by Sarah Baughman
This presentation focuses on how to measure your social media activities using both quantitative and qualitative measures. Specific metrics and tools will be discussed to help capture the outcomes and potential impacts of social media activities.
by Michael Lambur
This session outlines a process and tools for evaluating websites. The focus will be on identifying the purpose of the website, creating appropriate evaluation questions, and selecting appropriate tools to enhance website usability, determine website usage, and solicit feedback from users.
How To Avoid Drowning in the Digital Data Stream: Techniques and Tools for Ef...meghan_caprez
Strategic communication professionals are early adopters in using social media to distribute information, but often do not take advantage of the flood of audience data that accumulates online. Social media users leave digital footprints that show their activities, interests, ideas, connections, and concerns. The information shared on social media sites is a goldmine for public relations practitioners
by Michael Lambur
This session outlines a process and tools for evaluating websites. The focus will be on identifying the purpose of the website, creating appropriate evaluation questions, and selecting appropriate tools to enhance website usability, determine website usage, and solicit feedback from users.
How To Avoid Drowning in the Digital Data Stream: Techniques and Tools for Ef...meghan_caprez
Strategic communication professionals are early adopters in using social media to distribute information, but often do not take advantage of the flood of audience data that accumulates online. Social media users leave digital footprints that show their activities, interests, ideas, connections, and concerns. The information shared on social media sites is a goldmine for public relations practitioners
Measuring The Impact Of Social Media - Open Governement & Innovations Confere...serengeticommunications
This presentation was given at the Open Government & Innovations conference held in Washington DC on 7/22/09. This presentation covers objectives of measuring Social Media efforts that companies & the government face. For more information visit: http://www.serengeticommunications.com
Social media and online advocacy tactics are receiving a lot of buzz, and for good reason. But, it is crucial in our work to restore the Great Lakes that we move beyond the buzz to identify the right tactics to meet campaign goals. Come find out about best practices for online mobilizing, learn about useful online tools, identify online tactics that will support your work, and see how technology is being used by conference participants like you to magnify the impact of the 7th Annual Great Lakes Restoration Conference.
Presentation by Jennifer Janssen, Senior Online Advocacy and Outreach Coordinator at the National Wildlife Federation.
Presentation by Anne Adrian and Sarah Baughman on Social Media basics for Extension Agents at the Virginia Cooperative Extension In-Service on March 20,2012
Marketing Freebies to Turbocharge Your CauseatLarge, Inc.
Using analytics, online video and free Google tools like Google Checkout, Google Grants and the YouTube Nonprofit Program to capture attention for your nonprofit.
Bringing Order to a Content Hoarder - Cornell Drupal Camp 2016 - part 3Anthony D. Paul
When timid users step up to your site and are spooked by the ghosts of content past, or those who dare to enter become lost in a maze of composted navigation, a dusting just won’t fix the years/decades of content rot. You know you need to pull everything out to figure out what you have, what to keep, and what to toss—but that can be a daunting and overwhelming endeavor.
In this talk, I’ll equip you with the tools and approaches you’ll need to face the overwhelming content beast head-on, to organize it in a way that is not only useful to your visitors, but actually feels welcoming. This talk introduces information architecture techniques, best suited for site owners, designers, freelancers, or small teams lacking dedicated content strategists.
• Audit a complex site to understand what content exists.
• Understand the variety of IA document types and which to use when.
• Create documents that help drive content review and decision-making.
• Promote a positive user experience and overall design through better content organization.
Smart PR Measurement in the Digital AgeShonali Burke
While some principles of public relations haven't changed, the digital age has given us new tools and technologies with which to measure our work. This is a presentation on smart public relations measurement for the digital age that I made to PRSA Orlando on March 15, 2012.
Senior Account Executive, Shannon DeFries, presented Social Media Strategies for the Association of Fund Raising Professionals at the 2010 Planet Philanthropy National conference at the Boca Raton Resort.
We'll talk about how you can use Facebook Insights, Pinterest Analytics and more to measure the level of engagement on your social media channels. Using our measurement and reporting for the Nourishing Boomers and Beyond program, we'll talk about which social media metrics really matter.
by Larry Lippke
Moodle was adopted by eXtension in 2007 as its course delivery system. The use of this resource, the number of courses offered, and it capabilities continue to increase. This session will provide an overview of the capabilities of this system, what is required to obtain workspace, how courses may be administered, and what training and support is available for using it.
10 Steps to Lead Extension into the 21st Centurynetc2012
by Dave King, Jim Langcuster
The future success of Extension depends on technology adoption and reaching new audiences. This presentation offers 10 specific steps technologists and communicators can take to help our enterprise engage new audiences and remain politically and socially viable.
Measuring The Impact Of Social Media - Open Governement & Innovations Confere...serengeticommunications
This presentation was given at the Open Government & Innovations conference held in Washington DC on 7/22/09. This presentation covers objectives of measuring Social Media efforts that companies & the government face. For more information visit: http://www.serengeticommunications.com
Social media and online advocacy tactics are receiving a lot of buzz, and for good reason. But, it is crucial in our work to restore the Great Lakes that we move beyond the buzz to identify the right tactics to meet campaign goals. Come find out about best practices for online mobilizing, learn about useful online tools, identify online tactics that will support your work, and see how technology is being used by conference participants like you to magnify the impact of the 7th Annual Great Lakes Restoration Conference.
Presentation by Jennifer Janssen, Senior Online Advocacy and Outreach Coordinator at the National Wildlife Federation.
Presentation by Anne Adrian and Sarah Baughman on Social Media basics for Extension Agents at the Virginia Cooperative Extension In-Service on March 20,2012
Marketing Freebies to Turbocharge Your CauseatLarge, Inc.
Using analytics, online video and free Google tools like Google Checkout, Google Grants and the YouTube Nonprofit Program to capture attention for your nonprofit.
Bringing Order to a Content Hoarder - Cornell Drupal Camp 2016 - part 3Anthony D. Paul
When timid users step up to your site and are spooked by the ghosts of content past, or those who dare to enter become lost in a maze of composted navigation, a dusting just won’t fix the years/decades of content rot. You know you need to pull everything out to figure out what you have, what to keep, and what to toss—but that can be a daunting and overwhelming endeavor.
In this talk, I’ll equip you with the tools and approaches you’ll need to face the overwhelming content beast head-on, to organize it in a way that is not only useful to your visitors, but actually feels welcoming. This talk introduces information architecture techniques, best suited for site owners, designers, freelancers, or small teams lacking dedicated content strategists.
• Audit a complex site to understand what content exists.
• Understand the variety of IA document types and which to use when.
• Create documents that help drive content review and decision-making.
• Promote a positive user experience and overall design through better content organization.
Smart PR Measurement in the Digital AgeShonali Burke
While some principles of public relations haven't changed, the digital age has given us new tools and technologies with which to measure our work. This is a presentation on smart public relations measurement for the digital age that I made to PRSA Orlando on March 15, 2012.
Senior Account Executive, Shannon DeFries, presented Social Media Strategies for the Association of Fund Raising Professionals at the 2010 Planet Philanthropy National conference at the Boca Raton Resort.
We'll talk about how you can use Facebook Insights, Pinterest Analytics and more to measure the level of engagement on your social media channels. Using our measurement and reporting for the Nourishing Boomers and Beyond program, we'll talk about which social media metrics really matter.
by Larry Lippke
Moodle was adopted by eXtension in 2007 as its course delivery system. The use of this resource, the number of courses offered, and it capabilities continue to increase. This session will provide an overview of the capabilities of this system, what is required to obtain workspace, how courses may be administered, and what training and support is available for using it.
10 Steps to Lead Extension into the 21st Centurynetc2012
by Dave King, Jim Langcuster
The future success of Extension depends on technology adoption and reaching new audiences. This presentation offers 10 specific steps technologists and communicators can take to help our enterprise engage new audiences and remain politically and socially viable.
by Scott Wilson
Relating to your users is important, even critical. So why does it have to be so difficult? Scott Wilson of Oklahoma State looks at some ways in which OSU is trying to bridge the gap between techies and non-techies.
by Sarah Baughman, John Dorner, Karen Jeanette
The eXtension Military Families Initiative Network Literacy Community of Practice (CoP) was created to build a community around learning in online networked environments. The CoP helps Extension professionals and military service helping professionals use social networks and learning networks to work more effectively and efficiently across boundaries. The emerging nature of the CoP’s work requires an evaluation method that captures the fluidity and constant change inherent in working in a complex system. Using reflective practice in a developmental evaluation framework, the Network Literacy CoP is able to monitor and adapt quickly to the environment. This session will focus on the work of the Network Literacy CoP as it incorporates a developmental evaluation approach. Presenters will discuss the CoP and its work implementing the reflective practice and lessons learned.
Turning Listening into an Organizational AdvantageW2O Group
During Explore Social Media in Minneapolis, Chuck Hemann, Director of Analytics, discussed how organizations can turn listening to social media conversations into a competitive advantage.
Virtual vs. In-Person Professional Developmentnetc2012
by Cheryl Peters, Michelle Rodgers, Lela Vandenberg
In 2010, Michigan State University Extension conducted its annual statewide conference entirely online; in 2011 MSUE chose to deliver the annual conference both virtually and face-to-face. Similarly, in 2010, eXtension, conducted its first nationwide professional development conference also using Adobe Connect. In 2011, eXtension stayed with a totally virtual conference but modified the format for more focused discussion and participation. Both organizations have conducted extensive quantitative and qualitative evaluations. This session will focus on methodology and lessons learned by both presenters and participants.
After attending a national conference, our CIO came to me and said, “Purchase an iPad lab and start training people how to use them.” This is the story of how I learned about iPads: how to maintain university compliance on mobile devices and how to convince clients that mobile devices are work devices, not toys, and not laptop replacements. Come to this session to learn how mobile devices are not just for “Angry Birds” anymore. Bring your iPad or Android and we will share best apps!
by Jerold Thomas, Mark Light, Nadine Fogt, Jamie Seger, Emily Rhoads
Mobile devices like tablets and smartphones are changing how Extension professionals work. We will explore mobile devices including smartphones, iPads, Motorola Zoom and other tools and discuss their uses in Extension settings. We will provide actual teaching materials, create a site listing mobile applications for Extension professionals and review/demonstrate key apps with a focus on how the apps/tools let us work differently in Extension settings. Apps shared will focus on Extension programming/teaching, work and productivity improvement, and quality of life enhancement. Security issues also will be explored.
In 2011, eXtension adopted the use of Drupal as its content management system. Anyone with an eXtension ID is authorized to create content at this site, but it is normally done in the context of an eXtension community, leading to collaborative work and the availability of a group dashboard to facilitate group communications.
Video Streaming: Broadcast quality on a shoe string budget. netc2012
Kansas State University has been video streaming for over 10 years. Through changes in formats and technology, they have provided online video on-campus and across the state. This session covers our newer tools including video equipment to digital encoders and software.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
12. Tool Type So What? Pros Cons
Atlas.ti Content Analysis Sentiment Deeper Understanding Expensive
What’s really happening Difficult to use
Excel for Combination Tool Sentiment Free Remember to run
Twitter Analytics Nice charts regularly
Content Versatility
Google All-Purpose Goals being met? Free Changes
Analytics How are people interacting Fairly easy to master Requires IT support to
with my page? get started
Facebook Analytics Reach Free Tendency to change
Insights Engagement Easy to Master
Audience & Trends
TweetReach Analytics Reach Can be Free Pay to get full use
Engagement Generates nice reports Remember to run
Klout Analytics Personal level analysis Free Changes
Influence Simple to use Less credible
SWX Combination Reach Engagement and Low-Cost Limited usefulness
Trends across mediums Simple to use
Google Combination Sentiment Free Challenging to get
Spreadsheet Analytics Versatile started
Content Analysis
TweetStats Analytics Timing Free Limited usefulness
Personal level analysis Simple to use
Before we get into the social media tools I just want to touch briefly on some basic evaluation principles. When it comes to social media, people tend to get very hung up on the tools – but that is putting the cart before the horse. The basic steps for evaluating “programs” are to engage stakeholders, focus your evaluation, collect data, analyze and interpret data and then USE that information. In the case of social media, presumably it is either part of a program or possibly it’s own “campaign”. The basic process will remain the same either way. So as you get started with your evaluation don’t forget to identify and engage your stakeholders throughout the process. [see if you can get an example of a project/program using social media that can use as an example]Briefly discuss who those stakeholders might be – might be a little different for social media.
Focusing the evaluation means identifying your evaluation questions – what are you trying to find out? In this case we may just be looking at the social media aspect of a larger program. Some appropriate questions might be, “how many people are we reaching consistently”, “are these people engaging with us” (i.e. conversing), “are we reaching new or different audiences?” “how are we reaching those audiences?” Figure out what type of information is going to answer your questions? There is nothing more frustrating than conducting an evaluation and realizing that you haven’t really found out what you wanted to. Knowing the indicators or type of information will help you with designing the overall evaluation. The rest of this presentation is really going to focus on the tools that are available to help you gather relevant data.
If you are interested in measuring sentiment – i.e. how do people feel about or percieve your program you’ll want to use a content analysis tool. Survey Research Tools will help you measure attitudes, perceptions or behaviorsAnd Analytics tools will help you measure reach, enagagement or action.Now, of course there are different “types” of tools including all purpose tools, combination tools, content analysis tools and analytics.
Content Analysis is a pretty challenging and time consumer type of analysis to undertake. Marketers like to use content anaylsis to measure sentiment and there are plenty of companies out there that will do this for you, if you have a nice big budget! If you don’t have a big budget, here are a couple of options. I used Altas.ti to do some content analysis for the NEVC – it was very time consuming but the information was good and gave me a good sense of what types of comments people were making via twitter. There are also a couple of free spreadsheets available that will measure sentiment for you. One is from Excel and the other from Google.
There is a free Analytics for Twitter add-on that can be downloaded from Excel. It has a “tone” feature. This is a screenshot of a query I ran for the #MFLN hashtag showing the sentiment for a week of tweets. For our type of work the sentiment tends to be neutral but you can see how this would be helpful for a brand or hashtag that has more users. You can also do some tweaking on the difinitions of postiive, negative and neutral.
There is a myriad of tools available at a variety of pricepoints to help you survey your clientelle. Of course these assume that you know who your clients are and how to reach them. It is possible to use some of these tools to imbed on web pages or even use links in twitter or facebook. This is more “traditional” survey work that requires a good reliable and valid survey instrument so if this is the way you decide to go be sure to get a good instrument or methodologist to work with.
I’m sure many of you are familiar with Google Analytics so I won’t go in depth other than to say that this probably your best, most versatile tool for figuring what is happening with your web pages. It’s free, relatively easy to use and allows you to learn quite a bit about your audience and their behavior. Since it was updated in January you can also get real time analytics and a better sense of social engagement. If one of the goals of your social media efforts is to drive people to information/resources etc on a web site than this is an invaluable tool to help you figure out if that is happening.
TweetReach is another nice tool for measuring reach and engagement with Twitter. The free version will allow you to run a report similar to this one. Let’s pause here and talk about what we can do with this information. This report tells you how many accounts you’ve reached in a given time period, which is interesting and it’s nice to see growth but what does it really mean? This is an exciting metric for us because of the retweet from Howard Rheingold but what will be even cooler is to see if that additional reach results in something like more followers who will then over time engage with us as that is one of our primary goals, engagement.
You have your data, now what? The data is really your what? There are two more questions to answer, so what and now what? So what does your data tell you? All those numbers and word clouds must mean something. Once you have your data, ask yourself so what? So what if we have 5 more facebook likes this month? What does that mean? Who likes us? Then you have the information you need to take action!