users, has the chance of profiling as the best expert in
or ”tweeters”. If you have found a news article that the field before any of your competitors not in the
is related to your field of business, you can tweet know.
that. Twitter also enables you to post short updates
on your company. For example, if you’re looking for The 140 character limit might pose a challenge
a new employee, you could tweet ”We are looking at first. That’s why the message must be direct,
for a marketing professional, look at our recruiting compact and cut to the chase with all the excess
ad here.” yadda yadda stripped out. This might require a bit
of adjusting, when your entire opinion on a matter
Not unlike the other social media services, net- cannot be expressed wholesomely; you just have
working is also a core part of Twitter. In the Twit- to boil it down to the meat and potatoes. A very
ter network, you can begin to follow the updates good simile for a Twitter message is typing a text
of other Twitter users and in the same way others message with a conventional cell phone keypad.
can begin following your updates. When you start It takes time and effort and therefore you strip all
to follow another person’s or organization’s Twit- the extra words to make for quicker more compact
ter account, they will automatically get notified of writing.
this via emal, and can in turn follow you back. This
way, you can let anybody you follow know about A very specific problem with the 140 character lim-
you, which from your viewpoint means direct so- it comes when you want to paste URLs into your
cial media marketing. The counts of who you follow messages; something you will find yourself doing
and who are following you are public, and therefore anywhere from 50% to 90% of your time on Twit-
the more you gather followers for your Twitter ac- ter. This problem has been solved by specialized
count, the more tweeters in the networks of your services that shorten URLs. For example, www.bit.
followers – that is, countless of potential custom- ly is a service that allows shortening long URLs
ers – will find you. into a Twitter compatible format. In Bit.ly you sim-
ply paste the URL into its desginated field, and bit. 23
A special commercial advantage of Twitter can ly will shorten it for your Twitter message.

Due to the short nature of the messages, it’s also
intuitive to use Twitter with smartphones. Twitter
is called a microblog, because its nature is simil-
iar to that of a blog, but the entries are far more
shorter. It’s a good idea to form a proper tweeting
routine; every time you come across an interesting
news article, product review, column, blog post,
website or anything at all, simply tweet it. Using a
smartphone can help develop this routine; it might
come naturally to add new Twitter messages when
queueing or travelling.

It’s also possible to use Twitter via text messag-
ing (more on this on page 52), but the easiest use
is with a computer or a 3G enabled smartphone.
Twitter can also be used with various specialized
services, such a CoTweet, which allow for several
different people to update the same Twitter feed.
CoTweet is especially handy when it comes to com-
pany tweeting. More on this on page 29.

24

Beginning to Use Twitter

1 Create a Twitter account
for your company at www.
twitter.com by clicking the
”Give it a try” button on the
front page.

2 Write the information
Twitter asks for. Others
will see your Twitter page with
the username you select, so
it’s best if it’s your company’s
name. The URL for the Twit-
ter account is also formed
with the username, e.g. www.
3 Add your first Twitter up-
date, and upload your
company logo.
twitter.com/merjacoffee. The
wizard will guide you through
finding friends.

25

4 Check the Settings page, that everything is as desired. Make sure that the Time
Zone setting is correct. You can also set your Twitter account as private, so that
only people you accept can see your tweets.

5 Add the first Twitter users you
want to follow from the Find
People page, by searching for
6 When you notice an interest-
ing tweeter, begin to follow
him. Even if that tweeter might
Twitter users you know by their not be all that interesting in the
username, first or last name, or end, he will receive an email that
the name of the company, product you have started to follow him,
or brand. and might become your follower in
return.
Congratulations! You’re ready to
26
start using Twitter!

Conversation on Twitter
The slogan of Twitter is ”Join the conversation”.
What does this mean in practise? Twitter isn’t just
about linking to other websites. A big part of Twit-
ter is conversation between tweeters.

Mentioning and Sending a Public Reply
To direct your Twitter update towards another This message is public, so it is shown on your Twit-
Twitter user, add the @-sign and then the other ter profile among your other tweets. This is called
person’s Twitter username to your message, for mentioning. This directed public reply can be used
example ”@merjacoffee” and then the message it- to reply to a tweet another person has sent. If this
self, e.g. ”@merjacoffee Thank you for the wonder- is the case, use the “Reply” function. The other
ful service last night, everybody were so satisfied!”. user will get notified via email.

Sending a Private Message
It is also possible to send a private message, but sage”, for example ”D merjacoffee Could you ar-
only to those who are following you. This can be range another private function this Thursday? Send
achieved by using the formula ”D username mes- the details to my email.”

Retweeting
When you come across a very interesting Twitter ”Special this week: buy two drinks of your choice,
update by someone else, and you want to share get a third one for free!”, it will appear on your
it with the people who are following your Twitter Twitter profile like this:
channel, click on the Retweet button next to it. merjacoffee Special this week: buy two drinks
27
So if you decide to retweet merjacoffee’s update of your choice, get a third one for free!

Using Keywords
You can use keywords in your Twitter messages. hashtag. Twitter users are able to find updates that
They are called hashtags in Twitter lingo. Using contain a specific hashtag, and therefore e.g. orga-
hashtags you can define a topic or category that nizing a competition on Twitter is fairly easy. You
your Twitter message is about. You can add a simply have to ask for participants to add a compe-
hashtag by writing the hash symbol ”#”, and then tition specific hashtag to their entries. The hashtag
the tag you want to add. So if for example you will also become a link, and clicking it allows you to
tweeted something about the Nokia N900 mo- see other recent messages that also included that
bile computer, you could add the ”#nokian900” very same hashtag.

28

Using CoTweet

It’s possible that more than one of the employees face, and they appear on your Twitter profile.
in your company use Twitter. This is not advisable
through the Twitter.com interfact, since Twitter Business tweeting alone or in a group is especially
was originally designed for pure consumer use. intuitive using CoTweet at www.cotweet.com. CoT-
weet was specifically designed for business use,
Several free applications and tools have been de- and not only does it make easy for many people to
veloped for professional use, and they make it pos- update the same Twitter channel simultaneously, it
sible to use Twitter more effectively and whole- also features a very powerful search function for
somely. In this applications, new Twitter messages researching your followers. You can connect your
are written and sent using the application’s inter- Twitter account to CoTweet like this:

1 Register with CoTweet by
clicking the Sign Up link at
www.cotweet.com
2 Write all the information
asked of you. These de-
tails are not visible to your
3 Follow the on-screen
instructions and allow
CoTweet to connect to your
followers and they are not de- Twitter account. If necessary,
pendant on your Twitter infor- write your login details, and 29
mation. click on ”Allow”.

4 Once you’ve gone through these three easy steps, you
can begin updating your Twitter account via CoTweet.
All the ”cotweeters” use the service with their personal ac-
counts. Invite other employees interested in updating your
company’s Twitter profile by clicking on Invite Others and
writing the email addresses of those employees.

5 Once one account has several tweeters, it’s time to think
of using CoTags. When using CoTags, your followers will
know which employee wrote which update. Click on ”Set-
tings” , then ”General” and after that, ”CoTags”. You can
now add a CoTag to your CoTweet account. It’s a good idea
to keep it short, as it cuts into the 140 character limit. Nor-
mally it includes the caret sign and your initials (e.g. Mary
Newman = ^MN). Now, when you update your Twitter using
CoTweet, your CoTag is automatically added to the update.

6 Remember that you can add up to six Twitter accounts
to your CoTweet account by clicking on ”Add a Twitter
account” in the right hand side menu. This is useful, if you
have a company Twitter and a personal Twitter account, or
if your company has separate Twitter accounts for its prod-
ucts, services or even individual locations, who do not share
30
a target audience. You can use the top navigation to switch
between accounts.

7 In the future, all Twitter updates are recommended to be posted from CoTweet,
at www.cotweet.com. Writing a new update in CoTweet can be done via the ”New
Update” button the in the corner, or the ”Create a new update” choice in the menu.

8 CoTweet can be connected to the bit.ly service mentioned before, so that shorten-
ing URLs in your Twitter updates is effortless using the same interface. Write or
paste the long address into the ”Type a URL to shorten” field and click on the arrow.
The shortened URL will be added to the message field.

Congratulations! You have now started using the basic functions of CoTweet for updat-
ing your Twitter account. 31

Statistics and
Advertising
Unfortunately Twitter does not reveal the number have been estimated to be around six million and
of its active users publically. On the last quarter of page views around 55 million. As of writing this
2009, the numbers have been estimated to be sev- text, Twitter does not offer any possibilities for
eral dozen million. Twitter has been ranked to be paid advertising. However, Twitter has plans to of-
third largest social media service, after Facebook fer advertising solutions in the future.
and Myspace. Unique monthly visitors to Twitter

32

LinkedIn
LinkedIn gathers experts on different fields from You can add various extra functionalities to your
different countries into one service. In fact, that is LinkedIn profile. You can add a direct view of your
what sets LinkedIn apart from the other services Twitter account, create questionnaires or maybe
showcased in this guide; it is very work and career even show which books you have read and when
centric, and definitely the most professional net- you’re going on a trip. LinkedIn is partly a paid
work. When creating your personal LinkedIn pro- service. The user can, if they want, buy extra fea-
file, you will be asked about your job experience tures in the form of a Premium account, which at
and education. Your LinkedIn profile is almost like its cheapest is $24.95 per month. The paid version
an online CV. enables more effective use of the service, such as
sending private messages (”InMail”) and better
You can create and expand your own network on searching and organization tools. Using LinkedIn
LinkedIn – officially called your ”professional net- for business does not require buying the Premium
work”. Find new people to your network using the version, though; the most essential functionalities
search function. They can be your customers, part- are available with the free Basic Account.
ners or colleagues. In fact, they are supposed to be
just that, so LinkedIn might be the foremost social LinkedIn can be very varied. You can use it to cre-
media service for executives, entrepreneurs and ate and strengthen business partnerships, finding
businessmen. jobs, high class professional conversation and mar-
keting. You can find new startup companies and
You can also ask for recommendations from other communities on LinkedIn, and be informed what
LinkedIn users. For example, your colleague or cli- happens around your company. LinkedIn is divided
ent can write a short recommendation of you, and into six sections: People, Jobs, Companies, An-
it will be shown to everybody who looks at your swers, Inbox, and Groups.
LinkedIn profile. With the automatic function you
can ask people in your network to recommend you
after doing business with them.

33

1 Create a LinkedIn profile for
yourself at www.linkedin.com
with the ”Join LinkedIn Today”
2 The registration wizard will
guide you. The extra informa-
tion you submit will help LinkedIn
form on the front page. Write the to target content for you. You will
information asked. Notice that also have confirm your email ad-
whatever you write here is public. dress.

3 Hover over Profile in the
top menu and select ”Edit
profile”. Fill out any informa-
4 You can use the search bar
in the top corner to search
for people you know and add
5 Join groups and take ad-
vantage of the vast busi-
ness opportunities LinkedIn
34
tion you want and upload a them to your network. offers. It’s all just for you!
picture of yourself.

Basic Functions
of LinkedIn

People You can search for people and look at their profiles, containing their job experi-
ence and education. You can also see what groups they have joined.

Jobs You can use the Jobs section to announce job openings in your company. This
functionality is currently widely used by international IT businesses, but of
course nothing stops from your company to list openings through this channel.
According to recent studies, more and more professionals prefer finding a job
via social media.

Companies You can create a page for your business. A page contains the basic information
of a company. Joining a company page is reserved for its employees.

Groups Anybody on LinkedIn can create a group revolving around any subject at all.
They are the core of the social aspect of LinkedIn. The mission of groups is to
create conversation around their subject. They are especially useful for finding
information and having creative conversations.

Answers You can ask a question from the people in your network. You can e.g. enquire
about a competent lawyer for your business, and the people in your network can
reply by linking the LinkedIn profile of a lawyer they deem apt.

Inbox Inbox lets you see if someone has invited you to join a network or group, or if
you are asked of a recommendation.

35

Statistics and
Advertising
LinkedIn has more than 65 million registered users see your ads. LinkedIn advertising is extremely ef-
in over 200 different countries. On average, every ficient when you’re in the business of selling a ser-
second one more professional joins LinkedIn. All of vice or product specialists, experts and other pro-
Fortune 500 businesses are on LinkedIn. fessionals would be interested in buying. You can
find more information about LinkedIn advertising
LinkedIn makes it possible for B2B companies to from https://www.linkedin.com/directads/. If your
advertise in the same way as Facebook and Google. advertising budget is more than $25,000, look at
You can specify exactly what kind of people will http://advertising.linkedin.com/contact instead.

36

SlideShare
SlideShare is a nifty way to share PowerPoint, Ope- your username in the top right corner (after you
nOffice and PDF files with your target audience. It have created an account following the instructions
is also possible to add sound to your presentations. on the next page), select ”Add SlideShare to your
You can reach millions of viewers with SlideShare. LinkedIn profile” and/or ”Add SlideShare to your
It also allows you to share presentations privately LinkedIn profile” and follow the instructions.
to certain people, like colleagues or customers. Or
you can place the presentation on your intranet or Cliciking your username will also let you change
extranet. other settings regarding your account, such as
join and create groups, not unlike the other social
You can add SlideShare presentations to your media services we have gone through, add events
website or blog. You can also share them directly and follow other SlideShare users. Sending pri-
to your Facebook or LinkedIn pages, where the vate messages is also possible. The functionalities
members of those communities can directly look are very much like those of the previously covered
at your SlideShare documents and presentations. services, and therefore learning to maneuver intui-
Embedding a document or presentation to your tively and know all the functions by heart shouldn’t
Facebook or LinkedIn page is easy: just click on be that hard.

37

1 You can register an account at
www.slideshare.net, by click-
ing ”Signup” at the top of the
2 To upload a presentation to
the service, click on Upload
in the top bar and you will be pre-
page. Insert the information asked sented with the ”Bulk Upload”
of you – your SlideShare account method by default.
is usable within a minute.

3 Supported file formats with presentations: pdf, ppt, pps, pptx, ppsx, pot, potx (Pow-
erPoint); odp (OpenOffice); key, zip (Apple Keynote). Supported file formats with
documents: pdf, doc, docx, rtf, xls (MSOffice); odt, ods (OpenOffice); Apple iWork Pag-
es. A single file can be up to 100 megabytes large.

38

6 The files will be published
to everybody with the
Publish All button, or to spe-
cific groups with the Publish
button.

5 Using the Bulk Upload
method, click on Browse
and select files..., choose the
files you want to upload, write
a description of them and put
them in the right categories

4 In addition to ”Bulk Up-
load”, there are many
other ways to upload and im-
Under Privacy you can select
who you want to share the
files with. You can also add
port presentations and docu-
tags to your presentations,
ments into the service: ”Sin-
so that other SlideShare us-
gle Upload”, ”Web Upload”,
ers can find your file with the
”Email Upload”, ”Upload via
search function.
Plugins” and ”Import from
Google Docs”.

39

Statistics and
Advertising
On average, SlideShare gathers 25 million visitors Share, you can advertise your company with not
and 70 million pageviews every month. SlideShare only regular banner ads (with a minimum budget of
is 400th most popular website on the planet. Mil- $2000), but also with the very cost-efficient click-
lions of companies and decision-makers use Slide- based advertising familiar from Google, Facebook
Share to share ideas every day. and LinkedIn. It’s called AdShare in SlideShare
lingo, and you only have to pay for new visitors to
SlideShare offers a diverse set of advertising op- your website, beginning from $0.25 per visitor. You
portunities, but the field of play is much more open can find more information about AdShare adveri-
compared to other social media services. In Slide- tising at www.slideshare.net/business/adshare.

40

Building Social
4
Media Guidelines
Regardless of the size of your company, it is advis- In social media, your company is the host, but the
able for you to have a marketing strategy. It defines content in it does not always represent the official
all the marketing actions your company takes. To- views of your company. Social media frees people
day, an exemplary marketing strategy should take to talk with each other as humans. That is exactly
social media and other aspects of online marketing why this phenomenon is called social media.
into account.
For your company to sensibly operate on this field
These days it is not enough for a company to just of play that at first glance might seem a bit chaotic,
have a website. It is your office online – if you make it must have a well thought-out set of social media
a mindmap, your website would be in the center, guidelines, that directly connects to the commer-
and social media is connected directly to it, bring- cial goals of the marketing strategy. You can suc-
ing more visitors to your website. You can fully con- cessfully increase the results of your business with
trol all of the content on your company’s website. social media. Your company just needs to commit
The company website is the official channel of the itself to the social media guidelines and adapt to
company, and the content in it represents it. the correct way of operating in social media.

41

Before taking off, ask yourself these little questions:

» Who are you and what do you do, in 140 characters or less?

» Why are you on social media?

» How close are your company and its target group currently?

» How does your target group use social media?

» What is ’the thing’ for you? What makes you different?

» How do you make sure you present yourselves as humans, not marketing machines (or at the very
least, avoid forming that kind of an image)?

» What three aspects do you use to achieve a defined commercial success?

Now That You Got Started...
Familiarize yourself, read magazines and newspapers, use Google and maybe connect with a friend of
yours who enjoys social media to get a few tips. Now that you got started, take a breather and ask five
more questions from yourself:

» Who do we want to reach with social media?

» What are they interested in?

» Which social media services do they spend most time using?

» How do we incorporate our goals with social media and join the conversation so that we create new
customer relationships?

» How do we do all that without looking like a marketing machine?

42

Listen and Learn
Social media offers the tools to join the conversa- ment their blog posts and follow them on Twitter.
tion with your customers. Find out what people are
already saying about you, so that you can think of Choose a niche target audience that you will first
the best way to join those conversations yourself. target your social media marketing (that is, pro-
Choose the right words, bring attention to the de- viding useful content) exclusively. When you have
tails and be patient. reached a certain number of fans and followers,
you can – with the support of your now pleased
Create official protocols on how you should com- niche target group – expand the scope of your so-
municate in social media, and follow it. Set the cial media marketing to cover a larger demographic
rules, define your target audience and how do and therefore expand your network.
reach your commercial goals in practise. Begin to
talk with your customers. Connect with them. Com-

43

Would This Work in
Your Trade?
You are a company providing B2B services. The Not long after that, the man with all the decision
client company’s CEO is mostly the go-to guy when making power, Larry Pat, will ask his marketing
it comes to decisions about buying your services; expert Jones Johnson what he thinks of purcha-
in this particular example, the CEO of a communi- sing your services. And when the marketing people
cations company, Larry Pat. Every time it’s time to following your social media channels speak only
make a decision about buying something, Pat con- good of you for the most part, a pretty good lead
sults his right hand, marketing officer Jones John- is complete!
son, for advice and opinions.
This kind of an approach has been proven quite
Begin your social media marketing so that you di- successful in the twists and turns of social media,
rect its full power at the people in Jones Johnson’s when it is applied on a per business basis. Play
position. When you please your clients’ marketing your cards studiously and include the social media
officers, and dozens of marketing officers follow guidelines in your marketing strategy. This way,
you or are fans of you in the social media, you now you can achieve marketing that is both extremely
have an excellent angle to shift to also please the customer centric and accurately measurable. View
actual decision makers, that is, the CEOs of compa- social media as an entity – a ship, that slowly by
nies. In this case, that person is Larry Pat. surely is approaching your commercial goals.

Because you provide content that comes in handy Show that you genuinely understand your
in a marketing officer’s everyday duties, dozens of customer’s needs and use social media to create
people working in marketing departments of dif- extra value to your customer service. Discuss with
ferent companies are following you in the social your customers and find solutions to their prob-
media. And because of how social media networks lems!
work, having several marketing people following
you will eventually lead to Jones Johnson starting
to follow you. Because Johnson is the trusty side-
kick for Larry Pat, this leads to the otherwise more
elusive Pat to follow you. And all this happens in
44 their own accord!

After the Growing Pains
Social media is not an alternative to personal face-to-face conversation. Its purpose is to complement it.
After the first steps are behind, look at what new things you have learned about your customers through
social media:

» Did we learn something about our target group that we didn’t know before?
» Did our target group learn something about us that they didn’t know before?
» Did we successfully enhance a positive business image?
» How could we put this information into use?

Checklist
Always remember to be human centric. Listen to your target group and call them by their first name.
Keep up the conversation. Respect the opinions and level of knowledge of your followers and fans. Cre-
ate content that is truly useful to your target group and they would like to resend it to colleagues and
friends. Be always there and within reach. Do not force or spam. Be a friend, not an advertiser. Always
be systematical and follow the social media guidelines. Avoid emotional landslides or updating Twitter
while queueing to a bar.

» Social media is a powerful and customer centric tool – it’s not just Facebook or Twitter.
» Use social media to understand what your target group thinks of you and what you can do to make
your company stronger in their eyes.
» You can use social media to reach a group otherwise very elusive. You must create a customer dia-
logue and truly converse with your customers. Remember, a conversation requires two people.
» Remember that users of social media are often critical and media literate.
» Apologize when you make a mistake.
» Do not leave material you do not want to see in the future hanging around. 45

» Be honest and active.

Implementing
Social Media
Explain to yourself and your organization why your meeting rooms into social media, for example in a
business should use social media in the first place. closed group. Your own participation and example
The first hundred days are crucial when building a setting guide other employees of your company to
foundation to a successful social media implemen- the right direction.
tation in your business.
Support the people who are active and therefore
Consider long and hard where in your organization raise the value of your social media channels by
do you begin using social media. The first successes giving them feedback and giving them a little bit
create a feeling of trust and certainty and build up more time and resources than others.
internal interest in taking commercial advantage of
social media. Try to define the business processes Do not isolate social media and your core business.
achievable with social media with as much detail Your staff should use social media as part of their
as you can. Concrete, measurable results, such as job routine and part of your business processes
growing sales figures and plummeting costs are and procedures.
the best bits of social media.
Do not try to get it all at once. It takes its own
Be prepared to surprises. Social media can often time to integrate a new culture and new processes,
take your business to directions that you couldn’t tools and way of cooperation internally and with
even imagine. your customers. Implementing social media is an
internal learning process in your company, and it’s
Take some of your innovation processes, planning advisable to progress slowly and systematically.
sessions and other conversations out of emails and

46

Individual Persons and
Online Identity
The online identity of an individual person can be leisure cannot be discerned that easily anymore, is
roughly divided into three: happening. It is predictable that the hybrid online
identity will become more commonplace; giving a
1. A full representative of a company wholesome image of yourself online.

2. A hybrid: owns his own online identity, but
You can create any number of identities for your-
gives out his profession
self – whether you are a parent of two children or a
3. A fully private individual marketing executive naturally depends completely
on what you tell people. With strict privacy set-
tings you can make sure that you only give people
It is often said that in LinkedIn you are a full rep- the information you want to give them for them to
resentative of your company, and you are a fully form the desired image of you, and an equilibrium
private individual on Facebook. But a new line of of your business identity and your leisure identity
discussion has it, that a change where work and is formed nigh automatically.

47

Social Media Tools
5
for the Hardcore User
When social media becomes an everyday routine directly into your browser? Using these tools al-
for you, you can a load off and speed up your work lows for more effective use of time, and even more
with different kinds of specialized free tools. Start- efficient multitasking. For example, you can write a
ing to use these tools is easy, whether you see Twitter update directly into the address bar of your
yourself has a hardcore user or not. browser. They also help for an update routine to
form in the first place, since the tools are always
Why should you go to and log on to a website every available and on sight.
time, when you can integrate the services you use

48

Flock Browser
Flock is a web browser based Mozilla Firefox. It ac-
cents on integrating social media tools directly into
the browsing experience. It retains all the security
and compatibility features of Firefox, while add-
ing a vast amount of tools that help with following
and updating social media into the mix, thus mak-
ing the social media experience as a natural part of
your daily Internet surfing.

Flock is available in a multitude of languages, and
it can be downloaded from www.flock.com in ex-
change for your email address. Flock allows you
to use Facebook, Twitter and 18 other social net-
works and email services with functions built right
into the browser.

The social media sidebar of Flock is a very easy-to-
use and handy tool, that combines all of your social
media channels and RSS feeds into one huge uni-
form stream of information that’s easy to browse
and edit. For example, if you want to share a link to
the web page you are currently browsing on Face-
book, all you have to do is drag’n’drop the tab into
the social media sidebar and you’re done.

If you already are using Firefox, a migration to
Flock is easy: all your settings, bookmarks, history
items etc. are compatible, and work in the same
way. Flock is also compatible with all the plug-ins
and extensions in Firefox, and therefore installing
and using Flock instead of Firefox can be a very 49
easy, even invisible process.

Ping.fm
Ping.fm is a service that lets you integrate all your most beneficial when you connect it to CoTweet
logins to different social media service to one in- (page 29). This way, you get all the powerful and
terface. When you connect Ping.fm with your Twit- versatile Twitter functions of CoTweet, but when
ter and Facebook accounts, you can post a mes- you post an update, it is sent to all of your social
sage using Ping.fm, and the message will appear media channels, as listed in Ping.fm Create a Ping.
in both services with one click. Ping.fm becomes fm account and connect it to CoTweet like this:

1 Open www.ping.fm in your
web browser. To register,
write your email address and
2 After registering, you are taken to your dashboard. Click on
”Click here to add networks” to the left. Click on ”Add Net-
work” next to the name of the network you’d like to connect to Ping.
password into the designated fm. Facebook and Facebook Page are different, as Facebook posts
fields on the front page and your updates on your personal profile wall, whereas Facebook Page
click on the Sign Up button. adds them to the wall of your Facebook Fan Page.

50

3 Confirm connecting Ping.
fm to your selected ser-
vice, in this case Twitter, by
4 You will be directed to a
login screen, where you
must give the login informa-
5 The ”Network has been
added” notification tells
you that the service has been
clicking on ”Link Ping.fm to tion to the service you are successfully connected to
Twitter”. adding; in this case, the login Ping.fm.
information to Twitter.

6 If you are using CoTweet, log in at www.cotweet.com, click ”Settings” from the top
right hand corner, and then ”Twitter Accounts”. Click on your Twitter account and
open the ”Integrations” tab. Click on ”Off” on the Ping.fm Account section, and open
http://ping.fm/key/ to a new tab or window. Copy the API Key of your Ping.fm account
into the designated field in CoTweet, and click on the bottom button to save.

Congratulations! Now sending social media updates to the services connected to Ping.
51
fm is quick and easy from the CoTweet interface.

Mobile Use
Mobile use lets you access and use your social me- costs on moving data over the phone.
dia services while on the go. Many different kinds
of applications letting you use Facebook and Twit- All the social media services in this guide can also
ter among many others, are available to the latest be used with the Internet browser in your mobile
3G smartphones. Check your smartphone’s user device. It’s also possible to use CoTweet with some
manual if additional software can be downloaded of the more advanced, large display devices.
to it. Make sure that you also have a mobile broad-
band connection or an equivalent, to avoid huge

You can find mobile versions of the social media services in the guide from the following addresses:

Facebook: http://m.facebook.com SlideShare: http://m.slideshare.com
Facebook for iPhone: http://touch.facebook.com Ping.fm http://m.ping.fm
Twitter: http://m.twitter.com Ping.fm for iPhone: http://i.ping.fm
LinkedIn: http://m.linkedin.com

Receiving Twitter Messages Via Text Message
TweetSMS.com is a service that lets you receive tweet something about your company, or send you
Twitter messages as text messages on your phone a private message. The service cost is based per
anywhere in the world, as opposed to Twitter’s of- received message, with prices ranging from £0.03
ficial rather limited text messaging capabilities. to £0.09 depending on your location. Cost control
The service is useful for receiving instant notifi- is easy, because the service works fully on a pre-
cations when your customers, clients or partners paid concept.

52

1 Open www.tweetsms.com
and type your name, email
and phone number into the
2 Insert the information re-
quired and click on the
”Create tweet SMS account”
3 Your TweetSMS account
has now been created.
Click on ”Add account” under
”New user sign up” form. button. ”Twitter accounts” on the left
in order to connect your Twit-
ter account to TweetSMS.

4 By clicking on ”Continue
with oAuth sign in at
Twitter.com” you will be taken
5 Your Twitter account has now been connected to tweetSMS.
From the settings page that opens, you can select which Twitter
messages you’d like to receive via text message. To avoid unneces-
to a page where you have to sary floods of messages and waste of money, you can select the
accept connecting your Twit- Twitter users you’d like to follow, mentions (”Sending a public re-
ter account to TweetSMS. If ply”, page 27) and private messages, under ”Custom”. The country-
53
you aren’t logged in, you have specific cost of receiving a text message is listed under ”Pricing” in
to fill out your login details. the top menu.

Firefox Add-ons
The popular web browser, Firefox (www.firefox. and clicking on “Extensions”. You can find many
com) also has a number of extensions for integrat- useful social media tools under the “Get Add-ons”
ing social media tools with your browser. tab, by searching for keywords such as ”Facebook”,
”Twitter” and ”social media”. Finding and adopting
For example, TwitterBar is an extension that al- the most suitable tools for you is best done by sim-
lows you to update your Twitter channel simply by ply testing them out.
writing the message into your address bar.
You can browse and install add-ons at
TwitterBar and hundreds of other social media http://addons.firefox.org
tools can be found by selecting “Tools” in Firefox,

54

Sources
6
Articles (in Finnish) Websites
Tekes: Sosiaalinen media uudistaa liiketoimintaa YLE Areena: http://areena.yle.fi/
(http://www.tekes.fi/fi/community/Uutiset/404/
Uutinen/1325?name=Sosiaalinen+media+uudista Facebook: http://www.facebook.com/
a+liiketoimintaa)
Twitter: http://www.twitter.com/
Jyväskylän yliopisto: Sosiaalinen media (http://
kans.jyu.fi/sanasto/sanat-kansio/sosiaalinen- LinkedIn: http://www.linkedin.com/
media)
SlideShare: http://www.slideshare.net/
Suomen Yrittäjät: Hui, Facebook pelottaa!
(http://www.yrittajat.fi/fi-FI/yrittajaihmisena/ Wikipedia: http://en.wikipedia.org/
a/?announcementId=21caf0ef-fc5e-431c-9eb2-
ff6f3362aa14&groupId=405c23bd-b86d-4e97- Several blogs.
9910-1589ddf04239)
Books
Several newspaper articles on social media. Haavisto, Maija: Näin käytät Twitteriä. Helsinki:
Finn Lectura Oy, 2009. ISBN 978-951-792-439-9 55

Cloudeo Quick Guide: Social Media

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