This document discusses off-site SEO strategies for ecommerce websites. It emphasizes that links are the most important ranking factor for search engines like Google. It recommends analyzing a site's competitors to identify valuable links from sources like .edu and .gov domains. The document then provides tips for replicating competitors' links through link building strategies like guest posts, partnerships, and creating engaging content while avoiding risky practices like buying links. The overall message is that off-site SEO through natural link building is important for ecommerce sites to outrank competitors.
eCommerce SEO - The Top 10 Mistakes Most Store Owners Make.David Jenyns
Are you an eCommerce store owner looking to optimised your organic rankings? SEO for eCommerce can be complicated and typically there are a big list of issues that need to be fixed. So, how do you prioritise and know what’s most important to get Google rankings?
In this webinar, David Jenyns (director of Melbourne SEO Services) will share the top 10 mistakes most eCommerce owners make. With his simple checklist you’ll quickly and easily get things back on track.
In the webinar Dave will explain:
- How Google works
- Simple onpage SEO tweaks that improve rankings
- Why low engagement signal are killing your rankings
- Common duplicate content issues caused by modern CMSs
- How to handle out of stock items
- Why you’re finding it hard to build links to your web store
And that’s just the start, book your spot early and we’ll see you on the webinar. To get a feel for the quality and popularity of David’s webinars, you can watch the last SEMrush webinar he gave on Modern SEO & Authority Content here: https://www.youtube.com/watch?v=nc6YwaHCpK0
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
SEO Expert Steve Wiideman shows you how to create an Obstacle Analysis Report (OAR) to provide to your search engine optimization clients or in-house marketing manager. Report includes dozens of on-page SEO criteria, many of which you may not yet be familiar with.
A presentation prepared for "seo for ecommerce" , How seo can help small businesses and give them competitive advantage.
How should be your content strategy for ecommerce sites, link building for ecommerce sites get more exposure on internet and searches etc.
visit http://grape5.com/
This guide provides an introduction to on-site SEO, with tips and tricks on structuring your store in the most SEO-friendly way so that you can maximise your inbound organic traffic.
eCommerce SEO - The Top 10 Mistakes Most Store Owners Make.David Jenyns
Are you an eCommerce store owner looking to optimised your organic rankings? SEO for eCommerce can be complicated and typically there are a big list of issues that need to be fixed. So, how do you prioritise and know what’s most important to get Google rankings?
In this webinar, David Jenyns (director of Melbourne SEO Services) will share the top 10 mistakes most eCommerce owners make. With his simple checklist you’ll quickly and easily get things back on track.
In the webinar Dave will explain:
- How Google works
- Simple onpage SEO tweaks that improve rankings
- Why low engagement signal are killing your rankings
- Common duplicate content issues caused by modern CMSs
- How to handle out of stock items
- Why you’re finding it hard to build links to your web store
And that’s just the start, book your spot early and we’ll see you on the webinar. To get a feel for the quality and popularity of David’s webinars, you can watch the last SEMrush webinar he gave on Modern SEO & Authority Content here: https://www.youtube.com/watch?v=nc6YwaHCpK0
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
SEO Expert Steve Wiideman shows you how to create an Obstacle Analysis Report (OAR) to provide to your search engine optimization clients or in-house marketing manager. Report includes dozens of on-page SEO criteria, many of which you may not yet be familiar with.
A presentation prepared for "seo for ecommerce" , How seo can help small businesses and give them competitive advantage.
How should be your content strategy for ecommerce sites, link building for ecommerce sites get more exposure on internet and searches etc.
visit http://grape5.com/
This guide provides an introduction to on-site SEO, with tips and tricks on structuring your store in the most SEO-friendly way so that you can maximise your inbound organic traffic.
>> What is on-page SEO?
>> Reasons to use on-page SEO for improving website rankings.
>> Helpful On-Page SEO Tips.
>> How On-Page SEO Can Help Your Business.
>> On-Page SEO versus Off-Page SEO.
>> What Makes Good On-Page SEO In 2019?
>> What makes good on-page SEO in 2019?
>> Making the Most of On-Page SEO.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
Bounce Rate and Exit Rate | How to reduce Bounce RateMd Faruk Khan
In this slide I'll tell you What is Bounce Rate and What is Exit Rate ? Also how to reduce bounce rate? Here you'll know about Google Tag Manager.
Also I tell you how to find that your Google Analytics code is working or not. It's very essential lesson for every marketer or business owner who really want to keep your website safe.
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
Optimizing Your Website for Organic SearchBenj Arriola
Optimizing Your Website for Organic Search presentation at the eMarketing Association Conference 2014 (eM14) at the Marriott Hotel Union Square, San Francisco, California. Presented on March 25, 2014.
Shopify SEO implies the SEO improvements that are unique to Shopify. Shopify SEO guide gives SEO tips and tricks. Consisting of several SEO-friendly features, Shopify has many more covert features that could get you ranked high on the SERPs.
Powerful Link Building Strategies that WorkDemandWave
Most business owners and marketers understand the importance of unique content and link building when it comes to Search Engine Optimization (SEO). However, the importance of an internal linking structure is a lesser known but vital ingredient in a successful SEO strategy. Your website will become better indexed by major search engines such as Google, Yahoo and Bing by building backlinks to your website makes a big difference on Search Engine Result pages (SERPs).
In Webmarketing123’s Webinar, Powerful Link Building Strategies That Work, you’ll find out:
Top Link Building Strategies
How to implement new and effective link building practices
How to diversify your business’s links
How to incorporate targeted keywords as part of your link
>> What is on-page SEO?
>> Reasons to use on-page SEO for improving website rankings.
>> Helpful On-Page SEO Tips.
>> How On-Page SEO Can Help Your Business.
>> On-Page SEO versus Off-Page SEO.
>> What Makes Good On-Page SEO In 2019?
>> What makes good on-page SEO in 2019?
>> Making the Most of On-Page SEO.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
Bounce Rate and Exit Rate | How to reduce Bounce RateMd Faruk Khan
In this slide I'll tell you What is Bounce Rate and What is Exit Rate ? Also how to reduce bounce rate? Here you'll know about Google Tag Manager.
Also I tell you how to find that your Google Analytics code is working or not. It's very essential lesson for every marketer or business owner who really want to keep your website safe.
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
Optimizing Your Website for Organic SearchBenj Arriola
Optimizing Your Website for Organic Search presentation at the eMarketing Association Conference 2014 (eM14) at the Marriott Hotel Union Square, San Francisco, California. Presented on March 25, 2014.
Shopify SEO implies the SEO improvements that are unique to Shopify. Shopify SEO guide gives SEO tips and tricks. Consisting of several SEO-friendly features, Shopify has many more covert features that could get you ranked high on the SERPs.
Powerful Link Building Strategies that WorkDemandWave
Most business owners and marketers understand the importance of unique content and link building when it comes to Search Engine Optimization (SEO). However, the importance of an internal linking structure is a lesser known but vital ingredient in a successful SEO strategy. Your website will become better indexed by major search engines such as Google, Yahoo and Bing by building backlinks to your website makes a big difference on Search Engine Result pages (SERPs).
In Webmarketing123’s Webinar, Powerful Link Building Strategies That Work, you’ll find out:
Top Link Building Strategies
How to implement new and effective link building practices
How to diversify your business’s links
How to incorporate targeted keywords as part of your link
Business Network North SEO Seminar Notes Aug 2012andy1005
Hi Everyone
These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know!
Andy
Off page SEO often refers to a procedure that can be used to improve the position of a website in the search engine results page (SERPs).
Many people associate off-page SEO with link building and social media marketing.
On May 18, 2011, Jen Keller spoke about link building, which is arguably the most difficult & misunderstood element of SEO. Yet, “good” inbound links are absolutely critical to high search engine rankings and are often the difference between ranking 1st or 10th! The highly practical presentation, loaded with real-life examples, tips and how-tos.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
Slides from "Inbound Marketing In the Big City" talk that Design & Promote held at their Chicago office. Are you tired of purchasing random email lists and wasting money on Pay-Per-Click campaigns? There’s a better way to invest those dollars with mindful inbound marketing strategies.
SEO is declared dead at least once every 6 months. So you would be forgiven for believing this to be the case. The truth is that SEO is very much alive and well. And with Google releasing updates all the time its never been more important to pay close attention to SEO and your overall site profile.
Google gives favour to brands and charities, so you may not have seen any negative effects despite ongoing updates. But there will come a time when even the safe are no longer safe. We have been carrying out such work with Guide Dogs overall profile. And this case study will highlight all the areas you need to be paying attention to and what Google expects from a site. Have you been left behind? Are you vulnerable? Do you know what Google expects from you?
Topic: SEO isn’t dead – a Guide Dogs Case Study
- Understanding SEO today
- Highlighting the areas you need to be paying attention to
- What Google expects from your site
- The importance of a tidy back link profile
- On Page basics
- Have you been left behind? Are you vulnerable?
- Do you know what Google expects from you?
1. Stand E5050
OFF-SITE SEO STRATEGIES
FOR ECOMMERCE WEBSITES
Patrick Altoft
Director of Search, Branded3
2. Stand E5050
Search Engine Optimisation
• Most people think SEO is about
o Keywords
o Page titles
o Meta tags
o Site structure
• On-site optimisation is enough to rank for uncompetitive
keywords
• When all your competitors sites are well optimised who gets to
be number 1?
3. Stand E5050
Links are the most important ranking factor
• Links are what Google uses to differentiate between similar websites
4. Stand E5050
Links and PageRank
• Since 1998 links have formed the basis of the Google algorithm
• PageRank is a probability distribution used to represent the likelihood that a person
randomly clicking on links will arrive at any particular page.
• The pages that have the most incoming links will have been visited more times and
are deemed more important.
5. Stand E5050
PageRank ≠ rankings
• PageRank is quite inaccurate – a higher PR does not necessarily mean higher
rankings
6. Stand E5050
Links & Ecommerce
• Millions of links are created every day
• Linkable content is
o News
o Funny pictures
o Videos
o Interesting blog posts
• Ecommerce sites don’t have the same linkability as
other websites
7. Stand E5050
Competitor analysis
• Identify 20 target keywords
• Record domains ranking in top 20 search results for each keyword
• Remove duplicate sites
9. Stand E5050
Competitor analysis
• Repeat for all competitors to create one giant Excel document
• Remove duplicate linking domains
• Sort by Domain Authority or Page Authority
10. Stand E5050
Competitor analysis
• Use filters to find valuable links
o URL contains .ac.uk , .edu , .gov , .nhs
o Anchor text contains target keyword
12. Stand E5050
Replicating competitor links
• Think about why each link was given
• Is it a paid link?
• Did the company attend a trade show or event?
• Is it from one of their business partners?
• What are your chances of getting the link?
13. Stand E5050
Link QA process
• Some links are better than others
• If we’re paying for a link is it worth the money?
15. Stand E5050
Making contact
• Speak to people over the phone
• Send personal emails, one by one, to people who run relevant
websites
• Make sure it doesn’t start with “Dear Webmaster”
• Ask about advertising
• Ask bloggers if they accept guest posts
16. Stand E5050
Using business relationships for links
• Talk to your suppliers & offer reviews
• Do interviews for industry news sites
• Give discounts to customers in return for links
• Offer to write news articles or guides for websites in
your industry
• Make friends with people who control websites
17. Stand E5050
Design
• Invest in stunning design
• Design makes a site more linkable
• Improving linkability dramatically increases the efficiency of
your campaign
• Allows the site to be featured in CSS galleries
18. Stand E5050
Content
• People don’t generally link to commercial content
• Informational content attracts lots of free links
• Think about added value
o Guides
o Reviews
o Blog
o News
o Photos
• Good content improves linkability
19. Stand E5050
Paying for links
• Google is against buying & selling links
• Any links that appear to be paid are likely to be devalued
• This is risky & delivers low ROI
• If you choose to buy links sure they appear 100% natural
• Be wary about using high profile link sellers......
22. Stand E5050
Learning more
• Read Blogstorm.co.uk - UK’s largest blog about SEO with over
10,000 daily readers
• Call in at stand E5050 and ask for some free SEO advice
• Visit our site at Branded3.com
• A copy of the presentation will be posted on Blogstorm.co.uk
next week