Connecting with the Right Audience on LinkedIn

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LinkedIn Groups are a great way to connect and interact with others who have similar interests and promote yourself to a targeted market. In this presentation Murtaza Vahanvaty will tell you how to identify and connect with the right people on LinkedIn.

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Connecting with the Right Audience on LinkedIn

  1. 1. Connecting with The Right Audience on LinkedIn
  2. 2. Making Connections • LinkedIn Groups are a great way to connect and interact with others who have similar interests and promote yourself to a targeted market • Through a LinkedIn Group you have the potential of reaching a huge number of people • Group members will consist entirely of people interested in a particular topic
  3. 3. • To search for people on LinkedIn simply type their name in the search filter to get results • Narrow down these results using filters like Relationship Current Company Industry Past Company School Etc. Making Connections
  4. 4. Making Connections Search Field People Filter More Filters Click to connect
  5. 5. Things to look out for while making connections: Always customize the personal note Making Connections
  6. 6. Making Connections LinkedIn also allows you to view people similar to a particular LinkedIn profile
  7. 7. • You can use the filters discussed earlier in the “Making New Connections” section of the presentation • Another effective way is by using LinkedIn Groups Searching for People you want to do Business With
  8. 8. • Go to a LinkedIn Group who’s members might be of interest • Go to the members tab of the group • This provides you with all the members of the group • Use search filter to find people that you are looking for • You can invite people to connect or send them a message Searching for People you want to do Business With
  9. 9. Searching for People you want to do Business With Search Field Send Message or invite to connect
  10. 10. Searching for People you want to do Business With You can also view the people also viewed tab and view similar people to find key decision makers of the organization
  11. 11. This is probably the easiest and most effective way of building your network - Make sure you’re a 1st level connection with all your primary business associates. You might be surprised at who in your network knows someone you want to reach. Invite new and long-term customers to connect with you. This’ll keep you up-to-date on changes in their world that can help/hurt your business. Plus, they get updates about what you’re doing too. You’ll also be able to see who they’re connected with, giving you the option of asking them to be a referral source. Connect with Colleagues/Customers
  12. 12. How to use LinkedIn before making a Cold Call • Making a cold call is one of the most challenging aspects of being a sales person • LinkedIn can make this task a little easier • Go through the LinkedIn profile of a prospective customer • View Summary, Experience, Skills and Expertise, Education, Interests, Personal Details on the LinkedIn Profile of the person you are trying to reach out to

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