HubSpot不僅提出集客式行銷的概念，創新且完整性高的行銷工具使其快速成為軟體公司的獨角獸。在以CRM為主體的服務裡，能夠將一般企業難以兼顧的行銷和業務環節緊密相連，以數據串接行銷與業務的共同目標，打造出融洽的Smarketing（Sales + Marketing)。

1. SMARKETING
Aligning your Marketing with Sales
Bryan Cawse
Partnership Manager
#hubspot

2. 48,000+
CUSTOMERS
#hubspot

3. SMARKETING
SALES MARKETING+ =

4. Sales Reps
FALSE
#hubspot

5. Sales are motivated by more than money.
TRUE
#hubspot

6. Marketers sit around all day doing arts and
crafts.
FALSE
#hubspot

7. Marketers are all about data.
TRUE
#hubspot

8. MISCOMMUNICATION
#hubspot

9. …
SALES REP
SCOTT
…
#hubspot

10. MARKETING
MARY

11. strong sales and
marketing alignment achieve
annual
growth
rate20%

12. poor alignment
decline
in annual
revenue4%

13. You need to get Sales and Marketing
working together

14. COLLABORATE?

15. COMMON
LANGUAGE
SETTING UP
THE PROCESS
UTILISING
TOOLS
SMARKETING
STEPS TO SUCCESS

17. DEFINE
YOUR
LIFECYCLE
STAGES

18. SLASERVICE LEVEL
AGREEMENT
contract
defines
service expected

19. MARKETING
TO SALES
SALES TO
MARKETING
Number and quality
of leads required to hit
company revenue goals
Speed and depth
of lead follow-up that
makes economic sense

20. MARKETING
TO SALES
SALES TO
MARKETING
Number and quality
of leads required to hit
company revenue goals
Speed and depth
of lead follow-up that
makes economic sense

21. 1
2
4
3
5
SMARKETING
Marketing
Side
Business
Growth
Sales
Side
Marketing SLA
Reporting
Sales SLA
Reporting

22. =
NEW
REVENUE GOAL
AVERAGE
SALES PRICE
Business Growth
1
SMARKETIN
G
# of Customers

23. NEW
CUSTOMERS GOAL
LEAD TO
CUSTOMER CLOSE %
Marketing Side
2
SMARKETIN
G
=
LEADS
GOAL

24. Sales Side.
3
SMARKETIN
G
go to the vendor who responds first.
35% 50%

25. Marketing SLA Reporting
4
SMARKETIN
G
Lead
Generation
Goal

26. Sales SLA Reporting5
SMARKETIN
G
Sales
Commitment

27. 101SMARKETING
HACKS

28. Email Tracking:
opens and
clicks
HUBSPOT SALES

29. Schedule Emails:
write now and send later
HUBSPOT SALES

30. Email Templates:
personalise and save time
HUBSPOT SALES

31. Sequences: Automate
your follow-up
HUBSPOT SALES

32. Sales Content & Reporting:
Understand what content is
working.
HUBSPOT SALES

33. PRICING
PAGE FOLLOW-UPS

34. NOTIFICATION EMAILS

35. 1
SMARKETING
is about being
human
KEY TAKEAWAYS
2
Alignment
through
shared
language
3
Metrics
ensure we
are all kept
accountable
4
Tools &
platforms
enable all
of this

36. 謝謝