Our media project 'Changes' is similar to the teen drama 'Thirteen' in its use of montage sequences and flashbacks. We chose a song by Kate Nash to set the tone and engage the audience in the film's serious exploration of addiction and insecurity. While low-budget, our film could appeal to audiences of independent films and be distributed by companies like Film4 or Pathé. It would likely receive an 18 certificate from the BBFC. Through feedback on platforms like YouTube and Facebook, we learned how to better edit shots and convey flashbacks.

1. Media Evaluation Presentation...Fine Arts

2. 2CHANGESFrancesca Cooper-Isow 5090Dominique Saffrin 5044

3. In What ways does your media project use, develop or challenge forms and conventions of real media products?

4. EditingOur media product ‘Changes’ is very similar to the conventional teen drama ‘Thirteen’. The dissolves helped create our montage sequence of a memory of two girls. which is all shown as a flash back.This is shown in the video clip...In the movie ‘thirteen’ it also shows a montage sequence of two girls and then cross cuts back in time.Changes

5. 5MusicWe chose to use another artists music for our movie product ‘Changes’. We used music from Kate Nash ‘Nicest thing’.This particular song had soft lyrics and mellow instruments. The aim was for the audience to feel the seriousness of the movie before it had even started, this would grab the audiences attention and they’d automatically think into the situation of what was on the screen and sympathize towards our characters. Kate Nash ‘Nicest Thing’ music we used.

6. 6 MUSICLyrical music is very common in teen dramas such as ‘ Confessions of a Teenage Drama Queen’ the music used in the opening titles for this movie gives the audience the idea that the movie is very up beat and girly.

7. plot of moviesThe ‘Bully’ and ‘Thirteen’.Both these movies are similar to our media product ‘Changes’ because they are all rude reminders of just how easy things can spiral out of control if you get involved with the wrong crowd and put yourself in such a precarious situation…Our Movie CHANGESA Cooper Saffrin film

8. 8ChangesThirteen‘Thirteen’ and our movie ‘Changes’ both have a main character who change in personalities from good to bad.

9. 9CASTOur movie is based on serious addictions and insecurities. Therefore we wanted our characters to be suitable for the parts and taken seriously. Even though our cast is very female dominated we didn’t want our characters to be the typical girly girls. As not only will the girls be taken more seriously but would encourage more females and males to watch it as they wouldn’t be watching the typically ‘dumb blonde’.The type of characters we based our cast on were the cast in the hit TV series Skins. Effy from Skins

10. Thirteen was shot on a small camera- grey dull background and very documentary style.We also used a small camera. We followed the same idea of natural colors and a natural documentary form…by using handheld camera for the for tilt upwards shot.We used DVD cameras

11. How does your media product represent particular social groups?

12. COSTUME- For our main character she has two different styles of costume, both costumes had to be very different to show different personality traits. ‘Based on rebellious social working class teenagers’ MAKE UP - Our main character in the first shot has a lot of makeup on. Girls who are feeling insecure in themselves who feel they must shield themselves will wear a lot of makeup. CAST- The teenage girls represent teenage relationships and bonds between best friends. Our main character shown in the beginning was based on an American Hit series actress called Adrianna who got caught in the wrong crowd and fell into a trap of drugs and alcohol.Protagonist ‘Changes’Adrianna ‘90210’

13. What kind of media institution might distribute your media product and why??

14. Independent cinemas.Our Media Product- No familiar cast- low budget Film- camera DV…none of the major institutions would distribute our media product…Although our film is similar to the movie ‘Thirteen’ one major institution which may want to distribute our movie could be 20th Century Fox…Film 4 distributes a lot of independent movies- this would be a good one as it’s a very well known British distributor.

15. 15Pathe would distribute our film ‘Changes’ as it is an independent film distributor.

16. Who would be the audience for your media product?

17. 17BBFCIt is very important to know the certification of your movie!WHO IS YOUR AUDIENCE?

18. AUDIENCECERTIFICATIONOur movie would classify as an 18.Due to the use of drugs within the first two minutes.The audience for our media product would be between the ages of 16-24…The same audiences from the Larry Clark films such as The Bully, Kids, Another day in paradise. None of these movies have familiar casts and they all share moments of sex, alcohol and drug abuse.

19. What have you learnt about technologies from the process of constructing this product?

20. Technologies we used; Final Cut Pro, Youtube, Youtube converter, Garage Band, Facebook.software to make your own music.Editing softwarewe converted our music from Youtube.As well as uploading our movies onto it and reasearchin-g other title sequences.we used facebook to alert people to visit youtube and watch our media product.this is were we converted our music onto.

21. How did you attract/address your audience?

22. in order to attract and address the target audience it was important to find out all the demographics.ATTRACTING THE AUDIENCEHaving characters with an edgier personality and that come across mysterious attracts a wider audience and makes them wonder what will happen to the characters.We felt it was partly importantto have an attractive cast as it would encourage more males to watch our film.

23. 23FEEDBACKFACEBOOK/YOUTUBE/BLOGSPOT- we uploaded our media products onto these online websites which gave other people the ability to watch it and comment on it. When we first put our feature film onto these websites each of the different shot sizes were much longer.. someone pointed our how we should shorten each shot.Someone also commented on how it would be much clearer if rather then faded onto black we should fade into white and white would give them impression of flashback more.

24. FINDING OUR AUDIENCEFinding our Target audience…On the left hand side there is a bar chart..

25. This bar chat verifies the type of audience we have attracted..

26. As thought we would attract more girls then boys..