This document discusses how to influence Google AutoSuggest search suggestions. It explains that Google's suggestions are based on an algorithm that considers search volume, location of searchers, mentions on the web including social media, news events, blogging activity, and Wikipedia pages associated with keywords. Having a strong online presence involving these factors may increase the likelihood that certain keyword phrases will be suggested by Google for relevant searches. However, Google will only show suggestions it deems relevant based on its algorithms.

1. How to Influence Google
AutoSuggest
By Premchand Chandran

2. AutoSuggest

3. Start typing in a search, and Google offers
suggestions before you’ve even finished
typing.

4.  But how does Google come up with
those suggestions?
 When does Google remove some
suggestions?
 When does Google decide not to
interfere?
& Not everyone sees the same
suggestions 

5. This is based on an algorithm and the answer
to all the questions are only known by
GOOGLE and no one else!!!

6. Even this man in the world does
not know!!!

7. Various factors may influence these
suggestions -

8. 1. Search Volume and searcher location -
the number of searches performed
for a keyword along with the location
of the searchers.
2. Search volume has a heavy influence.
3. Basically if a lot of people from
different IP addresses search for the
same phrase, Google will make a note
of that and will start serving it as a
suggestion for all future searches
which match that phrase pattern.

9. Geographic Location

10. Google Domain (TLD’s)

11. Personalization (Logged in users)
Since many web users tend to
return to similar search topics, it
makes sense to incorporate
relevant terms into query
suggestions. And that's just what
Google has done with its
Autosuggest feature. It will now
take your past searches into
consideration only if you are
logged into your Google account

12. Query Deserves Freshness (QDF)

13. Context (Citations, Mentions and References)
1. It would be great if there are many mentions of the keyword on the web,
crawlable by Google’s spider.
2. This would help Google note that there is some XYZ who specializes in ABC
field and frequently writes/blogs about that industry. e.g.: If Prem Chandran
is associated with SEO and ORM, then the autosuggestions for keyword
‘Prem Chandran’ should include ‘Prem Chandran SEO’
or ‘Prem Chandran ORM’.

14. Language

15. Social Media
1. Social Media is booming
nowadays, we should make our
presence felt prominently on
social media platforms like
Facebook, Twitter, LinkedIn
and Google+ through various
means of social media
marketing techniques.
2. This could help influence
autosuggest if we have a large
following on social media
platforms. One can concoct
ways to get people searching
our desired keywords.
3. All main search engines
observe social signals (Likes,
Re-Tweets, Follows) when
determining rankings and this
data is certainly available to
them when creating search
suggestions.

16. Popularity

17. Freshness

18. Google Autocomplete in the News/Legal Stuff

19. Factors which could help influence
AutoSuggest are -

20. Search volume and
searcher location
– the amount of
searches
performed for a
keyword along
with the location
of the searchers
Mentions of the keyword on the
Web, crawlable by Google’s spider
Social Media
mentions of the
keyword on sites like
Twitter, Facebook,
LinkedIn and
Google+

21. Be in the news
1. Google Suggest is highly
sensitive to Novelty.
2. If there’s a news event,
Google would like to give
suggestions related to news
event for our desired
keyword.
3. We can use it to our
advantage by coordinating
press releases and news
events so they lead to a
critical mass of searches,
which can push down
negative suggestions.

22. Blog frequently
1. Blogging will help increase your
presence online, thereby increasing
the mentions of the keyword all over
the web.
2. It is always good to
have blog wherein the posts should
be relevant to latest products and
services.
3. It is very important to update the
blog with fresh content frequently.
4. This will act as a signal for Google to
consider this in autosuggestion if
many people start reading the blogs
and thereby sharing it on social
platforms.

23. Have a Wiki page
Consider having a Wikipedia page
that is associated with our brand
name. It is good to have a Wiki
page of our company comprising
detailed information about the
services, products, company’s
history and about the management
team.

24. Have these keywords in your content which may
influence AutoSuggest !!!
The Fortune 500 is made up of the largest companies in the US by
gross revenue. There was an analysis done by a team of experts for the
Auto-Suggestions for these companies, and the following are the top
Auto-Suggestions found based on occurrences –
• Brand name + Careers
• Brand name + Jobs
• Brand name + Wiki
• Brand name + Inc
• Brand name + Investor Relations
• Brand name + Stock
• Brand name + Locations
• Brand name + News
•Brand name + Reviews

25. If we are able to attain strong presence in these areas,
then there is a probability that we may influence
Google AutoSuggest!!!
However Google will show only those
suggestions which it feels RELEVANT!

26. Is GOOGLE Completely
PERFECT????

33. To this, GOOGLE says –
“In some cases, there may be a search term that seems
surprising to you, but after doing some searching on
the web, you may discover that it's a popular phrase
online for some reason that you didn't anticipate.
Queries in autosuggest are algorithmically determined
based on a number of factors (including search term
popularity) without manual intervention.”

34. A SPECIAL THANKS TO THE OWNERS OF ALL
THE WONDERFUL IMAGES USED IN THIS
PRESENTATION. ALL IMAGES WERE
SOURCED FROM GOOGLE.