This document provides strategies for increasing SEO traffic through on-page optimization, technical SEO, content creation, and link building. It discusses optimizing title tags, meta descriptions, and content. Technical optimizations include improving website crawling, cleaning duplicate content, and refining site navigation. Link building tactics explored are product reviews, scholarship links, guest blogging, and discount code outreach. Implementing these four pillars over six months resulted in a 393% increase in organic search traffic.

1. Case Study: How to 4x Your SEO Traffic in 6
months
Jeff Oxford, CEO of 180Marketing.com

2. Bumblebee Linens
2

3. The results
3

4. 4 Pillars of SEO
4
Page
Optimization
Technical
SEO
Content Link Building

5. Page Optimization
5
Page
Optimization
Technical
SEO
Content Link Building

6. 6
Title Tag:
Meta Description:
Header Tag (H1):

7. 7
Find the best
keywords to
target
Optimize the
meta data
Optimize the
content

8. 8
Find the best
keywords to
target
Optimize the
meta data
Optimize the
content

9. Look at your rankings
9

10. Use Ahrefs Webmaster Tools for Free!
10

11. 11

12. No rankings? Look at competitors
12

13. No rankings? Look at competitors
13

14. 14
Find the best
keywords to
target
Optimize the
meta data
Optimize the
content

15. Title Tag Tip #1 – Put most important keywords at the beginning
15
BAD: Bumblebee Linens | Wedding Handkerchiefs & Bridal Handkerchiefs
BEST: Wedding Handkerchiefs & Bridal Handkerchiefs

16. Title Tag Tip #2 – No more than 2 keyword phrases
16
BAD: Embroidered Pillowcases, Lace Pillowcases, Pretty Pillowcases
BEST: Embroidered Pillowcases & Lace Pillowcases

17. Title Tag Tip #3 – Combine exact keyword phrases
17
BAD: Handkerchiefs, Men’s Handkerchiefs
GOOD: Men’s Handkerchiefs

18. Title Tag Tip #4 – Incorporate long-tail phrases
18
BAD: Handkerchiefs, Men’s Handkerchiefs
GOOD: Men’s Handkerchiefs
BEST: Monogrammed Men’s Handkerchiefs

19. 3 ingredients for a good meta description
19
Mention
primary
keyword
Unique
selling
points
Call to
action

20. Leverage your unique selling points
20

21. Meta Descriptions
21
Ivory Hankies made of high quality linens. Quick shipping + superior
customer service. 100% satisfaction guarantee. Browse our huge selection!
Primary keyword
Unique selling points
Call to action

22. 22
Find the best
keywords to
target
Optimize the
meta data
Optimize the
content

23. 23
How does Google know if a page is about window shades or sunglasses?
vs
Title Tag: Top 10 Shades for Sale [2022 edition]

24. _____________________________________________
__________ shades _____________________________
_____________________________________________
___________________________ living room ________
_____________________________________________
__ pull down __________________________________
_____________________________________________
________________ bedroom _____________________
_____________________________________________
_________________________________ roller _______
______ wood __________________________________
_____________________________________________
_____________________________________________
_________________________ motorized ___________
_____________________________________________
_____________________________________________
Answer = Related keywords
24

25. _____________________________________________
__________ polarized ___________________________
_____________________________________________
___________________________ ray ban ___________
_____________________________________________
__ black ______________________________________
_____________________________________________
________________ oakley _______________________
_____________________________________________
_________________________________ mens _______
______ aviator _________________________________
_____________________________________________
_____________________________________________
_________________________ womens ____________
_____________________________________________
_____________________________________________
Answer = Related keywords
25

26. Use related keywords from Google’s Related searches
26

27. Use related keywords from Google Image Search
27

28. 28
PRO TIP:
Just use Surfer SEO

29. 29

30. 30

31. Content Creation
31
Page
Optimization
Technical
SEO
Content
Creation
Link Building

32. 32
Aim for 150-200 words of content on category pages

33. 33

34. 34
Awareness
Evaluation
Purchase
wedding handkerchiefs for brides
best cotton handkerchiefs
linen vs cotton handkerchiefs
what are handkerchiefs
what do you use handkerchiefs for
how to frame pocket handkerchiefs
how big are handkerchiefs

35. 35

36. Technical SEO
36
Page
Optimization
Technical
SEO
Content Link Building

37. 1. Improve website crawling
37

38. 38
Robots.txt File

39. 39
Robots.txt File
home
your website
category category
product product product product product product

40. /api.php?key=1
/kids-toddler-aprons-c-69?cPath=69
/?es=gt85mdvoqdxij7ixmoxj3rqh8suvkw2q
/weddingdresshankies.php?crlt.pid=camp.dWTzB2DHHiyB
/product_reviews_info.php?products_id=768&reviews_id=300
/kids-toddler-aprons-c-69.html?action=add_cc&cc_id=gbw20off
/white-wedding-battenburg-lace-pri-296.html?reviews_id=1449
/white-scallop-edge-german-butterfly-handkerchief-p-965.html?go=desktop
/yellow-floral-applique-embroidered-handkerchiefs-p-347.html?action=add_product
40
Bad URLs

41. 2. Cleanup Google’s index
41

42. Duplicate URLs
42
https://bumblebeelinens.com/monogrammed-linen-
napkins-initials-font-p-1337.html?action=buy_now
https://bumblebeelinens.com/monogrammed-linen-
napkins-initials-font-p-1337.html

43. 43

44. 44
<link rel="canonical" href= "/linen-napkins" />
/linen-napkins
/linen-napkins?action=add_product
/linen-napkins?action=buy_now

45. 45

46. 3. Improve site navigation
46

47. Massive Site Navigation: 86 internal links!!!
47

48. 48

49. 1) Recreate site navigation in a spreadsheet
49

50. 2) Pull in Google Analytics metrics
50

51. 3) Remove low performing pages
51

52. Revised Site Navigation: 86 links -> 40 links
52

53. 4. Improve internal linking
53

54. Internal Linking
54

55. Use Google find internal linking opportunities
55

56. 56
PRO TIP:
Use Ahrefs Link Opportunities Report

57. Ahrefs Link Opportunities
57

58. Link Building
58
Page
Optimization
Technical
SEO
Content
Creation
Link Building

59. Build a Link Building Strategy
• Wedding blogs
• Embroidery / sewing blogs
• Antique / collectible blogs
• Arts and crafts blogs
• Mommy blogs
• Product reviews
• Scholarship link building
• Guest posting
• Discount code link building
59
Niches to target Link strategies to use

60. Find Sites Send Emails Ship Product Get Links
60
Tactic #1 – Product Reviews

61. [keyword] intitle:"product reviews"
[keyword] inurl:/reviews/
[keyword] "product sent for review"
1) Find Sites: Prospecting Queries
Prospecting
Queries
61

62. 1) Find Sites: Top Blog Lists
62

63. 2) Send Emails
63

64. Tip: Add a personal
note
in the packaging
3) Send Product
64

65. 4) Get Links
65

66. Create Scholarship Find Universities Send Email Get Links
66
Tactic #2 - Scholarship Links

67.  Offer between $500 - $1,000
 Specify entry criteria (usually essay submission)
 Create scholarships@company.com email address
 Set deadline for entries 6 months out
 Announce winner 2 weeks after deadline
1) Create Scholarship Page
67

68. site:.edu “scholarships”
site:.edu “scholarships links”
site:.edu “scholarship list”
Prospecting Queries
2) Find Sites
68

69. 3) Send Emails
69

70. 4) Get Links
70

71. 4) Get Links
71

72. 72

73. Find Sites Send Emails Write Article Get Links
Tactic #3 – Guest Blogging

74. 74

75. 75

76. 1) Make sure it has an about page
76

77. 2) Must have a contact page or contact information
77
Where’s the
contact page?

78. 3) No promotional links in the sidebar or footer
78

79. 4) No links to questionable websites
79

80. 4) Links to questionable websites
80

81. “[keyword]” inurl:write-for-us
“[keyword]” inurl:guest-post
“[keyword]” inurl:guest-blog
“[keyword]” intitle:contribute
Prospecting Queries
1) Find Sites

82. 2) Send Emails

83. Title
Content
The more relevant
the topic the better
Include link to your
site in body if allowed
3) Write the Article

84. 4) Get Links
84

85. Create Discount
Code Page
Find Prospects Send Email Get Links
85
Tactic #4 – Discount Code Outreach

86. 1) Create Discount Code Page
86
Linkable Audiences
• Nurses
• First Responders
• Military & Veterans
• Students
• Teachers

87. 2) Find Sites: Google Search Queries

88. 3) Send Emails
88

89. 4) Get Links
89

90. Results
90

91. 91

92. Organic Search Traffic
92
Organic search traffic increased by 393%

93. Thank you