2. In order for our two ancillary
products to sell and advertise
the documentary, successfully,
we needed to make sure that
they worked well together and
overall combined well with the
TV documentary, attracting our
target audience.

3. Our target audience were 16-24 year olds, we chose a
slightly younger audience as our documentary was about
teenage stereotypes. Considering there are a lot of them
e.g ‘Chav’, ‘Emo’ and ‘Rocker’ (however these stereotypes
can be associated with older groups as well.) Our
documentary just chooses to focus on teenagers who are
stereotyped as we are (Me, Kyle, Amy) teenagers
ourselves and see and experience stereotyping of this
kind on a daily basis, and I was personally interested in
the topic as were the rest of the group therefore it
seemed a good idea to have 16-24 as our target audience
age range, with the assumption they were probably
interested in the topic too, and therefore would want to
watch the documentary.

4. There is no specific race, ethnicity or disability
that our documentary is aimed at and in terms
of gender we aimed it at both. Location wasn’t
a particular issue however places with higher
crime rates etc. may be more interested in the
first episode ‘Chavs’ as there is more likely to be
people who are stereotyped as a ‘Chav’ living in
those areas. Therefore there are probably more
people living in those urban
areas/city’s which may want to watch
the documentary for example people
living in ‘Birmingham’

5. We felt that those who felt stereotyped
themselves were most likely those who were
going to watch it. As it would interest them. As
mentioned earlier. For example this girl, looks like
your stereotypical ‘Rocker’ therefore she might
be interested in the documentary series, as she
may feel stereotyped herself.

6. Dark, eye makeup.
Age = around 16-18, Long dark, black hair, with
student at college. a dyed pink strip.
Possibly studying Media
or Photography due to
the camera.
Wearing a skull
top.
Wearing wrist bands, Likes
most likely from photography.
concerts or online
sites supporting
certain bands. Wearing
converse.
Black skinny, ripped
jeans.
Listening to her ipod, most
likely a rock band of some
sort due to clothing style.

7. In order for our products to combine well and
attract our target audience as best they could, we
had to make sure that each individual product did
just that. I will now take a look at each individual
product and explain how they attract the target
audience and link to the other products.

8. We wanted our documentary to be relaxed and comical despite it being a
somewhat serious topic as our target audience were a younger audience and
this is what would attract them. We chose to use Kyle for the voice over for our
Documentary. This was because we felt the tone of his voice was fitting and
with him being within the same age range as the target audience it worked
well. Our first episode focuses on the stereotype ‘Chav’ and so we could have
plenty of fun with this trying to make the documentary comical(attracting the
target audience) as and where we
could, for example we had Kyle dress up as a stereotypical ‘Chav’ And we know
that this did actually attract our target audience as
one of the comments we
received from our audience feedback
was ‘when you started to define
what a chav was and had Kyle
dress up and imitate one it was really funny’

9. Many elements within our documentary were
comical and we tried to keep to a ‘chav’ theme for
example the title screen. As ‘Chav’s’ tend to graffiti
on walls we felt the title screen for the first
episode worked well and reflected the theme of
the documentary episode. Attracting the target
audience. Our audience feedback results also
showed that people liked the title screen also,
as most of them
felt this was
their favourite
element.

10. Something we felt that would really attract the target audience
would be to include an interview with someone within the same
age range as our target audience, who felt stereotyped
themselves. As our first episode was on ‘Chav’s’ we spoke to
Duaine, a local youth worker. As Duaine explains he is
stereotyped negatively, as a ‘Chav’ yet is actually a good person
at heart. We felt this would really appeal to our target audience
with the assumption in mind that most
of our target audience probably feel stereotyped themselves.
We realisedthis was the case when looking at our adiuence
feedback too as people had left us comments such as ‘The
interview with Duaine because I felt I could relate to what he
was talking about’

11. To attract our target audience further we
decided to include vox pops with students at the
‘6th Form College, Solihull’ this would appeal to
the target audience as they can relate to the
views that the students gave us making them
want to keep watching.

12. In order not to bore our viewers and make sure
our documentary appealed to our target
audience, we wanted to include some Archival
footage which would interest them and related
to the topic. For example we chose to use
footage of stereotypical ‘Chav’s’ being abusive
and causing trouble etc. As we as a group found
videos like this on Youtube, interesting and we
felt it would have
the
same effect on
our target audience.

13. We chose to air our documentary at 8pm on Channel four, this
was because 8pm seemed like a reasonable time, it wasn’t too
early when students may be busy such as doing work or eating
dinner, or doing after college activities etc., but wasn’t too late
when students may want to be relaxing or getting ready for bed
due to the early morning start for college/uni or for the older
people in our age range, work. We also chose to air it on Channel
4 as it is a U.K based Television Channel which aims to attract any
race, religion, gender, ethnic background or nationality. Also
when looking back at out focus group we asked ‘What types of
documentaries do you watch?
(Why do you like that? / Why don't you
watch them?)’ most people
answered saying they liked documentaries
such as ‘My Big Fat Gypsy Wedding’
(a Channel 4 documentary)therefore it
seemed highly appropriate to air
our documentary on this channel.

14. When looking at Channel 4’s TV listings for the next four days at 8pm it was clear to see
that documentaries are constantly being aired at this time on that channel, all which
would appeal to the target audience in which we aim to target too. Further evidence as
to why ‘Channel 4’ was the right channel to air our documentary , making sure it got
plenty of views and why 8pm was a good time to show it.

16. We chose our radio trailer to focus specifically on the
first episode of our documentary series, which was the
episode looking at the stereotype ‘Chav’ we did this so
we could allow to make the radio trailer as comical as
possible yet have it still remain professional by following
the usual conventions of existing radio trailers. For
example including details on when it will be aired, what
time and what channel. By doing this it allowed for us to
appeal to our target audience more as we didn’t want to
bore them with a boring radio trailer, which would give
the documentary a bad look.
We wanted
to grab their attention,
with a funny,
catchy radio trailer.

17. By having Kyle and
myself narrate the radio trailer in a stereotypical ‘chav’ voice it made the
radio trailer comical which would grab our target audience’s attention.
But also anyone who had that station on would immediately wonder
what was playing and listen in, allowing us to attract even more viewers
whether they found the radio trailer annoying or funny it would still
grab their attention and promote the documentary which was the sole
purpose of the radio trailer. The fact we used a ‘Chav’ voice also meant
it reflected the documentary perfectly and gave the listeners a real
flavour as to what stereotype that particular episode was exploring, but
also as we are of the
same age range as our target audience
and the voice over was comical it
would attract them further and
would also allow them to realise
that they are going to be watching a
documentary aimed at their age range, not a boring, dull, statistic filled
documentary aimed at older audiences.

18. By choosing to use voice clips in our radio trailer it allowed us to let the
listeners know what to expect, should they watch the documentary. For
example one voice clip was of Duaine explaining about how when you
see certain groups of people, dressed in a certain way etc. you begin to
stereotype them. However another reason we chose to include voice
clips was to add to the comical effect of our radio trailer. For example
another voice clip was from one of our formal interviews with Neil, due
to the contrast in dialect/speech between how me and Kyle spoke and
how Neil spoke it made it funny, since Neil was speaking grammatically
correct and posh whereas me and Kyle spoke in a ‘chav’ voice using
slang. And at the very end I even made a reference to Twitter (a social
networking site used by our target audience) with the words ‘Hashtag
YOLO’ As ‘Hashtag(#)’ is something used on Twitter and ‘YOLO’ is a slag
term meaning ‘You only live once’ commonly used amongst our target
audience in today’s society, as an excuse for a silly action they or
someone else has done or a reason to do something (so in this case a
reason as to why they should watch the documentary). Therefore this
attracted the target audience further as it allowed them to realise it was
aimed at their age and would find the documentary interesting and a
reason as to why they should go watch the documentary.

19. We chose to air our Radio Trailer on ‘Radio One’ this
was because when doing some research into target
audience’s of existing radio stations, ‘Radio One’s’
target audience sounded very similar to ours.
"broad range of young listeners with
a distinctive mix of contemporary
music and speech."
This meant that we could maximise the amount of
potential viewers we could reach, as it would be
broadcast on a station where a lot of our target
audience tuned into.

21. When we first look at the double page spread we see that there is a large image of
teenagers this conveys to the readers that this documentary is about teenagers and the
title behind them ‘Labelled’ hints at the fact it is to do with labelling teenagers in some
way. In other words stereotyping them. As the people within the picture are the same
age range it means that those of the same age as the people within the image (our
target audience), reading the magazine will be more attracted to it, promoting the
documentary well. This works well with the documentary and trailer as it reflects the
target audience the documentary aims to attract and fits nicely with the comical radio
trailer which is aimed at older teens/early twenty year olds.

22. The slogan here, looks almost like a piece of graffiti, which
immediately conveys to the readers that this first episode is probably
about the stereotype ‘Chavs’ as graffiti work is associated with
‘Chav’s and it draws the reader in due to it’s eye catching
appearance. It links well with the documentary and radio trailer as it
sticks to the theme of the stereotype ‘Chav’ and let’s the readers
know what to expect in the first episode.

23. The overall colour scheme of the double page spread, is bright and eye
catching meaning when flicking through the magazine the reader will stop
and glance at this double page spread. The layout is also professional and
there is no sign of any white space or large gaps. A comment we received
in our audience feedback also allowed us to realise that we’d done a good
job too – ‘The layout was professional and well thought out’

24. The smaller images, are stills taken from the documentary itself and let the reader know
what they’re in for, should they watch the documentary. As the images show people
aged in the same age range as our target audience it should attract them more and the
second image allows for the reader to realise that this documentary series is about
stereotyping, and we have specifically chosen to use the still image which shows a
person being stereotyped as a ‘chav’ as the first episode looks at this particular
stereotype. Promoting the documentary nicely and linking well with radio trailer and the
‘chav’ theme. We know that’ they did attract our target audience’s eye as well with
comment such as ‘‘The images used were really eye catching and I especially like the
main image’ in our audience feedback.

25. We chose to get inspiration for our TV listings mag from ‘Tv&Satellite Week’.
We chose this magazine as although it generally has a higher age range for
their target audience, it is a popular magazine with a broad audience,
therefore our target audience is still likely to buy this magazine. Also should
our target audience’s parents buy the magazine then our target audience is
likely to read the magazine anyway,
meaning we had a high chance of
reaching our target audience.
We also put our own spin on our
double page spread, for example
the bright use of colouring and
choice of images, which
were eye-catching, which meant
it would appeal to our target
audience anyway.

26. TV&Satellite Weeks’s readership figures also prove
to have been increasing in the past year and
therefore it means that this magazine was a good
magazine to replica.

27. Overall all three products combine well together
advertising the documentary series and it’s
subject matter ‘Stereotypes’ and the episode
which will be shown first on the stereotype
‘Chav’. The ancillary products evidently,
successfully promote the documentary, attracting
the target audience making them buy the
magazine, listen to the radio trailer and
watch the documentary itself.