This document provides information about a Glassdoor webinar on managing employer brand. The webinar will include a presentation on how today's candidates research companies and make decisions, what constitutes an employer brand, and how Glassdoor can help companies improve their employer brand. The agenda also includes a live demonstration of Glassdoor's tools and a question and answer session.
How to Build an Employer Brand from ScratchGlassdoor
See how to build your roadmap, what to work toward and what to measure for success.
Michael Smith, Senior Manager, Recruitment Marketing at Walmart
Stacy Zapar, Founder at Tenfold
Lisa Holden, Employer Communications Manager at Glassdoor
Tune in to our 30-minute tutorial for a clear understanding of how to put powerful analytics to work for your company.
Alana Filipovich, Customer Success Manager at Glassdoor
How to Build an Employer Brand from ScratchGlassdoor
See how to build your roadmap, what to work toward and what to measure for success.
Michael Smith, Senior Manager, Recruitment Marketing at Walmart
Stacy Zapar, Founder at Tenfold
Lisa Holden, Employer Communications Manager at Glassdoor
Tune in to our 30-minute tutorial for a clear understanding of how to put powerful analytics to work for your company.
Alana Filipovich, Customer Success Manager at Glassdoor
Did you miss our first ever Glassdoor Employer Branding Summit? Don't worry about it! We have a full recap of all of the presentations right here. Check out Josh Bersin's presentation from the big day.
The essential metrics for calculating success.
Megan Likely, Recruiting Programs Specialist at Zynga
Kirsten Davidson, Senior Partner, Employer Branding at Employera
Lisa Holden, Employer Communications Manager at Glassdoor
Everything You Need to Know About Glassdoor ReviewsGlassdoor
Effectively responding to reviews on Glassdoor is an important part of any solid employee engagement and recruiting strategy. Uber shared its approach to managing feedback and writing effective responses to reviews and how you can to.
Glassdoor Employer Branding Summit Presentation: Arie Ball and Anthony ScarpinoGlassdoor
Did you miss our first ever Glassdoor Employer Branding Summit? Don't worry about it! We have a full recap of all of the presentations right here. Check out Arie Ball and Anthony Scarpino's presentation from the big day.
Your Glassdoor Profile: How to Use It To Your AdvantageGlassdoor
Your Glassdoor Profile: How to Use It To Your Advantage
Katie Burke, Vice President, Culture and Experience at HubSpot
Molly McKinstry, Enterprise Client Partnerships Manager at Glassdoor
Digital Demo Day: Building your Employer Brand - Strategies & Best Practices...TalentView
Attract top talents, boost your reputation, and improve hiring efficiency.
Discover how Glassdoor can help you craft a future-proof employer brand. During this session, you will also discover:
- How can Employer Branding Boost Your Talent Acquisition Success
- How Glassdoor reviews and ratings can impact your brand
- Simple actions you can take today to enhance your employer brand
Watch the recording here: https://www.talentview.com/digital-day-demo-building-your-employer-brand-strategies-best-practices-with-glassdoor-and-indeed/
For any questions or clarifications, email us at inquiry@talentview.com
Did you miss our first ever Glassdoor Employer Branding Summit? Don't worry about it! We have a full recap of all of the presentations right here. Check out Josh Bersin's presentation from the big day.
The essential metrics for calculating success.
Megan Likely, Recruiting Programs Specialist at Zynga
Kirsten Davidson, Senior Partner, Employer Branding at Employera
Lisa Holden, Employer Communications Manager at Glassdoor
Everything You Need to Know About Glassdoor ReviewsGlassdoor
Effectively responding to reviews on Glassdoor is an important part of any solid employee engagement and recruiting strategy. Uber shared its approach to managing feedback and writing effective responses to reviews and how you can to.
Glassdoor Employer Branding Summit Presentation: Arie Ball and Anthony ScarpinoGlassdoor
Did you miss our first ever Glassdoor Employer Branding Summit? Don't worry about it! We have a full recap of all of the presentations right here. Check out Arie Ball and Anthony Scarpino's presentation from the big day.
Your Glassdoor Profile: How to Use It To Your AdvantageGlassdoor
Your Glassdoor Profile: How to Use It To Your Advantage
Katie Burke, Vice President, Culture and Experience at HubSpot
Molly McKinstry, Enterprise Client Partnerships Manager at Glassdoor
Digital Demo Day: Building your Employer Brand - Strategies & Best Practices...TalentView
Attract top talents, boost your reputation, and improve hiring efficiency.
Discover how Glassdoor can help you craft a future-proof employer brand. During this session, you will also discover:
- How can Employer Branding Boost Your Talent Acquisition Success
- How Glassdoor reviews and ratings can impact your brand
- Simple actions you can take today to enhance your employer brand
Watch the recording here: https://www.talentview.com/digital-day-demo-building-your-employer-brand-strategies-best-practices-with-glassdoor-and-indeed/
For any questions or clarifications, email us at inquiry@talentview.com
#FIRMday London 28/04/16 - Glassdoor 'Building an employee engagement strateg...Emma Mirrington
Not surprisingly, happier, more content workers increase workplace productivity, drive higher company profits and make it easier for the organisation to recruit great talent. But what techniques and programs inspire those employees to do better work?
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
Build an Employee Engagement Strategy that Works for Your CultureTALiNT Partners
The value of ensuring every employee shares the company's overall mission and understands their role in realising it
Why soliciting and responding to employee feedback inspires positive organisational changes, from culture to work-life balance
Why companies who make Glassdoor’s “Best Places to Work” list outperform the market
How to Close Candidates Faster and Navigate Counter OffersGlassdoor
To attract and close the best talent, companies need to amplify their employer story (and brand), improve their application and interview processes and give candidates the right information at the right time to build trust in their organization. In fact, the more a job candidate knows about an employer—its culture, its mission, its workforce, its brand—the better they can decide if the position (and company) is right for them. For employers, the more knowledgeable the candidate, the better the potential fit.
#FIRMday Manchester 25th Feb 2016 - Glass door ‘Build an Employee Engagement ...Emma Mirrington
Ravi Edwards, Glassdoor presents ‘Build an Employee Engagement Strategy that Works for Your Culture.’ The value of ensuring every employee shares the company’s overall mission and understands their role in realizing it. Why soliciting and responding to employee feedback inspires positive organizational changes, from culture to work-life balance.
The VIP Treatment: Elevate Your Candidate ExperienceGlassdoor
A memorable candidate experience is the key to finding great talent (and keeping it). But, creating a consistent series of interactions that are branded, human and easy to mirror across multiple offices is no small task.
What makes your candidate experience memorable? Learn impactful stories of how experts J.T. O’Donnell, Founder & CEO at Work It Daily, and Martin Pisciotti, VP of Employee Careers at T-Mobile, have designed every phase of the recruiting process to attract the right people, positively influence corporate reputation, boost employee referrals, and encourage more informed candidates to apply.
Glassdoor UK: Responding to Negative Reviews ReviewsGlassdoor
With 61% of Glassdoor users seeking out company reviews and ratings before deciding to apply for a job, make sure you add your “employer perspective” to the conversation.
Especially when addressing criticism about your company, its leadership, benefits and salary information or even your applicant interview process.
Learn the art of handling unfavourable feedback by joining us for "How to Respond to Negative Reviews,” where we'll explore who should respond to company reviews, how often and why critical opinions aren’t necessarily a bad thing.
With 61% of Glassdoor users seeking out company reviews and ratings before deciding to apply for a job, make sure you add your “employer perspective” to the conversation.
Especially when addressing criticism about your company, its leadership, benefits and salary information or even your applicant interview process.
Learn the art of handling unfavourable feedback by joining us for "How to Respond to Negative Reviews,” where we'll explore who should respond to company reviews, how often and why critical opinions aren’t necessarily a bad thing.
How to Execute a Data-Driven Social Recruiting ProgramGlassdoor
Boost your social recruiting strategy with expert tips.
Jim Conti, Director of Talent at Sprout Social
Lisa Holden, Employer Communications Manager at Glassdoor
Hire and Retain at Scale: Interviewing and OnboardingGlassdoor
Learn how to develop a hiring and onboarding strategy that will help you recruit and retain the best-fit candidates for your organization. Salesforce shares their secrets on how they develop and measure their hiring strategy.
Your Quick-Start Guide to Thriving EmployeesGlassdoor
Join us for a webinar to see how to overcome workplace stress and boost productivity in your organization.
Joey Hubbard, Director of Training at Thrive Global
Maeve Lucas, Managing Director, Talent Strategist at Accenture
Lisa Holden, Employer Communications Manager at Glassdoor
Tune in to hear actionable advice from recruiters on recruiting best practices
Sean McHugh, Senior Manager of Talent Acquisition at Illumina
JD Conway, Senior Talent Acquisition Partner at BambooHR
Jamie Hichens, Senior Talent Acquisition Partner at Glassdoor
Erica Perkins, Director, Human Resources Business Partners at Glassdoor (Moderator)
5 Ways Enterprise Companies Can Respond to Reviews Glassdoor
Best practices for responding to Glassdoor reviews.
Angela Mancuso, Chief People Officer at Pampered Chef
Dominique Sorresso, Senior Account Manager at Gla
The Key to Attracting (and Retaining) Top Healthcare TalentGlassdoor
Learn to use employer branding to boost hiring.
Jenn Brinn, Digital Marketing Strategist at Premise Health
Lauren Rubin, Enterprise Account Manager at Glassdoor
9 Steps to Building a Referral Program that Lands Happy HiresGlassdoor
Join us for a webinar to learn how to build the ultimate referral program in 9 simple steps.
Joshua Zywien, Content Manager at SmashFly
Mallory Brown, Content Marketing Manager at Glassdoor
Learn from and fix 3 common blunders.
Kyle Lagunas, Research Manager, Emerging Trends in Talent Acquisition & Staffing at IDC
Lisa Holden, Employer Communications Manager at Glassdoor
2. Webinar Tips for Attendees
• You can connect to audio using
your computer’s microphone and
speakers.
• Or, you may select “Use
Telephone” after joining the
Webinar.
• All lines will be muted to avoid
background noise.
• You can ask questions at any time
by typing them into the Questions
Pane.
5. Agenda
• Today’s Candidates & Their Decision Making Process
• What is an Employer Brand?
• Employer Capabilities & Glassdoor Offerings
• Live Demonstration
• Q&A
8. Launched: 2000
Travel
Reviews and Ratings Help Inform Decisions
Since 1995 decisions have been made on reviews…
Local
Launched: 2004
Products
Launched: 1995
9. 96%
of job seekers say it’s
important to work for a
company that embraces
transparency
Candidates Are Hungry for Information
Pros
Good opportunity
to learn a lot
Work-life balance
can be tough
Cons
Company Benefits
Stock & Health
“Exceptional benefits package.
Great stock and health options”
Interview Questions
Sales Representative
“Make sure to research
companies growth strategy”
Salary
Software Dev Engineer
107k (1,448 Salaries)
Amazon.com
3.5k Reviews
80% Approve
Reviews
3.3
“Opportunity like nowhere else”
10. Candidate Behavior Today
83% of recruiters describe today’s
talent market as candidate-driven.
Candidates are wary of employer
messages.
Employees are 3X more credible than
the CEO when talking about work
conditions.
75% turn to peers before making their
own decisions about a brand.
Innovation and the Earned Brand, Edelman, 2015
Trust Barometer, Edelman, 2014
Recruiter Sentiment Study, MRINetwork, 2014
11. Glassdoor’s Value
Fastest Growing U.S. Job Site
As compared to LinkedIn.com, Indeed.com, Monster.com and CareerBuilder.com
4 in 5 Glassdoor users are actively looking
for jobs or open to better opportunities
Glassdoor U.S. Site Survey, October 2014
Custom-defined ranking, based on avg. monthly unique visitors. ComScore
MediaMetrix Multi-Platform Reports, Sept ‘13 – Aug ‘14 and Sept ‘14 – Aug ‘15
Nearly 10M Reviews on
445,000+ Companies
Glassdoor Internal Data, September 2015
15. Where you work
is one of the
most important decisions
you’ll make in your life.
16. would not take a job with
a company that had a bad
reputation, even if they
were unemployed!
69%
Source: Allegis Group Services Study, August 2012 (1,010 US Workers)
17. STRONG
EMPLOYER BRAND
High Brand Awareness
Retention
More Job Offers Accepted
Revenue Goes Up
More Quality Applicants
Lower Cost-Per-Hire
Higher Number of Referrals
POOR
EMPLOYER BRAND
Low Brand Awareness
Attrition
Declined Offers
Low Productivity
Long time-to-hire
High Cost-Per-Hire
Poor Referral Programs
vs.
18. Tech Finance Healthcare Retail Media
CompanySize
+
-
Delivering Results Across Industries
$826 Cost-Per-Hire
51% Increase in Awareness
10 Hires in 6 Months
19. increase in the quality
of the candidate pool54%
According to a 2014 CEB report
Employers that invested in employer branding reported…
20. Our Solutions
Job Advertising
Display Advertising
• Increase Brand
Awareness
• Target Candidates
Researching Competitor
Profiles
• Diversity & Inclusion
Campaigns
• Share Your Story
• Eliminate Competitors’
Jobs
• Feature Your Open
Positions
• Source Quality Applicants
• Demographic Targeting
• Recruit across channels
and devices
• Track overall brand
awareness
• Analyze employee
sentiment
• Benchmark against
competitors
Analytics
Enhanced Profile
Hi and thank you for joining our webinar today – “The Business Case for Employer Branding”
We encourage you to join the conversation online using our hashtag, GDChat.
-Reviews and Ratings are so popular that they are becoming the base of many business models.
-They’re becoming more and more relevant from companies like Amazon, TripAdvisor and Yelp.
-Since 1995 decisions have been made on reviews!
*need to source
-We all know that where you work is one of the most important decisions you’ll make in your life.
- And your candidates feel the same way.
-There are many factors that play into why somewhere is a best place to work and why we’d apply to a job
For example…
69% would not take a job with a company that had a bad reputation, even if they were unemployed!
84% would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. And most in $75-100K salary range would only require a 1-10% salary increase to consider such a move (Allegis Group Services Study, Aug 2012: 1,010 US workers)
Job applicants have access to more information about potential employers than ever before. Candidates can now weigh their options, comparing benefits and salary, and decide which opportunity and employer are right for them. It’s as much about the candidate interviewing you nowadays as you are them.
Now when top talent comes in for an interview, you can think about why this company is a best fit for them, Maybe do research on what company they came from and let them know how your company is better in those areas.
I’m not sure if some of you on the line are aware, but HubSpot has an amazing culture code that they developed and I read it recently. In there they say that “Culture is to recruiting as product is to marketing” Customers are attracted by product. Your talent is attracted to great culture.
This is very true when you’re thinking of developing your employer brand or trying to sell it to key stakeholders.
*Source: Allegis Group Services Study, August 2012 (1,010 US Workers)
Break this down even further. Read them out.
Another tool I’d like to point out is that you can also filter on Glassdoor under the Interview tab in the Employer Center by Declined offers. This can really help gain insight into why positions might be declined and why.
Why invest in your employer brand?
-According to a 2014 CEB report, employers that invested in employer branding reported a 54% increase in the quality of their talent pool.
-The first thing a candidate does before they apply to a company is research what it’s like to work there.
I know I did this with the different companies I worked for and especially right after I exited college. Going to research you anyway to see what you do, can research what it’s like to work there too.
I recommend doing some google searches and put yourself in the candidates shoes. See what comes up and see how candidates are actually consuming the info that’s out their on your company.
Are you attracting the types of people you’d want to come work for you?
There are additional resources that are available online. Everyone in the audience – this is where I feel like Oprah – everyone in the audience is going to get a copy of Employer Branding for Dummies *applause* ah, you’re awake that was exciting! Everyone outside is going to get a copy of Employer Branding for Dummies, it recently won an award for one of the best pieces of content in the industry published in 2014 so we’re really proud of that. Lars Schmidt did the forward, he’s currently the founder of Amplify Talent, he was previously the Head of Talent Acquisition and Branding at NPR and then did work with SpaceX and some other companies. So we’ve got plenty of resources if you go to employers.glassdoor.com. You’ll find everything from webinars on demand to free ebooks and guides. We’re really trying to create a portal that employers can use as a place for thought leadership so I would encourage you to go there. Again that’s employers.glassdoor.com.