Video is the official King of Content in 2016. With the wide range of formats and platforms available to complement your video strategy, video is easier than ever. Capture the attention of your audience and add value to your brand with these three key video strategies. Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bDOsw4 Follow us for more event marketing #peatips and #eventhacks.

1. Event Marketing 101:
3 ways you can use
videos to promote
your event brand

2. Without a doubt,
video has claimed
the top spot as
King of Content in
2016!

3. In fact it is estimated that by 2018,
70%
of the total internet traffic
will be video.

4. While it has become easier to
create and distribute videos, it
has also become harder to grab
the attention of your audience.

5. 5% of viewers drop
out of a video after
1 minute, and
60%
drop off after 2
minutes.
2

6. How do you ensure that you
(1) can command the attention of
your target audience and
(2) get them to watch your video
to completion?

7. You need to know “who” you are
talking to and “where” they will be.

8. If you know the persona of your
audience, you can curate the type
of content and the channel you
will be using to reach out to them.

9. For example if
your target
audience are
millennials, they
are most likely to
be reached on
Snapchat.

10. The type of content you post on it
will be dependent on your
objective for reaching out to
them.

11. How can you use videos to
increase your brand recognition
and this in turn increase ticket
sales to your events?

12. SHARE IT ON
YOUR
WEBSITE
#1

13. Website visitors spend
6 times longer on pages with
videos and are 85% more likely to
purchase a product or service
after watching a video about it!

14. This is how Green Is The New
Black Asia does it!

15. Embed a video that showcases
your past events in your Facebook
page or event landing page.
Learn to embed video on Peatix

16. Prospective attendees will then
know what to expect at your
event and be enticed to buy the
tickets.

17. USE IT AS A
TESTIMONIAL#2

18. Societal influence is key if you
want more attendees; people are
more likely to try something new
if others, especially people they
know, are endorsing it.

19. Create testimonial videos with
attendees of your events that
highlights how much fun or life
changing your event was for them.

20. Share this video on
social media and
request those
interviewed to re-
share it onto their
channels to reach
more of your target
audience.

21. OFFER
BEHIND THE
SCENES TO
YOUR EVENT
#3

22. Your videos could be a way for
the audience to get an inside
perspective of what goes in your
events.

23. Bring them into an exclusive world
of behind the scenes that happens
at events that as attendees they
will have no access to!

24. Use platforms like
Facebook Live, Snapchat,
Instagram stories, and Periscope
to showcase the setup process,
interview with speakers or
performers, or even the view of
performance from behind the stage.

25. It’s up to you to decide based on
the needs and desires of your
viewers.

26. DON’T SELL,
SHOW.
Remember,

27. What you need to do is to craft
stories around your event.

28. Showcase your brand
personality so that your videos
are unique to you.

29. Ultimately, you
want the videos
you create to
receive as many
views and shares
as possible to get
the word out
about your event.

30. Got your own event management
tools and tips to share with fellow
event organizers?
Tell us in the comments below!

31. DOWNLOAD
FREE EBOOK
This 30-page ebook is packed with tips and
tools to help you plan and market your event
like a pro in no time.

32. Suling Wong
Produced by
Shilpa S Nath
Original article by

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3 ways you can use videos to promote your workshops, talks, parties, business
conferences, and more.