Learn best practices for marketing your events and engaging attendees with Snapchat geofilters. You'll come away with a ton of great ideas you can immediately apply to your own events. Topics include:
• Creating the perfect geofilter for your event
• Getting people to share your event's most memorable moments
• Measuring the impact of geofilters
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
An introduction to Snapchat for brands covering:
- Setting the scene
- Platform overview
- How does it work?
- Messaging tools
- Why is Snapchat’s toolbox interesting for brands?
- Building a following
- Content publishing
- 10 creative suggestions
- Test and learn
- Ads
- Focus on Snap Ads
- Ad Targeting
- Impact and Measurement
- Case studies
Snapchat Ads:
- how it works
- what kind of formats are available
- why you should consider ad campaign on Snapchat
- target on Snapchat
- Snapchat geofilters, lenses, looklike audience, remarketing, discover ads, live ads, movie
ads
- brands on Snapchat
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
An introduction to Snapchat for brands covering:
- Setting the scene
- Platform overview
- How does it work?
- Messaging tools
- Why is Snapchat’s toolbox interesting for brands?
- Building a following
- Content publishing
- 10 creative suggestions
- Test and learn
- Ads
- Focus on Snap Ads
- Ad Targeting
- Impact and Measurement
- Case studies
Snapchat Ads:
- how it works
- what kind of formats are available
- why you should consider ad campaign on Snapchat
- target on Snapchat
- Snapchat geofilters, lenses, looklike audience, remarketing, discover ads, live ads, movie
ads
- brands on Snapchat
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
Interface Evaluation and Design Report Example
Class : Interface Design Course 2014
Junior Grade Course
School of Art & Design
Korea University
Jan. 2015.
http://coux.korea.ac.kr
How to use Snapchat and how media companies are using Snapchat as a tool for reaching a new audience in 2015. Includes interviews with The New York Times, Mashable and NPR. Also includes information on how the Drake School of Journalism and Mass Communication is using Snapchat.
Snapchat is a growing application as such broadcasting, media as well as consumer goods companies are looking at partnerships with through snapchat application.
Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
Semester Long Branding and Positioning ProjectAsia Borman
-Recognize the role of marketing within the firm’s decision-making process.
-Demonstrate an understanding of the processes for analyzing, segmenting, and targeting customers in both consumer and business markets.
-Express an understanding of the process of product development, brand positioning, and brand management
-Explain the role of pricing in the firm’s decision-making process
-Identify common models of distribution and retailing
-Promotional tactics
-Ethics
Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Sn...Mozza
Mozza has analyzed the way 12 of the most successful mobile applications used gamification to generate growth - for activation, retention, monetization and virality.
Discover more growth recipes on http://mozza.io
We talk about: Waze, Duolingo, Tinder, Snapchat, Foursquare, Zenly, Tribe, LinkedIn, Houseparty, Freeletics, Sounds and Starbucks.
Instagram for Small Businesses: 5 Thing You Can Start Doing Today to Improve ...Social Sphere Media
You spend HOURS coming up with the perfect post on Instagram, you finally post it and… wait… one like?! And it’s your mom?! Does the thought of social media marketing have you feeling like you’re learning another language? Boosting your engagement is easier than you think. In this webinar, we are giving you 5 simple tricks that you can implement TODAY to boost your engagement on the ever-changing platform.
Here's What We'll Talk About
- The basics of Instagram for Businesses
- Best practices for small businesses on Instagram
- 5 simple tricks that can help your business get noticed on Instagram
- How to boost your engagement on the ever-changing platform
- BONUS CONTENT
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialspheremedia
Instagram: https://www.instagram.com/socialspheremedia
LinkedIn: https://www.linkedin.com/company/socialspheremedia
Twitter: https://twitter.com/socialspherega
For anyone who's looking to learn more about Snapchat, including how-to get started, this is the perfect step-by-step guide for you.
In this presentation, you will learn the following:
What is Snapchat?
Why is Snapchat important for businesses and marketers?
Steps for getting started on Snapchat
How-to send a "Snap" including direct messaging friends
How to add friends on Snapchat
What is a Snapcode?
And...
A bonus video from YouTube on how-to get more friends on Snapchat
If you'd like to learn more about Snapchat, email me at: carlos@carlosgil.biz or add me on Snapchat at: TheCarlosGil
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
How Zenly Nailed It - Product Methods!Maxime Braud
We deliver UX design for the best startups: ⭐️mozza.io ⭐️
Zenly is the only location sharing app with a 8% weekly growth rate. What product method did they use to get there?
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
How To Stand Out In The News Feed With Social Video MarketingHanapin Marketing
In this presentation, we have a panel of experts from Hanapin, Curalate, Simply Measured, and The Weather Channel to discuss where your social video strategies should be currently, what the future of social video will look like, and their personal social video success stories.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
Interface Evaluation and Design Report Example
Class : Interface Design Course 2014
Junior Grade Course
School of Art & Design
Korea University
Jan. 2015.
http://coux.korea.ac.kr
How to use Snapchat and how media companies are using Snapchat as a tool for reaching a new audience in 2015. Includes interviews with The New York Times, Mashable and NPR. Also includes information on how the Drake School of Journalism and Mass Communication is using Snapchat.
Snapchat is a growing application as such broadcasting, media as well as consumer goods companies are looking at partnerships with through snapchat application.
Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
Semester Long Branding and Positioning ProjectAsia Borman
-Recognize the role of marketing within the firm’s decision-making process.
-Demonstrate an understanding of the processes for analyzing, segmenting, and targeting customers in both consumer and business markets.
-Express an understanding of the process of product development, brand positioning, and brand management
-Explain the role of pricing in the firm’s decision-making process
-Identify common models of distribution and retailing
-Promotional tactics
-Ethics
Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Sn...Mozza
Mozza has analyzed the way 12 of the most successful mobile applications used gamification to generate growth - for activation, retention, monetization and virality.
Discover more growth recipes on http://mozza.io
We talk about: Waze, Duolingo, Tinder, Snapchat, Foursquare, Zenly, Tribe, LinkedIn, Houseparty, Freeletics, Sounds and Starbucks.
Instagram for Small Businesses: 5 Thing You Can Start Doing Today to Improve ...Social Sphere Media
You spend HOURS coming up with the perfect post on Instagram, you finally post it and… wait… one like?! And it’s your mom?! Does the thought of social media marketing have you feeling like you’re learning another language? Boosting your engagement is easier than you think. In this webinar, we are giving you 5 simple tricks that you can implement TODAY to boost your engagement on the ever-changing platform.
Here's What We'll Talk About
- The basics of Instagram for Businesses
- Best practices for small businesses on Instagram
- 5 simple tricks that can help your business get noticed on Instagram
- How to boost your engagement on the ever-changing platform
- BONUS CONTENT
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialspheremedia
Instagram: https://www.instagram.com/socialspheremedia
LinkedIn: https://www.linkedin.com/company/socialspheremedia
Twitter: https://twitter.com/socialspherega
For anyone who's looking to learn more about Snapchat, including how-to get started, this is the perfect step-by-step guide for you.
In this presentation, you will learn the following:
What is Snapchat?
Why is Snapchat important for businesses and marketers?
Steps for getting started on Snapchat
How-to send a "Snap" including direct messaging friends
How to add friends on Snapchat
What is a Snapcode?
And...
A bonus video from YouTube on how-to get more friends on Snapchat
If you'd like to learn more about Snapchat, email me at: carlos@carlosgil.biz or add me on Snapchat at: TheCarlosGil
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
How Zenly Nailed It - Product Methods!Maxime Braud
We deliver UX design for the best startups: ⭐️mozza.io ⭐️
Zenly is the only location sharing app with a 8% weekly growth rate. What product method did they use to get there?
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
How To Stand Out In The News Feed With Social Video MarketingHanapin Marketing
In this presentation, we have a panel of experts from Hanapin, Curalate, Simply Measured, and The Weather Channel to discuss where your social video strategies should be currently, what the future of social video will look like, and their personal social video success stories.
Snapchat at University of Twente | Online Media in Higher Education conferenc...University of Twente
During #OMHE16 (Online Media in Higher Education conference) Desiré van den Beld presented about Snapchat at University of Twente. This presentation contains:
- Introduction to Snapchat + some facts & figures
- Snapchat Pilot during the Open Days + results
- Examples of Snaps, sent and received
- Lessons learned
- Tips & Tricks (take aways)
The Ultimate Marketing Guide to SnapchatRoss Simmonds
In this Snapchat Marketing Guide, we're going to look at everything you need to get started with Snapchat along with some strategies and insights that will help you take your Snapchat marketing to the next level.
Snapchat 101: Basic Introduction And Advanced TipsAndrew Mucci
Snapchat is a great platform for engaging with the younger demographic users on the internet. For the time being, it is considered a "cooler" platform. The platform allows you to send one to ten second snaps that can be send privately, or broadcast to followers via Snapchat stories.
Brands have recently adopted Snapchat into their communication efforts because of the usage on the platform. As the platform grows, more and more users and on it. It's has seen rapid growth since launching.
My favorite aspect of Snapchat is the attention it requires. On Facebook, Twitter, Instagram, Pinterest and other major platforms, content is stored and can be viewed for as long as the sender allows for it to be viewed. The unique thing with Snapchat is the content disappears. It's not there for ever. Because of that users make sure they consume the upmost they can in those ten seconds. It's basic supply and demand.
Staying on top of trends is as important to staying relevant and successful in the ever-changing hospitality industry. And nothing changes more often than social media.
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
This presentation on Mobile app marketing covers user acquisition strategies for launch and growth stage. Detailed info on user acquition - campaign planning, incent vs. non-incent, network selection, creative planning and testing, buying models, programmatic buying for mobile, campaign performance and analytics.
I presented this at NASSCOM Game Developers Conference ( NGDC 2015 ) in Pune, representing [x]cube LABS.
Mobile App User Acquisition - Launch & Growth Strategies[x]cube LABS
A detailed presentation on mobile app marketing, specific launch activities and user acquisition startegies, covering various aspects like campaign planning, Incent vs. non-incent, selecting networks, creative testing, buying models, programmatic buying for mobile, analytics & campaign measurement etc.
This was presented at NASSCOM Game Developers Conference - NGDC 2015 in Pune by Saptarshi Roy Chaudhury, VP Marketing, [x]cube LABS
In 2018, I was engaged by a digital marketing firm to look into their Live Streaming Page. This is a sample of how I prepare copy for my clients to help them picture where certain text goes.
WKU Creative Web Services held a workshop on marketing with Snapchat on Friday, February 17, 2017. Examples of university and business Snapchat marketing and strategy to build a following and create content were shared.
Five ways you can set up your contest using Facebook, your website, or most social media platforms.
Three ways you can use contests to grow your brand awareness, generate high quality leads, and drive sales.
Event Marketing : Best practices for DigitalWalid SERIR
This is one of my secret presentation during the Social Media Camp Algeria 2018, about how to promote your event with low resources, especially on Digital, by creating a digital strategy for your event, the talk divided into 3 sides, for full strategy before the event, during the event, and also after the event.
This slide, created by Waleed SERIR, all right reserved. you are not allowed to use or share this slide without permission from the creator.
Doing Things That Don't Scale - Counter intuitive marketing for startups...Almog Koren
Counter intuitive marketing for startups...
After closing down Scoreoid now having some free time, I enrolled startup class. Part of the reading was Paul’s Graham’s do things that don’t scale.
I realized what I did for Scoreoid in the being was exactly this, and it really works….
These slides accompany a high energy, live workshop that can be presented in a real or virtual setting. Face-to-face or via webinar, audiences are blown away by the resources that are shared.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Search Engine Marketing - Competitor and Keyword research
How to Amplify Your Brand Events With Snapchat Geofilters
1. Ben Hindman
CEO
Splash
Dan Grossman
Vice President,
Platform Partnerships
VaynerMedia
How to amplify your event
experience through the eyes
of attendees
Brand Events &
Snapchat Geofilters
2. Nice to meet you!
BEN HINDMAN
CEO, SPLASH
DIR EVENTS, THRILLIST (’09-’12)
CO-FOUNDER, SUMMIT SERIES (’08-’09)
DAN GROSSMAN
VP PLATFORM PARTNERSHIPS,
VAYNERMEDIA
CO- FOUNDER, CHROMED
DGROBENNYDOTEVENTS
4. 1.35+ Geofilter designs ideas your attendees will actually use.
2.A digital playbook & check-list you can use to promote your Geofilters.
3. Best practices for ordering Geofilters online (how to avoid pitfalls).
4. A planning template for your marketing budget & goals.
In the next 60 minutes, you’ll get:
6. say experiential
marketing makes
them more inclined to
purchase.
98%
have purchased a
brand's product or
service after an
event.
87%
have a more positive
opinion about brands
and products after an
event.
74%
- Event Marketing Institute and Mosaic - 2015 EventTrack Study
Effective events build relationships
that drive business results
7. Mindsets
Your attendees are absolutely using Snapchat.
Snapchat growth & engagement numbers are bananas.
Snapchat doesn’t really operate like other social media.
If you think about it like you do other social platforms you won’t
be successful.
As digital grows, it’s more important than ever
to build your brand in real life.
Results-driven marketing is about building meaningful
relationships with your consumers.
8. The Snapchat Opportunity
It’s still super early to market.
66% of top retailers aren’t on the platform
Like in-person marketing, Snapchat is about building
meaningful relationships.
As an event marketer, we have been waiting for a de-facto real-
time attendee engagement tool.
It fits in our event budget. :)
Snapchat Geofilters require relatively small resources but can
have a big impact.
9. Its not about the number of impressions
Its all about the strength of impression
It’s a VERY strong statement to align yourself with this
brand… it makes a strong impression on all of their
followers.
How to think about Snapchat
Question:
Are there 150 customers that are incredibly important to
your business?
11. Massive reach High engagement
Young
Explosive growth
150m
daily users
41%
nearly half of all
18-34 yr olds in US
10b
video views per day
350%
increase in video views in
past year
Snapchat is where people share experiences and
discover what friends are up to..
12. ..which makes the platform perfect for events.
Authentic
real-time storytelling, not a
premeditated narrative
Active
quickly consume and jump into
experiences
Timely
makes you feel like a
participant
Immersive
⅔ of video watched
with sound!
13. Market through Snapchat
Technique: Best for: KPIs: Cost:
Discover Channel Media & Publishers
Subscribers & Shares
Impressions
$$$$
Snap Ads CPG & Large retail Impressions $$$$
Branded Lens
Movie promotion,
restaurants
Snaps with lens
(+impressions)
$$$$
On-Demand Geofilters In-person marketing
Snaps with filter
(+impressions)
$
Snapcode In-person marketing Followers Free
14. Geofilters cost
Your venue needs
~10 sq. ft. per attendee.
An NYC City block is
100,000 Sq. Ft.
$5 per
20,000 sq. ft.
per hour
Pricing is dynamic:
Certain locations cost
more than others.
In our last 3
Splash events,
it has cost an
average of $120
16. Geofilters are the new ‘Check-in’
For your attendees
“Check out where I am!”
- Dan Grossman
Location-specific photo overlays used on Snaps
17. Geofilters are the new ‘photo-booth’
You can be pretty
darn creative
Without increased
resources you can add
props, messaging, and
interactive games.
For event marketers
Think of it as part
of your event
experience
A built in surprise, just
waiting in your pocket you
when you pick your head
up.
Sharing is built in
They automatically are
sending these to their best
friends.
19. To get someone to use
your filter is a big deal.USES
USER GENERATED IMPRESSIONS
OTHERS
WILL USE
IT TOO
20. The Golden Rule:
“If you make
your attendees
look cool, you
increase the
likelihood that
they share.”
(So design matters)
21. Leave buffer zones Avoid borders
Tools & specs: Illustrator or Photoshop | Web-optimized, transparent .PNG | 1080p X 1920p (under 300KB)
Empty space is good.
Cool but
wrong
Design Guidelines
22. 1) Thematically relevant
2) Widely applicable
3) Keep it simple
Make it Usable Bad Good
Remember:
People are often taking
picture first.
and then choosing
filters.
Design Guidelines
23. It costs $5 to test!!!
Photo setting
Snap
image
Geofilter image/
text outlines
(strokes)
Daytime or bright
lighting:
Light-
colored
Dark
Nighttime or dark
lighting:
Dark-
colored
Light
Make it visible
Design Guidelines
Pro Tip: Gradients help
24. What do you want your attendees to say about your brand/experience:
Speak in their voice
Filters that people like to use:
25. Think of it like Madlibs
“Don’t Sleep on___”
“I got my mind blown at ___”
“Raise a glass to ___”
“One small step for ____”
“____ Does it big!”
“check out the ____ I just got”
“Check me out! I’m at ____”
Fill in the blank
Filters that people like to use:
26. Give em something creative to draw.
Interactive Doodle
Filters that people like to use:
27. According to our experts, this always works.
Talk about the talent
Filters that people like to use:
28. What’s going on? Make it funny or aspirational
Caption the moment
Filters that people like to use:
29. Use the filter to tell them something they didn’t know
Make Announcements Pro Tip:
Tell a story with
multiple filters.
What are the predictable moments? Any promotions?
Filters that people like to use:
30. remember, it’s the new photo booth
Designing a geofilter
Give ‘em cues & props
31. But only do that if it is one that people rep.
When all else fails…
Just Throw up the event logo
32. 1) Create a Snapchat account
2) Go to Snapchat.com/ondemand
3) Upload your artwork file.
4) Choose your geo-fence & timeframe
5) Submit payment (not charged unless approved
6) Apply gift code: SPLASH10 (Available Sept 6-16)
7) Submit for approval. If not approved you
8) Wait ~24 hours
9) Voila!
Buying a Geofilter takes about 5 minutes
33. • Location is sold out
• Timing (submit well in advance)
• No Hashtags
• No URLs
• Cannot take up whole screen
• Anything inappropriate
• Cannot mimic the lens.
Things that will affect approval
Pro Tips:
• Plan ahead and Review Snapchat’s brand guidelines
• Submit for approval (3 - 4 days before event,)
(Some conferences & festivals are blacked out - CES, SXSW, Cannes)
34. How to get attendees to use
your branded Geofilter
4
35. It’s Simple. Put your Snapcode
everywhere
• Find yours at: snapchat.com/add/[yourusername]
• Its like a QR code. People can scan it to follow you.
• It is the best way to influence snapchat behavior.
This is DMX’s
Snapcode
Hold your snapchat camera
over it to follow him. Trust us.
It’s worth it.
36. Think of Snapcodes as your
“Snapchat batsignal.”
• Invitations
• Splash page
• On-Screen Confirmation
• Confirmation email
• Reminder email
• Sorry you can’t make it email
• On the ticket
• SMS a digital card upon
arrival
• Thank you email
Digital communications
• Gobo Projection
• On presentation
• Stickers
• Flyers
• Posters
• Lighters
• Cups, Coasters & napkins
• T-shirts, swag bags
Physical
Collateral
37. Go behind-the-scenes
Show the transformation of
your event space
Mystery promo codes
Redeemable for VIP access,
drinks, giveaways
*Snapcodes and URLs not
allowed
Preview the fun
Use videos of past events
to show what’s to come
Offer hints
Tease surprises
guests can look
forward to
Geofilter design contest
Crowdsource your event’s
official geofilter
Jumpstart usage with
anticipation.
Repost on FB & IG
Snaps on your other social
Channels
Sneak Peaks Cross Pollinate Incentives
38. Model behavior:
Snap from your
event with the
geofilter and
cross promote on
all social
channels.
Put up the
“Batsignal”:
Get people to know
you’re on snap with
a Snapcode.
Promote it on all
channels:
Put that in all of
your digital
communications.
Follow your
attendees
Upon RSVP,
capture phone
number/UN and
follow your
VIPs.
At the event,
give ‘em a
reason:
Give people
opportunities to
take photos and
videos of cool
experiences.
Remind them again
& again
Use physical signage
and collateral
Release
more than
one Filter
Build
momentum.
The Geofilter
playbook
:)
Screenshot
for your
recap.
and
because it
makes
attendees
feel good.
39. Filter 1
Type:
Event
Branding
Geofence
~100K
sq. ft
One city block
radius
Est.
Cost:
$60
Est. Uses:
100
Est.
Impressions
4000
Start time 6pm
1 hour
before event
End Time 11pm
1 hour after
event ends
Filter2
Type:
Fun,
interactive
activity
Geofence
~100K
sq. ft
One city block
radius
Est.
Cost:
$24
Est. Uses:
40
Est.
Impressions:
1600
Start time 8PM
Slightly after
event begins
End Time 10pm
1 hour after
event ends
Filter 3
Type:
Talent caption
Geofence ~100K sq. ft
One city block
radius
Est.
Cost:
$24
Est. Uses:
40
Est.
Impressions:
1600
Start time 9pm
when talent
goes on
End Time 11pm
1 hour after
event ends
Sample Event
Valentines Day Mixer
featuring DMX
Thursday
February 14th, 2017
7pm - 10pm
Splash HQ
122 W26th Street, NYC
160 expected attendees
# of Attendees /
8
x # of hours
# Uses x
40
$12
x
# hours
7200180$108
Event Estimations
40. • Geofilters are a low cost, high impact
way to build authentic relationships
with your attendees.
• Make your attendees look cool and
they will share your brand.
• Put your Snapcode everywhere.
• Test early and often.
To Summarize: