What is Smarketing? It is a process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approach.

1. SMarketing?
What the Hack????

2. Smarketing?WhattheHack?
1. Introduction
2. Flow
● process
● experience
1. Roles
a.marketing
b.sales

3. Smarketing
process of integrating
the sales and marketing
processes of a business.
The objective is for the
sales and marketing
functions to have a
common integrated
approach.

4. BusinessDevelopmentDepartment@Romexsoft
CEO
Marketing
Manager
Engagement/Account
ManagerNew Business
Executive(SALES)
Copywriters
SEO
specialists
COO
Advertisers
Designers

5. THEBusinessdevelopmentCYCLE
Lead
Generation
Engagement Closure
Corporate
Strategy
Marketing Delivery

9. MarketingandSales@RomexsoftActivityFlow

10. Marketingchannels
Inbound
- creating user personas
- on-page/off-page SEO
- create content plan
- content creation (case studies, whitepapers, ebooks, templates,
checklists, etc.)
- working with 3d party vendors (copywriters, SEO, designers, advertising
agency)
- crowd-marketing (Quora, StackExchange, Reddit, Medium, etc.)
- social media (Facebook, LinkedIn, Twitter, Google+, Slideshare, etc.)

11. Inbound
Website
Phone
Email
Reference:>website/phone/email
channels
Outbound
Inside sales
cold emails/linkedin/etc
“mining”
events
lead nutrition
field selling/direct selling

12. fromSalesto>Engagement
1. Prospect
2. Qualify
3. Connect
4. Identify Pain and Needs
5. Present
6. Handle Objections
7. Issue Proposal
8. Close
9. Deliver Product/Service

13. Sales?Process?Channels?