Social Media channels offer marketers a rich opportunity to really engage their customers like never before.
Sadly, customer engagement today has namely been oneway' with many marketers using Social Media as a Digital Megaphone to shout about their Brand and Products in the hope that someone will 'like' them and find their 'content' funny.
This presentation explores the challenges marketers face in effectively engaging todays digital natives, as well as the opportunities that Social Channels offer them in really being able to 'listen' to their customers and harness insights on what is influencing them so as to be able to craft content that is both contextual and relevant.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality’.
Saying you are customer centric is easy, however, delivering a truly outstanding customer experience requires more than marketing fluff. This presentation will explore the topic of Customer Experience and what it means to your customers and your enterprise in today’s competitive landscape.
Millward Brown Egypt - Meaningfully Different BrandsKantar
We look at the challenges to conducting research in Egypt and how to overcome the barriers to capturing quality data by going mobile. Charles and Praveen discuss the findings of a local study on handsets and share brand equity findings that puts Millward Brown Egypt at the forefront of innovation in market research.
Charles Foster, Managing Director, Millward Brown Africa & Middle East & Praveen Abraham, Country Manager Egypt, Millward Brown
Cracking the Code on Insurance Company Customer LoyaltyCalabrio
It’s no longer simply about answering phones. As today’s insurance companies increasingly move toward direct-to-consumer distribution models, smart contact center leaders know the immense value they provide to their organization.
But how can they continually prove the contact center’s value to their company? And how can they use key voice of the customer data to unlock critical insights? More importantly, how can they use these insights to drive business success?
This SlideShare is a must-read for any insurance company focused on solving challenges facing insurers, improving the customer experience and making the contact center count.
Is your marketing creating an ‘Expectation Debt’, and are your competitors now responsible for your customer's experience?
Customer Experience has taken great leaps forward as brands embrace the truth that good customer experience costs less than bad customer experience. However, for most businesses customer trust is eroded as expectations of experience fail to match the reality, forcing them to face their own ‘negative experience equity’.
CMO Exchange - CMOs as Change Management Operators panel - January 27 2013FortuneCMO, LLC
CMO Exchange panel: 'CMOs as Change Management Operators' by Steven Cook, Vince Ferraro, Maribel Garcia-Rodriguez, Lorena Harris and Filip Wouters. #CMOExchange #CMO.com
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality’.
Saying you are customer centric is easy, however, delivering a truly outstanding customer experience requires more than marketing fluff. This presentation will explore the topic of Customer Experience and what it means to your customers and your enterprise in today’s competitive landscape.
Millward Brown Egypt - Meaningfully Different BrandsKantar
We look at the challenges to conducting research in Egypt and how to overcome the barriers to capturing quality data by going mobile. Charles and Praveen discuss the findings of a local study on handsets and share brand equity findings that puts Millward Brown Egypt at the forefront of innovation in market research.
Charles Foster, Managing Director, Millward Brown Africa & Middle East & Praveen Abraham, Country Manager Egypt, Millward Brown
Cracking the Code on Insurance Company Customer LoyaltyCalabrio
It’s no longer simply about answering phones. As today’s insurance companies increasingly move toward direct-to-consumer distribution models, smart contact center leaders know the immense value they provide to their organization.
But how can they continually prove the contact center’s value to their company? And how can they use key voice of the customer data to unlock critical insights? More importantly, how can they use these insights to drive business success?
This SlideShare is a must-read for any insurance company focused on solving challenges facing insurers, improving the customer experience and making the contact center count.
Is your marketing creating an ‘Expectation Debt’, and are your competitors now responsible for your customer's experience?
Customer Experience has taken great leaps forward as brands embrace the truth that good customer experience costs less than bad customer experience. However, for most businesses customer trust is eroded as expectations of experience fail to match the reality, forcing them to face their own ‘negative experience equity’.
CMO Exchange - CMOs as Change Management Operators panel - January 27 2013FortuneCMO, LLC
CMO Exchange panel: 'CMOs as Change Management Operators' by Steven Cook, Vince Ferraro, Maribel Garcia-Rodriguez, Lorena Harris and Filip Wouters. #CMOExchange #CMO.com
What's Next: Marketing Maturity & How To Achieve ItOgilvy Consulting
If you work in marketing today, you have very likely been thinking about things like rapid technology evolution, changing customer expectations and a dynamic and disruptive marketplace. Most companies we know are thinking about about Modern Marketing, but fewer are achieving the results they need.
In this webinar, we dive deeper into executing Modern Marketing at scale, and why it is crucial in an age where the stakes are raised for the CMO and the entire marketing function.
As many businesses increase their global footprints, corporate employees have the chance to work anywhere around the world. While job mobility provides the opportunity to develop new skills, broaden experience and cultivate professional networks, how does one prepare for job mobility and maximise the value of such an opportunity when it arises?
For those looking outside of your current industry, what are the important areas you need to take note of to ensure that you are emotionally, financially, and professionally ready for this next step?
Whether you are looking at progression within or outside your industry, in this talk I share some of the practical lessons I have seen work for myself, as well as for peers, when in comes to the development of my career.
Omni Channel - Seamless engagement of customers across all touchpointsAndreas Penkert
Why do we leave money on the table? Customer experience does not meet expectations!
The opportunity to improve conversion rate, loyalty and customer value is considerable.
The Funnel Doesn’t Care About Customers; The Funnel Only Cares About The Fun...Brian Solis
Frictionless, integrated omnichannel is the baseline for next generation customer experiences. There are two sides to customer engagement and relationships that need your attention. There’s the experience customers have today of which they endure because it’s their only choice. There’s also the journey customers hack to work for them or worse, other companies design a path that’s more familiar, intuitive and meaningful because. Yet, either one of those two experiences represent the fate of companies that choose to invest in one or the other.
Leading digital analyst and futurist Brian Solis and Teleperformance share how to unite disparate efforts for an approach that's integrated, consistent and complementary.
Customer loyalty is dynamic, compelling and changing all the time. Awareness of a loyalty program’s importance was once relegated solely to a handful of sponsors of a program at a company, or those of us toiling in our industry to support the program. Today, loyalty programs are an enterprise initiative — reflective of the customer experience of brands, managed by customer service, finance, marketing, operations and IT, driven by segmented media and consumer campaigns, and expected to drive ROI, fostering lifelong connections and creating lifetime brand value.
The loyalty and customer experience landscape has been positively impacted by several exciting trends:
- The analyses of Big Data which derive meaningful consumer behavioral insights. We challenge ourselves and our clients to use it to create genuine experiences versus the more simplistic points-for-rewards stereotypes
- The need for devices and channels (think smartphones, tablets, digital signage, kiosks, radio, TV, print, etc.) to create a consistent customer experience. We need to build omnichannel loyalty programs, and then mine the data sets they create
- The importance of having programs that appeal to both the rational and emotional sides of the brain — emotional connections can include elements of gamification and social media, while rational are the tangible rewards e.g. discounts or coupons
These trends – and other insights – form the backbone of the Kobie Knowledge Quarterly Review. Our goal is to bring to you loyalty landscape commentary and analyses of where the loyalty industry is heading. We welcome conversations about loyalty through our observations, commentaries, insights and, in some cases, criticisms of the developments taking place.
We hope the Kobie Knowledge Quarterly Review leaves you with a greater appreciation that customer loyalty isn’t just about the program itself. Or even solely for driving ROI and heightening customer engagement. Loyalty, the bond an individual makes with another, is central to the human condition. It’s about reciprocity, faith, trust and at its greatest intensity, a type of moral obligation, akin to the connections we forge with family and friends.
Brands and businesses, the best ones, are no different.
Michael Hemsey, President
Kobie Marketing, Inc.
We live in a world of ‘digital immersion’ and today’s customers don’t see your company through a channel-focused lens – they view the experience they have as ‘one experience’, irrespective of channel.
This presentation will explore the challenges that not only lay ahead, but also probe some ideas on how you can foster the type of engagement which moves beyond the traditional view of customer loyalty and into the world of cultivating fanatical brand advocacy.
The financial services customer experience: Understanding the impact of simpl...Siegel+Gale
Few would argue that customers crave simplicity. But from a business perspective, does it really matter?
+Gain insights into the findings of our Global Brand Simplicity Index — a report that evaluates the simplicity of 400+ global brands, including top national financial services providers
+Learn which interactions matter most and how simplifying the customer experience can create lasting brand relationships
+ Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
Why true digital transformation must take place across the entire banking ent...Epsilon Marketing
In the global omnichannel world we live in today, financial institutions are hindered by their disparate and siloed systems.
The rise of online banking has produced a massive shift in the way people engage with their money, bill paying, and most importantly, their banks. Today’s consumer is connected more or less 7x24x365 via mobile devices and WiFi in their cars. Banking and insurance companies are struggling to shape their online and digital engagement to match the expectations and desires of the consumers. They need to transform so that they can better understand their consumers.
With this focus on digital transformation, the financial institutions must focus on producing an enterprise-wide solution that enables the business to find, engage, convert, cultivate and expand their relationships efficiently.
Join us as we explain how organizations are successfully transitioning to enterprise-wide digital transformation.
"How landlords, retailers & designers can harness the power of design to differentiate their offer by engaging with customers in more meaningful ways." Presented at the InRetail Summit, Dubai 2016.
In a constantly connected world obsessed with the next ‘update’ or ‘filtered selfie’, customers are seeking experiences that are more meaningful, products that represent their values and brands that create a positive impact on the neighborhood around us. The ‘anti-prototype’ is a push for more localized, authentic, & ‘active’ spaces through which to engage with one another. Our response to this requires a more ‘anthropological’ approach - one that harnesses the collective strength of retail’s combined disciplines to satisfy our converging lifestyles. This session will explore ways in which to connect with people where they live by unleashing the power of design to transform lives in the neighborhoods where shoppers, workers & students live.
Learning Objectives: What can we do to surprise & delight customers? What would an ‘unfiltered’ experience feel like? Is it too late to slow down, re-engage our senses and can a store be a catalyst that creates positive friction in the community? As a result of attending this session, attendees will:
* Discover what makes a destination when so much can be accessed online.
* Learn how to create new forms of intimacy between brand and consumer that feel authentic & real.
* Understand how brands can remain consistent so they do not become diluted as a result of localization.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
John Simpson, Founder and CEO of One North Interactive, shares his insights on the challenges of modern B2B marketing, how things are changing and what we as marketers can do to keep up.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1ySQHBP.
The successful analytics organization - Epsilon and Transamerica, LIMRA Data ...Epsilon Marketing
Epsilon and Transamerica recently co-presented The successful analytics organization at the LIMRA Big Data Analytics Conference. The session was well attended and thought-provoking.
This presentation on Customer Experience Management was delivered at The Social CRM Conference in Singapore on the 21/01/2014. The event was attended by Senior Marketing Executives from around the Asia Pacific and Japan region.
What's Next: Marketing Maturity & How To Achieve ItOgilvy Consulting
If you work in marketing today, you have very likely been thinking about things like rapid technology evolution, changing customer expectations and a dynamic and disruptive marketplace. Most companies we know are thinking about about Modern Marketing, but fewer are achieving the results they need.
In this webinar, we dive deeper into executing Modern Marketing at scale, and why it is crucial in an age where the stakes are raised for the CMO and the entire marketing function.
As many businesses increase their global footprints, corporate employees have the chance to work anywhere around the world. While job mobility provides the opportunity to develop new skills, broaden experience and cultivate professional networks, how does one prepare for job mobility and maximise the value of such an opportunity when it arises?
For those looking outside of your current industry, what are the important areas you need to take note of to ensure that you are emotionally, financially, and professionally ready for this next step?
Whether you are looking at progression within or outside your industry, in this talk I share some of the practical lessons I have seen work for myself, as well as for peers, when in comes to the development of my career.
Omni Channel - Seamless engagement of customers across all touchpointsAndreas Penkert
Why do we leave money on the table? Customer experience does not meet expectations!
The opportunity to improve conversion rate, loyalty and customer value is considerable.
The Funnel Doesn’t Care About Customers; The Funnel Only Cares About The Fun...Brian Solis
Frictionless, integrated omnichannel is the baseline for next generation customer experiences. There are two sides to customer engagement and relationships that need your attention. There’s the experience customers have today of which they endure because it’s their only choice. There’s also the journey customers hack to work for them or worse, other companies design a path that’s more familiar, intuitive and meaningful because. Yet, either one of those two experiences represent the fate of companies that choose to invest in one or the other.
Leading digital analyst and futurist Brian Solis and Teleperformance share how to unite disparate efforts for an approach that's integrated, consistent and complementary.
Customer loyalty is dynamic, compelling and changing all the time. Awareness of a loyalty program’s importance was once relegated solely to a handful of sponsors of a program at a company, or those of us toiling in our industry to support the program. Today, loyalty programs are an enterprise initiative — reflective of the customer experience of brands, managed by customer service, finance, marketing, operations and IT, driven by segmented media and consumer campaigns, and expected to drive ROI, fostering lifelong connections and creating lifetime brand value.
The loyalty and customer experience landscape has been positively impacted by several exciting trends:
- The analyses of Big Data which derive meaningful consumer behavioral insights. We challenge ourselves and our clients to use it to create genuine experiences versus the more simplistic points-for-rewards stereotypes
- The need for devices and channels (think smartphones, tablets, digital signage, kiosks, radio, TV, print, etc.) to create a consistent customer experience. We need to build omnichannel loyalty programs, and then mine the data sets they create
- The importance of having programs that appeal to both the rational and emotional sides of the brain — emotional connections can include elements of gamification and social media, while rational are the tangible rewards e.g. discounts or coupons
These trends – and other insights – form the backbone of the Kobie Knowledge Quarterly Review. Our goal is to bring to you loyalty landscape commentary and analyses of where the loyalty industry is heading. We welcome conversations about loyalty through our observations, commentaries, insights and, in some cases, criticisms of the developments taking place.
We hope the Kobie Knowledge Quarterly Review leaves you with a greater appreciation that customer loyalty isn’t just about the program itself. Or even solely for driving ROI and heightening customer engagement. Loyalty, the bond an individual makes with another, is central to the human condition. It’s about reciprocity, faith, trust and at its greatest intensity, a type of moral obligation, akin to the connections we forge with family and friends.
Brands and businesses, the best ones, are no different.
Michael Hemsey, President
Kobie Marketing, Inc.
We live in a world of ‘digital immersion’ and today’s customers don’t see your company through a channel-focused lens – they view the experience they have as ‘one experience’, irrespective of channel.
This presentation will explore the challenges that not only lay ahead, but also probe some ideas on how you can foster the type of engagement which moves beyond the traditional view of customer loyalty and into the world of cultivating fanatical brand advocacy.
The financial services customer experience: Understanding the impact of simpl...Siegel+Gale
Few would argue that customers crave simplicity. But from a business perspective, does it really matter?
+Gain insights into the findings of our Global Brand Simplicity Index — a report that evaluates the simplicity of 400+ global brands, including top national financial services providers
+Learn which interactions matter most and how simplifying the customer experience can create lasting brand relationships
+ Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
Why true digital transformation must take place across the entire banking ent...Epsilon Marketing
In the global omnichannel world we live in today, financial institutions are hindered by their disparate and siloed systems.
The rise of online banking has produced a massive shift in the way people engage with their money, bill paying, and most importantly, their banks. Today’s consumer is connected more or less 7x24x365 via mobile devices and WiFi in their cars. Banking and insurance companies are struggling to shape their online and digital engagement to match the expectations and desires of the consumers. They need to transform so that they can better understand their consumers.
With this focus on digital transformation, the financial institutions must focus on producing an enterprise-wide solution that enables the business to find, engage, convert, cultivate and expand their relationships efficiently.
Join us as we explain how organizations are successfully transitioning to enterprise-wide digital transformation.
"How landlords, retailers & designers can harness the power of design to differentiate their offer by engaging with customers in more meaningful ways." Presented at the InRetail Summit, Dubai 2016.
In a constantly connected world obsessed with the next ‘update’ or ‘filtered selfie’, customers are seeking experiences that are more meaningful, products that represent their values and brands that create a positive impact on the neighborhood around us. The ‘anti-prototype’ is a push for more localized, authentic, & ‘active’ spaces through which to engage with one another. Our response to this requires a more ‘anthropological’ approach - one that harnesses the collective strength of retail’s combined disciplines to satisfy our converging lifestyles. This session will explore ways in which to connect with people where they live by unleashing the power of design to transform lives in the neighborhoods where shoppers, workers & students live.
Learning Objectives: What can we do to surprise & delight customers? What would an ‘unfiltered’ experience feel like? Is it too late to slow down, re-engage our senses and can a store be a catalyst that creates positive friction in the community? As a result of attending this session, attendees will:
* Discover what makes a destination when so much can be accessed online.
* Learn how to create new forms of intimacy between brand and consumer that feel authentic & real.
* Understand how brands can remain consistent so they do not become diluted as a result of localization.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
John Simpson, Founder and CEO of One North Interactive, shares his insights on the challenges of modern B2B marketing, how things are changing and what we as marketers can do to keep up.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1ySQHBP.
The successful analytics organization - Epsilon and Transamerica, LIMRA Data ...Epsilon Marketing
Epsilon and Transamerica recently co-presented The successful analytics organization at the LIMRA Big Data Analytics Conference. The session was well attended and thought-provoking.
This presentation on Customer Experience Management was delivered at The Social CRM Conference in Singapore on the 21/01/2014. The event was attended by Senior Marketing Executives from around the Asia Pacific and Japan region.
On The Road to IoT: Looking Beyond 2015SAP Analytics
Why is the Internet of Things Important?
Analysts predict that the IoT will be more impactful than the Industrial Revolution. Whether it’s a device worn on your wrist or hooked up in your home, the IoT will not only affect your daily life but entire cities, countries, and society as a whole. The IoT allows us to collect more data and monitor more reactions to changing conditions. This in turn leads to better, faster, more efficient solutions to problems ranging from health to urban management to natural disasters.
Learn more: SAPLumira.com
How Do You Innovate In a Complex Work? Read How SAP and Intel Can HelpSAP Technology
SAP HANA software has been purpose built to work better with Intel® Xeon® processors. Together they help you work faster, more securely, and with greater flexibility. So you can Run Simple with the combined strength and increased benefits of a powerful partnership.
With SPS 11 for the SAP HANA platform, some major additions to SAP HANA extended application services are planned. On the JavaScript side, we plan to add Google V8 and full support for Node.js. We also plan to add a standard Java runtime (TomEE). The deployment infrastructure is planned to replace the current repository for SAP HANA. Come and see the features of the deployment infrastructure and the new XS Advanced run times, how design-time objects will now be managed in GIT and how to utilize the new container concept.
Balancing Business Value and Business Values with Big DataSAP Analytics
As companies accelerate their use of big data in the pursuit of business value, they must address the moral and ethical implications or risk alienating the very people they seek to serve.
Spark Usage in Enterprise Business OperationsSAP Technology
At Spark Summit East 2016, SAP’s Ken Tsai highlighted how SAP HANA Vora extends Apache Spark to provide OLAP modeling capabilities and real-time query federation to enterprise data. You will learn real-world use cases where instant insight from a combination of enterprise and Hadoop data make an impact on everyday business operations.
This presentation will focus on what’s new and improved for technologies addressing unstructured textual data in SAP HANA SPS11:
Search
Text Analysis
Text Mining
Spotlight on Financial Services with Calypso and SAP ASESAP Technology
Capital markets solutions from Calypso and SAP ASE can help your organization reduce the total number of systems in use, simplify business architecture, streamline processes, and improve efficiency – all while reducing total cost of ownership.
With unprecedented changes and opportunities, leaders around the world are actively engaging in conversations on the Future of Business. So, what does it mean to CMOs? What's the role of marketing in the Future of Business? What type of CMO is needed for your business? Check out the slides presented by Ron Vining, Managing Director, BrandInflux, at SAP APJ Leadership Conversation Series.
Visit sap.com/sea/leadershipconversations for more information.
For more customer stories, please visit: http://bit.ly/1dsW5X1
Discover SAP HANA use cases applicable to your business needs, organized by SAP solution or business category. Read success stories from customers already implementing these use cases to build business value, and get guidance on how you can deliver the use cases to your business.
SAP Helps Reduce Silos Between Business and Spatial DataSAP Technology
Discover how spatial solutions from SAP can help your business leverage geographic and spatial data to deliver location intelligence, increase insight, and improve efficiency. Solutions include SAP HANA, SAP BusinessObjects Analytics, SAP Geographical Enablement Framework, SAP GEO.e, Galigeo.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges Demandbase
In the modern B2B buying cycle, control has moved away from businesses and into the hands of their buyers. This challenge has inspired a wave of marketing innovation, but there are even bigger challenges ahead. Follow along as Mathew Sweezey reveals the next Five Mega challenges facing B2B marketers – and how to confront them.
There are lots of great industry stats out there about the positive impact of user-generated (earned) content in digital marketing but here at Miappi, we also like to commission our own research.
This year is no exception and we have just received the results of our Summer 2017 market research.
We’ve packaged up the results in this report to paint a clear, up-to-date picture of opinions relating to user-generated content. We’ve also shared some real-world applications for this data to help you enhance and improve your digital marketing campaigns.
There are lots of great industry stats out there about the positive impact of user-generated (earned) content in digital marketing but here at Miappi, we like to commission our own research so we can be confident that what we are recommending to our clients is accurate.
Each year we commission our own market research to better understand the use of earned media in visual marketing.
This year is no exception and we have just received the results of our Summer 2017 market research.
We’ve packaged up the results in this report to paint a clear, up to-date picture of opinions relating to user-generated content. We’ve also shared some real-world applications for this data to help you enhance and improve your digital marketing campaigns.
Overview of the latest thinking in marketing and audience development for the cultural sector. Developed and delivered by Heather Maitland in association with Audiences North East.
Use customer intimacy to drive competitive advantage.
Learn how to:
** Move from a product-focused, to a customer-focused strategy – understand individuals as well as markets, and focus on relationships as well as transactions.
** Personalized interaction – identify and utilize your customers’ passion points in order to connect with them on a more meaningful and personalized basis.
** The right channel for the right audience – ensure you are reaching the customer in their domain, wherever that may be
Dr. Mathew McDougall, Founder and CEO of Digital Jungle will outline 20 useful considerations when planning a Chinese focused social media program. The per-commencement phase of a social media program is often forgotten or ill conceived thus leading to ineffective outcomes. His talk will introduce the ideas of: 1. Story telling 2. Using research to determine audience segmentation 2. Understanding what metrics make sense to track 3. Liking, Sharing and Engaging.
This report invites you to deep dive into the minds, behaviours and online habits of Generation Z.
Unpacking some of the key reports and surveys on Generation Z from the last two years, this report collates the most important findings and insights (...so you don’t have to!) to inform new ideas and ways in to creating content that will engage with this lucrative, generational audience.
What's it about?
2013 marked a sea change in what is required for B2B lead and sales generation. Search Engine Marketing along with Social Engagement is now the pivotal combination to creating sales results. Get streetwise on how to use content marketing to serve up leads and convert opportunity, in conjunction with Search and Social.
Who's it for?
This seminar is designed for B2B marketers seeking to deliver best in class lead generation programmes. Particularly if you provide technology solutions or are a professional service firm, this workshop is not to be missed.
What's in it for me?
We'll serve you a fabulous breakfast and great coffee, while you get to:
Understand how getting results from SEO, Adwords and remarketing has dramatically changed in 2013.
Find out why engaging content is absolutely key to building your sales pipeline, and to convert opportunity into purchase.
Learn how to implement measurable search and social demand generation, that will get results irrespective of your type
Similar to Are You Listening To Your Customers? Engage Customers Like Never Before. (20)
Why Companies Need New Approaches for Faster Time-to-Insight SAP Asia Pacific
An IDC infographic, sponsored by SAP. Volumes and variety of data are continuing to grow. The speed of data usage is also increasing, leading to new user expectations. Given these realities, organizations need to: Sift through data to find meaning, identify risks and opportunities, and identify factors that impact future performance.
Digital experiences can significantly influence customer loyalty and impact revenue. The Australian Digital Experience Report shows how brands in Australia perform and details local best practice to help you improve your performance and delight customers with compelling digital experiences. Learn how you can disrupt your industry by knowing and engaging your customers better.
Curious how your business can benefit from using
SAP HANA? This collection of case studies spans a
variety of the 27 industries SAP HANA is used in,
and shows why SAP HANA is the future of business.
The New SAP Simon Dale, Mastering SAP: Enabling digital transformationSAP Asia Pacific
Making Sense of the New SAP: Simon Dale, General Manager, Innovation Sales, SAP Asia Pacific & Japan, keynotes at the 2015 Mastering SAP Technologies event in Melbourne. Simon describes the roadmap for digital transformation in your business.
How do Australian organisations feel about cloud computing?SAP Asia Pacific
There are a lot of conversations going on globally about cloud computing. But what do Australians think? We asked a group of customers & partners to find out. Tap into the rapid innovation that the cloud enables. Visit sap.com/Australia/cloud
In the last two decades, Asia Pacific has often taken a back seat to Europe and America when it comes to sports. Today, the region is a rising, world-class sporting event destination. At SAP, we wanted to find out how mature the sports scene is and the impact it has here.
Big data and analytics are held in high regard by agencies worldwide, but implementing government programs remains challenging. Bloomberg Businessweek Research Services and SAP launched a global survey in summer 2013 to analyze the views of public sector executives on the use and benefits of analytics.
Sharing the presentation of Mr. Darren Rushworth, Managing Director of SAP Philippines and Mr. Jairo Fernandez , VP HR of SAP Asia Pacific during the Philippines event of SAP Runs SAP for HR last May 7, 2014.
The Economist Intelligence Unit conducted in August 2013 a global survey of 50 executives in utilities industries. The report explores how the revolution in consumer mobile communications is changing how utilities serve customers, encouraging them to become more responsive and engaged and to pursue strategies that make customers allies in more efficient and sustainable operations.
SAP’s comprehensive portfolio of cloud solutions give you the flexibility, choice, and control you need to dynamically adopt new solutions for your business. As a result, you can generate new value and save costs with minimum disruption. Visit www.sap.com/cloud for more information.
An interview with Michael Leung Deputy Chief Executive and Chief Information Officer, China Construction Bank (Asia), President of the Hong Kong Computer Society
Financial institutions in Hong Kong are keen to pursue communal bank solutions, including mobile payments. That does not stop them from bolstering their own technological capabilities with the promise of of big data and advanced analytics.
10 Ways Enterprise Mobility Can Transform GovernmentSAP Asia Pacific
See how enterprise mobility can transform government improve the public service and citizen engagement. Visit www.sap.com/publicsector for more information
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Are You Listening To Your Customers? Engage Customers Like Never Before.
1. ARE YOU LISTENING
TO YOUR
CUSTOMERS?
ENGAGE CUSTOMERS LIKE NEVER BEFORE
Content Strategy and Marketing Conference
Nicholas Kontopoulos
Senior Global Marketing Director,
Global CRM Product Marketing SAP
November, 2013
2. A LITTLE BIT MORE ABOUT ME…
AND WHAT MAKES ME TICK.
10. POWER TO
THE PEOPLE
“… and the Left Wing talk about giving the
power to the people… you know…anybody
knows that the people have the power. All
we need to do is awaken the power in the
people. People are unaware, it’s like they’re
not educated to realise that they have the
power.”
– John Lennon, 1969
11. 29%
of Americans say their phone is
the first and last thing they look
at every day.
PEOPLE ARE ALWAYS CONNECTED.
SOURCE: QUILCOMM
12. The mega trend of the 21st century
is the EMPOWERMENT of people via
connected mobile devices.
- Mary Meeker
13. AT LEAST
50%
of consumers will use 2 or more
devices in their purchase
process.
SITES MUST BE MOBILE-FRIENDLY.
SOURCE: IBM
14. ONE HALF
of all local searches are
conducted on mobile.
PEOPLE SEARCH WHILE
ON THE MOVE.
SOURCE: MICROSOFT
15. MORE THAN
82
1.5
BILLION
40%
MILLION
82B apps will be
downloaded
worldwide
in 2013
More than 1.5M
apps are
available in the
Apple App Store
and Google
Play
SOURCE: PORTO RESEARCH
SOURCE: NEW ROLIO
40% of
marketers are
planning to
develop a
mobile app in
the next year
SOURCE: AERICON
PEOPLE USE APPS THAT
ENHANCE THEIR LIVES.
Of the apps
downloaded, 1
in 4 are
abandoned
after the initial
use
SOURCE: NEW ROLIO
16. MOBILE
BROWSERS
MORE THAN
1/2
18%
82%
OF THOSE
that purchased as a
result of a marketing
message on their
smartphone, did so
on the device itself.
82% of mobile
media
consumption time
is within apps.
SOURCE: MAPDOM
APPS
SOURCE: NIELSEN
BY 2018, MORE APP REVENUE WILL COME
FROM TABLETS THAN SMARTPHONES.
SOURCE: NIELSEN
17. We as consumers are living in a 24/7
DIGITAL WORLD. And our message to
brands is that if you’re not focused on
that, you’re missing out, you’re going to
be left behind.
- Neal Mohan, VP Display Advertising Google
19. YouTube reaches more US adults ages
18 – 34 than any cable network.
SOURCE: NIELSEN
70%
of YouTube traffic comes
from outside the US.
SOURCE: YOUTUBE
21. 85%
of users say social networks help
them decide what to purchase.
SOURCE: IBM
93%
of marketers are using social
media for business.
SOURCE: BUSINESS INSIDER
23. 62%
of people are more likely to
engage with brands that
integrate social media content
into their owned properties.
SOURCE: MASS RELEVANCE
24. This is the dawn of Generation C.
Where "C" represents a connected
society based on interests and
behavior.
Gen C is not an age group –
ITS A WAY OF LIFE.
- Brian Solis
25. WE LIVE IN A WORLD OF
DIGITAL IMMERSION
Social
Rich Content
Mobility
Apps
26. THIS CHANGES THE RULE FOR MARKETERS.
IN ASIA PACIFIC,
59% OF
CONSUMERS
COMMENT ABOUT
BRANDS ONLINE.
35. THE EVOLUTION OF THE SOCIAL BUSINESS
COMPANIES SOCIAL STRATEGIES ARE MISALIGNED
34%
Only 34% of businesses feel that
their social strategy is connected
to business outcomes.
28%
Just 28% of companies studied feel
that they have a holistic approach to
social media, where lines of business
and business functions work together
under a common vision.
50%
Only half said that top
executives were “informed,
engaged and aligned with their
companies’ social strategy."
SOURCE: ALTIMETER GROUP
38. Let’s define what CONTENT is.
Content is the presentation of information
for a purpose to an audience through a
channel in a form
– The Word Factory
The definition has five components:
INFORMATION
What is the idea you are sending out?
PURPOSE
Why are we doing this?
AUDIENCE
Who is our intended consumer for this content?
CHANNEL
How will we get our content to our audience?
FORM
How will our communication be rendered in its final
form?
39. CONTENT MARKETING:
Create SOCIAL OBJECTS.
The Social Object, in a nutshell, is the
reason two people are talking to each other, as
opposed to talking to somebody else.
– Hugh Macleod
40. CONTENT MARKETING:
Create SOCIAL OBJECTS.
Social objects bind us together. The more
important a social object is to us, the stronger
it'll bind us to others who also hold that social
object”…”we change our behavior because of
social objects.
– Kyle Mathews
46. WHAT ARE THEY THINKING ABOUT?
MIND OF THE CONSUMER
“I wonder what my friends think of
this product?”
“I wish companies would
care more about…?
“Maybe I should consider
brand x?”
“I really value the opinion of
tastemaker x”
“It would be cool if product x
could do this”
“This is a really cool feature”
“I need something new”
“How do I buy”?
“That’s a interesting new
product”
“Cool commercial”
“Who else makes one of these?”
“I cant get this to work”
48. SMALL DATA
The real issue is making sense of big
data and finding patterns in it that help
organizations make better business
decisions.
SOURCE: GARTNER
50. 68%
of companies do not
have a stated Business
Intelligence/Analytics
strategy.
SOURCE: IDC
51. BUILD A DIGITAL SOCIAL LISTENING POST
CHANNELING SOCIAL MEDIA
CREATE A PLACE FOR DECISION MAKING WITH ALL
PERTINENT DATA AT YOUR FINGERTIPS
•
What crises are emerging?
•
How are my in-flight campaigns?
•
Is my social sentiment tracking w/ sales?
•
Do we need to engage with them?
52. Social is the gasoline that
fuels content.
- Jay Baer, YOUTILITY
54. SOCIAL
CUSTOMER ENGAGEMENT
AT A GLANCE
OBJECTIVE
Take on larger rivals by providing a
delightful social media experience
SOLUTION
SAP Cloud for Social Engagement
BENEFITS
Meet increasing demand for social media
customer service channel without scaling team.
Reduced churn.
“OUR ROI IN DOLLARS IS DEFINITELY IN
THE MILLIONS.
Depending on the scale of your operation and
your programs, the ROI is at least ten million
dollars in opportunity.”
Krissy Espindola
Director, Knowledge Management
& Social Customer Support
55. SINGAPORE GRAND PRIX 2013
Social Media Trends
SHARE OF MENTIONS AROUND THE WORLD
Jun 6 News:
Justin Bieber to
perform at
Singapore F1
Jul 2 News:
BIGBANG to
perform at
Singapore F1
Approaching
the race date
6,323 POSTS
6,979 MENTIONS
11,019,985 VIEWS
91% people think POSITIVELY
10% (USA)
15% (UK)
20% (SG)
12% (IND)
about Singapore F1 this year
JUN
JUL
AUG
SEP
12% (ITA)
56. SINGAPORE GRAND PRIX 2013
WHAT ARE PEOPLE TALKING ABOUT?
Top 100 Topics
Social Media Trends
57. SINGAPORE GRAND PRIX 2013
Social Media Trends
TOP 10 DRIVERS ON SOCIAL MEDIA
814
Sebastian Vettel
688
- Red Bull
808
Fernando Alonso
604
- Ferrari
445
Kimi Raikkonen
- Lotus
338
353
Felipe Massa
298
- Ferrari
144
119
Jenson Button
- McLaren
129
109
Mark Webber
- Red Bull
Lewis Hamilton
101
- Mercedes
70
Nico Rosberg
68
66
- Mercedes
Romain Grosjean
- Lotus
Paul di Resta
- Force India
MENTIONS
56
51
42
41
POSTS
(%)
85
94
67
61
85
56
52
95
67
67
58. SINGAPORE GRAND PRIX 2013
Social Media Trends
WHICH TEAM?
111
97 71
71%
126
SAUBER F1 TEAM
745
173
MENTIONS
349
69%
612
367
372
80%
59%
89%
60. We've made big bet on social at SAP.
We infuse social in everything we do,
from how we decide what solutions to
build, to how we market/sell them
- Jonathan Becker, SAP CMO
62. What’s Important in 2013 AND BEYOND?
Five Pillars of Marketing Transformation
1. SIMPLIFY MARKETING
2. HUMANIZE THE SAP BRAND
3. INVEST IN PEOPLE
4. DEVELOP “PULL” MARKETING
5. TIGHTEN LINKS TO THE BUSINESS
64. SAP has quietly built a
B2B social media juggernaut.
- Drew Neisser, Fast Company
65. 50M+ VISITORS IN 2012
70 COUNTRIES
40 LANGUAGES
590,000 ONLINE LEADS
66. SAP is a community superstar
and one of the HIGHESTSCORING brands.
- Comblu,
State of Online Branded Communities
67. Community
Network
2 million
unique visitors each month
46%
net promoter score (NPS)
750
blogs per month
12 million
SCN newsletters delivered in 2012
155 million
page views in 2012
400+
700+
SCN topic spaces
3,000+
community moderators
Posts a day
230+
countries & territories
30,000
contributors in 2012
68. SOCIAL LISTENING @ SAP
ENGAGING TODAY’S DIGITAL NATIVES
•
COMMUNITIES
•
BLOGS
•
SOCIAL MEDIA CHANNELS
•
MOBILE
76. Five pillars for creating great CONTENT
Content is the presentation of information
for a purpose to an audience through a
channel in a form
– The Word Factory
The definition has five components:
INFORMATION
What is the idea you are sending out?
PURPOSE
Why are we doing this?
AUDIENCE
Who is our intended consumer for this content?
CHANNEL
How will we get our content to our audience?
FORM
How will our communication be rendered in its final
form?
78. BUILD A DIGITAL SOCIAL LISTENING POST
CHANNELING SOCIAL MEDIA
CREATE A PLACE FOR DECISION MAKING WITH ALL
PERTINENT DATA AT YOUR FINGERTIPS
•
What crises are emerging?
•
How are my in-flight campaigns?
•
Is my social sentiment tracking w/ sales?
•
Do we need to engage with them?
79. You’ve got to start with the
CUSTOMER EXPERIENCE and
work back toward the technology.
- Steve Jobs