WebBuildItCon Miami 2018 - Antoine Dupont Presentation

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This document provides an overview of 8 techniques for using video marketing to grow a business. It discusses the importance of creating how-to, product/service, and pricing videos. It also recommends including video in emails to maximize views. Additional tips include addressing myths and bad habits, focusing on quality over quantity, using keyword research tools, and preparing scripts using the A-P-P method. The document also provides guidance on equipment, framing, lighting, editing, promotion, and expectations for the growth of video online.

Marketing

Give away my pricing !
It depends !
May lose business !

10 emails/day
5 times/week
10x5=50x50=2,500

As long as they need to be
& as short as you can

A - AGREE 
I’m sure you would
agree that…

P - PREVIEW
In this video I’m going  
to show you…

GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

GET THE LINKS
FOR THE PRODUCTS
TEXT YOUR EMAIL TO
(561) 285-2967

Antoine Dupont
www.katapult.marketing | www.antoinedupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker

Content marketing isn’t easy, but it doesn’t have to be difficult, either. It requires research and commitment (and involves more than writing some blog posts every now and then). Here’s how to make large-scale content creation and marketing less scary: Find money where you can (perhaps from an underperforming channel). Give your client a few samples, and start with an easy-to-benchmark target to show them good things can happen. Give it time—successful content marketing doesn’t happen overnight. Once you have results, continue to press your campaign with a bigger budget and more resources. Report regularly and ensure your strategy makes sense. So get on with it, or learn more about how we do it—check out http://www.oneupweb.com/capabilities/content-marketing-seo/.

Print18 - Antoine Dupont - Video Marketing Fundamentals

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Video marketing is taking consumers by storm because it engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kind of stats, donít you think it's time to learn more about video marketing?

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The slides of my presentation at MPI SES 2018. The 8 simple techniques to grow your business with videos. Video marketing is taking consumers by storm because it engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kind of stats, donít you think itís time to learn more about video marketing?

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This slide deck is from a webinar you can find at https://email-marketing.pinpointe.com/webinar-5-types-of-videos-your-business-needs-to-grow-dupont People love to watch videos! A recent stat from HubSpot states 43% of people want to see more video content from marketers. This makes sense because your customers are busy, and when it comes to marketing content, their attention spans are short-lived. Video marketing gives you a way to deliver your message more effectively – in a shorter amount of time. And if done right, your videos will strike an emotional cord that’ll drive your customers to act. This deck (and on-demand event) covers the top five videos every business should have and what you need to know to get started with video marketing. After viewing this deck and the webinar that goes along with it, you’ll walk away with a clear understanding of: • What types of videos generate engagement • How to create a high-quality video with a small budget • How to produce content your audience cares about • Where to post and promote your content • And more…

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The Digital Handshake™ is a simple way to mimic the time-proven method of shaking someone's hand to begin a relationship and it’s rapidly becoming standard sales etiquette. We designed the Digital Handshake™ as a way to bridge that gap and accelerate trust in the sales process. The Digital Handshake™ involves sending a video (of you) after a first sales call, so the potential client can put a face to your name. The video can be a one-off or an evergreen video that you can re-use. This video can be embedded in a web page or, for a more personal touch, delivered as a video email.

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