Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media +Social Good Karen M. Sieminski, ‘Digital Stylist’ + Social Media Strategy consultant @KMSieminski
How people consume information is changing …
Social Media Revolution 2014 by Erik Qualman, Author and Keynote Speaker
What do I do? DIGITAL (REFRESH): ● Social media research, analysis, tutoring ● Strategic (re)branding; campaign building M...
Who do I work with? CURRENTLY: ● Grantees of the Carnegie Corporation ● Federal Reserve Bank of New York (Outreach) VOLUNT...
How do you define Social Good? Power of One … Impact of Many
‘Common good,’ charity, philanthropy and the like have evolved ... online.
Around the World: Digital, Social & Mobile
Super Bowl of SOCIAL GOOD (last week) ● ONE EVENT: Social Good 2-Day Summit, #2030NOW ● 1.6 billion impressions on Twitter...
Power of one. #ILookLikeAnEngineer (Response to sexist feedback) ● 22 -year-old platform engineer issued a CALL TO ACTION ...
Impact of many. #GivingTuesday ● In 2012, 92nd Street Y and UN Foundation start a CALL TO ACTION ● 2,500 nonprofits partic...
#GivingTuesday - Campaign to Tradition 2015
Social Good vocabulary Cause Marketing partnership with cause and for-profit business to educate and ‘sell’ a cause - (RED...
How do YOU get started? Your Brand = Strategy
Digital STAMP Building blocks SIMPLE clear, concise and consistent TRUE ‘do you’ - tell YOUR story ACTION research your co...
Online + Offline Your brand Digital Footprints any and all content YOU control and share forward Digital Shadows content o...
@KMSieminski #SocialGood + #NPtech
Social Media + Social Good
Social Media + Social Good
Upcoming SlideShare
Loading in …5
×

Social Media + Social Good

3,817 views

Published on

Guest speaker on building a communications strategy; social media for social good.
Digital Skills in Food Media with Prof. Keith Olsen, New York University
Steinhardt School of Culture, Education, and Human Development Department of Nutrition, Food Studies, and Public Health

Published in: Social Media, Government & Nonprofit, Education
no profile picture user
  • To get professional research papers you must go for experts like ⇒ www.WritePaper.info ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you’re struggling with your assignments like me, check out HelpWriting.net. My friend sent me a link to to tis site. This awesome company. After I was continuously complaining to my family and friends about the ordeals of student life. They wrote my entire research paper for me, and it turned out brilliantly. I highly recommend this service to anyone in my shoes. HelpWriting.net.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Get paid to post comments on Facebook - $25 per hour ■■■ http://t.cn/AieXiXbg
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • 1 cup burns 1lb of diabetic fat every 72 hours... ♣♣♣ https://bit.ly/2n5cFHd
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • account activity. WTF!! Why I’m being penalized for winning?? Has this happened to you? Also just checked your web page again…you’re giving this service away for £30 . HAVE YOU LOST YOUR MIND?!!! ➤➤ https://tinyurl.com/awesomebet
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
Show More
Show More

Social Media + Social Good

  1. 1. Social Media +Social Good Karen M. Sieminski, ‘Digital Stylist’ + Social Media Strategy consultant @KMSieminski
  2. 2. How people consume information is changing …
  3. 3. Social Media Revolution 2014 by Erik Qualman, Author and Keynote Speaker
  4. 4. What do I do? DIGITAL (REFRESH): ● Social media research, analysis, tutoring ● Strategic (re)branding; campaign building MARKETING: ● Ensure clear, concise and consistent messaging online and off ● Help small budgets s t r e t c h !
  5. 5. Who do I work with? CURRENTLY: ● Grantees of the Carnegie Corporation ● Federal Reserve Bank of New York (Outreach) VOLUNTEER: ● United Nations ● #GivingTuesday - global day of generosity and giving online + off
  6. 6. How do you define Social Good? Power of One … Impact of Many
  7. 7. ‘Common good,’ charity, philanthropy and the like have evolved ... online.
  8. 8. Around the World: Digital, Social & Mobile
  9. 9. Super Bowl of SOCIAL GOOD (last week) ● ONE EVENT: Social Good 2-Day Summit, #2030NOW ● 1.6 billion impressions on Twitter and Instagram ● 100 countries participated ● Technology can give everyone a voice -- there are no borders online. ● It’s about people, not numbers!
  10. 10. Power of one. #ILookLikeAnEngineer (Response to sexist feedback) ● 22 -year-old platform engineer issued a CALL TO ACTION ● One voice. Ignites millions. ● Diversity of STEM; fighting gender stereotyping and sexism
  11. 11. Impact of many. #GivingTuesday ● In 2012, 92nd Street Y and UN Foundation start a CALL TO ACTION ● 2,500 nonprofits participated 50 U.S. states ● Raised $13.46 million + in one day!
  12. 12. #GivingTuesday - Campaign to Tradition 2015
  13. 13. Social Good vocabulary Cause Marketing partnership with cause and for-profit business to educate and ‘sell’ a cause - (RED) campaign Crowdsourcing | funding “outsourcing” brainstorming and/or fundraising for public input - Kickstarter Call-to-action direction to ‘do something’- #GivingTuesday Slacktivism e-advocacy campaigns - Thunderclap
  14. 14. How do YOU get started? Your Brand = Strategy
  15. 15. Digital STAMP Building blocks SIMPLE clear, concise and consistent TRUE ‘do you’ - tell YOUR story ACTION research your community MAP develop a flexible strategy PEOPLE surround yourself online + off *Inspired by: Erik Qualman, Inspirational Speaker Seth Godin, Purple Cow: Transform Your Business by Being Remarkable
  16. 16. Online + Offline Your brand Digital Footprints any and all content YOU control and share forward Digital Shadows content others share about YOU online and off
  17. 17. @KMSieminski #SocialGood + #NPtech

×