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The 3 Recruiting Mistakes You're Making
The document outlines three common recruiting mistakes organizations make: relying too heavily on job boards, not investing in effective talent sources, and misusing social media for hiring. It emphasizes the changing landscape of recruitment, suggesting organizations reassess their hiring strategies and budget allocations. The webinar aims to guide attendees in improving their recruitment practices through better resource allocation and social media utilization.
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The 3 Recruiting Mistakes You're Making
- 1. © Glassdoor, Inc.2017 The 3 Recruiting Mistakes You’re Making Glassdoor is a registered trademark of Glassdoor Inc.
- 2. © Glassdoor, Inc.2017 • Audio is streaming over the web. • Please make sure your speakers " are turned on and turned up. • All lines are muted to avoid background noise. • Please submit questions using the Q&A tab in the lower left corner of your window." Webinar Tips for Attendees
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- 4. © Glassdoor, Inc.2017 Featured Speakers Kyle Lagunas Research Manager, Emerging Trends in Talent Acquisition & Staffing at IDC Lisa Holden Employer Communications Manager at Glassdoor
- 5. © Glassdoor, Inc.2017 agenda why recruiting has become more difficult the 3 recruiting mistakes you’re making what you can do today Q&A
- 6. © Glassdoor, Inc.2017 Why Recruiting Has Become! More Difficult
- 7. © Glassdoor, Inc.2017 We Had a Remarkable Year for Hiring Source: Bureau of Labor Statistics AMERICA’S FALLING UNEMPLOYMENT RATE
- 8. © Glassdoor, Inc.2017 Hiring Became Tougher Than Ever TRENDS IN AVERAGE LENGTH OF INTERVIEW PROCESS (2010-2014) Source: Glassdoor Economic Research
- 9. © Glassdoor, Inc.2017 Source: based on 12.3 million completed applications analyzed by a leading 3rd party recruitment advertising agency, 2014!
- 10. © Glassdoor, Inc.2017 Awareness Consideration Interview Offer Hire The Candidate Journey Glassdoor has all the jobs Glassdoor app on the go Glassdoor interview prep Glassdoor Know Your Worth Post company reviews on Glassdoor Glassdoor trustworthy insight • Employee Reviews • Company & CEO Ratings • Salaries • Benefit Reviews • Company Updates
- 11. © Glassdoor, Inc.2017 US Unique Users (000) 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 55,000 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16
- 12. © Glassdoor, Inc.2017 Trends in Job Advertising & Distribution Kyle Lagunas Research Manager, Emerging Trends in Talent Acquisition & Staffing September 2016
- 13. © Glassdoor, Inc.2017 Principal CFO CIO Senior VP VP Associate VP Director Manager Demographics WHICH OF THE FOLLOWING MOST CLOSELY MATCHES YOUR TITLE? 0.0 5.0 10.0 15.0 20.0 25.0
- 14. © Glassdoor, Inc.2017 The 3 Recruiting Mistakes! You’re Making
- 15. © Glassdoor, Inc.2017 Your heart is still set on job boards Not investing where the talent is Misusing social for hiring The 3 Recruiting Mistakes 1 2 3
- 16. © Glassdoor, Inc.2017 Mistake #1
- 17. © Glassdoor, Inc.2017 Your Heart is Still Set on Job Boards WHEN YOU HAVE AN OPENING, HOW MANY JOB BOARDS" DO YOU TYPICALLY POST THAT OPENING TO 12% 29% 25% 17% 17% 0% 5% 10% 15% 20% 25% 30% 35% 1 to 2 3 to 4 5 to 6 7 to 8 9 or more Source: IDC, 2015 Recruiting and Staffing Executive Survey, n=500
- 18. © Glassdoor, Inc.2017 18% 11% 15% 17% 14% 8% 10% 14% 5% 13% 10% 10% 22% 13% 8% 16% 9% 15% 12% 14% 10% 13% 18% 13% 15% 20% 15% 13% 21% 15% 10% 13% 20% 11% 10% 13% 17% 22% 19% 11% 11% 10% 14% 5% 9% 7% 5% 5% CareerBuilder LinkedIn USAJobs Monster Craigslist ZipRecruiter Indeed Glassdoor Beyond SimplyHired Dice Snagajob Used occassionally for very specific jobs only Used occasionally for most or all job openings Used frequently for very specific jobs only Used frequently for most or all job openings Your Heart is Still Set on Job Boards USAGE Source: IDC, 2015 Recruiting and Staffing Executive Survey, n=500
- 19. © Glassdoor, Inc.2017 Evaluate: Do these channels still work?
- 20. © Glassdoor, Inc.2017 Mistake #2
- 21. © Glassdoor, Inc.2017 Not Investing Where the Talent Is 3.45% 3.48% 3.50% 3.59% 3.64% 3.66% 3.70% 3.79% 3.80% 3.86% 3.86% 3.92% 3.20% 3.30% 3.40% 3.50% 3.60% 3.70% 3.80% 3.90% 4.00% CareerBuilder Monster Snagajob Dice Beyond.com Indeed SimplyHired ZipRecruiter Craigslist USAjobs Glassdoor LinkedIn Source: IDC, 2015 Recruiting and Staffing Executive Survey, n=500 EFFECTIVENESS (AVERAGE OUT OF 5)
- 22. © Glassdoor, Inc.2017 What Used to Work Best No Longer Does Channel Cost-Per-Hire Apps-Per-Hire Niche Job Site $803.02 69 Major Job Board $1,248.49 66 Job Aggregator $513.49 79 Social Network $615.98 50 Glassdoor $284.66 38 Source: based on ~560,000 completed applications from a single client of a leading 3rd party recruitment agency
- 23. © Glassdoor, Inc.2017 Source: As measured by application-to-hire ratio compared to other job sites based on a study of 2015 hiring data for 30 million applications
- 24. © Glassdoor, Inc.2017 Source: based on ~560,000 completed applications from a single client of a leading 3rd party recruitment agency
- 25. © Glassdoor, Inc.2017 Top 5 Candidate Interests Compensation What makes it an attractive place to work Benefits Basic company information Mission, vision and values 1 2 3 4 5 Source: Glassdoor.com U.S. Site Survey, August 2016
- 26. © Glassdoor, Inc.2017 Source: Glassdoor U.S. Site Survey, August 2016
- 27. © Glassdoor, Inc.2017 Source: As measured by cost-per-hire data compared to other job sites based on a study of 2015 hiring data for 30 million applications
- 28. © Glassdoor, Inc.2017 Mistake #3
- 29. © Glassdoor, Inc.2017 Misusing Social for Hiring WHICH OF THE FOLLOWING SOURCES HAS YOUR ORGANIZATION USED " TO ATTRACT OR HIRE JOB CANDIDATES IN THE PAST 12-18 MONTHS? SOURCES USED 19% 33% 34% 35% 35% 37% 46% 47% 51% 56% 0% 10% 20% 30% 40% 50% 60% Recruiter cold calling Classified newspaper ads Staffing agencies (temp-to-perm) Niche job board postings Search services firms College recruiting programs Social sites, e.g. Facebook Job fairs Major job board postings Employee referral
- 30. © Glassdoor, Inc.2017 Misusing Social for Hiring WHICH SOURCES GENERATED THE GREATEST NUMBER OF NEW HIRES? TOP 3 SOURCES OF HIRE 3% 7% 7% 8% 10% 11% 11% 12% 12% 20% 3% 15% 15% 10% 11% 8% 10% 2% 20% 5% 5% 8% 9% 12% 8% 5% 9% 10% 18% 17% Recruiter cold calling Job fairs Staffing agencies (temp-to-perm) Social sites, e.g. Facebook Classified newspaper ads College recruiting programs Search services firms Niche job board postings Employee referral Major job board postings 1 2 3
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- 32. © Glassdoor, Inc.2017 Integrate Your Social Channels
- 33. © Glassdoor, Inc.2017 Source of Hire vs. Source of Influence Source of Hire the last source a candidate " used before applying Source of Influence all the sources a candidate interacts with from attraction" to application
- 34. © Glassdoor, Inc.2017 What You Can Do Today
- 35. © Glassdoor, Inc.2017 Take a Fresh Look at Budget Allocation Frequently assess use/spend vs. effectiveness Examine how you’re utilizing various marketing advertising channels Make smarter recommendations about re-allocating resources
- 36. © Glassdoor, Inc.2017 Give Job Postings a Boost Post to platforms " where candidates can " find more information Invest in your " employer brand
- 37. © Glassdoor, Inc.2017 Evaluate Your Social Approach Determine if you are using " as a source of influence or source of hire Enhance your employer brand via your social presence
- 38. © Glassdoor, Inc.2017 Kyle Lagunas Research Manager, Emerging Trends in Talent Acquisition & Staffing at IDC Lisa Holden Employer Communications Manager at Glassdoor
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