The document discusses the need for companies to better organize and manage their digital media assets. It notes that Henkel does not have good systems for managing things like old Persil film clips in their archives. The discussion was stimulated by a presentation given in English advocating for a Digital Asset Management (DAM) system to catalog and distribute media across relevant internal and external stakeholders. The document outlines the benefits of a DAM for preserving a company's digital heritage, making media easily searchable and shareable, and distributing content to various groups that may need access to it.
Do backlinks still matter in 2017 and if they do, what are the best (and safest) ways to obtain them? Find out in in this presentation made at Pubcon Las Vegas 2017.
Online Tools to Turbocharge your BusinessPaul Wallbank
Online Tools to Turbocharge Your Business was presented to the 2011 Flying Solo conference.
The presentation covered a sample of the online, cloud computing and social media tools small businesses can use to improve their productivity, profitability and competitiveness.
A talk from the Noorderlich Photo Festival in the Netherlands. The brief was to introduce some key elements of multimedia storytelling to a crowd of photographers and journalists who doesn't normally work with online media, and I only had half an hour.
Do backlinks still matter in 2017 and if they do, what are the best (and safest) ways to obtain them? Find out in in this presentation made at Pubcon Las Vegas 2017.
Online Tools to Turbocharge your BusinessPaul Wallbank
Online Tools to Turbocharge Your Business was presented to the 2011 Flying Solo conference.
The presentation covered a sample of the online, cloud computing and social media tools small businesses can use to improve their productivity, profitability and competitiveness.
A talk from the Noorderlich Photo Festival in the Netherlands. The brief was to introduce some key elements of multimedia storytelling to a crowd of photographers and journalists who doesn't normally work with online media, and I only had half an hour.
Aim First, Shoot Second - Mastering the Complexity of B2B Digital MarketingEvgeny Tsarkov
Aim First, Shoot Second - Mastering the Complexity of B2B Digital Marketing (by SoCalBMA)
Сначала целеполагание, затем действие - управление комплексным интернет-маркетингом в b2b
Tech trends at SXSW & CES 2015 - IoT, Wearable, Sensor, Connected…- Mariko Nishimura
Tech trends at SXSW & CES 2015 - IoT, Wearable, Sensor, Connected…- [at] KMD Graduate School of Media Design, Keio University 2015.06.26.
Mariko Described Tech & Industry trends at SXSW, CES regarding her original view.
Aim First, Shoot Second: Mastering the Complexity of B2B Digital Marketing
Just because a social site is getting a lot of buzz does not mean you need to be spending a lot of time and resources there. Why? With the complexities of b2b social and content marketing, there simply isn't any room for error. In this session you will gain insights on where to best place your focus; what type of content works best and where; tools and resources for your social and content marketing initiatives; the pros and cons of Google Analytics as a tool; and, how to better track and prove your content marketing efforts.
Hot off the Press! Read Abacus' Co-Founder Jeff Goldenberg's take on the problems plaguing the ad industry and the solutions that will enable the winners to emerge
Great marketing interactive technologies that don’t merge together to tell a compelling story can do more harm than good. Learn how to develop a discerning eye for the specific types of cutting-edge ideas and fresh technologies that will work best to drive your marketing objectives—and how to connect them all together in a way that feels authentic to your brand and seamless for your audience. This session will take you around the world for a sneak peek of VR, AR, AI & advanced 3D printing, you’ll learn from real-world examples how to pick the right tools and apply the best combination of new technologies at your b-to-b events & campaigns to create seamless narratives, shareable moments and thoughtful attendee experiences that make an impact. This truly interactive presentation will also share the smartest tactics that today’s marketers can use to sear live engagements into long-term memory.
Cannes Cyber Lions 2011 — Winners and TrendsJakob Kahlen
Cannes Cyber Lions Winners and Trends 2011 presented at the Best Internet Conference 2011 in Tallinn Estonia by Cannes Cyber Lions jurymember and Creative Director Jakob Kahlen of Hello Monday.
Le DevOps, levier d'automatisation et de passage au cloud - ADN Ouest Forum i...Quentin Adam
19h00 Le DevOps, valeur de DevOps et retours d'expérience d'une équipe en place depuis 5 ans - Quentin ADAM - Clever Cloud
http://www.adnouest.org/agenda/forum-infrastructure-production_nov/
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was given to the Hampton Roads American Marketing Association by Erica Campbell Byrum, Director of Social Media with ForRent.com & Homes.com on September 11, 2014.
Agency credentials detailing past clients, process, services, and case studies from Silicon Valley's next generation of cinematic storytellers.
Hit us up: http://neeba.agency/
Aim First, Shoot Second - Mastering the Complexity of B2B Digital MarketingEvgeny Tsarkov
Aim First, Shoot Second - Mastering the Complexity of B2B Digital Marketing (by SoCalBMA)
Сначала целеполагание, затем действие - управление комплексным интернет-маркетингом в b2b
Tech trends at SXSW & CES 2015 - IoT, Wearable, Sensor, Connected…- Mariko Nishimura
Tech trends at SXSW & CES 2015 - IoT, Wearable, Sensor, Connected…- [at] KMD Graduate School of Media Design, Keio University 2015.06.26.
Mariko Described Tech & Industry trends at SXSW, CES regarding her original view.
Aim First, Shoot Second: Mastering the Complexity of B2B Digital Marketing
Just because a social site is getting a lot of buzz does not mean you need to be spending a lot of time and resources there. Why? With the complexities of b2b social and content marketing, there simply isn't any room for error. In this session you will gain insights on where to best place your focus; what type of content works best and where; tools and resources for your social and content marketing initiatives; the pros and cons of Google Analytics as a tool; and, how to better track and prove your content marketing efforts.
Hot off the Press! Read Abacus' Co-Founder Jeff Goldenberg's take on the problems plaguing the ad industry and the solutions that will enable the winners to emerge
Great marketing interactive technologies that don’t merge together to tell a compelling story can do more harm than good. Learn how to develop a discerning eye for the specific types of cutting-edge ideas and fresh technologies that will work best to drive your marketing objectives—and how to connect them all together in a way that feels authentic to your brand and seamless for your audience. This session will take you around the world for a sneak peek of VR, AR, AI & advanced 3D printing, you’ll learn from real-world examples how to pick the right tools and apply the best combination of new technologies at your b-to-b events & campaigns to create seamless narratives, shareable moments and thoughtful attendee experiences that make an impact. This truly interactive presentation will also share the smartest tactics that today’s marketers can use to sear live engagements into long-term memory.
Cannes Cyber Lions 2011 — Winners and TrendsJakob Kahlen
Cannes Cyber Lions Winners and Trends 2011 presented at the Best Internet Conference 2011 in Tallinn Estonia by Cannes Cyber Lions jurymember and Creative Director Jakob Kahlen of Hello Monday.
Le DevOps, levier d'automatisation et de passage au cloud - ADN Ouest Forum i...Quentin Adam
19h00 Le DevOps, valeur de DevOps et retours d'expérience d'une équipe en place depuis 5 ans - Quentin ADAM - Clever Cloud
http://www.adnouest.org/agenda/forum-infrastructure-production_nov/
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was given to the Hampton Roads American Marketing Association by Erica Campbell Byrum, Director of Social Media with ForRent.com & Homes.com on September 11, 2014.
Agency credentials detailing past clients, process, services, and case studies from Silicon Valley's next generation of cinematic storytellers.
Hit us up: http://neeba.agency/
27. LET‘S GOOGLE THE
WEB FOR
APFELSTRUDEL
(YES, AUSTRIAN
APFELSTRUDEL)
WHAT DO WE GET?
28. YES RIGHT…
WIKI, RECEIPT,
PHOTOS, VIDEOS (HOW
TO), MENUS, CHEFS
PICS. DR. OETKER,
VANILLA SAUCE.
ALL TOGETHER MORE
THAN 1.4 MIO RESULTS
IN 0.8 SECS.
29. WHAT HAPPENED?
WE HAVE GOT A LOT
OF INFORMATION.
AND WE GOT THE
CONTEXT.
CONTEXT ALWAYS
MEANS VARIETY.
31. WHO CARES?
CONTENT RULES.
CONTEXT RULES.
THE DATA FORMAT IS
NOT RELEVANT.
FOR THE SEARCHER!
32. BUT FOR THE ADMIN
THE FORMAT IS VERY
IMPORTANT.
33. WE JUST LEARNED
THAT SEARCH
ENGINES UNDERSTAND
ALL DATA FORMATS.
(OR AT LEAST A HELL
OF A LOT)
34.
35. HOW DOES IT LOOK
IN CORPORATE LIFE?
IF YOU ARE INSIDE
YOUR FIREWALL.
36. WHAT IF…
LET‘S GO TO A CORPORATE
WEBSITE.
YOU WRITE INTO THE
SEARCH BOX:
THE NAME OF THE MAN
YOU MET AT THE
AIRPORT, YESTERDAY
37. WAS HIS NAME
GUGELBERGER OR
HUGELBERGER… DR.
HÜGGELBERGER.
…I WAIT WAIT WAIT
AND.
38. „LEIDER KONNTE KEINE
ÜBEREINSTIMMUNG ZU
IHRER SUCHANFRAGE
GEFUNDEN WERDEN…“
“RESULTS
WE TRIED TO FIND WHAT
YOUR LOOKING FOR; BUT
DIDN’T FIND ANYTHING.”
39.
40. WE JUST LEARNED THAT
MY SEARCH IS NOT
RELEVANT FOR MR
GUGGENBERGER‘S
BUSINESS.
EVEN THOUGH I JUST
WANTED TO PLACE AN
ORDER OF 300 TRACTORS
FOR MY COUNTRY.
41. WE ALSO LEARNED THAT
THE INFORMATION ABOUT
OUR BUSINESS IS A KEY
FACTOR TO INCREASE
SALES, COMMUNICATION
AND REPUTATION.
42.
43. „THIS IS NOT RELEVANT
FOR THE HANDLING OF
OUR CORPORATE MEDIA.“
49. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRODUCTION
50. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
AGENCY
PRODUCTION
51. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
COLLEGUES
AGENCY
PRODUCTION
52. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
COLLEGUES
AGENCY
PRODUCTION
53. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
COLLEGUES
AGENCY
PRODUCTION
54. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
COLLEGUES
AGENCY
FAN
PRODUCTION
55. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
WEB-STORE
COLLEGUES
AGENCY
FAN
PRODUCTION
56. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
NEWSPAPER
WEB-STORE
COLLEGUES
AGENCY
FAN
PRODUCTION
57. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
AGENCY
NEWSPAPER
WEB-STORE
COLLEGUES
JOURNALIST
FAN
PRODUCTION
58. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
AGENCY
NEWSPAPER
WEB-STORE
COLLEGUES
JOURNALIST
TESTER
FAN
PRODUCTION
59. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
WEB-DESIGNER
AGENCY
NEWSPAPER
WEB-STORE
COLLEGUES
JOURNALIST
TESTER
FAN
FACEBOOK & CO
PRODUCTION
60. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
TV-STATION
WEB-DESIGNER
AGENCY
NEWSPAPER
WEB-STORE
COLLEGUES
JOURNALIST
TESTER
FAN
FACEBOOK & CO
PRODUCTION
61. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
TV-STATION
WEB-DESIGNER
AGENCY
NEWSPAPER
WEB-STORE
COLLEGUES
JOURNALIST
TESTER
FAN
FACEBOOK & CO
PRODUCTION
FLICKR
62. WHO NEEDS THE PHOTO
OF OUR NEW PRODUCT?
STORE
PRINTER
TV-STATION
WEB-DESIGNER
AGENCY
NEWSPAPER
WEB-STORE
COLLEGUES
JOURNALIST
TESTER
FAN
FACEBOOK & CO
PRODUCTION
FLICKR YOUTUBE
63. SIZE MATTERS
PRINTING DATA IS ALWAYS
VERY BIG.
BUT DID YOU TRY TO SEND
A VIDEO TO THE TV
STATION THROUGH THE
WEB? (SIZE 13-20 GB/H)
64. WHERE DO YOU
STORE DATA?
HOW DO SCREEN VIDEO?
HOW DO YOU GET
MEDIA DATA
UPLOADED
AND
DELIVERED?
68. MAIN PAGE
VIEW, PLAY,
LISTEN
INGEST
TAGGING
WT.KEY INFORMATION
DISTRIBUTION
D-A-M
69. HOW CAN I EXPLAIN DAM?
Heaven is where the police are British,
the chefs Italian,
the mechanics German,
the lovers French,
and it's all organized by the Swiss.
Hell is where the police are German,
the chefs are British,
the mechanics French,
the lovers Swiss,
and it is all organized by the Italians.
70. HOW CAN I EXPLAIN DAM?
HEAVEN is where you don’t need to install a software
the MEDIA carries all meta data
the VIDEOS are streamed
and it's all organized by Automation
HELL is where the system is complicated
the MEDIA can’t be found
the VIDEOS have to be downloaded
and it is all organized by a small TEAM
72. LOTS OF COMPANY ARE
AWARE OF THEIR HISTORY
AND HAVE INVESTED
MORE OR LESS MONEY
INTO THE DIGITALIZATION
OF GLASS SLIDES, 35MM
FILMS, POSTERS,
PAINTINGS ETC.
73.
74. WHAT HAPPENS WITH THE
DIGITAL TREASURES?
IF YOU DON‘T PUT THEM
ONTO A PLATFORM
NOBODY WILL BE ABLE TO
SEE OR USE OR SELL YOUR
TREASURES.
75. THAT‘S WHY I RECOMMAND
TO INSTALL A
D-A-M SYSTEM FIRST AND
USE THE PLATFORM TO
RUN THE PROJECT OF
SCANNING, TRANSFERRING
AND ARCHIVING HISTORIC
MEDIA.
76. HISTORIC MATERIAL WILL
PROMOTE YOUR COMPANY
AND YOUR PRODUCTS.
COMMERCIALS
DOCUMENTARIES
PEOPLE STORIES
PRODUCT STORIES
LOCATIONS
HISTORIC TESTIMONIALS
77. HOT STUFF FOR
KNOPP & CO
SOCIAL MEDIA
YOUTUBE
WEBSITE
TRADE FAIR
ANIVERSARIES
GLOSSY COMPANY BOOK
ETC. ETC.