SlideShare a Scribd company logo
1 of 25
Download to read offline
UNIT-5 BLOGGING
By
Ramakrishna Dasiga
Asst. Professor, ADC-RJY
LEARNING OBJECTIVES
• What are Blogs
• Importance Of Blogs
• Personal Blogs
• Corporate Blogs
• Popular Blog Platform
• What are Tags
• Widgets
• Blog Optimization
• Blog Stats
WHAT ARE BLOGS
• A blog (a truncation of "weblog") is a discussion
or informational website published on the World
Wide Web consisting of discrete, often informal
diary-style text entries (posts).
• The term "weblog" was coined by Jorn Barger on
December 17, 1997. The short form, "blog", was
coined by Peter Merholz, who jokingly broke the
word weblog into the phrase we blog in the
sidebar of his blog Peterme.com in April or May
1999.
Importance Of Blogs
Blogs are a great marketing tool for serviced apartments and
accommodation providers especially. We have come up with our
top 10 great reasons for starting a blog:
1. Blogs create content
2. Blogs allow you to introduce keywords, great for Search Engine
Optimization (SEO)
3. Blogs allow you to update your content regularly
4. Blogs allow you to develop a personality for your brand and your
website
5. Blogs give you a voice to inform your customers and peers
6. Blogs make you think outside the box and review your local
neighborhood
7. Blogs give you something to share and talk about on your social
media channels
8. Blogs encourage third party links
9. Blogs drive traffic you wouldn’t otherwise get
BLOGGING
• Every activity and skill set that is required to
manage a blog comes under the purview of
Blogging, for example, writing posts,
publishing them, designing, social marketing,
etc.
• In simple words, blogging is the process of
adding new content to a blog and updating it
at regular intervals.
https://youtu.be/KRhpW1gaOh0?t=779
PERSONAL BLOGS
• The personal blog is an ongoing online diary or
commentary written by an individual, rather than a
corporation or organization.
• There’s plenty of space on the internet for
everybody. People love to share ideas, give shape to
their thoughts, and maybe even reach a global
audience.
HOW TO CREATE A PERSONAL BLOG
According to Maureen Taylor
1 Select a blog host.
2. Determine how much control
you want control over your
URL. If you use a free blogging
platform, your URL is going to
look something like this:
www.DRK.wordpress.com/
Free blog hosts:
•Wordpress.com
•Blogger
•Tumblr
•SimpleSite
•Wix.com
Blog hosts with fees:
•GoDaddy
•Bluehost
•HostGator
•Hostmonster
CORPORATE BLOGS
• According to Wiley -Corporate blogging can
be defined as “the use of blogs to further
accomplish company goals”.
• A corporate blog is a blog operated by a
company by one or more of its employees.
• Its basic functionality is not that different from
“normal” blogs:
DIFFERENT VARIANTS OF THE
CORPORATE BLOG
• Service Blog: With this kind of blog, the company provides
customers with additional information about its products. These
can be, for example, recipes from a food manufacturer or tips for
craftsmen from a building materials specialist.
• Campaign Blog: This blog usually operates for a fixed period and
is intended to support certain advertising campaigns. Among other
things, further information on the product, references to social
commitment during its production, or the presentation of ultra-
modern production methods would be some likely topics.
• Topic Blog: This variant is very broad and has just one limitation –
the blog must be oriented towards a certain topic area. A themed
blog is particularly useful to establish the company as an expert in
a certain area and thus influence the formation of opinion.
• Customer Relationship Blog: This blog is designed to build a
community that identifies with the company to a certain extent and
thus enjoys a special relationship with it. This can, for example, be a
very helpful way to conduct online product evaluations.
TYPES OF CORPORATE BLOGS
Internal blogs:
• Employee Participation
• Free Discussion Of Issues
• Collective Intelligence
• Direct Communication Between
Various layers Of An Organization
• A Sense Of Community
External blogs
• Announce new products and
services
• react on public criticism on
certain issues
• all posts go through a review
before they are posted
An internal blog, generally
accessed through the
corporation's Intranet, is a
weblog that any employee can
view.
An external blog is a publicly
available weblog where
company employees, teams, or
spokespersons share their
views.
POPULAR BLOG PLATFORMS
Squarespace – Best website builder for blogging
Squarespace is the best blogging website builder available. Its stunning designs make for
beautiful posts, and its powerful SEO tools can help you get your content in front of tons of
readers. In recent years, its ease of use has seen massive improvements, and overall,
Squarespace scored 4.7 out of 5 in our research process.
Wix – Best for powerful built-in blogging features
Wix is an intuitive site builder that lets you integrate a blog at the click of a button. It’s easy to use
and comes packed with features. Plus, Wix makes it simple to integrate your blog with a fully
fledged website.
WordPress.com– Best for more control over your blog’s design
WordPress.com is a blog hosting service from the same company that’s behind WordPress.org.
It’s a great option for building a blog, and in our research, it achieved an overall score of 4.2
out of 5.
It’s free to launch your blog on WordPress.com, but you have to pay for extra features like storage
and your own domain name. Like Wix, to remove the WordPress.com logo you need to
upgrade to one of WordPress.com’s paid plans, which start from $4 a month.
Weebly – Best for starting a basic blog for free
Weebly is an ideal website builder for anyone that wants to
create a blog for the very first time. This is because it’s
pretty simple to use. To add a blog to your website and
populate it with great content, all you have to do is point
and click with its intuitive drag-and-drop editor. Plus, it’s
the most affordable choice out of all the builders on this
list!
GoDaddy – Best for getting your blog up and running
quickly
GoDaddy’s website builder is an excellent option for
building a professional-looking blog quickly, thanks to its
ADI (Artificial Design Intelligence) builder. This means all
you have to do is answer a few questions and it will build
your blog for you! It’s perfect if you’re a beginner, or just
short on time.
WHAT ARE TAGS
• Simply put, a blog tag is a word or phrase that
describes a blog post. They are an easy way to
attach “labels” to your content and link similar
articles together, and are typically one to three
words.
• Tags allow you to manage your blog posts by
subject. Once you've added tags to your posts,
you can customize your templates to link to a
feed of all posts by tag. You can also add a post
filter module so visitors can filter posts by tag.
CREATE A BLOG TAG
• You can create a new blog tag from the blog
tag dashboard or the Settings tab of the post
editor.
In your HubSpot account, navigate
to Marketing > Website > Blog.
• In the left sidebar menu, click Tags.
• In the upper right, click Add new tag.
• Enter a name for your tag, and then
click Create.
EDIT A BLOG TAG
• In your HubSpot account, navigate
to Marketing > Website > Blog.
• In the left sidebar menu, click Tags.
• Hover over the blog tag and click Edit.
• Enter a new name for your tag, then
click Update.
COMBINE BLOG TAGS
• In your HubSpot account, navigate
to Marketing > Website > Blog.
• In the left sidebar menu, click Tags.
• Select the checkboxes next to the tags you want
to combine.
• At the top of the table, click Combine.
• In the pop-up box, click the Tag to reassign to
blog posts dropdown menu and select a tag. This
tag will replace the tags you've selected on
existing blog posts.
DELETE A BLOG TAG
• In your HubSpot account, navigate
to Marketing > Website > Blog.
• In the left sidebar menu, click Tags.
• Hover over the tag, then click
the More dropdown menu and select Delete.
• Type delete in the text field, then
click Delete to finish deleting the tag.
WIDGETS
• Widget is a graphical element of interaction
that can be found on mobile devices or
websites. It shows important information for
users, e.g. about the weather, date or time. In
the case of websites, it is usually an element
placed in the footer or side panel.
ADVANTAGES OF WIDGETS
• Interesting Graphic Form
• Dynamic Or Static
• Easy Customization
• Responsive Design.
BLOG OPTIMIZATION
1. Identify the target audience for your blog.
2. Conduct keyword research.
3. Add visuals.
4. Write a catchy title.
5. Include an enticing CTA.
6. Focus on the reader's experience.
BLOG STATS
• It can be difficult to keep up with the
constantly changing stats and facts about
blogging.
• If you’re running your own blog, it’s important
to be in the loop with the latest trends so that
you’re not missing out on any opportunities to
increase your traffic or revenue.
General Blogging Statistics
• 71% of WordPress sites are written in English
• The average blog post takes 3.5 hours to write
• Bloggers who write articles of 2,000+ words
• 46% of bloggers edit their own work
• 43% of people admit to skimming blog posts
• 36% of readers prefer list-based headlines
• Blogs have been rated as the 5th most
trustworthy source for gathering online
information
• 77% of internet users read blogs
Blogging SEO Stats
• Only 38% of bloggers are updating older
articles
• 34% of bloggers say that updating content
produces strong results
• Around 5% of bloggers don’t have access
to analytics
• 72% of online marketers describe content
creation as their most effective SEO tactic
Social Media Blogging Statistics
• 66% of marketers reported using blogs in
their social media content
• 59% of people will share an article without
reading it first, or ever
• LinkedIn is the most effective social media
platform for delivering content and securing
audience engagement.
• 95.9% of bloggers promote their blog posts via
social media.
• Tumblr had 456.1 million blog accounts as of
January 2019

More Related Content

Similar to BLOGGING-FDMM UNIT-5.pptx

Blogging With Wordpress By Prakriti
Blogging With Wordpress By PrakritiBlogging With Wordpress By Prakriti
Blogging With Wordpress By PrakritiTechberries
 
Building Your Brand wth Blogging Nov 2012
Building Your Brand wth Blogging Nov 2012Building Your Brand wth Blogging Nov 2012
Building Your Brand wth Blogging Nov 2012Penney Fox
 
Blogging
BloggingBlogging
BloggingCosmic
 
8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small BusinessMarsha Lynn Hudson
 
6 Keys To Unlocking A Successful Blog
6 Keys To Unlocking A Successful Blog6 Keys To Unlocking A Successful Blog
6 Keys To Unlocking A Successful BlogPatrick Nelson
 
Beginning A Business Blog
Beginning A Business BlogBeginning A Business Blog
Beginning A Business BlogKim Beatty
 
Blogging for business and content marketing training course by Opace
Blogging for business and content marketing training course by OpaceBlogging for business and content marketing training course by Opace
Blogging for business and content marketing training course by OpaceOpace Web Design
 
Selection of a blog
Selection of a blogSelection of a blog
Selection of a blogPAQUIAAIZEL
 
Blogging For Beginners
Blogging For Beginners Blogging For Beginners
Blogging For Beginners Kanishk Singh
 
Why using blog to earn money online?
Why using blog to earn money online?Why using blog to earn money online?
Why using blog to earn money online?teamwithbethany
 
What is-a-blog-1231120452625750-2[1]
What is-a-blog-1231120452625750-2[1]What is-a-blog-1231120452625750-2[1]
What is-a-blog-1231120452625750-2[1]Emilio Douglas
 
Why & how to blog
Why & how to blogWhy & how to blog
Why & how to blogHamlet B2B
 
Webinar: Should a blog be a part of your marketing plan?
Webinar: Should a blog be a part of your marketing plan?Webinar: Should a blog be a part of your marketing plan?
Webinar: Should a blog be a part of your marketing plan?Sonnhalter
 
Start a successful blogging
Start a successful blogging Start a successful blogging
Start a successful blogging Kuldippawar10
 
Business Blogging by David Caldwell
Business Blogging by David CaldwellBusiness Blogging by David Caldwell
Business Blogging by David CaldwellEmily Ho
 
The crafty gentleman etsy introduction to blogging seminar
The crafty gentleman etsy introduction to blogging seminarThe crafty gentleman etsy introduction to blogging seminar
The crafty gentleman etsy introduction to blogging seminarMike Aspinall
 

Similar to BLOGGING-FDMM UNIT-5.pptx (20)

Blogging With Wordpress By Prakriti
Blogging With Wordpress By PrakritiBlogging With Wordpress By Prakriti
Blogging With Wordpress By Prakriti
 
Webinar presentation2
Webinar presentation2Webinar presentation2
Webinar presentation2
 
Building Your Brand wth Blogging Nov 2012
Building Your Brand wth Blogging Nov 2012Building Your Brand wth Blogging Nov 2012
Building Your Brand wth Blogging Nov 2012
 
Blogging
BloggingBlogging
Blogging
 
8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business
 
6 Keys To Unlocking A Successful Blog
6 Keys To Unlocking A Successful Blog6 Keys To Unlocking A Successful Blog
6 Keys To Unlocking A Successful Blog
 
Beginning A Business Blog
Beginning A Business BlogBeginning A Business Blog
Beginning A Business Blog
 
Blogging for business and content marketing training course by Opace
Blogging for business and content marketing training course by OpaceBlogging for business and content marketing training course by Opace
Blogging for business and content marketing training course by Opace
 
Why Blog for Biz
Why Blog for BizWhy Blog for Biz
Why Blog for Biz
 
Selection of a blog
Selection of a blogSelection of a blog
Selection of a blog
 
Blogging For Beginners
Blogging For Beginners Blogging For Beginners
Blogging For Beginners
 
8 word press 2b
8   word press 2b8   word press 2b
8 word press 2b
 
Why using blog to earn money online?
Why using blog to earn money online?Why using blog to earn money online?
Why using blog to earn money online?
 
Smash.wordpress
Smash.wordpressSmash.wordpress
Smash.wordpress
 
What is-a-blog-1231120452625750-2[1]
What is-a-blog-1231120452625750-2[1]What is-a-blog-1231120452625750-2[1]
What is-a-blog-1231120452625750-2[1]
 
Why & how to blog
Why & how to blogWhy & how to blog
Why & how to blog
 
Webinar: Should a blog be a part of your marketing plan?
Webinar: Should a blog be a part of your marketing plan?Webinar: Should a blog be a part of your marketing plan?
Webinar: Should a blog be a part of your marketing plan?
 
Start a successful blogging
Start a successful blogging Start a successful blogging
Start a successful blogging
 
Business Blogging by David Caldwell
Business Blogging by David CaldwellBusiness Blogging by David Caldwell
Business Blogging by David Caldwell
 
The crafty gentleman etsy introduction to blogging seminar
The crafty gentleman etsy introduction to blogging seminarThe crafty gentleman etsy introduction to blogging seminar
The crafty gentleman etsy introduction to blogging seminar
 

More from RAMAKRISHNA DASIGA

More from RAMAKRISHNA DASIGA (10)

fdmm unit-5 BY RAMAKRISHNA DASIGA.pdf
fdmm unit-5 BY RAMAKRISHNA DASIGA.pdffdmm unit-5 BY RAMAKRISHNA DASIGA.pdf
fdmm unit-5 BY RAMAKRISHNA DASIGA.pdf
 
UNIT-3 CHANNELS.pptx
UNIT-3 CHANNELS.pptxUNIT-3 CHANNELS.pptx
UNIT-3 CHANNELS.pptx
 
UNIT-2 PRODUCT STRATEGY BY RAMAKRISHNA DASIGA.pptx
UNIT-2 PRODUCT STRATEGY BY RAMAKRISHNA DASIGA.pptxUNIT-2 PRODUCT STRATEGY BY RAMAKRISHNA DASIGA.pptx
UNIT-2 PRODUCT STRATEGY BY RAMAKRISHNA DASIGA.pptx
 
fdmm UNIT-4 by Ramakrishna Dasiga.pdf
fdmm UNIT-4 by Ramakrishna Dasiga.pdffdmm UNIT-4 by Ramakrishna Dasiga.pdf
fdmm UNIT-4 by Ramakrishna Dasiga.pdf
 
UNIT-4 FDMM by Ramakrishna Dasiga.pptx
UNIT-4 FDMM by Ramakrishna Dasiga.pptxUNIT-4 FDMM by Ramakrishna Dasiga.pptx
UNIT-4 FDMM by Ramakrishna Dasiga.pptx
 
Indian cg
Indian cgIndian cg
Indian cg
 
Bod
BodBod
Bod
 
Good governance1
Good governance1Good governance1
Good governance1
 
corporate governance by drk
corporate governance by drkcorporate governance by drk
corporate governance by drk
 
MSME
MSMEMSME
MSME
 

Recently uploaded

Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfkrisantecsolutions
 
Catalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaCatalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaEsteller
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
Lead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeLead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeThe Salesbridge
 
Life between variants by Tomas Voves.pdf
Life between variants by Tomas Voves.pdfLife between variants by Tomas Voves.pdf
Life between variants by Tomas Voves.pdfVWO
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineglobalbrandmagazines1
 
Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoEsteller
 
Meon Technologies .......................
Meon Technologies  .......................Meon Technologies  .......................
Meon Technologies .......................meontechnologies01
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesUmeshChandra385380
 
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024rabboniseo
 
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBalmerLawrie
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
Streamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyStreamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyAnton Shulke
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxDigital Upward
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
 

Recently uploaded (20)

Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdf
 
Catalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaCatalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleria
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
Lead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeLead Generation Services-The Salesbridge
Lead Generation Services-The Salesbridge
 
Life between variants by Tomas Voves.pdf
Life between variants by Tomas Voves.pdfLife between variants by Tomas Voves.pdf
Life between variants by Tomas Voves.pdf
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazine
 
Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa Spyderco
 
Meon Technologies .......................
Meon Technologies  .......................Meon Technologies  .......................
Meon Technologies .......................
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO Strategies
 
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
 
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
Streamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyStreamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agency
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptx
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
 

BLOGGING-FDMM UNIT-5.pptx

  • 2. LEARNING OBJECTIVES • What are Blogs • Importance Of Blogs • Personal Blogs • Corporate Blogs • Popular Blog Platform • What are Tags • Widgets • Blog Optimization • Blog Stats
  • 3. WHAT ARE BLOGS • A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). • The term "weblog" was coined by Jorn Barger on December 17, 1997. The short form, "blog", was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May 1999.
  • 4. Importance Of Blogs Blogs are a great marketing tool for serviced apartments and accommodation providers especially. We have come up with our top 10 great reasons for starting a blog: 1. Blogs create content 2. Blogs allow you to introduce keywords, great for Search Engine Optimization (SEO) 3. Blogs allow you to update your content regularly 4. Blogs allow you to develop a personality for your brand and your website 5. Blogs give you a voice to inform your customers and peers 6. Blogs make you think outside the box and review your local neighborhood 7. Blogs give you something to share and talk about on your social media channels 8. Blogs encourage third party links 9. Blogs drive traffic you wouldn’t otherwise get
  • 5. BLOGGING • Every activity and skill set that is required to manage a blog comes under the purview of Blogging, for example, writing posts, publishing them, designing, social marketing, etc. • In simple words, blogging is the process of adding new content to a blog and updating it at regular intervals. https://youtu.be/KRhpW1gaOh0?t=779
  • 6. PERSONAL BLOGS • The personal blog is an ongoing online diary or commentary written by an individual, rather than a corporation or organization. • There’s plenty of space on the internet for everybody. People love to share ideas, give shape to their thoughts, and maybe even reach a global audience.
  • 7.
  • 8. HOW TO CREATE A PERSONAL BLOG According to Maureen Taylor 1 Select a blog host. 2. Determine how much control you want control over your URL. If you use a free blogging platform, your URL is going to look something like this: www.DRK.wordpress.com/ Free blog hosts: •Wordpress.com •Blogger •Tumblr •SimpleSite •Wix.com Blog hosts with fees: •GoDaddy •Bluehost •HostGator •Hostmonster
  • 9. CORPORATE BLOGS • According to Wiley -Corporate blogging can be defined as “the use of blogs to further accomplish company goals”. • A corporate blog is a blog operated by a company by one or more of its employees. • Its basic functionality is not that different from “normal” blogs:
  • 10. DIFFERENT VARIANTS OF THE CORPORATE BLOG • Service Blog: With this kind of blog, the company provides customers with additional information about its products. These can be, for example, recipes from a food manufacturer or tips for craftsmen from a building materials specialist. • Campaign Blog: This blog usually operates for a fixed period and is intended to support certain advertising campaigns. Among other things, further information on the product, references to social commitment during its production, or the presentation of ultra- modern production methods would be some likely topics. • Topic Blog: This variant is very broad and has just one limitation – the blog must be oriented towards a certain topic area. A themed blog is particularly useful to establish the company as an expert in a certain area and thus influence the formation of opinion. • Customer Relationship Blog: This blog is designed to build a community that identifies with the company to a certain extent and thus enjoys a special relationship with it. This can, for example, be a very helpful way to conduct online product evaluations.
  • 11. TYPES OF CORPORATE BLOGS Internal blogs: • Employee Participation • Free Discussion Of Issues • Collective Intelligence • Direct Communication Between Various layers Of An Organization • A Sense Of Community External blogs • Announce new products and services • react on public criticism on certain issues • all posts go through a review before they are posted An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. An external blog is a publicly available weblog where company employees, teams, or spokespersons share their views.
  • 12. POPULAR BLOG PLATFORMS Squarespace – Best website builder for blogging Squarespace is the best blogging website builder available. Its stunning designs make for beautiful posts, and its powerful SEO tools can help you get your content in front of tons of readers. In recent years, its ease of use has seen massive improvements, and overall, Squarespace scored 4.7 out of 5 in our research process. Wix – Best for powerful built-in blogging features Wix is an intuitive site builder that lets you integrate a blog at the click of a button. It’s easy to use and comes packed with features. Plus, Wix makes it simple to integrate your blog with a fully fledged website. WordPress.com– Best for more control over your blog’s design WordPress.com is a blog hosting service from the same company that’s behind WordPress.org. It’s a great option for building a blog, and in our research, it achieved an overall score of 4.2 out of 5. It’s free to launch your blog on WordPress.com, but you have to pay for extra features like storage and your own domain name. Like Wix, to remove the WordPress.com logo you need to upgrade to one of WordPress.com’s paid plans, which start from $4 a month.
  • 13. Weebly – Best for starting a basic blog for free Weebly is an ideal website builder for anyone that wants to create a blog for the very first time. This is because it’s pretty simple to use. To add a blog to your website and populate it with great content, all you have to do is point and click with its intuitive drag-and-drop editor. Plus, it’s the most affordable choice out of all the builders on this list! GoDaddy – Best for getting your blog up and running quickly GoDaddy’s website builder is an excellent option for building a professional-looking blog quickly, thanks to its ADI (Artificial Design Intelligence) builder. This means all you have to do is answer a few questions and it will build your blog for you! It’s perfect if you’re a beginner, or just short on time.
  • 14. WHAT ARE TAGS • Simply put, a blog tag is a word or phrase that describes a blog post. They are an easy way to attach “labels” to your content and link similar articles together, and are typically one to three words. • Tags allow you to manage your blog posts by subject. Once you've added tags to your posts, you can customize your templates to link to a feed of all posts by tag. You can also add a post filter module so visitors can filter posts by tag.
  • 15. CREATE A BLOG TAG • You can create a new blog tag from the blog tag dashboard or the Settings tab of the post editor. In your HubSpot account, navigate to Marketing > Website > Blog. • In the left sidebar menu, click Tags. • In the upper right, click Add new tag. • Enter a name for your tag, and then click Create.
  • 16. EDIT A BLOG TAG • In your HubSpot account, navigate to Marketing > Website > Blog. • In the left sidebar menu, click Tags. • Hover over the blog tag and click Edit. • Enter a new name for your tag, then click Update.
  • 17. COMBINE BLOG TAGS • In your HubSpot account, navigate to Marketing > Website > Blog. • In the left sidebar menu, click Tags. • Select the checkboxes next to the tags you want to combine. • At the top of the table, click Combine. • In the pop-up box, click the Tag to reassign to blog posts dropdown menu and select a tag. This tag will replace the tags you've selected on existing blog posts.
  • 18. DELETE A BLOG TAG • In your HubSpot account, navigate to Marketing > Website > Blog. • In the left sidebar menu, click Tags. • Hover over the tag, then click the More dropdown menu and select Delete. • Type delete in the text field, then click Delete to finish deleting the tag.
  • 19. WIDGETS • Widget is a graphical element of interaction that can be found on mobile devices or websites. It shows important information for users, e.g. about the weather, date or time. In the case of websites, it is usually an element placed in the footer or side panel.
  • 20. ADVANTAGES OF WIDGETS • Interesting Graphic Form • Dynamic Or Static • Easy Customization • Responsive Design.
  • 21. BLOG OPTIMIZATION 1. Identify the target audience for your blog. 2. Conduct keyword research. 3. Add visuals. 4. Write a catchy title. 5. Include an enticing CTA. 6. Focus on the reader's experience.
  • 22. BLOG STATS • It can be difficult to keep up with the constantly changing stats and facts about blogging. • If you’re running your own blog, it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue.
  • 23. General Blogging Statistics • 71% of WordPress sites are written in English • The average blog post takes 3.5 hours to write • Bloggers who write articles of 2,000+ words • 46% of bloggers edit their own work • 43% of people admit to skimming blog posts • 36% of readers prefer list-based headlines • Blogs have been rated as the 5th most trustworthy source for gathering online information • 77% of internet users read blogs
  • 24. Blogging SEO Stats • Only 38% of bloggers are updating older articles • 34% of bloggers say that updating content produces strong results • Around 5% of bloggers don’t have access to analytics • 72% of online marketers describe content creation as their most effective SEO tactic
  • 25. Social Media Blogging Statistics • 66% of marketers reported using blogs in their social media content • 59% of people will share an article without reading it first, or ever • LinkedIn is the most effective social media platform for delivering content and securing audience engagement. • 95.9% of bloggers promote their blog posts via social media. • Tumblr had 456.1 million blog accounts as of January 2019