Keyword research can be overwhelming!
But finding the right keywords can unlock organic traffic for your website
See how to:
• Find the right keywords
• Use free and paid SEO tools
• Understand and analyse search intent
• Compare and prioritise keyword opportunities
As the complexity of language itself, understanding the language your target customers use can be bewildering!
So how do you work out what language they’re speaking?
Effective keyword research
Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.
Keyword research is pivotal to all your marketing efforts.
Getting it right helps:
• Drive traffic
• Increase sales
• Greater ROI
Knowing your keywords also helps you to better understand your business and brand.
Whether you’re providing information, product, or service, finding the right keywords will enable you to:
• Know which keywords to rank for
• Discover popular keywords and phrases frequently searched for
• Complete competitor analysis
• Where and how to use your findings
You can find out how to complete effective keyword research using a range of free and paid tools.
Get to know your customers intent and give them what they want rather than guessing
Topic clusters are a great way to create content with higher quality and engagement.
Topic cluster groups are also really helpful when it comes to SEO, but what's the best way to go about creating them?
Join us to find out:
• What topic clusters are
• How to create a topic cluster content strategy and
• Steps to map out your first successful topic cluster
There's no doubt that SEO can be tricky and time-consuming.
So we're always on the lookout for ways in which to work smarter and not harder!
Topic clusters can be thought of as "mini-collections" of related content pieces, meaning that they are an efficient way to help organize and categorize your content.
Why is this so important?
Well, the way in which we search has changed, and this has made a huge impact on the way in which search engines present content.
So topic cluster groups are extremely helpful when it comes to SEO. Having a central topic with many related subtopics surrounding it to support the main theme.
Helping provide users and customers with relevant content on your site faster than if you just list them individually.
This creates a helpful and positive user experience with the content provided converting visitors into leads.
Mastering topic clusters allows you to:
• Save time
• Easier content/topic management
• Provide what your visitors want
• Create/repurpose and optimise engaging content
Join us to see what topic clusters can do for you, your site and most importantly visitor engagement.
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
SEO Training Slides | Digital Boy- Digital Marketing Team in Kanpur | What is...Ashish Sharma
Learn about Digital Marketing Overview | Digital Boy-Digital Marketing in Kanpur
This PPT is only for information purpose to tell about what is SEO and some facts about seo.
The purpose of DigitalBoy(Digital Marketing Team in Kanpur) only provides some learning things because this will give you an idea about what digital marketers do before hiring any digital marketers or SEO service provider. So learn some basics before hiring such as what is SEO (what benefits of SEO and their benefits.http://www.digitalboy.in/
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques are not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies.
Topic clusters are a great way to create content with higher quality and engagement.
Topic cluster groups are also really helpful when it comes to SEO, but what's the best way to go about creating them?
Join us to find out:
• What topic clusters are
• How to create a topic cluster content strategy and
• Steps to map out your first successful topic cluster
There's no doubt that SEO can be tricky and time-consuming.
So we're always on the lookout for ways in which to work smarter and not harder!
Topic clusters can be thought of as "mini-collections" of related content pieces, meaning that they are an efficient way to help organize and categorize your content.
Why is this so important?
Well, the way in which we search has changed, and this has made a huge impact on the way in which search engines present content.
So topic cluster groups are extremely helpful when it comes to SEO. Having a central topic with many related subtopics surrounding it to support the main theme.
Helping provide users and customers with relevant content on your site faster than if you just list them individually.
This creates a helpful and positive user experience with the content provided converting visitors into leads.
Mastering topic clusters allows you to:
• Save time
• Easier content/topic management
• Provide what your visitors want
• Create/repurpose and optimise engaging content
Join us to see what topic clusters can do for you, your site and most importantly visitor engagement.
16 Sure-Fire Tips to Optimizing On-Page SEOAmy Westebbe
This is a How-To-Guide for optimizing On-Page SEO on your Website. Learn 16 sure-fire tips even non-technical marketers and copywriters can use to get to the top of the Google search engine results page. With on-page SEO best practices, you'll see more traffic, fewer bounces, longer session duration, and better conversion rates. Boston-based Westebbe Marketing.
SEO Training Slides | Digital Boy- Digital Marketing Team in Kanpur | What is...Ashish Sharma
Learn about Digital Marketing Overview | Digital Boy-Digital Marketing in Kanpur
This PPT is only for information purpose to tell about what is SEO and some facts about seo.
The purpose of DigitalBoy(Digital Marketing Team in Kanpur) only provides some learning things because this will give you an idea about what digital marketers do before hiring any digital marketers or SEO service provider. So learn some basics before hiring such as what is SEO (what benefits of SEO and their benefits.http://www.digitalboy.in/
An over view on some of the overlooked off page seo technique INDIAN SEO COMPANY
The SEO or Search Engine Optimization techniques are not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies.
Is your website underperforming? If so, it could be for a variety of reasons. In today’s post I’d like to walk you through some common website issues we see. This will allow you to perform a do-it-yourself website audit checklist. My tips and techniques are written for real world site owners and I’ve made the list long enough to make an impact, but no so long that it feels like an impossible task to manage.
This presentation provides concrete guidelines and information for writing effective blog articles that create a positive user experience and reache your organization's goals. For writers, bloggers, and marketers.
LinkedIn is an unbeatable platform for publishing B2B content. Increase your network, reach a greater audience, hear the latest trending topics, and create better content. Find out how to use hashtags on LinkedIn as part of your digital strategy.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
How to drive traffic to your website in 2021 (and beyond)Tool For Bsiness
Learn how to drive traffic to your website. Here's a listed proven strategies on getting website traffic in 2021. https://www.toolforbusiness.com/how-to-drive-traffic-to-your-website/
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...Ronell Smith
Prospects often don't blindly choose the first result in the SERPs. They prefer to select brands they have an affinity for and whose content best serves their needs. Is your brand doing what it takes to earn the click?
Struggling to distribute your content across channels? Streamline your content distribution efforts with the "content pillar" approach. These easy-to-follow recipes will show you how.
Practical workshop-based SEO training course in Birmingham by OpaceOpace Web Design
Pay attention at the back because our Birmingham-based SEO training courses are tailored to help you make the most of your internet marketing. This course provides business-focused expert SEO training in Birmingham and around the West Midlands. Delivered to you by Opace in Birmingham, we provide a range of practical workshop-based SEO, social media and internet marketing training courses for groups and on a 1:1 basis.
Is your website underperforming? If so, it could be for a variety of reasons. In today’s post I’d like to walk you through some common website issues we see. This will allow you to perform a do-it-yourself website audit checklist. My tips and techniques are written for real world site owners and I’ve made the list long enough to make an impact, but no so long that it feels like an impossible task to manage.
This presentation provides concrete guidelines and information for writing effective blog articles that create a positive user experience and reache your organization's goals. For writers, bloggers, and marketers.
LinkedIn is an unbeatable platform for publishing B2B content. Increase your network, reach a greater audience, hear the latest trending topics, and create better content. Find out how to use hashtags on LinkedIn as part of your digital strategy.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
How to drive traffic to your website in 2021 (and beyond)Tool For Bsiness
Learn how to drive traffic to your website. Here's a listed proven strategies on getting website traffic in 2021. https://www.toolforbusiness.com/how-to-drive-traffic-to-your-website/
Found Vs. Chosen: Earn the Long Click to Win the Battle for Trust, Authority ...Ronell Smith
Prospects often don't blindly choose the first result in the SERPs. They prefer to select brands they have an affinity for and whose content best serves their needs. Is your brand doing what it takes to earn the click?
Struggling to distribute your content across channels? Streamline your content distribution efforts with the "content pillar" approach. These easy-to-follow recipes will show you how.
Practical workshop-based SEO training course in Birmingham by OpaceOpace Web Design
Pay attention at the back because our Birmingham-based SEO training courses are tailored to help you make the most of your internet marketing. This course provides business-focused expert SEO training in Birmingham and around the West Midlands. Delivered to you by Opace in Birmingham, we provide a range of practical workshop-based SEO, social media and internet marketing training courses for groups and on a 1:1 basis.
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
A look into the wonderful, and sometimes daunting, world of SEO. In this presentation, I cover why you need SEO, what it takes to rank in search engines, what actually goes into it, considerations for a CMS platform, how to determine success and some key takeaways for success.
Be it that I presented this at the Melbourne Travel Massive event to a beginner level audience and within a limited time frame, I had to make the scope relatively broad, but you can find a much more in-depth version of this presentation over at:
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Similar to Keyword Research: How to find the right keywords & what tools to use (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. Agenda
1. Introduction
2. Who/what/when/why of SEO
3. How Google Works
4. Finding the right keywords
5. Using free and paid SEO tools
6. Understanding and analyzing search intent
7. Comparing and prioritizing keyword opportunities
8. Questions
9. Recommendations/resources
3. Introduction
Amanda Kopen - SEO Strategist @ HubSpot
HubSpot: HubSpot offers a complete CRM platform with all the
tools and integrations you need to grow better.
5. What is SEO?
SEO stands for “Search Engine Optimization.”
SEO helps businesses drive more visitors to their site.
It expands a company’s visibility on a search engine results page (SERP) and in turn will increase
chances for conversions or sales.
6. Why is SEO important?
For my website, my primary goal is _________________.
Optimizing your website can help you:
● Increase visibility
● Generate leads
● Make sales
7. Who and When?
With a basic understanding of SEO, anyone can implement best practices.
You should ALWAYS be “optimizing” your site, otherwise people won’t be able to find you.
8. Proving SEO is worth it
Focus your SEO efforts on your business’s goals.
You website should have basic analytics. These can tell you from where a visitor entered your site
(social media campaign, paid ad campaign, email, organic search). Periodically check to see how
your organic traffic is doing.
10. How does a site get onto Google?
For you to appear on Google, it must know that your website EXISTS.
1. Google needs to find your site and pages on the Web
2. Google scans your pages to understand their topics
3. Google adds your website to it’s index -- a database of all the content
it has found on the web
12. So, how does Google Rank Content?
Google’s goal is to provide users with the most relevant answers or
information to their questions.
Google ranks content by:
1. ***Relevance - does your website page answer someone’s question?
2. Authority - how “popular” are you on the internet (many metrics go
into this).
Relevance trumps authority
13.
14. Ensure your page has the right mix of content
Does your page
have:
● Title tag
● Meta description
● Concise link slug
● Image alt-text
● Proper heading
structure
● Schema tags
16. Free Tools
Keyword Research
Google Keyword Planner
WordStream
Google Trends - free search query trends
Site Analytics
Google Search Console - organic traffic data
for your site
Google Analytics - traffic data for your site
Paid Tools
Keyword Research
Ahrefs
SEMrush
Industry Analytics
SimilarWeb
17. Plugins that HubSpot’s SEO Team Uses
Free
SEO Pro Extension by Marketing Syrup - Analyzes links, images, schema, etc.
SEO Minion - Analyze on-page SEO, highlights links, etc.
Ahrefs Toolbar - Analyzes backlinks, domain rating, URL rating, referring domains
22. Use a Keyword Research Tool to Plan
Content
You’ll need:
1. Primary keyword
2. Secondary keywords
3. Competitive insights from the SERPs
23. Use a Keyword Research Tool to Plan Content
MSV Guidelines:
Short tail keywords
300+ MSV
Long-tail keywords
10-200 MSV
KD Guidelines:
Anything below 50
*It depends on how
high Domain
Authority you have
Content Guidelines:
What are your
competitors doing?
-Keywords
-Images
-Videos
-Research
-Length
25. Understand Search Intent
1. Plug your keyword in an incognito window in Google
2. Look for:
a. What keywords are in the title?
b. What do the meta-descriptions say?
c. What sites come up?
i. Are they your competitors?
ii. What audiences do these sites serve?
d. What SERP features appear?
i. Image packs
ii. Paragraph snippets
iii. List snippets
iv. Video carousels
v. Knowledge cards
e. What types of posts appear?
i. Product pages
ii. Listicles
iii. Typical blog posts
26. Understand Search Intent
1. Plug your keyword into a keyword research tool. Review what comes up
a. Is there a different phrasing that is more popular?
b. Does a different term fit your topic better?
31. Recommendations
1. Make sure your site uses SSL
2. Connect your site to Google Search Console
3. Follow the proper Heading Structure for your page
4. Use Keywords on Your Pages
5. Ensure each website page has the right content
32. SSL
SSL stands for “secure sockets layer.” SSL secures data online.
LINK FOR INSTRUCTIONS
33. Connect your site to Google Search Console (GSC)
LINK for INSTRUCTIONS
35. Follow the proper heading structure
H1: Title of your page
H2: Main Point of Information
H3: Subpoint of H2
H4: Subpoint of H3
Paragraph: Body copy
36. Ensure your page has the right mix of content
1. Googlebot can’t “see”
images, so make sure that
your most important
content is not “invisible” to
Googlebot
2. Use the proper headings
37. Use keywords on your pages
Use a keyword tool like:
Google Keyword Planner
WordStream
Google Trends
Review the keywords your target demographic
searches for.
Use “Competitive Analysis” aka “Content Gap
Analysis” to scope your competitors’ keywords.
Place your keywords of choice in your headings
and center your content around these keywords.