The document outlines the benefits of creating event videos, highlighting their effectiveness in communicating key messages and promoting future events. It provides practical tips for planning, filming, and promoting event videos, including budgeting, client communication, and using various filming equipment. Additionally, it suggests strategies for promoting the videos through press releases, social media, and video-sharing platforms.

1. How To Create An Event VideoHow To Create An Event Video
Bold Content Production
www.BoldContentVideo.com

2. Key BenefitsKey Benefits
Event videos are perfect
for delivering your
company's key messages
1.1.
2.2.
3.3.
Use your event video as a
platform to explain your
vision, for both internal
and external promotion
Interview your clients,
vendors or other event
attendees and use their
experiences for selling
your event

3. Key BenefitsKey Benefits
It is possible to capture a
great event which
included lots of
organisation and planning
4.4.
5.5.
6.6.
You don't have to limit
your event to a small
audience
Show your great event
and open it to staff, work
force or the general public

4. Key BenefitsKey Benefits
By making the
entertaining elements of
your event part of the
video, your viewers can be
impressed easily
7.7.
8.8.
9.9.
Video can be used to show
your event in the best
possible light also to
attract new employees
and business partners
Show your great event
and open it to staff, work
force or the general public

5. Key BenefitsKey Benefits
Show off the great brands
that you work with and
highlights your company's
sponsorship
10.10.
11.11.
12.12.
By sending your event
videos to customers you
are able to promote future
events
Present your company
exactly how you want it to
be perceived by potential
customers

6. 1 Think about your budget
available!
Event videos don't have to
be expensive!
You can use a single shooter who
captures the highlights of the
event with a DSLR camera.
There's a wide range of
ways to capture your event!
You can also film your event by
the use of multiple cameras

7. 2 Talk with your client about the
video's intention!
Should it be an internal
communication video or a
promotional video?
It's important to know what the
intention for the video is to
decide on the right structure and
type of equipment for the video.
Claim a solid, well thought
out brief from your client for
an amazing event video!
The brief should make you as
video production company,
aware of all of the intended video
outcomes.

8. 3 Communicate well with the
event organizer!
Try to organise everything
before the event!
Ask the event organizer for
providing help in getting all the
necessary levels of access (e.g.
backstage), a dedicated area
(lockable room) to store your
equipment and a parking space.
Try to receive a schedule as
early as possible!
An event schedule helps you to
find out if there are any clashes
and if two crews will be needed.
Find out which shots the
organizer really wants you to
capture (e.g. VIPs and Guest
Speakers)

9. 4 Watch out for problems that
possibly occur !
What if the client wants
something different on
shooting day?
If you plan on shooting a certain
type of video you might not
necessarily bring the right
equipment for shooting other
types of videos.
Shoot the event on a DSLR
or small sensor camera?
DSLR cameras are more suitable
for doing a highlights video as it
has a 10 minute record limit. The
small sensor camera is better for
filming an entire speech at a
conference.

10. 4 Watch out for problems that
possibly occur !
What if the client wants
something different on
shooting day?
If you plan on shooting a certain
type of video you might not
necessarily bring the right
equipment for shooting other
types of videos.
Shoot the event on a DSLR
or small sensor camera?
DSLR cameras are more suitable
for doing a highlights video as it
has a 10 minute record limit. The
small sensor camera with a
longer focal length is better for
filming an entire speech at a
conference.

11. After creating a fantastic event video you'll
also have to promote it ...
… BUT HOW?

12. How to promote your event video?How to promote your event video?
Create a press release
Include a
custom mix of
video,
images,
and
multimedia
Try to get it
placed on
media
publication
websites

13. How to promote your event video?How to promote your event video?
Create a press release
Include a
custom mix of
video,
images,
and
multimedia
Try to get it
placed on
media
publication
websites

14. How to promote your event video?How to promote your event video?
Use video sharing
platforms
Adding your
video to a
video sharing
platform
is an
essential part
of marketing
your event
video
Use Vimeo or
YouTube!
YouTube
helps you
to reach
more viewers
through
Google search

15. How to promote your event video?How to promote your event video?
Share on Social
Media Channels
Share your
video on any
relevant site
where you
have a
social media
presence.
Hootsuite
enables you to
share
your video
on multiple
sites within
one dashboard

16. How to promote your event video?How to promote your event video?
Use Keywords and
Tags correctly
Mention your
keywords in
title and
description
as this will
help viewers
to find your
video more
easily
Tag your video
correctly by
using words
that
describe
your video
and its content
at the best

17. How to promote your event video?How to promote your event video?
Embed the video in
your blog
Create
relevant
content to the
video,
like an
event review
or “Behind the
scenes” article
Text based
content in
addition to
the video
helps to
create more
information
for viewers.

18. How to promote your event video?How to promote your event video?
Use paid advertising
Twitter and
Facebook are
perfect if you
are trying
to reach
a specific
demographic
with your
video
You can also
use paid
advertising
with a link
to an
external video
site like
YouTube

19. Need An Event Video?Need An Event Video?
We would love to help! Visit www.BoldContentVideo.com and learn more
about our video production services