Content Marketing - SEO and Blogging Tips

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Material may not be reproduced or distributed in any form without permission.
itvibes.com
281.826.4880
Brand Management & Web Development
Content
Marketing
SEO & Blogging
Tips
Presented by
Jill Cufr
jill@itvibes.com

2. © 2014 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
2 08/14/14
Content Marketing
In the Online
Marketing World,
Content is
Everything!

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Material may not be reproduced or distributed in any form without permission.
3 08/14/14
Content Marketing
Importance of Content Writing…
Catches and holds the user’s attention
Establishes your branding
Sets your website’s tone
Tells your story

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4 08/14/14
Content Marketing
Well Written Content
Describes the benefits of your
products/services
Establishes you as a leader in
your industry
Increases traffic to your site

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Material may not be reproduced or distributed in any form without permission.
5 08/14/14
Content Marketing
Sitemap –
Breaks down
the website’s
information
into specific
subject
areas.

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Material may not be reproduced or distributed in any form without permission.
6 08/14/14
Content Marketing
Who is your
target
audience?

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7 08/14/14
Content Marketing

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8 08/14/14
Content Marketing
Keyphrase -
A search comprising of 3 or more
keywords that a user will input
into a search engine to find a
relevant web page.

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Material may not be reproduced or distributed in any form without permission.
9 08/14/14
Content Marketing

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Material may not be reproduced or distributed in any form without permission.
10 08/14/14
Content Marketing

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Material may not be reproduced or distributed in any form without permission.
11 08/14/14
Content Marketing

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Material may not be reproduced or distributed in any form without permission.
12 08/14/14
Content Marketing

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13 08/14/14
All Roads Lead to Rome

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14 08/14/14
Content Marketing
Write for the
reader first
and Google
second!

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15 08/14/14
Content Marketing
Content Needs To Be…

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16 08/14/14
Content Marketing
Content Also Needs To Be…

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17 08/14/14
Content Marketing
And…

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Material may not be reproduced or distributed in any form without permission.
18 08/14/14
Content Marketing

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Material may not be reproduced or distributed in any form without permission.
19 08/14/14
Content Marketing

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20 08/14/14
Content Marketing
 Don’t stress out.
 Blog twice a month in the beginning.
 The more you blog, the better it is for your
search engine rankings.
 Blogs don’t have to be a certain length.
Tips For Blogging

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21 08/14/14
Content Marketing
 Type it in Word first.
 Use a picture to enhance the blog.
 Your headlines should describe the
main theme of your blog.
 Share blogs on social media sites.
Tips For Blogging

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22 08/14/14
Content Marketing
Blog Topics
Special events
Testimonials/Case studies
Purchased new equipment, land, or
building

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23 08/14/14
Content Marketing
News event
Educate/Inform
Community events
Blog Topics

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24 08/14/14
Content Marketing
Be patient!
Because if you…
Use dynamic, well
written content
Post each week
…You will see results!

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Material may not be reproduced or distributed in any form without permission.
25 08/14/14
Content Marketing
ITVibes has a content management team and
we provide the following services:
 Website content writing
 SEO editing
 Blog writing
 Social media posting
 PR releases
 Case studies
 White pages
 Email campaigns
 Newsletters

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Material may not be reproduced or distributed in any form without permission.
26 08/14/14
Content Marketing
Thank You!Thank You!