This document provides tips and strategies for optimizing an ecommerce website for SEO. It discusses on-page optimization techniques like creating categories based on keyword research, optimizing title tags and meta descriptions, and adding 100-200 words of unique content to category and product pages. It also discusses off-page techniques like internal linking, turning products into links through product reviews, conducting discount code and giveaway outreach, and using services like HelpAReporter to generate online PR. A case study is provided of a website that grew its traffic from less than 20 to over 500 visits per day through implementing SEO best practices.

1. Mastering eCommerce SEO
Jeff Oxford

2. About Me
- Work -
Founder of 180 Marketing (based here in Cebu)
Senior SEO Manager of Internet Marketing Inc.
- Speaking -
2013 Internet Retailer Conference & Expo
2013 Internet Retailer Surf Expo
- Writing -
Forbes: 6 Things Online Retailers Can Learn From Amazon
Internet Retailer: Is Your SEO Ready for Q4?
OpenCart: Ultimate Guide to OpenCart SEO

3. My Websites

4. On-Page Optimization Done Right

5. Create Categories Based on Keyword Research

6. Title Tags
Best Robot Toys for Kids | Tin Toy Arcade
Root Keyword
Long-Tail Variations
Brand Name
Keyword Searches/mo
robot toys 5,400
robot toy 2,400
robot toys for kids 590
best robot toys 210

7. Meta Descriptions
Huge selection of Robot Toys for Kids. 100%
safe online checkout. Same day shipping.
16,000+ satisfied customers. 60-day money
back guarantee. Shop now!
1. Target Keyword
- Pro Tip -
Use elements from high performing AdWords ads
2. Unique Selling Points
3. Call to Action

8. Content
100-200 Words
Content Should Be Unique
Use Keyword Variations
Write naturally
Prioritize most searched
category and product pages

9. Internal Linking Like a Pro

10. Link to Related Products on Product Pages

11. Link to Most Important Products on Homepage
Keyword Searches/mo
Sock Monkey 22,000
Fisher Price
Record Player
2,900
Drinking Bird 2,400
Stomp Rocket 4,400
Silly Putty 3,600
Wooly Willy 4,400
Jack in the Box 4,400
Slinky 14,800

12. Add Links from Most Linked to Pages

13. Add Links from Most Linked to Pages

14. Add Links from Most Linked to Pages

15. Link Building Tactics That Actually Work

16. Turn Products into Links with Product Reviews

17. Turn Products into Links with Product Reviews
Subject: Do you ever do product reviews?
Hey [Blogger Name]!
I’m [My Name] with [Client Website], [Short Description of Client’s Website]. We're currently
looking for a select group of bloggers who would be interested in doing a product review
with us.
We wanted to personally reach out since we thought [blog name] would be a good fit.
Basically we would send you the items for free in exchange for a 100% honest review of the
products. Feel free to pick 1 or a few of your favorite products with the total being $50 or
less.
Let me know if you're interested and I would be more than happy to send the product of
your choice, just tell me where to send it.
Looking forward to hearing from you, thanks!

18. Discount Code Outreach

19. Discount Code Outreach
Subject: Potential Partnership with [Client Name]
Hey [First Name]!
I’m [My Name] with [Client Website], [Short Description of Client’s Website]. I wanted to
reach out to you personally since I thought your website would be a good fit for a potential
partnership. Essentially we would provide you and your readers a customized code good for
15% off all of our products.
We would be more than happy to create your customized coupon code if you feel our
website is a good fit as well, just let us know if you're interested. Would you be able to create
a short post or mention somewhere else on the site that the discount is available to your
readers?
Feel free to contact me with any questions, thanks!

20. Giveaways
- Pro Tip -
Use RaffleCopter.com to manage the giveaway

21. Giveaways
Subject: Giveaway: [Product Name]
Hey [First Name]!
I’m [My Name] with [Client Website], [Short Description of Client’s Website]. We just
launched a free giveaway with the winner receiving a [Product Name], one of our best sellers
which normally costs $XXX.
I wanted to personally reach out to you since [blog name] is great resource for wedding info
and some of your readers might also be interested in the prize (we'll let you be the judge of
that of course).
Here's a link with more info: http://www.groovygroomsmengifts.com/pages/best-
groomsmen-gift-ideas-caricature
If you think it's something your readers would be interested in then feel free to share it
however you'd like.
Thanks!

22. Online PR with HelpAReporter.com

23. Online PR with HelpAReporter.com

24. Case Studies

25. Personal Experience – Beer Pong Stadium
Less than 20 visits/day to 500+ visits/day in 1 year
Created categories based on keyword research
Optimized category and product pages
Added unique content to category and product pages
Linked to most important products from homepage
Linked to related products on product pages
Link building: Guest blogging, press release, Q&A sites

26. Thank you
Jeff@180marketing.com