LinkedIn partnered up with local government, education and business to review jobs and skills data, and draw insights on the regional workforce.

1. S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
powered by
GREATER CREATORS
Data current as of August 31, 2015
A report looking at the labour market in Greater Manchester, powered by:

2. Working together
• LinkedIn and Greater Manchester are working in partnership to help advance the skills of
Greater Manchester’s workforce and strengthen and further grow Greater Manchester’s economy.
• #ProjectManchester, is a long-term strategic relationship between Greater Manchester and
LinkedIn. It will see the development of an ‘Economic Graph’ for the city. This will be a digital map
of Greater Manchester’s economy that will use the workforce data held by LinkedIn to analyse
Greater Manchester’s labour market in specified areas and sectors.
• The Economic Graph will help those already working in Greater Manchester, or those looking to
work in the city region, to advance their skills and careers, as well as enabling the Combined
Authority to deploy its resources more strategically.
• As part of the #ProjectManchester activity, LinkedIn also embarked upon a high profile marketing
campaign across the city region that aimed to encourage professionals to add their latest skills,
education, and employment history to their profiles, or create a LinkedIn profile.
2

3. The Economic Graph
Mapping every global connection between…

4. 4M+jobs
©2016 LinkedIn Corporation. All Rights
Reserved.
400M+
7.2M+
company pages
+8B
60K+
college and university
alumni groups
skills endorsement
40M+
students and recent grads
professionals
A multi-factored digital analysis of your economic world.

5. With over 400M members, LinkedIn is the world’s
largest professional network
Connect
with your professional world
Stay informed
through professional news
and knowledge
Get hired
and build your career
For our members
Founded in 2003, LinkedIn connects the world’s professionals to
make them more productive and successful. With over 380
million members worldwide, including executives from every
Fortune 500 company, LinkedIn is the world’s largest
professional network.
LinkedIn’s vision is to create economic opportunity for every
member of the global workforce. To accomplish this, LinkedIn is
developing the world's first economic graph, a digital mapping of
the global economy. The graph includes every job opportunity in
the world (full-time and temporary); the skills required to obtain
those opportunities; the profiles for every company in the world
offering those opportunities; the professional profiles for every
one of the 3.3 billion people in the global workforce; and the
professional knowledge that exists within and between each of
these entities. LinkedIn can be the fabric connecting human
capital to where it can best be leveraged, and in doing so, help
lift and transform the global economy.
About LinkedIn
5
©2016 LinkedIn Corporation. All Rights Reserved.

6. Member profiles make up a rich data set that LinkedIn
aggregates to understand a region’s labor market
©2016 LinkedIn Corporation. All Rights Reserved.
Jobs
Members indicate their job history in the experience
section of their profile. When a new position is added with
a different location or employer, LinkedIn uses these
signals to uncover trends. Information is always
summarized to protect individual member privacy.
Education
Members indicate their academic achievements in the
education section of their profile, such as their higher
education organization and degree type.
Skills
Members indicate their expertise within the skills section
of their profile. LinkedIn clusters the tens of thousands of
individual skills that members choose to display on their
profile into categories for analysis.
Technology
Software Engineering Management
Software Modeling and Process Design
Web Programming
6

7. LinkedIn shares information to help policy makers make
decisions that create economic opportunity
©2016 LinkedIn Corporation. All Rights Reserved.
7
Ways LinkedIn Data Can Be Used Member Privacy and Data Accuracy
Attract jobs to your region by
highlighting unique skills
Encourage schools to update
curriculum to meet employer needs
Invest in labor force training
according to meet the demand of
employers
Meet with top employing companies
to support their growth
At LinkedIn, a core value is Members
First, or acting in the best interest of
members. For this reason, data points
in this report are summarized or
otherwise obfuscated.
While there are significant efforts to
accurately express the information
contained within the Economic Graph,
as well as include pertinent exclusions
and caveats, it should be noted that all
information is a reflection of the
LinkedIn network and may not be a
true picture of your region’s economy.

8. THE ANALYSIS
©2016 LinkedIn Corporation. All Rights Reserved.
8

9. ©2016 LinkedIn Corporation. All Rights Reserved.
LinkedIn has a strong presence in Greater Manchester
By analyzing the Economic Graph, a digital representation of the global economy, LinkedIn has uncovered
insights and trends about Greater Manchester
Companies
Jobs
Skills
Schools
Knowledge
614,000members are located in Greater Manchester
50,000
companies represented
10,000
open job opportunities
33,000
standardized skills on
member profiles
4,000
higher education orgs
represented
2.6M
recent conversations
(last 90 days)

10. The Economic Graph team has
looked at three key features of
Greater Manchester’s economy:
• Workforce and skills
• Hiring and migration
• Education and recent graduates
The team has identified a number of
trends, particularly the growing role of
Greater Manchester as a hub for
people with digital, creative skills.
• Members proficient in social media marketing,
events coordination, data mining, and analytical
problem solving skills, were much more likely to
find employment in the past 12 months
• Top of the Hiring Index is Camera Operation
• Among the skills clusters most impacted by
immigration are: game development; theatre and
drama; writing and publishing social media
marketing and TV and Video production.
• 35% of members with social media marketing skills
have started a new position in the past 12 months
• Tech/Telecom is in the top 3 industries
• Radio broadcasting is number 4 in the standout
skills
• The biggest conversation is Media
• The top 3 skill clusters Manchester is gaining from
London are Digital and Online Marketing; User
Interface Design; TV and Video Production.
10
What the Economic Graph team found out about
Greater Manchester’s Labour Market
Some key extracts from the data

11. Workforce and skills
©2016 LinkedIn Corporation. All Rights Reserved.
11

12. Here’s what Greater Manchester’s workforce looks like
Top job functions Top industries
©2016 LinkedIn Corporation. All Rights Reserved.
12
614,000LinkedIn members are located in the Greater Manchester Combined Authority

13. Here are the standout skills
Unique skills to Greater Manchester
©2016 LinkedIn Corporation. All Rights Reserved.
These skills are more likely to
appear in your region than others
LinkedIn identifies unique skills by comparing the
percentage of members in your region that know a
particular skill with the national average.
13
1 Litigation
2 Legal Advice and Services
3 Customer Service
4 Radio Broadcasting
5 Recruiting
6 Fashion and Apparel
7 Account Management
8 Insurance
9 Building Construction
10 Printing

14. Members are exchanging ideas on LinkedIn Groups
Groups with the most members
in Greater Manchester
©2016 LinkedIn Corporation. All Rights Reserved.
Conversations include shares on LinkedIn and
discussions on LinkedIn Groups. A discussion is
when someone posts a new topic to a Group.
14
2.6M conversations
between June &
August 2015
1 MANCHESTER Salford Quays Media Forum |
BBC ITV UoS MediaCity UK | News Events…
42002
2 The University of Manchester Alumni Association 33055
3 Job Seeker Premium Group 31908
4 Social Media Marketing 29245
5 Greater Manchester Chamber 29157
6 Software & Technology (#1 in Jobs, HR,
Managers, Cloud, Mobile, Voice, CRM…
28554
7 Digital Marketing 27802
8 The UK Marketing Network -
www.ukmarketingnetwork.co.uk
26220
9 The Project Manager Network - #1 Group for
Project Managers
20188
10 Webrecruit Transforming Recruitment Online 19614
members

15. Members are reading professional content from
Influencers
Influencers in your region or most
followed by members in Greater
Manchester
©2016 LinkedIn Corporation. All Rights Reserved.
LinkedIn Influencer is a designation given to
approximately 500 professionals who've been
invited to publish on LinkedIn. As leaders in their
industries, they talk about broad topics of interest
such as leadership, management, hiring and firing,
disruption, and how to succeed.
The LinkedIn Influencer Program
15
1 Richard Branson, Founder at Virgin Group
2 James Caan, Serial Entrepreneur and Investor
in People with Passion
3 Bill Gates, Co-chair, Bill & Melinda Gates
Foundation
4 David Cameron, Prime Minister of the United
Kingdom
5 Jeff Weiner, CEO at LinkedIn
6 Arianna Huffington, President and Editor-in-
Chief at The Huffington Post Media Group
7 Deepak Chopra MD (official), Founder, Chopra
Foundation
8 Jack Welch, Executive Chairman, The Jack
Welch Management Institute
9 Barack Obama, President of the United States
of America
10 Tony Robbins, Philanthropist, bestselling
author, business and life strategist

16. Top 30 skills in the GMCA, ranked in
order of hiring index
1 Camera Operation TV & Video Production
2 Communication
Soft Skill and Personality -
Communication
3 Social Skills
Soft Skill and Personality - People
Skills
4 Twitter Social Media Marketing
5 Critical Thinking
Soft Skill and Personality - Critical
Thinking
6 Events Coordination
Weddings and Other Events
Planning
7 Field Work Ecology & Environmental Science
8 Analytical Skills
Soft Skill and Personality -
Analytical and Problem Solving
9 Events Organisation
Weddings and Other Events
Planning
10 ArcGIS GIS
11 Adobe Audition Radio Broadcasting
12 Microsoft Project Process and Project Management
13 Volunteering
Community Outreach and
Development
14 Interviewing Skills HR Recruiting
15 Teamwork
Microsoft Office and General
Business Productivity
Members proficient in social media marketing, events coordination, data mining, and analytical
problem solving skills, were much more likely to find employment in the past 12 months
*Hiring index is defined as the fraction of members within a given skill or skill cluster that started a new role at a new company in the past 12 months (July 2014 to June 2015).
16 Presentations
Microsoft Office and General
Business Productivity
17 Time Management
Soft Skill and Personality - Time
Management
18 Temporary Placement Other HR
19 Consulting
Management Consulting, Business
Strategy and Analysis
20 Bartending Food and Beverage
21 Economics Economics
22 Facebook Social Media Marketing
23 Git Software Revision Control Systems
24 Fashion Buying Fashion Clothing
25 Client Liaison Customer Service
26 MVC
Architecture and Development
Framework
27 Spanish Multilingual
28 Manual Testing Software QA and User Testing
29 HTML5 Web Programming
30 French Multilingual
16

17. 1 Teamwork
Microsoft Office and General
Business Productivity
2 HTML5 Web Programming
3 MVC
Architecture and Development
Framework
4 Photoshop Graphical Design
5 ASP.NET MVC Web Programming
6
Test Driven
Development
Software QA and User Testing
7 Git Software Revision Control System
8 WordPress User Interface
9 CSS Web Programming
10 Python Perl/Python/Ruby
11 Networking
Computer Network and Network
Administration
12 Programming Other Software Development Skills
13 HTML Web Programming
14 Technical Support
IT Infrastructure and System
Management
15 Web Development Web Programming
16 jQuery Web Programming
17 PHP Web Programming
18 JavaScript Web Programming
19 Web Applications Web Programming
20 Web Design
Digital and Online Design and
Publishing
21 Research
Microsoft Office and General
Business Productivity
22 PowerPoint
Microsoft Office and General
Business Productivity
23 Leadership Management and Leadership
24 Visual Studio
.NET and other Microsoft
Application Development
25 Java Java Development
26 MySQL
Database Management and
Software
27 Databases
Database Management and
Software
28 SQL
Database Management and
Software
29 Scrum
Software Engineering
Management
30 Team Leadership Management and Leadership
*Hiring index is defined as the fraction of members within a given skill or skill cluster that started a new role at a new company in the past 12 months (July 2014 to June 2015).
Top 30 skills in the GMCA, ranked in order of hiring index among
members in technology engineering related roles (hardware and
software)
17

18. Hiring
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18

19. Here are the companies that employ Greater
Manchester’s workforce
Company size breakdown
by number of employees
©2016 LinkedIn Corporation. All Rights Reserved.
Companies that employ the most
members in your region
19
1 University of Manchester
2 NHS
3 Manchester Metropolitan University
4 Manchester City Council
5 The Co-operative Group
6 University of Salford
7 Royal Bank of Scotland
8 NHS Trust
9 BBC
10 The Co-operative Banking Group

20. These companies are hiring the most people
©2016 LinkedIn Corporation. All Rights Reserved.
Companies hiring in your regionMost hires in the past year
LinkedIn identifies hires when members add
positions to their profiles
20
1 The University Of Manchester
2 BBC
3 The Co-operative Group
4 Royal Bank of Scotland
5 Vodafone
6 AstraZeneca
7 Barclays Bank
8 Lloyds Banking Group
9 rentalcars.com
10 DWF
36,000
members in Greater
Manchester were hired in the
past 12 months

21. These are the skills of people that were hired
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21
1 Social Media Marketing 35%
2 Soft Skill and Personality - Analytical and
Problem Solving
29%
3 Software QA and User Testing 27%
4 Foreign Language Translation 26%
5 Microsoft Office and General Business
Productivity
25%
6 Recruiting 25%
7 Digital and Online Marketing 24%
8 Statistical Analysis and Data Mining 24%
9 Customer Service 24%
10 Marketing Campaign Management 24%
11 Digital and Online Design and Publishing 24%
12 Data Engineering and Data Warehousing 23%
13 Radio Broadcasting 23%
14 Public Policy and International Relations 23%
15 SEO/SEM Marketing 23%
16 Microsoft Application Development 23%
17 Database Management and Software 23%
18 Java Development 23%
19 Software Engineering Management and
Requirements Gathering
22%
20 Network and Information Security 22%
35% of members with social media marketing skills
have started a new position in the past 12 months

22. There are many open jobs in Greater Manchester
Open jobs by industry
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22
10,000 Open job posts on LinkedIn in Greater Manchester,
United Kingdom

23. Migration
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23

24. 1 London
2 Liverpool
3 Leeds
4 Chester
5 Crewe
6 Preston
7 Birmingham
24
Common destinations within the UK for
members leaving Greater Manchester in the
past 12 months
23,000 members left
one of the Greater
Manchester regions in
the past 12 months
13.5% left the
UK entirely
31.6%
moved within
the GMCA
54.9%
moved
elsewhere in
the UK
*July 2014 to June 2015
Migration trends

25. 1 London
2 Liverpool
3 Preston
4 Leeds
5 Crewe
6 Blackburn
7 Chester
8 Sheffield
9 Birmingham
Common origins within the UK for members
arriving in Greater Manchester in the past 12
months
24,000 members moved to one
of the Greater Manchester
regions in the past 12 months
12.9% arrived
internationally
30.5%
moved within
the GMCA
56.5% came
from within
the UK
*July 2014 to June 2015
Migration trends
25

26. 26
Technology and media skills are entering the region, while
medicine, science, energy and banking skills are leaving
1 Drilling and Well Management
2 Trading and Investment
3 Pharmaceuticals
4 Mathematics
5 Nursing
6 Perl/Python/Ruby
7 Statistical Analysis and Data
Mining
8 Clinical Research and Trials
9 SEO/SEM Marketing
10 Analytical and Problem
Solving (Soft Skills)
Skill clusters most impacted by
immigration
1 Microsoft Office and General
Business Productivity
2 Game Development
3 Military and Defense
4 Theater and Drama
5 C/C++
6 Writing and Publishing
7 Automotive Services, Parts,
and Design
8 Network and Information
Security
9 Social Media Marketing
10 TV and Video Production
Skill clusters most impacted by
emigration

27. 27
London vs. Manchester
in skills
Skill clusters Manchester is gaining
from London
1 Digital and Online Marketing
2 User Interface Design
3 TV and Video Production
4 SAP ERP Systems
Skill clusters Manchester is losing
to London
1 Statistical Analysis and Data Mining
2 Foreign Language Translation
3 General Finance
4 PR and Communications
• Trading and Investment
• Social Media Marketing
• Writing and Publishing
• Fashion and Apparel
• Strategy and Strategic Planning
• Management Consulting, Business
Strategy and Analysis
Skill clusters migrating between
Manchester and London

28. Education and recent
graduates
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28

29. Here’s where Greater Manchester’s workforce and
professionals received their education
Top alma maters of members
in Greater Manchester
©2016 LinkedIn Corporation. All Rights Reserved.
Distribution of degree types
by members in Greater Manchester
29
1 The University of Manchester
2 The Manchester Metropolitan University
3 The University of Salford
4 University of Central Lancashire
5 The University of Bolton
6 University of Leeds
7 Liverpool John Moores University
8 The University of Sheffield
9 Sheffield Hallam University
10 University of Liverpool
4%
Doctorate Degree
71%
Bachelor’s Degree
23%
Master’s Degree
3%
Associate’s Degree
27%
of members
have a
masters or
doctorate
degree

30. Here’s where tech-skilled GM workforce are
getting their education
Top alma maters of members
with tech skills
©2016 LinkedIn Corporation. All Rights Reserved.
Most prevalent tech skills among
members in your region
+
30
1 The University of Manchester
2 The Manchester Metropolitan University
3 The University of Salford
4 The University of Bolton
5 University of Central Lancashire
6 Sheffield Hallam University
7 University of Leeds
8 Liverpool John Moores University
9 The Open University
10 Lancaster University
1
IT Infrastructure and System
Management
2 Web Programming
3
Software Engineering Management and
Requirements Gathering
4 Microsoft Windows Systems
5
Computer Network and Network
Administration
6 C/C++
7 Database Management and Software
8 Computer Graphics and Animation
9 Microsoft Application Development
10 Business Intelligence

31. 31
Top regions where GMCA recent grads went to university, as a percent of total
8 Huddersfield
9 Nottingham
10 London
11 Leicester
12 Stoke-on-Trent
13 Birmingham
14 Milton Keynes
1 Manchester
2 Liverpool
3 Leeds
4 Sheffield
5 Preston
6 Bolton
7 Lancaster
46% of Greater Manchester’s recent
graduates attended a university in the
Greater Manchester
*Recent graduates are defined as having completed a bachelor’s degree in the past 5 years, based on information in the Education section of their profile.

32. 32
Top destination cities/regions for recent graduates
educated in the GMCA
While London is the most common
destination for GMCA’s recent graduates,
many members relocate abroad
*Recent graduates are defined as having completed a bachelor’s degree in the past 5 years, based on information in the Education section of their profile.
6 Cyprus (all)
7 Preston
8 Blackburn
9 United Arab Emirates (all)
10 Singapore
1 London
2 Birmingham
3 Liverpool
4 Leeds
5 Hong Kong

33. LinkedIn connects alumni from your region’s most
popular universities
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33

34. 11 Stoke-on-Trent
12 Bristol
13 Newcastle upon Tyne
14 Leicester
15 Reading
16 Coventry
17 Derby
18 Glasgow
19 Guildford
20 Bradford
1 London
2 Liverpool
3 Leeds
4 Birmingham
5 Preston
6 Chester
7 Crewe
8 Sheffield
9 Blackburn
10 Nottingham
34
Connection behavior between members suggests that
Greater Manchester is an economic hub for the North
Top 20 cities ranked by total number of shared connections with
GMCA members

35. Members Companies Jobs Skills Schools Knowledge