This document discusses strategies for promoting an opening title sequence for a film to its target audience of male 18-25 year olds. It suggests using social media platforms like Facebook, Twitter, and Spotify ads played at gyms. It also notes that the film will be in the horror genre, which may appeal to stereotypical interests of the demographic. Feedback was gathered covertly and overtly from peers and non-media students by showing them the title sequence and recording their reactions without their initial knowledge to get more honest opinions. A questionnaire was also distributed to over 200 people in the filmmakers' sixth form to collect responses about the title sequence.

1. HOW DID WE
ATTRACT/ADDRE
SSS OUR
AUDIENCE?

2. MEETING THEIR
DESIRES & INTERESTS
MALES 18-25
the internet
parties/
clubbing
university??
meeting
friends
cinema
‘macho’ films
gym?
through not
being scared?
horror
meeting new
people –girls?
social media
their image,
their hair etc.

3. AUDIENCE’S GENRE
LIKES/DISLIKES
LIKES DISLIKES
• Romances
• Documentary based
• Black & whites
• Musicals
• Silent films
• Animated films
• Historical/classic films
• Film noir
• Westerns
• Fantasy
• ‘Chick’ flicks
• Melodramas
• Comedy
• Action Adventure
• Crime Drama
• War films
• Cult films
• Horror
• Science fiction?
• Adult humorous films

4. CONTENT OF THE
OPENING TITLE
SEQUENCESO HOW DID WE MEET THEIR NEEDS?...
Me and Chloe publicised our opening title sequence on social
media (Twitter and Facebook). If it were a real media product we
could have a Facebook page and a Twitter page for our film and we
could make a Spotify advert to be played inbetween songs on non-
subscription premium customers as many males will listen to that at
the gym.
We have also tailored our film to the horror genre which may
attract a stereotypical male aged 18-24.
Me and Chloe made the Everyman the person you would see most
on the screen, this is because the target audience are doing to
identify and relate to the most.

5. HOW DID WE
MAKE OUR
OPENING TITLE
SEQUENCE
ACCESSIBLE

6. SOCIAL MEDIA

7. ASKING PEERS
OVERTLY AND COVERTLY…
We also asked other people in our Sixth Form for their opinions but they did not
know they were being filmed. We thought they would be more honest this way.
Afterwards we told them they had been filmed and they agreed to letting us
use all this footage:
Click here for the YouTube video
We also asked our Everyman, Harry Colgan and Eleanor (not a media student)
for their views:
Click here for the YouTube video
We asked two of our fellow Media Studies students, Jack Cullum and Fabian
Harrison what their oppinisons of ‘Blank’ were (from 1:39 until 2:30)
Click here for the YouTube video

8. SHOWING IT TO GO A
GROUP OF 200+
Me and Chloe also made the decision to show our media product in assembly
to the whole of our Sixth Form. This was nerve-racking as some of our sixth
form we’ve never spoken to and this would be their first impression of us.
However we felt it went well, they were all given a link to our questionnaire on
Survey Monkey. Not all of them did go on to the link and fill out the
questionnaire but we still got a pretty good response. Looking back we
should’ve given out paper questionnaires so then the people would feel more
obliged to fill them out. All of our answers on our survey have been positive and
me and Chloe are happy with our final product.