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Arbeitsprobe sl sealdays2013
The document discusses the need for companies to better organize and manage their digital media assets. It notes that Henkel does not have good systems for managing things like old Persil film clips in their archives. The discussion was stimulated by a presentation given in English advocating for a Digital Asset Management (DAM) system to catalog and distribute media across relevant internal and external stakeholders. The document outlines the benefits of a DAM for preserving a company's digital heritage, making media easily searchable and shareable, and distributing content to various groups that may need access to it.
Arbeitsprobe sl sealdays2013
- 1. DAM-Wachrüttler von SEBASTIANLENTZ Hintergrund: Auf einer internen Veranstaltung (SEAL Days) der HENKEL AG in Düsseldorf ging es um das digitale Erbe. Der Konzern weiss nicht was er alles im Keller hat. Ein Teil der Persil-Filme sind digitalisiert. Die Mediendatenbank kann nur Bilder verwalten und zeigen. Videos müssen komplett heruntergeladen werden, um sie zu sichten. Die Diskussion über ein digitales Asset Managment System (D-A-M oder M-A-M) wurde durch meinen Vortrag in Englisch stimuliert. Bitte im Präsmode gucken. © Sebiturbo 2014
- 2. RESPONSIBILITY PRESERVING OURDIGITAL HERITAGE
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- 5. SEBASTIAN LENTZ CONSULTANT FOR DIGITAL MEDIA
- 6. TV BACKGROUND SEBASTIANLENTZ CONSULTANT FOR DIGITAL MEDIA
- 7. 15.585 FOLLOWERS ONTWITTER TV BACKGROUND SEBASTIAN LENTZ CONSULTANT FOR DIGITAL MEDIA
- 8. 15.023 FOLLOWER ONTWITTER TV BACKGROUND SEBASTIAN LENTZ 3.000 FACEBOOK FOLLOWERS CONSULTANT FOR DIGITAL MEDIA
- 9. OUR RESPONSIBILITY FOR MEDIA ASSETS, TODAY
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- 11. WHAT DO YOUSTORE MOST ON YOUR COMPUTER, TABLET, SMART PHONE OR NETWORK?
- 12. MEDIA (RIGHT!) SUCHAS: PICTURES, GRAPHICS, VIDEOS, PFDs, PPTs, MUSIC AND GAMES
- 13. HAND ON HEART LET‘S HAVE A LOOK AT YOUR OFFICE. ARE YOU A PRIVATE COLLECTOR OF MEDIA?
- 14. ARE YOU SENDING PICTURES & BIG FILES VIA EMAIL TO YOUR COLLEGUES AND TO YOUR WORK GROUP? IS YOUR HDD ALWAYS FULL?
- 15. DO YOU HAVENO IDEA WHAT A TIFF, AI, MPEG OR A H264 IS OR WHAT 600 DPI OR INTERLACING MEANS?
- 16. YOU ARE NOTALONE! (THE GOOD NEWS) BUT YOU SHOULD (…THE BAD NEWS)
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- 19. AT THE MOMENTYOU HIDE IT ON YOUR HDD IT MIGHT BE LOST.
- 20. BECAUSE EVERYTHING YOUTOUCH COULD BE RELEVANT FOR YOUR BUSINESS AND FOR YOUR COMPANY.
- 21. START TO UPLOADYOUR MEDIA TO CONTRIBUTE MEDIA TO DISTRIBUTE MEDIA SHARE YOUR KNOWLEDGE
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- 23. SOLUTION USER: UPLOADYOUR MEDIA TO A PLATFORM.
- 24. SOLUTION ADMIN: MANAGEMY MEDIA.
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- 27. LET‘S GOOGLE THE WEB FOR APFELSTRUDEL (YES, AUSTRIAN APFELSTRUDEL) WHAT DO WE GET?
- 28. YES RIGHT… WIKI,RECEIPT, PHOTOS, VIDEOS (HOW TO), MENUS, CHEFS PICS. DR. OETKER, VANILLA SAUCE. ALL TOGETHER MORE THAN 1.4 MIO RESULTS IN 0.8 SECS.
- 29. WHAT HAPPENED? WEHAVE GOT A LOT OF INFORMATION. AND WE GOT THE CONTEXT. CONTEXT ALWAYS MEANS VARIETY.
- 30. DID GOOGLE TELLUS WHAT MEDIA FORMATS THEY FOUND?
- 31. WHO CARES? CONTENTRULES. CONTEXT RULES. THE DATA FORMAT IS NOT RELEVANT. FOR THE SEARCHER!
- 32. BUT FOR THEADMIN THE FORMAT IS VERY IMPORTANT.
- 33. WE JUST LEARNED THAT SEARCH ENGINES UNDERSTAND ALL DATA FORMATS. (OR AT LEAST A HELL OF A LOT)
- 35. HOW DOES ITLOOK IN CORPORATE LIFE? IF YOU ARE INSIDE YOUR FIREWALL.
- 36. WHAT IF… LET‘SGO TO A CORPORATE WEBSITE. YOU WRITE INTO THE SEARCH BOX: THE NAME OF THE MAN YOU MET AT THE AIRPORT, YESTERDAY
- 37. WAS HIS NAME GUGELBERGER OR HUGELBERGER… DR. HÜGGELBERGER. …I WAIT WAIT WAIT AND.
- 38. „LEIDER KONNTE KEINE ÜBEREINSTIMMUNG ZU IHRER SUCHANFRAGE GEFUNDEN WERDEN…“ “RESULTS WE TRIED TO FIND WHAT YOUR LOOKING FOR; BUT DIDN’T FIND ANYTHING.”
- 40. WE JUST LEARNEDTHAT MY SEARCH IS NOT RELEVANT FOR MR GUGGENBERGER‘S BUSINESS. EVEN THOUGH I JUST WANTED TO PLACE AN ORDER OF 300 TRACTORS FOR MY COUNTRY.
- 41. WE ALSO LEARNEDTHAT THE INFORMATION ABOUT OUR BUSINESS IS A KEY FACTOR TO INCREASE SALES, COMMUNICATION AND REPUTATION.
- 43. „THIS IS NOTRELEVANT FOR THE HANDLING OF OUR CORPORATE MEDIA.“
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- 45. BECAUSE. HOW DOYOU CARRY INFORMATION? TEXT PICTURE VIDEO AUDIO MEDIA
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- 47. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT?
- 48. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE
- 49. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE PRODUCTION
- 50. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE AGENCY PRODUCTION
- 51. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE COLLEGUES AGENCY PRODUCTION
- 52. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE PRINTER COLLEGUES AGENCY PRODUCTION
- 53. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER COLLEGUES AGENCY PRODUCTION
- 54. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER COLLEGUES AGENCY FAN PRODUCTION
- 55. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER WEB-STORE COLLEGUES AGENCY FAN PRODUCTION
- 56. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER NEWSPAPER WEB-STORE COLLEGUES AGENCY FAN PRODUCTION
- 57. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER AGENCY NEWSPAPER WEB-STORE COLLEGUES JOURNALIST FAN PRODUCTION
- 58. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER AGENCY NEWSPAPER WEB-STORE COLLEGUES JOURNALIST TESTER FAN PRODUCTION
- 59. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER AGENCY NEWSPAPER WEB-STORE COLLEGUES JOURNALIST TESTER FAN FACEBOOK & CO PRODUCTION
- 60. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE PRINTER TV-STATION WEB-DESIGNER AGENCY NEWSPAPER WEB-STORE COLLEGUES JOURNALIST TESTER FAN FACEBOOK & CO PRODUCTION
- 61. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE PRINTER TV-STATION WEB-DESIGNER AGENCY NEWSPAPER WEB-STORE COLLEGUES JOURNALIST TESTER FAN FACEBOOK & CO PRODUCTION FLICKR
- 62. WHO NEEDS THEPHOTO OF OUR NEW PRODUCT? STORE PRINTER TV-STATION WEB-DESIGNER AGENCY NEWSPAPER WEB-STORE COLLEGUES JOURNALIST TESTER FAN FACEBOOK & CO PRODUCTION FLICKR YOUTUBE
- 63. SIZE MATTERS PRINTINGDATA IS ALWAYS VERY BIG. BUT DID YOU TRY TO SEND A VIDEO TO THE TV STATION THROUGH THE WEB? (SIZE 13-20 GB/H)
- 64. WHERE DO YOU STORE DATA? HOW DO SCREEN VIDEO? HOW DO YOU GET MEDIA DATA UPLOADED AND DELIVERED?
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- 67. FIRST WE NEEDA FRONTEND.
- 68. MAIN PAGE VIEW,PLAY, LISTEN INGEST TAGGING WT.KEY INFORMATION DISTRIBUTION D-A-M
- 69. HOW CAN IEXPLAIN DAM? Heaven is where the police are British, the chefs Italian, the mechanics German, the lovers French, and it's all organized by the Swiss. Hell is where the police are German, the chefs are British, the mechanics French, the lovers Swiss, and it is all organized by the Italians.
- 70. HOW CAN IEXPLAIN DAM? HEAVEN is where you don’t need to install a software the MEDIA carries all meta data the VIDEOS are streamed and it's all organized by Automation HELL is where the system is complicated the MEDIA can’t be found the VIDEOS have to be downloaded and it is all organized by a small TEAM
- 71. OUR RESPONSIBILITY FOR THE DIGITAL HERITAGE
- 72. LOTS OF COMPANYARE AWARE OF THEIR HISTORY AND HAVE INVESTED MORE OR LESS MONEY INTO THE DIGITALIZATION OF GLASS SLIDES, 35MM FILMS, POSTERS, PAINTINGS ETC.
- 74. WHAT HAPPENS WITHTHE DIGITAL TREASURES? IF YOU DON‘T PUT THEM ONTO A PLATFORM NOBODY WILL BE ABLE TO SEE OR USE OR SELL YOUR TREASURES.
- 75. THAT‘S WHY IRECOMMAND TO INSTALL A D-A-M SYSTEM FIRST AND USE THE PLATFORM TO RUN THE PROJECT OF SCANNING, TRANSFERRING AND ARCHIVING HISTORIC MEDIA.
- 76. HISTORIC MATERIAL WILL PROMOTE YOUR COMPANY AND YOUR PRODUCTS. COMMERCIALS DOCUMENTARIES PEOPLE STORIES PRODUCT STORIES LOCATIONS HISTORIC TESTIMONIALS
- 77. HOT STUFF FOR KNOPP & CO SOCIAL MEDIA YOUTUBE WEBSITE TRADE FAIR ANIVERSARIES GLOSSY COMPANY BOOK ETC. ETC.
- 78. ARE YOU FITFOR THE FUTURE?
- 79. THIS IS JUSTTHE BEGINNNING OF A DIGITAL REVOLUTION. CONTENT WILL FOLLOW PEOPLE
- 80. THIS IS JUSTTHE BEGINNNING OF A DIGITAL REVOLUTION. SOCIAL PLATFORMS SHAPE OUR RELATIONSHIPS
- 81. THIS IS JUSTTHE BEGINNNING OF A DIGITAL REVOLUTION. NOBODY WANTS TO SPEND TIME ON COMPLICATED IT-SYSTEMS
- 82. START NOW. ITIS THERE. THE EARLIER THE BETTER.
- 83. THINK LOCAL ACTDIGITAL
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- 85. © Sebastian Lentz2013 Enjoy SEAL DAYS @ HENKEL.