The document discusses different content marketing strategies that were successful in generating traffic and social interactions. It provides examples of articles that received over 10,000 unique visitors and 800 social interactions in 2 weeks, and another that got over 75,000 pageviews, 1,000 social interactions and 300 links. It recommends identifying the most linked and shared content on competitor sites using tools like SocialCrawlytics.com. Finally, it lists different outreach tools and platforms that can be used, such as social networks, paid advertising, reporter outreach and forums.