SlideShare a Scribd company logo
​ Jeff Ruby
​ Regional Sales Manager, LinkedIn
How to Attract, Develop and Retain
your millennial Talent!
Our speakers
Frans Mahieu
Global HR Marketing Director-
Kimberly-Clark
Raymond Steward
Director of Talent Management-
American National
Millennial talent is the largest,
most diverse generation in the
workforce
55%
Millennials that left their jobs because of the concern of
advancement
50+%
Millennials found new jobs through online/social networks
​ Frans Mahieu
​ Global Marketing Director HR, Kimberly-Clark
Life is too short to bore your candidates!
“ Y o u c a n ’ t b o r e y o u r p e o p l e i n b u y i n g y o u r p r o d u c t ”
B i l l S a m u e l s , F o u n d e r M a k e r ’ s M a r k
FIND YOUR VOICE
BUILD IT
INTO A
COMPELLING,
ENGAGING
STORY
E M P L O Y E R B R A N D I N G
REPEAT
1 4 4 Y E A R S O F O R I G I N A L T H I N K I N G
I N T E G R A T E D M A R K E T I N G P R O C E S S
Marketing
Idea
Marketing
Program &
Engagement
Brand
Story
Brand
Foundation
COMPANY INSIGHTSCOMPANY AND CANDIDATE INSIGHTS
R E A C H T O P M I L L E N N I A L T A L E N T
Neenah, WI
O U R B R A N D S T O R Y
M A R K E T I N G I D E A
W H AT T Y P E O F O R I G I N A L T H I N K E R A R E Y O U ?
B L A H B L A H B L A H V S . E N G A G E M E N T V E H I C L E S
C O N T E N T H U B T O S H O W C A S E
O R I G I N A L T H I N K E R S A N D T H E N E E N A H A R E A
W E L C O M E O R I G I N A L T H I N K E R S C A M PA I G N
CANDIDATE & RECRUITER
ENGAGEMENT
WEBSITE TRAFFIC WORKDAY ATS
VISITORS FROM
ORIGINAL THINKERS
QUIZ
+25% 20%
R E S U L T S
​ Raymond Steward
​ Director of Talent Management, American National
You’re hired, now what?
The number of decisions we make about someone
in the first 7 seconds of meeting them
11
Get off the nail.
Where I started
•  Overhaul & Streamlining of Onboarding
•  Review results of engagement survey &
turnover for the last 3 years
•  Revamped College Recruiting
•  Put more structure around our internship
program
Value
•  Clock is ticking
•  Connect the dots
•  Perks are great but Purpose is greater
•  What’s important to them?
•  Ask the tough questions
Engagement
•  Interactive & collaborative onboarding
•  New Employee Orientation
•  Assigning a mentor
•  Conversations around developmental
plan and career progression
•  Leadership Courses
•  Rotational programs
•  Create an employee group for young
professionals
•  Community involvement
Assessment / Analytics
•  Data will tell you everything you need to
know
•  How do you assess?
Ø  New hire meet & greet
Ø  Review & share blog entries
Ø  Tracking hires & sources for common
trends and practices that could be
replicated
Ø  Build vs. Buy Ratio
Strategy
Value
Engagement
Assessment / Analytics
Strategy
Get off the Nail
Key
Takeaways
•  Find your company’s differentiation
•  Create compelling ways to engage with your
candidates and employees
•  Once your strategy is sound and proven,
execute your plan
•  What happens in Vegas should not stay here.
Bring Vegas home with you.
Q U E S T I O N S
Frans Mahieu
Global Marketing Director HR- Kimberly-Clark
E-mail: Frans.Mahieu@kcc.com
Twitter: @globalmahieu
Raymond Steward
Director of Talent Management- American National
E-Mail: raymond.steward@americannational.com
Twitter: @ r a y m o n d _ s t e w a r d

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How to attract, develop and retain your millennial talent! | Talent Connect 2016

  • 1.
  • 2. ​ Jeff Ruby ​ Regional Sales Manager, LinkedIn How to Attract, Develop and Retain your millennial Talent!
  • 3.
  • 4. Our speakers Frans Mahieu Global HR Marketing Director- Kimberly-Clark Raymond Steward Director of Talent Management- American National
  • 5. Millennial talent is the largest, most diverse generation in the workforce
  • 6. 55% Millennials that left their jobs because of the concern of advancement
  • 7. 50+% Millennials found new jobs through online/social networks
  • 8. ​ Frans Mahieu ​ Global Marketing Director HR, Kimberly-Clark Life is too short to bore your candidates!
  • 9. “ Y o u c a n ’ t b o r e y o u r p e o p l e i n b u y i n g y o u r p r o d u c t ” B i l l S a m u e l s , F o u n d e r M a k e r ’ s M a r k
  • 10. FIND YOUR VOICE BUILD IT INTO A COMPELLING, ENGAGING STORY E M P L O Y E R B R A N D I N G REPEAT
  • 11. 1 4 4 Y E A R S O F O R I G I N A L T H I N K I N G
  • 12.
  • 13. I N T E G R A T E D M A R K E T I N G P R O C E S S Marketing Idea Marketing Program & Engagement Brand Story Brand Foundation COMPANY INSIGHTSCOMPANY AND CANDIDATE INSIGHTS
  • 14. R E A C H T O P M I L L E N N I A L T A L E N T Neenah, WI
  • 15. O U R B R A N D S T O R Y
  • 16.
  • 17. M A R K E T I N G I D E A
  • 18. W H AT T Y P E O F O R I G I N A L T H I N K E R A R E Y O U ?
  • 19. B L A H B L A H B L A H V S . E N G A G E M E N T V E H I C L E S
  • 20. C O N T E N T H U B T O S H O W C A S E O R I G I N A L T H I N K E R S A N D T H E N E E N A H A R E A
  • 21.
  • 22. W E L C O M E O R I G I N A L T H I N K E R S C A M PA I G N
  • 23. CANDIDATE & RECRUITER ENGAGEMENT WEBSITE TRAFFIC WORKDAY ATS VISITORS FROM ORIGINAL THINKERS QUIZ +25% 20% R E S U L T S
  • 24. ​ Raymond Steward ​ Director of Talent Management, American National You’re hired, now what?
  • 25. The number of decisions we make about someone in the first 7 seconds of meeting them 11
  • 26.
  • 27. Get off the nail.
  • 28. Where I started •  Overhaul & Streamlining of Onboarding •  Review results of engagement survey & turnover for the last 3 years •  Revamped College Recruiting •  Put more structure around our internship program
  • 29. Value •  Clock is ticking •  Connect the dots •  Perks are great but Purpose is greater •  What’s important to them? •  Ask the tough questions
  • 30. Engagement •  Interactive & collaborative onboarding •  New Employee Orientation •  Assigning a mentor •  Conversations around developmental plan and career progression •  Leadership Courses •  Rotational programs •  Create an employee group for young professionals •  Community involvement
  • 31. Assessment / Analytics •  Data will tell you everything you need to know •  How do you assess? Ø  New hire meet & greet Ø  Review & share blog entries Ø  Tracking hires & sources for common trends and practices that could be replicated Ø  Build vs. Buy Ratio
  • 33.
  • 35. Key Takeaways •  Find your company’s differentiation •  Create compelling ways to engage with your candidates and employees •  Once your strategy is sound and proven, execute your plan •  What happens in Vegas should not stay here. Bring Vegas home with you.
  • 36. Q U E S T I O N S Frans Mahieu Global Marketing Director HR- Kimberly-Clark E-mail: Frans.Mahieu@kcc.com Twitter: @globalmahieu Raymond Steward Director of Talent Management- American National E-Mail: raymond.steward@americannational.com Twitter: @ r a y m o n d _ s t e w a r d