Keyword research can be a big sticking point for online retailers as search continues to evolve online and the competitive field keeps changing. Are you using the best tools and tactics to find keywords that are popular (and attainable)? Do you know how to uncover untapped keyword opportunities from your competitors? Is your content strategy fueled by search data to create content that your customers are actually looking for? This presentation will cover all this and more, including the best free and paid tools to supercharge your keyword research.

1. How to do Keyword Research in 2018
Jeff Oxford
Owner, 180 Marketing
jeff@180marketing.com
Keyur Shah
Owner, Paper And More
keyur@paperandmore.com

2. Keyword Research
Meta
Optimization
Content
Optimization
New Page
Creation
Which pages to target for link building
Internal linking

3. Good Keywords = More Money
Bad Keywords = Less Money

4. Keyword Research Process
Gather
Keywords
Clean
Data
Analyze
Group By
Page

5. Gather
Keywords
Clean
Data
Analyze
Group by
Page
Keyword Research Process

6. Keyword
List
Google
Keyword
Planner
Your
Rankings
Paid
Search

7. Keyword
List
Google
Keyword
Planner
Your
Rankings
Paid
Search

8. https://adwords.google.com/home/tools/keyword-planner/

9. https://adwords.google.com/home/tools/keyword-planner/

10. https://adwords.google.com/home/tools/keyword-planner/

11. https://adwords.google.com/home/tools/keyword-planner/

17. Keyword Input: card stock URL Input: ../collections/cardstock

20. Keyword
List
Google
Keyword
Planner
Your
Rankings
Paid
Search

24. Keyword
List
Google
Keyword
Planner
Your
Rankings
Paid
Search

26. Keyword
List
Google
Keyword
Planner
Your
Rankings
Paid
Search
*Bonus*
Competitor
Rankings

28. https://ahrefs.com/content-gap

31. Gather
Keywords
Clean
Data
Analyze
Group by
Page

33. Source Unique Keywords Found
Keyword Planner
Search Console
Adwords
Total
6,132
4,750
13,939
24,821 keywords!

35. 2,500 keyword limit

36. http://grepwords.com/ - $15/mo (2 week free trial)

38. Gather
Keywords
Clean
Data
Analyze
Group By
Page

39. High Search
Volume
Low
Competition
High
Relevance

40. High Search
Volume
Low
Competition
High
Relevance

42. High Search
Volume
Low
Competition
High
Relevance

44. High Search
Volume
Low
Competition
High
Relevance

46. https://moz.com/products/pro/seo-toolbar

49. Congrats! Welcome to 2013…

50. • Offer specialty stationery and printed
invitations to the wedding market
• Started with my wife in 2001
• Recently migrated to Shopify from a custom
built cart

51. Discovery
Research
Choose
Purchase
Best paper for wedding invitations
80 lb vs 110 lb cardstock
Neenah linen cardstock reviews
How much does cardstock cost
Where to buy cardstock paper
8.5 x 11 red cardstock 100 lb
A2 yellow metallic envelope
Paper and more coupon code
Printer paper free shipping
How to use vellum paper
What is pearl shimmer cardstock
How thick is cardstock
What size is an rsvp card
Blue cardstock
A2 envelopes
Buy cardstock
vellum paper for sale
10.5 x 11 cardstock online
(Blog Posts)
(Buying Guides, FAQs)
(Category pages)
(Products)

53. Gather
Keywords
Clean
Data
Analyze
Group By
Page

58. And the results….

59. “textured paper” (4,300 searches/mo)
from #28 to #1

60. “pink paper” (2,000 searches/mo)
from #23 to #1

61. “8 ½ x 11 paper” (1,700 searches/mo)
from #19 to #6

62. “black envelopes” (1,300 searches/mo)
from no rankings to #6

63. “envelopes” (36,000 searches/mo)
from #20 to #7

64. Keyword Tools

65. https://ahrefs.com/ - $99/mo

66. https://www.semrush.com/ - $99/mo

67. https://moz.com/ - $99/mo

68. https://kwfinder.com/ - $49/mo

69. https://neilpatel.com/ubersuggest/

70. https://www.keyword.io/

71. https://soovle.com/

72. https://answerthepublic.com/

74. Thank You
Jeff Oxford
Founder, 180 Marketing
jeff@180marketing.com
Keyur Shah
Owner, Paper And More
keyur@180marketing.com