1) The document provides details about a media production project created by Nicole Fairman for a class. 2) It discusses the intended audience for the film, which is adults, elderly teenagers, and those aged 15+. 3) Nicole describes lessons learned through creating the film, such as using appropriate music, camera angles, storyboards, and editing techniques.

1. Media Evaluation AS
Nicole Fairman
Marlwood School

2. Who would be the audience for your
media production?
I would say adults, elderly teenagers. As our media
film has been changed around a lot with ideas the
audience has changed but now with our final
production it would be adults, elderly teenagers and
probably a 15. As the protagonist turns
psychologically unstable with having constant
flashbacks and thinking she can see her brother for
somebody aged 10,12 it might be a bit to scary as the
film does play with your mind and for the rest of the
film me and Ellen would like to have it where she
goes off to the army but they realise she’s physically
and mentally unstable for the challenges she is set so
she get's sent off to a psychological institution and
we would like some scary/horror/jumpy scenes added
to it.

3. How did you attract
your/address your audience?
• Firstly how we would attract our audience would be the
context of the film, making sure it would fit into what
categories they liked. Me and Ellen researched and asked
a survey to some people our age as that's who we would
like to watch our film what genre of film type they liked
and mostly answered comedy, romance or horror. How
we addressed the audience to make sure we were going
in the right direction was by creating the first draft and
then got people to watch our film and talk into a voice
recorder of what they liked and how we could improve
and then followed through what they said. The audience
feedback was then sent to Youtube and put on my blog.
Knowing that people aged 15 - 30 like these sort of films
we wanted to follow into that direction as it would keep
them interested.

4. Looking back at your preliminary task what do
you feel you have learnt in the progression
from it to the full production?
• I have learnt not to use to much music or transitions
as when you first start a film you can get a bit
carried away and edit it to much it doesn't look real. I
have also learnt how to use a Foley sound effect
such as a door closing or opening and making sure
it fits to the right scene as on iMovie they're are so
many effects you can do. I have learnt to progress
different type of camera angles and also the
30degree rule as we focussed on the 180 degree rule
for our preliminary task. I have learnt how to
progress through storyboards as at the start of our
coursework we were constantly having different
ideas of what to do it on so the development of how
to use and draw a storyboard has been really handy.

5. What have you learnt about technologies from
the process of constructing this product?
• Firstly I have learnt how to use iMovie and an
Imac. We had a day before we started our
coursework where a man called James from Apple
came in and taught us how to split a clip, trim,
crop, garage band, transitions, music, credits and
it has been amazing because if you did something
wrong when filming you can just cut the clip and
you wouldn't even notice. Me and Ellen also tried
out a voice over on a voice recorder which I have
never done before so learning how to transfer
that across and put on iTunes to put on our film
was really useful. I have learnt that when making
a film editing is really important but not to the
point where it doesn't look artificial. I think we
lacked on music a lot in our film to start with
because we forgot about music when actually it
really is important but in films/TV it's so common
to have you don't realise or take note of it

6. What have you learnt about technologies from
the process of constructing this product? (2)
• I also really liked the dissolve and the turn to black transition
especially when we timed it for about 10/15 seconds because it
really had the effect of changing to a different scene or an
upsetting moment.
• The only negative parts of our filming I found was when
transferred over our film to the iMac there was a video camera
sound added onto our filming so if it was a silent scene you
could here it in the background which would take away what
we wanted so we had to turn the volume down on the iMovie so
you couldn't always here it.
We were really lucky as we picked days to film it on sunny days
so we had great lighting when filming our protagonist walking
through the woods as it is coming through the trees which
make it seem lovely. Also the scene at the church wasn't a
sunny day but was a dry day so it came across a bit like
pathetic fallacy in English terms the mood reflecting the
weather.

7. How does your media product
represent particular social groups?
• In my film social groups are targeted lots especially within the
audience as the main focus of the film is to do with teenagers
and gender. Our main character is a teenager around 17/18
years old wanting to perceive and succeed in life with her
ambition. We use certain stereotypical parts in the film to
represent it such as using the phone and iPod as they are new
technology and very popular/modern for society now. Her
clothes were chosen to represent teenagers such as ‘hoodies’,
necklaces and make-up, the lack of unique clothing was to
stereotype a teenagers style but also to represent her
personality of being tomboy-ish and her being upset and angry.
• Stereotypical ways of teenagers now would be smoking,
drinking, drugs but me and Ellen chose not to make it to
stereotypical or cliché.
• We also have a representation of gender as I thought it would
be really interesting to use a female as the protagonist
especially with the context of war as it is still seen mainly
based as a males job. I thought it would really go against cliché
stereotypes and be different.

8. In what ways does your media product use,
develop or challenge forms and
conventions of real media products
• I think mine and Ellens genre of film being a war type
shows and represents media now as on BBC news or
even current documentaries they are always talking about
Afghanistan/Libya in war with our country now. I think it's
good to represent real life situations and develop from it
as it can relate to a wider audience but also can interest a
different variety of people. We wanted to develop it by
using a female to show equality in society now but still
how some people’s views have not changed and find it a
shock, we also wanted to develop it further by using the
family connection of being inspired by his brother and
the other genre of psychological minds. We have gone off
in a slight opposite direction and challenged the war
genre as in that she has an unstable mind and gets quite
psychological as that can relate to shell shock of being
not psychologically stable linking back to the army theme
but also could relate to families who have lost loved ones
from the war as it is a sudden shock.

9. What kind of media institution might
distribute your media product and
why?
• When looking at media institutors our film would not fit into
a institution like Pixar or Dream Work as they mainly focus
on animation and family films but when I looked at 'Saving
Private Ryan' a war film I found it fell under the category of
Dream Works but also Paramount so I think a good film
institution which could represent my film could be 20th
Century Fox or Paramount Pictures as it is a well known
company with many genres of films. A lot of film companies
also collaborate with each other. When researching
psychological films I noticed a good film 'Don’t Say A Word'
was produced by 20th Century Fox showing that the genre
type falls under that institution.
• Not only does my film have to be produced by big global
companies, it could also be produced by a smaller company
such as Film 4 or Sony Pictures being distributed on TV as
Film 4 has their own TV channel, this then could be
advertised lots by adverts and internet marketing which gets
the film more popular so it will make it's money, this then
can get transferred over to the cinema, then DVD/Blu Ray.

10. Editing
• When editing our film we tweaked and changed it about so
much. We had to agree on what we both thought was best as
we both had different points of view so we had to share that
around. Ellen looked directly more into cutting scenes and
making them shorter so they looked sharp which I thought she
did a good job at and also what clips were actually needed and
also taking parts of different clips and putting them together by
splitting the clips to make sure it looked perfect. I loved looking
at music such as adding the music near the dramatic bit to add
tension and also the heartbeat to show how Lucy is feeling
without having to say anything.
• We added extra Foley sound effects such as doors slamming to
add to the tension of what was happening.
• We used transitions a lot to show the end of a scene or to start
a new one, we used ‘cross dissolve’ a lot to change from one
scene to another but also ‘fade to black’ and changed the
timing of it to about 6 seconds to show the end of a scene but
also to add curiosity to what was happening as it was left on a
cliff-hanger especially the ending scene of our film.