Learn how to create a compelling and amazing event video. This will help ensure that your event videos reach the right target market. Visit www.BoldContentVideo.com for more video marketing tips and strategy!
Vidyard's Complete Guide to Video ProductionVidyard
Creating B2B video content to use across all your digital channels is more important than ever. It's also more accessible than ever for anyone to become a video content creator. No matter your skill level (or even your role), this production guide will help you create great video content from pre-production through to the final product.
You can dive deeper over on the Vidyard blog: https://bit.ly/3vtk6a4
SpeakerHub MasterClass: "Create a lasting business impact with your talks" wi...SpeakerHub
In this webinar session, marketing strategist, Baldwin Berges outlines how to create your own videos to use as multi-purpose marketing materials.
From deciding which equipment you need to the best platforms to upload your content, Baldwin not only explains why but how to start using one of the fastest-growing marketing tools: video.
Sign up for our next session here:
https://speakerhub.com/masterclass
Think bigger and better about the future of your speaking business. Baldwin will show us how you can turn your talks into an enduring asset that works for your speaking business.
See this presentation on YouTube here:
https://youtu.be/1L89eYCpD6s
Zoom fatigue is real. We are all using live video meetings and calls but an abundance of meetings can not only burn you out, but they can also kill productivity. Check out our top tips for battling Zoom fatigue including how to skip that next virtual meeting altogether.
Check out the full guide over on the Vidyard blog:https://bit.ly/3jRs1dG
When it comes to how long your videos should be, the rule of thumb is to keep most videos under two minutes, but optimal video length varies depending on where you share or embed it.
This deck provides tips for the optimal length for videos on different social and digital channels and length recommendations for different types of marketing video types.
To get more in-depth recommendations on video lengths and engagement data, head over to the Vidyard blog: https://bit.ly/3tAht4Q.
Content personalization is an integral component of an engaging customer experience.
As technical barriers disappear, video personalization includes interactive elements that deliver two-way communication and data insights not possible with video alone.
Vidyard's Complete Guide to Video ProductionVidyard
Creating B2B video content to use across all your digital channels is more important than ever. It's also more accessible than ever for anyone to become a video content creator. No matter your skill level (or even your role), this production guide will help you create great video content from pre-production through to the final product.
You can dive deeper over on the Vidyard blog: https://bit.ly/3vtk6a4
SpeakerHub MasterClass: "Create a lasting business impact with your talks" wi...SpeakerHub
In this webinar session, marketing strategist, Baldwin Berges outlines how to create your own videos to use as multi-purpose marketing materials.
From deciding which equipment you need to the best platforms to upload your content, Baldwin not only explains why but how to start using one of the fastest-growing marketing tools: video.
Sign up for our next session here:
https://speakerhub.com/masterclass
Think bigger and better about the future of your speaking business. Baldwin will show us how you can turn your talks into an enduring asset that works for your speaking business.
See this presentation on YouTube here:
https://youtu.be/1L89eYCpD6s
Zoom fatigue is real. We are all using live video meetings and calls but an abundance of meetings can not only burn you out, but they can also kill productivity. Check out our top tips for battling Zoom fatigue including how to skip that next virtual meeting altogether.
Check out the full guide over on the Vidyard blog:https://bit.ly/3jRs1dG
When it comes to how long your videos should be, the rule of thumb is to keep most videos under two minutes, but optimal video length varies depending on where you share or embed it.
This deck provides tips for the optimal length for videos on different social and digital channels and length recommendations for different types of marketing video types.
To get more in-depth recommendations on video lengths and engagement data, head over to the Vidyard blog: https://bit.ly/3tAht4Q.
Content personalization is an integral component of an engaging customer experience.
As technical barriers disappear, video personalization includes interactive elements that deliver two-way communication and data insights not possible with video alone.
Inbound video and the death of impersonal marketingIan Servin
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms.
That’s no longer good enough. We’ve seen email and social marketing thrive on the notion of personalized content that resonates with a hyper-specific audience, and we have to approach video in the exact way.
How to be Successful on YouTube in 10 Easy StepsAbdElRahman101
In this article, I will share with you the methods of success of the YouTube channel and how it rose to the trend
The course link: https://www.digistore24.com/redir/299134/AbdEl-Rahman/
Discover the benefits of using short marketing videos to generate more leads and boost engagement across your social media channels.
With auto play in the Facebook news feed it is vital to generate interest in the first 3-15 seconds.
Learn more in this powerful presentation.
Video production guide for creating your own on-line videos. Part two of our video production guide covers editing your video.
Slideshow presented by Picture Book Films - a Video Production Company based in London/Brighton, UK.
In an age where newsrooms are watching every penny, how do you make video work? Is it really possible to have a video strategy that doesn't break the bank? We'll run through some money-guzzling project examples and how we learned from those experiences to make video work better for us. We'll also share best video practices from our newsroom, and explain our workflow, from idea to shooting to editing and publishing/promoting.
6 types of recordings you can create without showing your faceAnwar Saeed
Imagine a scenario in which you need to get on board with video creation, however are a little camera timid. Have no dread; there are various ways you can make top-notch video content for your business without being before the camera. In this post, we'll separate the 6 types of recordings you can create without showing your face.
Innovate with Video - Power Of Video for BusinessCiaran Connolly
In this presentation, we take you through the power of video content marketing, how to create your own video content and the best ways to share your content to grow the community for your brand.
We are ProfileTree, a content marketing agency in Belfast, Northern Ireland.
VIDEO ROI SECRETS: 10 Ways to Maximize Reach and ReturnCommPRO.biz
The most expensive component of professional PR and marketing video is the actual production itself.
The “shoot days”—when we actually capture the CONTENT—are the most costly. The equipment, facility, fees and time (of talent in front of and behind the camera) drive this. Therefore, I have advised clients for 20 years to plan ahead and think about the many ways they can use the “extra” footage. Video more than pays for itself, especially if you use it wisely. Get your content out of ‘the can’ and onto more screens.
These tips will add to the return on your video investment.
Measurable Dimensions of Content Production - The 39th FIPP World Magazine Co...Applix Srl
Is it still correct to look at time spent per media as a meaningful harbinger of revenue to come?
In this presentation we show what we have learned from our experiences in working with our publishing partners.
Inbound video and the death of impersonal marketingIan Servin
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don’t think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms.
That’s no longer good enough. We’ve seen email and social marketing thrive on the notion of personalized content that resonates with a hyper-specific audience, and we have to approach video in the exact way.
How to be Successful on YouTube in 10 Easy StepsAbdElRahman101
In this article, I will share with you the methods of success of the YouTube channel and how it rose to the trend
The course link: https://www.digistore24.com/redir/299134/AbdEl-Rahman/
Discover the benefits of using short marketing videos to generate more leads and boost engagement across your social media channels.
With auto play in the Facebook news feed it is vital to generate interest in the first 3-15 seconds.
Learn more in this powerful presentation.
Video production guide for creating your own on-line videos. Part two of our video production guide covers editing your video.
Slideshow presented by Picture Book Films - a Video Production Company based in London/Brighton, UK.
In an age where newsrooms are watching every penny, how do you make video work? Is it really possible to have a video strategy that doesn't break the bank? We'll run through some money-guzzling project examples and how we learned from those experiences to make video work better for us. We'll also share best video practices from our newsroom, and explain our workflow, from idea to shooting to editing and publishing/promoting.
6 types of recordings you can create without showing your faceAnwar Saeed
Imagine a scenario in which you need to get on board with video creation, however are a little camera timid. Have no dread; there are various ways you can make top-notch video content for your business without being before the camera. In this post, we'll separate the 6 types of recordings you can create without showing your face.
Innovate with Video - Power Of Video for BusinessCiaran Connolly
In this presentation, we take you through the power of video content marketing, how to create your own video content and the best ways to share your content to grow the community for your brand.
We are ProfileTree, a content marketing agency in Belfast, Northern Ireland.
VIDEO ROI SECRETS: 10 Ways to Maximize Reach and ReturnCommPRO.biz
The most expensive component of professional PR and marketing video is the actual production itself.
The “shoot days”—when we actually capture the CONTENT—are the most costly. The equipment, facility, fees and time (of talent in front of and behind the camera) drive this. Therefore, I have advised clients for 20 years to plan ahead and think about the many ways they can use the “extra” footage. Video more than pays for itself, especially if you use it wisely. Get your content out of ‘the can’ and onto more screens.
These tips will add to the return on your video investment.
Measurable Dimensions of Content Production - The 39th FIPP World Magazine Co...Applix Srl
Is it still correct to look at time spent per media as a meaningful harbinger of revenue to come?
In this presentation we show what we have learned from our experiences in working with our publishing partners.
Content Marketing World 2011
"A Large Company Content Marketing Journey"
Todd Wheatland, Head of Global Marketing, Kelly Services
Content marketing can be challenging for a large, business-to-business company that has a long history of traditional marketing. In this session, Todd will discuss how Kelly Services is managing to develop valuable and compelling content, focusing on:
• How to conceptualize and communicate the content mission
• How to convert possible detractors into rabid supporters
• How to tap into existing channels for story creation
• How to identify “low hanging fruit” and “early wins”
• How to optimize existing tools and avoid turf wars
• How to balance creativity with replicability–and move quickly
This presentation by Content Manager Alan Cairns examines what quality content means and how public data can be used to produce interesting and insightful stories.
Join WordStream Founder & CTO Larry Kim and Distilled Co-Founder Will Critchlow for an exclusive webinar where they reveal their proven keyword strategy that drives UNREAL, consistent business growth month after month. You'll learn:
>WordStream's unbelievably successful (but totally repeatable) keyword strategy for SEO, paid search, and content marketing
>Distilled's tips for scouring the millions of potential keywords to find the exact words and phrases for your niche
Get ready to learn the essential keyword strategies you need to master search engine marketing!
For more information, visit www.wordstream.com
Creating A Digital Content Factory: Getting Started with Intelligent ContentScott Abel
Content marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated, inefficient, and riddled with waste. Oh, and then there are tools. Content marketers don’t have the right ones for the jobs at hand.
In this presentation, content strategy guru Scott Abel, The Content Wrangler, will demystify the benefits of intelligent content for content marketers and outline the changes needed in order for marketers to take advantage of the approach.
Attendee takeaways:
How adopting intelligent content can turn a content marketing department into a content marketing factory
How some brands are leveraging intelligent content to produce more content with less effort
Lessons learned from the pros working in the trenches
What you’ll need to get started
#CMWorld
Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?
In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn:
-How to make an awesome impression with awesome content
-How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site
-How to create an optimized conversion funnel to close those leads!
For more information on WordStream, visit www.wordstream.com.
I presented these slides at Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012) in Helsinki. The event was a co-production of Vapa Media and the University of Helsinki.
The presentation addresses why Content Strategy is a practice of such particular interest right now. It looks at how we got to where we are today, why content strategy matters, and a few future trends to watch.
How to Maximize Publishing with MicrocontentVisage
Microcontent is a flexible approach that empowers you to produce relevant, real-time content that extends your brand’s reach, enhances your content marketing mix, and engages your audience—without breaking a sweat.
10 Content strategy visuals that changed the worldSue Davis
Lightning talk slides from London Content Strategy Meetup 26 February 2013. Accompanying video of me talking through it is here: https://togetherlondon.com/talks/meetup/2013-02-26/davis
A fundamentally new business ecosystem is emerging due to the societal and technological shift toward shared and self-driving vehicles, with impacts that will extend far beyond just the automotive industry. Learn more about the future of mobility: http://deloi.tt/1Q2SC2B
Content Strategy: The Key to Effective Web ContentRick Allen
Content is why people visit your website. Period. So why is quality content so easily discounted? Why do we neglect this critical website element that we rely on to attract, inform, engage, and retain site visitors? Answer: content is massive, political and time-consuming. A college website contains thousands of pages with limited content contributors, editors, and managers, all with different perspectives and priorities. In this session, learn how to implement and maintain effective content that drives marketing, engages users and increases website conversions. - http://www.epublishmedia.com
Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 201497th Floor
Execute a flawless content strategy by getting more mileage out of your existing efforts. Don't think harder, think smarter. Use what you are already doing and repurpose or upcycle to hit all social sites in their native content medium. Create interactive marketing apps to disrupt and engage with your audience. Pull them away from the day to day stream of nonsense with your well thought out interactive content.
Your organization produces a lot of content, but does it have purpose? Does it help meet strategic goals and encourage member engagement? In this in-depth workshop, learn how to create a content strategy that works. Through small group exercises and real world examples, you will learn to break down content strategy into its parts, build from the information you may already have, and incorporate tactics and processes to make your digital communications successful. Attendees will get access to a workbook of ideas and learn tactics to use in your organization.
Content strategy workshop at the 2015 ASAE Tech Conference, given with Dina Lewis, CAE, president, Distilled Logic LLC and Carrie Hane Dennison, content and digital strategist
* What channels to share video?
* How long should a segment be?
* Production value related to business use?
* Things to consider when making video content
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric StromerSurefire Local
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer Christopher Marentis
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
The Art of Crafting Corporate Videos A Comprehensive Guide.pptxMotion Edits
Discover the art of crafting compelling corporate videos that captivate your audience and elevate your brand. This comprehensive guide explores the process, benefits, and tips to create impactful corporate video Services for effective business communication.
VIDTASIA REVIEW – DISCOUNT AND HUGE BONUSĐức Nguyễn
http://glennreview.com/vidtasia-review/
Vidtasia (from the name itself) is a comprehensive training on how to use the best tool in creating marketing (and educational) videos – Camtasia.
But unlike other Camtasia training out there, Vidtasia is application based, meaning it’s not just a training on how to use Camtasia, but also on how to create effective marketing videos using this tool.
The Training includes:
-Professional Screen Capture Video Creation
-Live Action Video Editing
-Motion Graphics
-Greenscreen Video Editing
-Visual Effects
-Video Publishing
-And More!
What to look for in a HK or SG Video Production Company (2).pdfApertureFilm
Make sure you are fully equipped with how to choose the right Hong Kong or Singapore video production company for your next commercial or corporate video project.
Sales professionals are always looking for ways to connect and engage with prospects and turn them into true opportunities. They're also looking for ways to warm up leads that have long been left untouched. But with so much competition in the marketplace, sales teams need to make sure they stand out and make a lasting impression. The solution to the problem? video.
Find out now how video can not only improve a sales teams ability to stand out, but can also foster stronger relationships and ultimately improve their ability to generate top of the funnel leads and move through the sales process more quickly.
RF.AG || Russian FORMAT Video Production Studio Presentation ENAlexander Varlamov
REVOLUTION in ADVERTISING :: VIDEO production with 3D graphics. Business video presentations, video for stands in exhibitions and conferences, video about business projects, advertising video, video for PR and NEWS, etc...
Inside this, you will discover the topics about How to optimize the video for your content, How to create simple valuable video, How to rank on #1 in google and youtube and more included..
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
10 Videos Any Business Can Make Right Now! - Shelly Nathan
How to create an event video
1. How To Create An Event VideoHow To Create An Event Video
Bold Content Production
www.BoldContentVideo.com
2. Key BenefitsKey Benefits
Event videos are perfect
for delivering your
company's key messages
1.1.
2.2.
3.3.
Use your event video as a
platform to explain your
vision, for both internal
and external promotion
Interview your clients,
vendors or other event
attendees and use their
experiences for selling
your event
3. Key BenefitsKey Benefits
It is possible to capture a
great event which
included lots of
organisation and planning
4.4.
5.5.
6.6.
You don't have to limit
your event to a small
audience
Show your great event
and open it to staff, work
force or the general public
4. Key BenefitsKey Benefits
By making the
entertaining elements of
your event part of the
video, your viewers can be
impressed easily
7.7.
8.8.
9.9.
Video can be used to show
your event in the best
possible light also to
attract new employees
and business partners
Show your great event
and open it to staff, work
force or the general public
5. Key BenefitsKey Benefits
Show off the great brands
that you work with and
highlights your company's
sponsorship
10.10.
11.11.
12.12.
By sending your event
videos to customers you
are able to promote future
events
Present your company
exactly how you want it to
be perceived by potential
customers
6. 1 Think about your budget
available!
Event videos don't have to
be expensive!
You can use a single shooter who
captures the highlights of the
event with a DSLR camera.
There's a wide range of
ways to capture your event!
You can also film your event by
the use of multiple cameras
7. 2 Talk with your client about the
video's intention!
Should it be an internal
communication video or a
promotional video?
It's important to know what the
intention for the video is to
decide on the right structure and
type of equipment for the video.
Claim a solid, well thought
out brief from your client for
an amazing event video!
The brief should make you as
video production company,
aware of all of the intended video
outcomes.
8. 3 Communicate well with the
event organizer!
Try to organise everything
before the event!
Ask the event organizer for
providing help in getting all the
necessary levels of access (e.g.
backstage), a dedicated area
(lockable room) to store your
equipment and a parking space.
Try to receive a schedule as
early as possible!
An event schedule helps you to
find out if there are any clashes
and if two crews will be needed.
Find out which shots the
organizer really wants you to
capture (e.g. VIPs and Guest
Speakers)
9. 4 Watch out for problems that
possibly occur !
What if the client wants
something different on
shooting day?
If you plan on shooting a certain
type of video you might not
necessarily bring the right
equipment for shooting other
types of videos.
Shoot the event on a DSLR
or small sensor camera?
DSLR cameras are more suitable
for doing a highlights video as it
has a 10 minute record limit. The
small sensor camera is better for
filming an entire speech at a
conference.
10. 4 Watch out for problems that
possibly occur !
What if the client wants
something different on
shooting day?
If you plan on shooting a certain
type of video you might not
necessarily bring the right
equipment for shooting other
types of videos.
Shoot the event on a DSLR
or small sensor camera?
DSLR cameras are more suitable
for doing a highlights video as it
has a 10 minute record limit. The
small sensor camera with a
longer focal length is better for
filming an entire speech at a
conference.
11. After creating a fantastic event video you'll
also have to promote it ...
… BUT HOW?
12. How to promote your event video?How to promote your event video?
Create a press release
Include a
custom mix of
video,
images,
and
multimedia
Try to get it
placed on
media
publication
websites
13. How to promote your event video?How to promote your event video?
Create a press release
Include a
custom mix of
video,
images,
and
multimedia
Try to get it
placed on
media
publication
websites
14. How to promote your event video?How to promote your event video?
Use video sharing
platforms
Adding your
video to a
video sharing
platform
is an
essential part
of marketing
your event
video
Use Vimeo or
YouTube!
YouTube
helps you
to reach
more viewers
through
Google search
15. How to promote your event video?How to promote your event video?
Share on Social
Media Channels
Share your
video on any
relevant site
where you
have a
social media
presence.
Hootsuite
enables you to
share
your video
on multiple
sites within
one dashboard
16. How to promote your event video?How to promote your event video?
Use Keywords and
Tags correctly
Mention your
keywords in
title and
description
as this will
help viewers
to find your
video more
easily
Tag your video
correctly by
using words
that
describe
your video
and its content
at the best
17. How to promote your event video?How to promote your event video?
Embed the video in
your blog
Create
relevant
content to the
video,
like an
event review
or “Behind the
scenes” article
Text based
content in
addition to
the video
helps to
create more
information
for viewers.
18. How to promote your event video?How to promote your event video?
Use paid advertising
Twitter and
Facebook are
perfect if you
are trying
to reach
a specific
demographic
with your
video
You can also
use paid
advertising
with a link
to an
external video
site like
YouTube
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