This document provides tips for successful email marketing. It discusses segmenting audiences based on data like engagement and sector to personalize messaging. Automation is recommended to maximize email sequences tailored to different audience segments. Creative assets like email content and design should be refined using templates. Deliverability is important and can be improved through best practices. Success should be measured by audience engagement metrics rather than just opens and clicks. The document encourages optimizing for desired outcomes by guiding contacts through conversion funnels.
Customer bonding programs are a great way to:
1. ensure you have satisfied customers
2. evolve satisfied customers into raving fans
3. initiate a "customers for life"
4. start a dialog with your customer that will lead to an emotional connection with the brand.
Optimize Omnichannel Campaigns In 2018: How To Reach Every Buyer In Every Cha...G3 Communications
View this #sps17 Webcast on-demand here: http://dg-r.co/2xOyTwO
This session will share use cases highlighting how B2B organizations are overcoming the limitations of insufficient data and integration to expand their reach and buyer engagement. With more precise targeting, the session will provide prescriptive examples of how B2B marketers can keep up with their B2C peers by putting actionable intelligence into play across multiple channels, including:
• Increasing telemarketing conversions;
• Improving email click-through rates;
• Reducing digital ad acquisition costs: and
• Lifting direct mail response rates.
Attendees will also find examples of how access to accurate account and contact data are helping organizations identify their best audiences and then deploy campaigns across channels that match buyer preferences.
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
Driving Marketing Automation Success Across the Enterprise: Marketing StrategyMarketo
Looking to build the business case for launching a marketing automation solution at your enterprise organization?
Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.
Attend to learn how to:
-Build a business case to identify your strategies and objectives
-Quantify the potential benefits of your marketing automation solution
-Justify the improvements you are predicting
Case study B2B Marketing Forum 2017: Switching to always-on in demand generat...B2B Marketing Forum
Unit4 managed to build a globally scalable demand generation engine that’s always on. Thanks to this approach, marketing and sales can work closely together to identify and target the right audiences while accelerating their funnel impact with account-based initiatives. Take a look behind the scenes of Unit4’s content marketing approach and hear first-hand how LinkedIn helped to put the customer first. This presentation is about the transformative power of marketing outside the box!
Workshop B2B Marketing Forum 2017: How to excel in lead nurturingB2B Marketing Forum
By nurturing leads you keep your prospects engaged, which increases the quality of your leads. In B2B, where the average buyer’s process can take months, marketing needs to develop a long-term nurture strategy. In 45 minutes, you will deep-dive in the world of lead nurturing. Yvette will lead you through a step-by-step approach. For some steps Yvette developed short exercises.
How to maintain vibrancy in your marketing workforceSmart Insights
Personalization of a learning journey can make the difference between engagement and disengagement for employees.
In this practical webinar, we’ll look at:
- Training, performance and employee engagement
- Workplace learning trends
- Learning as a continuous UX
- Mapping the learning journey
Customer bonding programs are a great way to:
1. ensure you have satisfied customers
2. evolve satisfied customers into raving fans
3. initiate a "customers for life"
4. start a dialog with your customer that will lead to an emotional connection with the brand.
Optimize Omnichannel Campaigns In 2018: How To Reach Every Buyer In Every Cha...G3 Communications
View this #sps17 Webcast on-demand here: http://dg-r.co/2xOyTwO
This session will share use cases highlighting how B2B organizations are overcoming the limitations of insufficient data and integration to expand their reach and buyer engagement. With more precise targeting, the session will provide prescriptive examples of how B2B marketers can keep up with their B2C peers by putting actionable intelligence into play across multiple channels, including:
• Increasing telemarketing conversions;
• Improving email click-through rates;
• Reducing digital ad acquisition costs: and
• Lifting direct mail response rates.
Attendees will also find examples of how access to accurate account and contact data are helping organizations identify their best audiences and then deploy campaigns across channels that match buyer preferences.
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
Driving Marketing Automation Success Across the Enterprise: Marketing StrategyMarketo
Looking to build the business case for launching a marketing automation solution at your enterprise organization?
Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.
Attend to learn how to:
-Build a business case to identify your strategies and objectives
-Quantify the potential benefits of your marketing automation solution
-Justify the improvements you are predicting
Case study B2B Marketing Forum 2017: Switching to always-on in demand generat...B2B Marketing Forum
Unit4 managed to build a globally scalable demand generation engine that’s always on. Thanks to this approach, marketing and sales can work closely together to identify and target the right audiences while accelerating their funnel impact with account-based initiatives. Take a look behind the scenes of Unit4’s content marketing approach and hear first-hand how LinkedIn helped to put the customer first. This presentation is about the transformative power of marketing outside the box!
Workshop B2B Marketing Forum 2017: How to excel in lead nurturingB2B Marketing Forum
By nurturing leads you keep your prospects engaged, which increases the quality of your leads. In B2B, where the average buyer’s process can take months, marketing needs to develop a long-term nurture strategy. In 45 minutes, you will deep-dive in the world of lead nurturing. Yvette will lead you through a step-by-step approach. For some steps Yvette developed short exercises.
How to maintain vibrancy in your marketing workforceSmart Insights
Personalization of a learning journey can make the difference between engagement and disengagement for employees.
In this practical webinar, we’ll look at:
- Training, performance and employee engagement
- Workplace learning trends
- Learning as a continuous UX
- Mapping the learning journey
Pete Caputa (@pc4media) and Melanie Collins (@melaniecollins1) present why media companies love HubSpot, the inbound media methodology, and how HubSpot is bringing media companies and agency partners together in the new media matchmaking program.
CASE STUDY: How Pega used the changing B2B buyer journey and persona's to tra...B2B Marketing
B2B SUMMIT 2014 - CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.
Pairing B2B Content Marketing with Video - How to get customers fasterAli Schwanke
What if you could increase your customer acquisition AND speed up the rate of new sales? You can do both when video is an active part of your content marketing strategy.
In this session, you’ll learn proven secrets for building video into your inbound marketing campaigns. We’ll also cover the building blocks of trust through video, how human faces and familiarity done right can speed up the sales process, and the critical connection points you need to establish in your sales and marketing funnel in order to drive leads from video.
Bonus: This session features a real-life B2B case study from HubSpot Hacks, a popular B2B tutorial series for HubSpot users worldwide with more than 3.9M impressions and 500+ TOFU leads since its inception.
Marketing Planning: How HubSpot Generates 25,000 Leads Per MonthHubSpot
Learn how the HubSpot marketing team helps drive the growth of HubSpot. Agile marketing planning, sales and marketing alignment, daily and monthly metrics, project prioritization, people management.
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
Connect More and Close More Deals Using Content and Video ProspectingInfluence and Co.
These slides cover:
The value content can bring to your outreach.
How to create content that enables your process and helps you in your conversations.
Specific ways to use content for optimal success.
Why video is the future of sales and how to easily incorporate it into your existing cadence.
Best practices for creating prospecting videos.
How to track the success of your video outreach.
Joseph Jaffe will be talking about the most important statement in his book Flip the Funnel: Retention is the new acquisition. In other words: we can let our businesses and brands grow from the inside if we focus on retention as our most important strategical proposition. You will win new customers via existing customers.
Tearing up the Playbook: How Leadfeeder Marketing Has Adapted to the New NormalAndy Culligan
We’ve all been thrown into a situation of extreme change. One which was unimaginable only a couple of weeks ago.
While we deal with differing degrees of disruption and stress, we likely have something in common: the things we were doing at work a couple of weeks ago aren’t working in the same way anymore.
If we don’t adapt, we won’t survive.
We need to throw the norm out of the window and revise our marketing and sales strategies.
In this webinar, the Leadfeeder marketing team will:
Discuss how companies adapted during the global recession in 2008/2009, and what strategies they used to stay above water.
Take a deep look at what the Leadfeeder marketing team are doing to ensure we adapt to the new norm.
Share what KPI's we are following, how we are benchmarking them, what an abnormality or trend looks like with such limited data, and making quick decisions to lead to greater lead generation results.
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
Durring this session at MarTech West 2019, Mediacurrent's Director of Marketing Adam Kirby shares his approach to transitioning a 2K person SaaS organization from almost no KPIs to a multi-touch attribution model supported by sales, marketing, and the technology departments. You'll learn from his mistakes and walk away with a clear set of next steps to guide your organization to marketing attribution.
Sales enablement requires marketing and sales to work together to best close leads into customers. Here’s how marketing can better empower sales with the most important contact information using HubSpot.
Past, Present & Predictions: Content Marketing from 2017 to 2018Marketo
Check out this slide deck featuring content marketing experts from Uberflip, Marketo and BlueJeans on what happened in the world of content marketing in 2017 and what to expect for 2018.
This presentation was given by Sagefrog Co-Founder and Managing Partner Mark Schmukler at the 2016 B2B Marketer Awards & Conference. In it, Schmukler discussed the importance of integrating, optimizing and investing in both the Customer Experience (CX) and marketing communications, including both digital and traditional tactics. Introducing a new marketing concept and term, Schmukler referred to this modern practice as Integrated Optimization Marketing or IOM. Look over this SlideShare to learn more.
Is content marketing a priority for you this year? Not sure where to really start when it comes to building a content marketing strategy? Join our content strategist who talks through the initial steps you need to take when planning a content marketing strategy and why personas are so important.
We take a look at:
- What personas are and why you should use them
- Finding out who your personas are and how to write them
- How personas benefit the success of your content marketing campaign.
Pete Caputa (@pc4media) and Melanie Collins (@melaniecollins1) present why media companies love HubSpot, the inbound media methodology, and how HubSpot is bringing media companies and agency partners together in the new media matchmaking program.
CASE STUDY: How Pega used the changing B2B buyer journey and persona's to tra...B2B Marketing
B2B SUMMIT 2014 - CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.
Pairing B2B Content Marketing with Video - How to get customers fasterAli Schwanke
What if you could increase your customer acquisition AND speed up the rate of new sales? You can do both when video is an active part of your content marketing strategy.
In this session, you’ll learn proven secrets for building video into your inbound marketing campaigns. We’ll also cover the building blocks of trust through video, how human faces and familiarity done right can speed up the sales process, and the critical connection points you need to establish in your sales and marketing funnel in order to drive leads from video.
Bonus: This session features a real-life B2B case study from HubSpot Hacks, a popular B2B tutorial series for HubSpot users worldwide with more than 3.9M impressions and 500+ TOFU leads since its inception.
Marketing Planning: How HubSpot Generates 25,000 Leads Per MonthHubSpot
Learn how the HubSpot marketing team helps drive the growth of HubSpot. Agile marketing planning, sales and marketing alignment, daily and monthly metrics, project prioritization, people management.
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
Connect More and Close More Deals Using Content and Video ProspectingInfluence and Co.
These slides cover:
The value content can bring to your outreach.
How to create content that enables your process and helps you in your conversations.
Specific ways to use content for optimal success.
Why video is the future of sales and how to easily incorporate it into your existing cadence.
Best practices for creating prospecting videos.
How to track the success of your video outreach.
Joseph Jaffe will be talking about the most important statement in his book Flip the Funnel: Retention is the new acquisition. In other words: we can let our businesses and brands grow from the inside if we focus on retention as our most important strategical proposition. You will win new customers via existing customers.
Tearing up the Playbook: How Leadfeeder Marketing Has Adapted to the New NormalAndy Culligan
We’ve all been thrown into a situation of extreme change. One which was unimaginable only a couple of weeks ago.
While we deal with differing degrees of disruption and stress, we likely have something in common: the things we were doing at work a couple of weeks ago aren’t working in the same way anymore.
If we don’t adapt, we won’t survive.
We need to throw the norm out of the window and revise our marketing and sales strategies.
In this webinar, the Leadfeeder marketing team will:
Discuss how companies adapted during the global recession in 2008/2009, and what strategies they used to stay above water.
Take a deep look at what the Leadfeeder marketing team are doing to ensure we adapt to the new norm.
Share what KPI's we are following, how we are benchmarking them, what an abnormality or trend looks like with such limited data, and making quick decisions to lead to greater lead generation results.
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
Durring this session at MarTech West 2019, Mediacurrent's Director of Marketing Adam Kirby shares his approach to transitioning a 2K person SaaS organization from almost no KPIs to a multi-touch attribution model supported by sales, marketing, and the technology departments. You'll learn from his mistakes and walk away with a clear set of next steps to guide your organization to marketing attribution.
Sales enablement requires marketing and sales to work together to best close leads into customers. Here’s how marketing can better empower sales with the most important contact information using HubSpot.
Past, Present & Predictions: Content Marketing from 2017 to 2018Marketo
Check out this slide deck featuring content marketing experts from Uberflip, Marketo and BlueJeans on what happened in the world of content marketing in 2017 and what to expect for 2018.
This presentation was given by Sagefrog Co-Founder and Managing Partner Mark Schmukler at the 2016 B2B Marketer Awards & Conference. In it, Schmukler discussed the importance of integrating, optimizing and investing in both the Customer Experience (CX) and marketing communications, including both digital and traditional tactics. Introducing a new marketing concept and term, Schmukler referred to this modern practice as Integrated Optimization Marketing or IOM. Look over this SlideShare to learn more.
Is content marketing a priority for you this year? Not sure where to really start when it comes to building a content marketing strategy? Join our content strategist who talks through the initial steps you need to take when planning a content marketing strategy and why personas are so important.
We take a look at:
- What personas are and why you should use them
- Finding out who your personas are and how to write them
- How personas benefit the success of your content marketing campaign.
Now you have the business card so what plymouth 17th nov 2010InTouch
So many people go to networking events and collect business cards but then what
This presentation outlines what CRM is, why its important for ANY business and some 'do's and don't's' to help ensure your business grows
Transforming your email marketing - 2014Sign-Up.to
Understand the 6 key competencies of email marketing, assess your current strengths and weaknesses and get practical tips and insights to improve your results.
Stuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator!
As a result of attending our Email Marketing and Digital Copywriting, over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
Join us to learn how to:
- Develop your content strategy
- Personalise your content: understand your audience
- Top tips for proofing your content
- SEO in your content
- Creating lead nurturing content
Start Up Sales - Launching New Ventures - Columbia Business SchoolJeremy Seltzer
Start up Sales from Columbia Business School's Launching New Ventures course. Generating leads, sales pipeline, increasing close rates, tips and tricks.
Getting from $400k to $4m - the Four Biggest Operational Challenges - Gordan TanMAXfocus
Everyone knows it takes a lot of blood, sweat and tears to grow a managed service business and some are more successful than others. Gordon Tan, owner of R & G Technologies and founder of Client Heartbeat knows this more than most having grown his business from a one man operator, to a four million dollar IT services business. In this not to be missed session, he shares real world insights and practical examples into his four biggest operational challenges over the course of this growth and how he overcame them.
This workshop will provide you with the tools, techniques, and sales strategies on how to effectively penetrate your dream clients, as well as save you time and money.
Let’s face it, most startups do not have the budgets to spend on the fancy and expensive software products and hiring a full-blown sales team. In turn, they need to find alternatives that can still get the job done. To add, many buyers in today’s markets are bombarded by sales people each and every day so it’s important to understand the best approaches in order to differentiate yourself amongst the noise.
Below are a few areas that will be covered during this workshop:
- Creating a Powerful and Compelling 1-Pager – Value Proposition
- LinkedIn Outreach Strategies
- Sales Software - Email tracking / Databases, CRM etc.
- Email / Cold Calling Strategies
- Building your Prospect List - Research / Targeting
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
These are unprecedented times – don’t traverse them alone. One of our key frustrations is sitting with partners who say they simply want to grow. No particularly thought through reason why, no timescale or even eventual exit in mind. And then when asked what is in place to help them grow right now, notwithstanding the worrying lack of direction, the answer is often very little if anything at all.
This webinar gives you proven ways to win quality new clients for your firm now. It will also help you establish a sales pipeline and ‘engine’ that will add tangible £value to your practice. Firms of all sizes across the UK are implementing this strategies, tools and resources now for profitable results.
Expert ways to generate quality appointments, where you can win profitable new clients. Appointment generation for Accountants and professional service firms that is more than telemarketing.
Are you tired of the endless unreturned phone calls/emails and prospects who seem to disappear? In this webinar, you will learn high impact sales strategies for creating new opportunities. This webinar will teach you how to create the most perfect follow-up voice and email messages to speed up sales and win more business.
Similar to Smart insights and Force 24: The secrets to successful email marketing (20)
Dr Dave Chaffey explains the success factors for creating a digital strategy using the latest examples and research from a range of industries. Omnichannel is relevant to all sectors' and includes examples form sectors including Brands, manufacturers, retail, healthcare, FS and B2B.
What's new in B2B marketing? 2021 B2B Digital Marketing trendsSmart Insights
A keynote by Dave Chaffey for B2B Expo November 2021
Sagefrog research URL now: https://www.smartinsights.com/b2b-digital-marketing/b2b-marketing-trends/
What do people really search for? How to tackle unclear keyword research topicsSmart Insights
When you’re researching topics that are vague or hard to understand, the key is to uncover search intent in the data and to seek out a topic expert in the field.
Join this presentation for pro tips on uncovering intent and relevance hidden in your search data and in the minds of the people behind the scenes.
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
Improve Lead Quality with AI powered call trackingSmart Insights
Discover how top brands have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads.
Google's data confirms that over 70% of sales leads are generated through inbound phone calls - find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation.
5 Key Takeaways:
- For offline sales, bridging the gap after they click hasn't always been possible, until now using Artificial Intelligence
- Call Tracking has its limitations without AI - you know you've had a call, but was it a new sale or a returning customer?
- Trying to match data from multiple systems won't always be accurate - create your own data with AI
- Using AI can speed up your call analytics, enabling you to understand in real-time what's happening with your lead generation strategy to implement real-time optimisation of your Google Ads.
- Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you.
If you are looking at new ways to generate inbound telephone leads, improve the quality of leads or improve conversion then you should tune in for this webinar.
In this webinar, you'll learn about the band members and digital marketing techniques you and your company need to master to compete in the future.
We'll explore how to engage your crowd by getting to the heart of the customer. You'll also learn how bringing together each member of the band can ensure your marketing acts a force for growth.
10 strategies for increasing sales with conversion funnelsSmart Insights
Examples and best practices for increasing conversion from a webinar by Dr Dave Chaffey of Smart Insights in collaboration with our partner GetResponse
Using CDPs to get the most value from your customer data.
Learn how a Customer Data Platform works, what it makes possible, how to find the right CDP, and how to deploy successfully.
In this webinar we'll:
- Learn steps in building a strong customer data foundation
- Understand the benefits of using a Customer Data Platform
- Define key use cases supported by a CDP
- Know how to find the right CDP for your business
- Prepare for a successful CDP deployment
Curated tips and tricks to get the most out of your content in 2020.
With such an interconnected world, full of rich content and amazing user experiences, the opportunity to reach new customers is more tantalising than ever before. But how will you reach them all? If you're ready to revolutionise your global content strategy and kick off the decade with all the right tricks up your sleeve, then this webinar is for you.
Join Smartling's VP of Marketing, Annette Obermeier, as she unveils her top 10 hacks for Global Content that can improve your content right now.
- Annette’s absolute hacks to supercharge your global content in 2020
- Surefire methods to maximise your reach with actionable content promotion
- How to position your source content for success with an agile localisation strategy
- Proven, real-world stories from brands just like yours that have revolutionised their global content strategy for success
6 steps to create a data-driven content strategySmart Insights
Learn how to include search data into content creation and optimization.
“Online content should win hearts and machines.”
In this practical webinar, we’ll look at:
- How to create content that meets the expectations of your target audience
- How to use search intent to know what users want
- Learn how to identify relevant topics
- How to select the right type of content
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
Discover the trends that will make an impact on your business at the start of the new decade.
Understand what consumers want from brand emails, the current email marketing trends and which ones will help you deliver on your business goals for 2020. Komal will take you on a journey of technology, psychology and creativity that will help you to create a powerful future-proofed email marketing strategy for this year and into the roaring twenties!
Pure360’s mission is to help marketers be the best they can be. With our webinar we will help you understand:
- Technology advances that you should be focussed on and those that you can afford to avoid.. for now...
- How to be human
- The importance of back to basics
Top tips for driving leads and optimising conversions in 2020Smart Insights
Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders?
Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success.
With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you:
- How you can engage customers with your website and proposition;
- The importance of acquisition mapping and capturing the right customer information;
- How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and
- Examples of the tools you can use and the data you should be collecting to measure and optimise success.
Covering the 5 pillars for future success in marketing based on a research report from HubSpot and Smart Insights - https://offers.hubspot.com/the-future-of-marketing-2019
A webinar from Dave Chaffey for the Smart Insights 2020 Digital Priorities
Win more customers with an integrated marketing communications strategySmart Insights
Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
3 ways you're wasting your biddable media budget... and how to fix it!Smart Insights
How to maximize the returns from your biddable media budget
There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?
In this webinar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.
You will learn:
- The minefield of marketing metrics and how you can use data to understand your audience
- Cross-channel cannibalisation and the danger of a silo-mentality
- Why last-click attribution isn’t the answer
- Risk-taking – why it’s not just for James Bond!
Discussion: The opportunities provided by AI for online search and merchandising
The way retailers have merchandised online stores hasn’t changed since the early days of E-
commerce, but it has now.
This presentation looks at the disruption and opportunities that come
from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
like machine learning and predictive analytics help to solve the complex problem of serving the
most relevant products in ALL cases.
You will learn how to
* Understand the scale of the challenge and the opportunity
* The limitations of traditional online merchandising
* How AI impacts online merchandising by improving search, coping with trends in real-time,
providing insights and making the work of merchandisers more productive and enjoyable
* How and why not all AI solutions are the same
* Make the organisational changes required to accommodate AI-based merchandising
Presenters : Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK
Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROISmart Insights
Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. A quick bit about me
• Adam Oldfield
• CEO and founder of Force24
• 20+ years in marketing
My door is always open!
adam.oldfield@force24.co.uk
4. Who are Force24?
• Founded in 2010
• Fastest Growing UK-based marketing
automation platform
• We offer free, unlimited training &
support for life to every customer
• Proud to have a 98.2% retention rate
• Recently had a £4.8m investment
5. Before we start…
a task…
Write down your view of why segmentation is important
and how you use it.
8. Think DIFFERENTLY!
• Empathy
• Disconnect from the wheels, liberate yourselves
• Understand the ‘Rule of 6’ (and establish your own)
• Understand your job is to know your contacts intimately
• Excite and educate your audience
• And always question… “would you engage with this?”
9. Know who you are & what you stand for
I make the difference; I am the energy, I am the magic, and I am the glue.
As marketers we must:
• Understand what makes our audience tick
• Relay key stakeholder messages though the marketing lens, converting it to what your
audience wants to engage with
• Never stand for second best…
12. Think differently: know your data
• Recognise that, if segmented properly, people should be interested in what you have to
say
• Understand that you are interrupting their day, even if they are engaged/opted in
• One size does not fit all when it comes to a send schedule
16. Email Sequences tomorrow
• The futility of a single email
• Base decisions on commercial outcomes/CRM data
• Say it 6 times – don’t be afraid to repeat yourself
17. Email Sequences the day after tomorrow
• Consider attitudinal data
• Consider CRM interaction
• Understand the wider marketing picture
23. Email Content/Design
• Email is only the hook and not the full meal
• Content – be concise rationalize your message (10 words, 1 button!)
• Don’t stand for second best and don’t be boring... be more Gordon!
• Find your winning formula… and stick to it
• Single column creative
24. Email Build
• Artwork commodification, build standard templates and iterate for improvement –
work smarter, not harder
• Don’t stand for second best, be more Gordon!
• The squint test
26. Email Framework
Preheader -This should reflect the headline, it is designed to sit
above all content for inbox previews
Headline -This should be no more than 10 words. I prefer simple
colours on a stark background
Intro headline - Max 2 paragraphs, minimal content with a direct
focus.With a strong simple CTA.
(no more info, or click here please)
Creative sign off - Designed to bounce contacts back to the
previous statement or skip to below.
Detail + Action - this space can be used to hold more content if
needed
Attention
Interest
Action
Desire/
Trampoline
Interest
Action
27. Writing great subject lines
• Be clear and straight to the point
• Start with a verb
• Do not use excessive punctuation or icons
• Build a secret formula and stick to it
• (Verb + Content + Urgency) vs ([FirstName]Verb + Content + Urgency)
29. Email Deliverability
• What can you do to improve deliverability?
• Your job, ESP’s job – tech checklist
• What’s a bot?
• Understanding email servers and reputation
• Importance of clean data (Soft Bounce Rule)
• Be Engaging!
• Read our guide!
31. Optimise your outcome
Email is pointless if you are not considering how you will convert the interest you generate
Website – we hope you
can achieve a 2%
conversion rate from
traffic on your website
Blog – usually
converts at 1/10 of
the website
conversion rate Custom Landing
Page – a well built
landing page
would hope to
convert at 15%
Custom DYNAMIC
Landing Page –
which adapts to the
person and is
focussed on their
next action can
achieve in the
region of 35%
33. Measuring Success
Measuring your performance needs to change, when we are working in a 3D way. Focussing on the
people and your data segments becomes the most effective route to reporting in the new world.
Audience Engagement
37. Based on what we’ve discussed today…
Which killer tip are you going to be using
/ taking advantage of the most?
38. 8TopTips
1. Think differently
2. Segment and personalise
3. Use automation to the max, liberate you and your team
4. Refine your creative assets
5. Nail deliverability
6. Optimise for outcome, sell the hole in the wall – not the drill bit
7. Report on your performance the smart way