All marketers and businesses want to get their sales teams quality leads so they can be more productive and close more business. Companies that build a relationship with their leads over time enjoy success because they pass them to their sales team when they are ready to buy. Join us for a 30 minute webinar and 15 minutes of Q&A to learn how to use the HubSpot software to improve your lead quality and close more customers. This free webinar will cover: - How to boost your sales conversion rates by sending automated, customized emails to new online leads on a pre-defined cadence - Ways to use content and offers effectively so you can identify when leads are ready to buy - How to track and analyze leads in the HubSpot software to understand where your quality leads are coming from - Tips to improve the quality of your leads

1. How to Improve the Quality of
Your Leads with HubSpot
Jeanne Hopkins, Convert Team Leader
Kirsten Knipp, Product Evangelist

2. Agenda
Jeanne
• Lead Nurturing – What is it?
• Tips – Content, Offers
Kirsten
• How to Use HubSpot’s Software to
Nurture and Analyze Your Leads

3. Biggest Marketing Challenge: Leads
25%
20%
15%
10%
5%
0%
Getting Leads SEO Social Media Time Education Budget Other

4. Why did you attend this webinar?

5. Were you aware?
Only in the last third of
the buying process do
customers want to
engage with sales rep.

6. Lead Nurturing is about Conversion
Converting Prospects into Leads
• Landing Pages
• Forms
Converting Leads into Opportunities
• Nurturing

7. Things to Think About
What makes a lead more sales ready
for my company?
Particular conversion event (demo request)?
Multiple conversion events (2 or more)?
Particular data (VP Finance title)?

8. The Content “Magnet”
•Blog posts
•Consultation
•Free Trial
•Demos
•Webinars
•Whitepapers
•eBooks
•Case studies
•Podcasts
•Newsletters
•Research

9. Were you aware?
Lead nurturing helps
generate 50% more
sales ready leads at 33%
lower cost per lead.

10. How to Use
HubSpot Lead Nurturing

11. Getting Started with HubSpot

12. The Basics of Lead Nurturing

13. Create a Campaign on HubSpot

14. Select Emails for Your Campaign

15. Write your Email

16. Preview the Email

17. Add More Emails to Your Campaign

18. Turn On Your Campaign!

19. Measure Your Campaigns

20. Lead Intelligence

21. Lead Intelligence

22. Wrap-up
Lead nurturing can help you
generate more sales-ready leads at
a lower cost
HubSpot provides lead intelligence
and lead nurturing automation
Try HubSpot Today!
Get Started with a Free 7-day Trial

23. Q&A

24. Thank You!
@jeannehopkins
@kirstenpetra