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University Recruiting Essentials:
How to Make Your Brand Memorable With
On-Campus Events
Information provided by:
Why
On-Campus
Events?
Employers Must Make Their Brand
Stronger!
Where
Should
You
Invest?
-Info Sessions
-Affiliate Programs
-Classroom Presentations
-On-Campus Recruiting
-Other Events
On-Campus Events
Building Your Brand is a Long Term Investment
-Often no immediate return
-Like planting a seed - then reaping
the rewards later
-Need support from upper
management
-Recruiting and branding is a year
round effort
Branding Is Important!
-Do you believe college talent is
the pipeline to your future
success?
-Hiring an intern or full-time
entry level college graduate is the
result of your branding
No open positions? - You still
need to have a presence on
college campuses
-Can still have impact on students
you want to attract in the future
Where to Recruit?
-Target schools with Programs,
Geography, and Rankings that
interest you
-Where are your top competitors
looking for talent?
-Do you have Corporate Alumni?
LET’s GET
StARTED!
-On-Campus Recruiting is a recruiting method used by employers
seeking to hire interns and entry-level employees from some of the
brightest and most talented college students
-On-Campus Interviews, Career Fairs, and other networking events are all
forms of On-Campus Recruiting
-Sign up for a Free AfterCollege Webinar for more information on how to
improve your strategy
What is On-Campus Recruiting?
-Place for students to discover and
speak with companies looking to
hire them
-Build Brand so that students,
know, trust, and aspire to join your
company
-Become one of the “elite”
recruiting companies - Start early
and connect with students
Career Fairs
KPMG Campus
Recruiting
Schedule
-KPMG is one of the “Elite” on-campus
recruiting companies
-Start early - stay on-campus year round
-Include on-campus recruiting schedule on
company website
-Teach students about:
-Company
-Industry
-What type of work done
-What might the students do once
in the organization
-Prime way to advertise company
culture
Information Sessions
Every School Does Things
Differently
-Can set up Info Sessions through General Career Center,
Department Career Center, Student Groups, and Even
Independently
Ex: Michigan University - Department Career Center
Corporate Affiliates Program
-Can be good way to influence curriculum, build faculty
relationships, get your organization’s brand in front of “right”
students, and encourage student participation in on-campus
events
-Choose best people from your organization to influence
students (Upper Management and Hiring Managers)
Ex: Brown University -
Engineering Corporate
Affiliates Program
Remember:
Targeting Information
Sessions towards honor
society student groups
helps you narrow down
your audience to the
“Top Students”
-According to the National Association of Colleges and Employers
(NACE) Recruiting Survey - Relationships with Faculty is the most
effective way to brand your campus program
-Career Fairs are the second most effective
-Connect with faculty who have most contact with students
-Often Grad Assistants and Teaching Assistants communicate most
with students
-Great way to get into classrooms for Info Sessions
Faculty Relationships
You Need to Educate Students on
Your Industry!
-Students don’t always understand
what opportunities could be available
at the company - even with a strong
consumer brand
-Ex: AT&T: Working for AT&T does not
mean one will make or sell phones
every day - There are different
departments with different functions
which students need to be aware of
-Finance, IT, Marketing, Management,
Sales and many others are all
departments students could start work
in
Provide Real Work Examples
-Get Students Excited
-Show them the types of things
they might be engaged in at your
company
-Be Memorable!
-Interesting New Product?
-New Research being
performed?
-Show The Students!
Other Fun Events...
...Student Competitions!
Hackathons are great for student engagement
-Employers can sponsor event and have representatives attend
-Include Tech Talks and Info Sessions throughout event
-Find the students you want to engage with your brand
-Be Creative!
How can I tell if my on-
campus recruiting is
working?
-Student custom surveys or student focus groups
are great ways to measure how students perceive
your brand
-AfterCollege Employer Popularity Index - Tracks
the number of students who have “followed” your
company and can be represented at an individual
university level
-If you are interested in learning more about this –
contact an AfterCollege representative – or reach
out to me (jrutt@aftercollege.com) and I will put you
in contact with the correct person
Measuring Brand Awareness
-Measuring ROI is about
measuring your brand
recognition
-Measure the students
throughout their time engaged
with your University Recruiting
program
-Keep track of students or
applicants with tracking system
Measuring Return on
Investment
-Important to be comprehensive
and consistent in keeping in
contact with students
ATS vs. CRM
Application Tracking System (ATS) vs. Customer Relationship Management (CRM)
-
- Tools to input information from students
engaged with at event
- Find way to track where you met student
and if they continue to engage with your
company around career information
- Need unique source code for each event
- Track where students first interacted
Remember to track your
Top Students!
-Make notes in CRM about your “top students”
-Track students you believe are unique
-Relevant experience
-Particular classes
-Interesting stories to add to company culture
-Engage students early - reengage with them over
time
-Some companies now
consider New Grad Hires as:
-Someone 1-3 years out of
school and their first
professional position
-You can “Credit” these hires
to the success of your
University Recruiting
program!
Start Now!
-Making your Brand stronger starts on-campus
-Information Sessions, Corporate Affiliations, Classroom Presentations,
Career Fairs, and other on-campus events are all ways to boost your brand
awareness among students
-On-campus recruiting is a long-term investment
-Track students and keep in contact
-Be memorable!
Key Takeaways
Contact: jrutt@aftercollege.com
Twitter: @JenRutt
Questions?
AfterCollege specializes in helping employers drive targeted student traffic
to their events. Keep that in mind if you do not have an existing pipeline to
use to evangelize your event. We have the connections to help you.
AfterCollege Can Help!
-Sign up for Free Employer Webinar Series
-Subscribe to Free AfterCollege Employer Blog
-Follow Us on Twitter | Facebook | LinkedIn
-Visit the AfterCollege LinkedIn University Recruiters Page for more
information on University Recruiting
Visit AfterCollege

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University Recruiting Essentials: How to Make Your Brand Memorable with On-Campus Events

  • 1. University Recruiting Essentials: How to Make Your Brand Memorable With On-Campus Events Information provided by:
  • 3. Employers Must Make Their Brand Stronger!
  • 5. -Info Sessions -Affiliate Programs -Classroom Presentations -On-Campus Recruiting -Other Events On-Campus Events
  • 6. Building Your Brand is a Long Term Investment -Often no immediate return -Like planting a seed - then reaping the rewards later -Need support from upper management -Recruiting and branding is a year round effort
  • 7. Branding Is Important! -Do you believe college talent is the pipeline to your future success? -Hiring an intern or full-time entry level college graduate is the result of your branding No open positions? - You still need to have a presence on college campuses -Can still have impact on students you want to attract in the future
  • 8. Where to Recruit? -Target schools with Programs, Geography, and Rankings that interest you -Where are your top competitors looking for talent? -Do you have Corporate Alumni?
  • 10. -On-Campus Recruiting is a recruiting method used by employers seeking to hire interns and entry-level employees from some of the brightest and most talented college students -On-Campus Interviews, Career Fairs, and other networking events are all forms of On-Campus Recruiting -Sign up for a Free AfterCollege Webinar for more information on how to improve your strategy What is On-Campus Recruiting?
  • 11. -Place for students to discover and speak with companies looking to hire them -Build Brand so that students, know, trust, and aspire to join your company -Become one of the “elite” recruiting companies - Start early and connect with students Career Fairs
  • 12. KPMG Campus Recruiting Schedule -KPMG is one of the “Elite” on-campus recruiting companies -Start early - stay on-campus year round -Include on-campus recruiting schedule on company website
  • 13. -Teach students about: -Company -Industry -What type of work done -What might the students do once in the organization -Prime way to advertise company culture Information Sessions
  • 14. Every School Does Things Differently -Can set up Info Sessions through General Career Center, Department Career Center, Student Groups, and Even Independently Ex: Michigan University - Department Career Center
  • 15. Corporate Affiliates Program -Can be good way to influence curriculum, build faculty relationships, get your organization’s brand in front of “right” students, and encourage student participation in on-campus events -Choose best people from your organization to influence students (Upper Management and Hiring Managers) Ex: Brown University - Engineering Corporate Affiliates Program
  • 16. Remember: Targeting Information Sessions towards honor society student groups helps you narrow down your audience to the “Top Students”
  • 17. -According to the National Association of Colleges and Employers (NACE) Recruiting Survey - Relationships with Faculty is the most effective way to brand your campus program -Career Fairs are the second most effective -Connect with faculty who have most contact with students -Often Grad Assistants and Teaching Assistants communicate most with students -Great way to get into classrooms for Info Sessions Faculty Relationships
  • 18. You Need to Educate Students on Your Industry!
  • 19. -Students don’t always understand what opportunities could be available at the company - even with a strong consumer brand -Ex: AT&T: Working for AT&T does not mean one will make or sell phones every day - There are different departments with different functions which students need to be aware of -Finance, IT, Marketing, Management, Sales and many others are all departments students could start work in
  • 20. Provide Real Work Examples -Get Students Excited -Show them the types of things they might be engaged in at your company -Be Memorable! -Interesting New Product? -New Research being performed? -Show The Students!
  • 22. Hackathons are great for student engagement -Employers can sponsor event and have representatives attend -Include Tech Talks and Info Sessions throughout event -Find the students you want to engage with your brand -Be Creative!
  • 23. How can I tell if my on- campus recruiting is working?
  • 24. -Student custom surveys or student focus groups are great ways to measure how students perceive your brand -AfterCollege Employer Popularity Index - Tracks the number of students who have “followed” your company and can be represented at an individual university level -If you are interested in learning more about this – contact an AfterCollege representative – or reach out to me (jrutt@aftercollege.com) and I will put you in contact with the correct person Measuring Brand Awareness
  • 25. -Measuring ROI is about measuring your brand recognition -Measure the students throughout their time engaged with your University Recruiting program -Keep track of students or applicants with tracking system Measuring Return on Investment -Important to be comprehensive and consistent in keeping in contact with students
  • 26. ATS vs. CRM Application Tracking System (ATS) vs. Customer Relationship Management (CRM) - - Tools to input information from students engaged with at event - Find way to track where you met student and if they continue to engage with your company around career information - Need unique source code for each event - Track where students first interacted
  • 27. Remember to track your Top Students! -Make notes in CRM about your “top students” -Track students you believe are unique -Relevant experience -Particular classes -Interesting stories to add to company culture -Engage students early - reengage with them over time
  • 28. -Some companies now consider New Grad Hires as: -Someone 1-3 years out of school and their first professional position -You can “Credit” these hires to the success of your University Recruiting program! Start Now!
  • 29. -Making your Brand stronger starts on-campus -Information Sessions, Corporate Affiliations, Classroom Presentations, Career Fairs, and other on-campus events are all ways to boost your brand awareness among students -On-campus recruiting is a long-term investment -Track students and keep in contact -Be memorable! Key Takeaways
  • 31. AfterCollege specializes in helping employers drive targeted student traffic to their events. Keep that in mind if you do not have an existing pipeline to use to evangelize your event. We have the connections to help you. AfterCollege Can Help!
  • 32. -Sign up for Free Employer Webinar Series -Subscribe to Free AfterCollege Employer Blog -Follow Us on Twitter | Facebook | LinkedIn -Visit the AfterCollege LinkedIn University Recruiters Page for more information on University Recruiting Visit AfterCollege