33. Broken Link Building
Resource Pages
Competitor Link Building
Profile Link Building
Create an RSS Feed
Directory Submission
Press Release Distribution
Write Testimonials
Translating Content Reverse Image Search
Get Interviewed
Contests & Giveaways
Crowd Sourced Posts
White Papers
Webinars
Create a Tool
Surveys & Quizzes
Microsites
Egobait
Create a Badge
Transcribing Content
Social Bookmarking
Create a Plugin
Bookbait
Donations
Sponsored Content
Buy Expired Domains
Scholarships
Guest Blogging
Product Reviews
Infographics
Content Marketing
Discount Code Outreach
Job Postings
Forum Posting
Blog Commenting
Influencer Outreach
Link Reclamation
Manufacturer Link Building
Brand Mentions
Links from Customers
Scoop.it
43. • Offer between $500 - $1,000
• Open to all students or major specific
• Specify entry criteria (usually essay submission)
• Create scholarships@company.com email address
• Set deadline for entries 6 months out
• Announce winner 2 weeks after deadline
58. Title
Content
Author Bio
The more relevant
the topic the better
Include link to your
site in body if allowed
Should be short and
not too promotional
61. Data2Go Wireless is a single source cellular telecommunications
company with a data-centric focus in the Internet of Things (IoT),
Machine to Machine (M2M) and Telecommunications industries.
Products and Services Portfolio:
• Operate as a carrier-agnostic Mobile Virtual Network Operator
(MVNO)
• Offer:
• M2M Airtime solutions: - selling M2M hardware, bundled and
unbundled with cellular airtime via distributor and reseller
agreements
• DataPro™ - Wireless internet failover solutions for B2B
customers
• Wireless Service Provider Program – Turnkey enablement with
Carrier-agnostic airtime options with all 4 Tier 1 MNO’s (AT&T /
Sprint / T-Mobile / Verizon), Platform, Hardware and Support.
• Apogee™ - Single-pane-of-glass management portal for
provisioning, tracking, monitoring and billing.
62. PPC
Advertising
Partner
Criteria
Sales
Process
Execution
• Discovery meeting to
understand target market
and client goals
• Initial analysis and due
diligence to create SEO
strategy
• Highly knowledgeable
and experienced
• Can create and implement
a strategic SEO plan
• Fits within the budget
• Clear plan on how to
measure success
• Strong communication of
progress and goals
• Found value with paid
search engine marketing
• Decided to pursue an SEO
service provider
• Implement SEO strategy to
increase organic search
traffic and drive more sales
Choosing an SEO Company
63. Strategizing Prospecting
Relationship
Building
Content
Promotion
Establish relationships that
could be leveraged for link
building and future
marketing initiatives
Find relevant websites that
could provide SEO value
and potential customers
Identify niches to target Promote content that
will attract links and
improve rankings/traffic
Execution & Campaign Goals
64. Strategizing Prospecting
Relationship
Building
Content
Promotion
Establish relationships that
could be leveraged for link
building and future
marketing initiatives
Find relevant websites that
could provide SEO value
and potential customers
Identify niches to target Promote content that
will attract links and
improve online presence
through social media and
other marketing channels
Execution & Campaign Goals
65. Find the best link
building niches to target
Strategizing
70. List all link building niches
and target markets
Strategizing
71. • Entrepreneurs/SMB
• VoIP
• Cloud Computing
• Restaurants
• Internet of Things
• M2M
• Payment Transactions
• Retail Stores
• Tech
• Entrepreneurs/SMB
• Universities
• Internet of Things
• Industry Associations
• M2M
• Logistics
• Media
Target Markets Link Building Niches
Strategizing
72. Target Customers
Link Building
Niches
Restaurants
Retail StoresVoIP
Cloud Based
Servers/Apps
Tech
Internet of Things
Entrepreneurs
Payment Transactions/
Point of Sale
Target Customers Link Building Niches
Restaurants
Retail Stores
VoIP
Cloud Based
Servers/Apps
Payment Transactions/
Point of Sale
Tech Hobbyists
Internet of Things
Entrepreneurs
/SMB
Universities
Industry
Associations
Logistics Sites
Strategizing
M2M
Media
111. Top Tech Writers Post
Infographic
Lots of referral traffic
• Content marketing improved search traffic
• Referral traffics spiked post each content campaign
112. Recap
• Identified need for SEO due to minimal online search presence
• Initial review meetings with 180
• Identified target markets and campaign goals
• 180 created a SEO strategy to achieve those goals
• 180 executed the strategy with measurable results
• Results: The SEO campaign had a significant impact on traffic, sales, and ROI
SEO + CONTENT MARKETING STRATEGY WORKED
PPC
Advertising
Partner
Criteria
Sales
Process
Execution
StrategizingProspecting
Relationship
Building
Content
Promotion
You hear that SEO can significant increase your website traffic and sales
It might seem a little weird
But traffic is sky rocketing!
You’re raking it in.
You decide you need a reputable SEO company to work with
It’s going to cost a lot
But the presentation is great and you can’t wait to get started
And after all they work with Fortune 500 companies
Your down a few $1,000 but your sales are about exactly where they were
Or maybe they’ve even gone done a bit
But all the fancy reports look great
Even though there’s no mention of the link building they’ve done
Which is so weird because they said it was so important during the sales presentation
So you dig a little bit to see what was actually done
Only to find out that they really haven’t been doing much
So why is this?
But guess what? It doesn’t have to be. And over the next 40 minutes…
Works best for sites with products under $100 - $200
$500 works great
Now guest blogging has been under fire these past few years, and for good reasons
AS
AS
AS Relationship Building & Contact - Examples……
AS Relationship Building & Contact - Examples……
JO: Brainstorming is great, but if you’re new to this you might need some help…
JO
JO
JO
JO
JO
AS – Go over list of target markets
JO – Go over list of link building niches
AS
This exercise identified overlap in key market segments to target as we see illustrated
JO
JO
JO
JO
JO
JO
JO
JO
JO: Bloggers are getting pitched every day
They don’t care about you
So how do you do build relationships
JO
JO – Takes a lot of time
Hard to scale
JO: What we did
JO
JO: What we did
AS: Why it was good for the business
Importance of these relationships
Influence they have over target customers
Had compelling and educational content for customers
JO
JO: I have 2 issues with this statement.
#1 – What does this actually mean?
JO
JO
JO
JO
JO
JO: #2 – Creating great content isn’t enough.
It doesn’t matter how good your content is if no one sees it
JO
JO
JO
JO
JO
JO
JO
AS
Traffic tanked
Just kidding, this is actually just the S&P 500 before 2008
AS
From the PPC marketing efforts and research, we identified that “internet failover” was a impactful keyword to target and had a positive ROI to the organic search on the website
Position increased from #40 to #3 which had a noticeable impact on traffic
AS
Had even better results than “internet failover”
Achieved the #1 position
AS
Similar to “backup internet”…
Achieved the #1 position
AS
Cause and effect: As a result of the ranking improvements, organic search traffic drastically increased
AS
Not only did this type of content marketing help improve search traffic
Referral traffic showed impressive results following each referral event
AS
We went from having minimal online search presence to initial review meetings with 180
Together we identified target markets and campaign goals
180 created a SEO strategy to achieve those goals
180 executed the strategy
Results: The SEO campaign had a significant impact on traffic, sales, and ROI
JO
Helped D2G understand relevance and importance of an SEO strategy
Bridging the gap between “what is SEO” to benefit from an effective SEO campaign with measurable results
Great for smaller teams but it’s expensive ($200/mo)
Lots of great features and organization
Great for small business owners and solo users
Simple and easy to use
