In this webinar session, marketing strategist, Baldwin Berges outlines how to create your own videos to use as multi-purpose marketing materials. From deciding which equipment you need to the best platforms to upload your content, Baldwin not only explains why but how to start using one of the fastest-growing marketing tools: video. Sign up for our next session here: https://speakerhub.com/masterclass Think bigger and better about the future of your speaking business. Baldwin will show us how you can turn your talks into an enduring asset that works for your speaking business. See this presentation on YouTube here: https://youtu.be/1L89eYCpD6s

1. CREATE A LASTING BUSINESS IMPACT
WITH YOUR TALKS
How to turn your presentations into an enduring asset
that works for your speaking business.
By Baldwin Berges of BD-Insider

2. What we will cover today
1. Why videos will help you grow your
speaking business
2. An easy way to record and edit great
videos of your talks
3. How to position your recordings as assets
to promote your speaking business

3. Who am I?
BD-Insider
Revolutionize your business
development
I mostly speak about the potential to
use technology to build stronger
human connections with your
business.
Focus on strategic business
development and commercial
storytelling
I’m aspiring to further grow my
speaking career

4. Part 1
Why videos will help you
grow your speaking
business

5. Who is this for?
You are trying to raise your profile as a
professional speaker
You want to get more speaking
opportunities as a professional speaker
You want state of the art personal
branding but you have a limited budget

6. The rise of video

7. The rise of video

8. Visibility
Most aspiring public
speakers still don’t
promote themselves
with a video portfolio of
their talks
This is an opportunity to
stand out

9. Authority
There is nothing like
using your talks to
demonstrate your
mastery of a subject...

10. Leverage
Instead of needing to get
on as many stages as you
can (lots of time and effort
required).
You can leverage each talk
with video recordings...

11. Shareability
Make your talks
shareable, especially
for those who were in
the audience during the
talk and feel compelled
to share it with others...

12. Risk
reduction
Having a video of your
talk will give event
organizers a ‘try before
they buy’ confidence
level for hiring you as a
speaker...

13. Increase your value to event organizers with co-
branding
By featuring the event organizer’s brand on the video, they will promote it for you!

14. Part 2
An easy way to record
and edit your own videos
of your talks

15. The DIY recording toolbox

16. Music note stand to position laptop

17. Logitec HD Webcam c920

18. Lavalier microphone
(long chord or wireless)

19. Wireless clicker (or mouse)

20. Video recording & editing made simple
or
ScreenFlow
(Mac)
Camtasia
(Windows)

21. A total investment of only US$300
to make state of the art videos of
your talks simple forever!

22. Getting ready before the talk
Tell the organizer on beforehand you
will be recording your talk
Coordinate with organizer on
beforehand to use your own laptop (puts
you in control of the tech)
Plan for a 18-20 min talk (TED imposes
this time frame for a reason).

23. Get the free practical guide
For more detailed step-by-step
instructions and ‘pro-tips’ on how to
effortlessly record your own videos and
use the content to grow your speaker
profile.
Download your free copy on
www.BD-Insider.com/RecordingGuide

24. Part 3
How to position your
recordings as assets to
promote your speaking
business

25. Remember what we said
about leverage?

30. Set up your own speaker page

31. More dynamic blog posts

32. Today’s key takeaways
Videos are becoming the preferred content format
Videos of your talks will give you more
Visibility as a speaker
Leverage your exposure
Boost your authority
Get hired as a speaker
Recording your talks on your own is fairly easy
Your recordings will allow you to promote your
speaking business across many platforms

33. Don’t forget to pick up the free guide!
For more detailed step-by-step
instructions and ‘pro-tips’ on how to
effortlessly record your own videos and
use the content to grow your speaker
profile.
Download your free copy on
www.BD-Insider.com/RecordingGuide

34. Thank you!
Questions?