WKU Creative Web Services held a workshop on marketing with Snapchat on Friday, February 17, 2017. Examples of university and business Snapchat marketing and strategy to build a following and create content were shared.
The February 2016 meeting of the WKU Social Media Council discussed increasing engagement, event promotion, and basic strategies for marketing on Twitter.
The third meeting of the WKU Social Media Council Meeting was held on Friday, September 16, 2016. Content calendars, Facebook training, emerging media, and cross-departmental collaboration were discussed.
This presentation for the Virginia Master Gardener College on June 24, 2011 showed Master Gardener volunteers how to market their programs and services. They learned how to begin with an end in mind, select appropriate tools, recruit "raving fans," develop relationships, build community, and be successful.
How do you get more traffic, more views, more followers, and more people interacting with you on social media? If you can get something to go viral on the web, you can get a lot of exposure in a small amount of time without much effort.
The trick is, how do you get a post to go viral? It’s not going to be easy, but it’s not going to be impossible. Here are 12 ways in which you can do it.
Hashtag campaigns can propel your business into the social media stratosphere. Or it can dump it into the confines of social media hell.
What 5 characteristics does your social media hashtag campaign need?
This presentation will help you develop a strategy that delivers engaged visitors to your travel blog; developing goals first and then building these into the great content you are already writing. It’s essential to be authentic, likeable and constantly building relationships with your audience to build on the work that made your travel blog so successful in the first place.
The February 2016 meeting of the WKU Social Media Council discussed increasing engagement, event promotion, and basic strategies for marketing on Twitter.
The third meeting of the WKU Social Media Council Meeting was held on Friday, September 16, 2016. Content calendars, Facebook training, emerging media, and cross-departmental collaboration were discussed.
This presentation for the Virginia Master Gardener College on June 24, 2011 showed Master Gardener volunteers how to market their programs and services. They learned how to begin with an end in mind, select appropriate tools, recruit "raving fans," develop relationships, build community, and be successful.
How do you get more traffic, more views, more followers, and more people interacting with you on social media? If you can get something to go viral on the web, you can get a lot of exposure in a small amount of time without much effort.
The trick is, how do you get a post to go viral? It’s not going to be easy, but it’s not going to be impossible. Here are 12 ways in which you can do it.
Hashtag campaigns can propel your business into the social media stratosphere. Or it can dump it into the confines of social media hell.
What 5 characteristics does your social media hashtag campaign need?
This presentation will help you develop a strategy that delivers engaged visitors to your travel blog; developing goals first and then building these into the great content you are already writing. It’s essential to be authentic, likeable and constantly building relationships with your audience to build on the work that made your travel blog so successful in the first place.
Social Media Template: Social Media Engagementsmartidealane
In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement.
* What are you currently doing?
* What are the styles of posting?
* What are the types of media in social?
* When is the best time to post on your social media platform?
* A Facebook Reach cast study
* How can you start social media testing for reach, engagement and timing?
For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).
Your time is limited. You can't do it all. So where do you concentrate your social media efforts? Social Media Smackdown gives a quick overview of the best strengths and worst weaknesses of several major social networks to help you decide your next moves and what to expect in each arena.
Presented at: "Marketing Strategies for Nonprofit Organizations: Making the Most of Limited Resources to Reach Programmatic and Fundraising Goals" hosted by the American Marketing Association Hawai‘i Chapter in Honolulu, Hawaii
January 29, 2014
Tweet, tweet: How live-tweeting events canbuild buzz and create communityRachel Coker
What is live-tweeting? Why would I want to live-tweet an event? What tools do I need to do it? How can I make it easier and more effective? How do I measure the results?
Social Media Strategy For Event MarketersBruce Jones
This free training seminar is for those who want to use social media to improve their event promotion strategy. Want more more page likes, more engagement, and more excitement generated for your event? Click through this slide for more information.
Social Media Plan/Strategy Template (created for Intuit)Ragesh Nair
This is a very macro-level social media yearly plan, meant to serve as a template.
DISCLAIMER: This is something I created as a personal assignment and I'm in no way affiliated to Intuit or it's agencies/partners.
(The title slide image is courtesy its original publisher.)
Top 3 social media strategies your brand is missinglotus823
With so many social media networks and so little time it is necessary to identify your objective, strategy and goal. These three social media strategies will give your brand the boost to social media success.
This presentation accompanies the whitepaper I recently published on Scribd.com entitled 'Top Ten Tips for Nonprofit Social Media Success'. I will be presenting this at the PMI Region 14 conference in Atlanta in May, 2014.
Social Media Template: Social Media Engagementsmartidealane
In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement.
* What are you currently doing?
* What are the styles of posting?
* What are the types of media in social?
* When is the best time to post on your social media platform?
* A Facebook Reach cast study
* How can you start social media testing for reach, engagement and timing?
For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).
Your time is limited. You can't do it all. So where do you concentrate your social media efforts? Social Media Smackdown gives a quick overview of the best strengths and worst weaknesses of several major social networks to help you decide your next moves and what to expect in each arena.
Presented at: "Marketing Strategies for Nonprofit Organizations: Making the Most of Limited Resources to Reach Programmatic and Fundraising Goals" hosted by the American Marketing Association Hawai‘i Chapter in Honolulu, Hawaii
January 29, 2014
Tweet, tweet: How live-tweeting events canbuild buzz and create communityRachel Coker
What is live-tweeting? Why would I want to live-tweet an event? What tools do I need to do it? How can I make it easier and more effective? How do I measure the results?
Social Media Strategy For Event MarketersBruce Jones
This free training seminar is for those who want to use social media to improve their event promotion strategy. Want more more page likes, more engagement, and more excitement generated for your event? Click through this slide for more information.
Social Media Plan/Strategy Template (created for Intuit)Ragesh Nair
This is a very macro-level social media yearly plan, meant to serve as a template.
DISCLAIMER: This is something I created as a personal assignment and I'm in no way affiliated to Intuit or it's agencies/partners.
(The title slide image is courtesy its original publisher.)
Top 3 social media strategies your brand is missinglotus823
With so many social media networks and so little time it is necessary to identify your objective, strategy and goal. These three social media strategies will give your brand the boost to social media success.
This presentation accompanies the whitepaper I recently published on Scribd.com entitled 'Top Ten Tips for Nonprofit Social Media Success'. I will be presenting this at the PMI Region 14 conference in Atlanta in May, 2014.
Deconstructing the Programmatic EcosystemKatana Media
Programmatic advertising is primed to have another monumental year in the digital marketing space, with a projected 24% growth to $27.47 billion in 2017. n this installment of our monthly webinar series, Katana’s Executive Chairman, Andreas Roell, and Media Director, Laura Wusthoff, will be sharing exclusive trends and tips in our webinar, Deconstructing the Programmatic Ecosystem. Read on to learn how your marketing strategy can embrace the efficiencies of programmatic advertising to meet your company’s revenue goals.
Sessions on Day 4 at the SAP theater (Hall 3, 3N31) , Mobile World Congress. Topics include Introducing the SAP Cloud Platform SDK for iOS and SAP Fiori for iOS , Where is Mobility Heading, Leveraging the Power of Business Networks in the Digital Economy , Why iOS for Business and lots more
Un breve estudio sobre la red social Snapchat, para descubrir mas sobre su historia, uso e impacto a nivel publicitario en la sociedad.
Arango Erick
Garavito Stephanie
Peláez Jarit
Ponton Dayro
The Ultimate Guide to Snapchat AdvertisingKatana Media
Snapchat has over 300 million monthly active users who send 2.5 billion photos and videos each day. Are you including this platform in your 2017 ad strategy? This deck will give you a foundational understanding of advertising on one of the industry's most talked-about new advertising platforms.
Project for Social Media Management Class- Social Media Strategy for Taco Bell PUR3622; data and statistics provided are not correct but are rather there to exemplify how to create a social media strategy guide
How to use Snapchat and how media companies are using Snapchat as a tool for reaching a new audience in 2015. Includes interviews with The New York Times, Mashable and NPR. Also includes information on how the Drake School of Journalism and Mass Communication is using Snapchat.
Social content that thrives in an overcrowded marketHarrison Blum
Social media used to be a place for businesses to thrive and increase brand awareness for little to no cost. Unfortunately, all of that has changed over the past several years.
As the popularity of social media grows, many of the most popular platforms have quickly become overcrowded. This has left many SMBs writing off social media as a serious marketing tool for their company.
Harrison Blum is pleased to share how SMBs can adapt and evolve its social content strategy to reach the modern customer.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonLiana "Li" Evans
Wondering how the heck to get started in Social Media Marketing? What are the basics you need to know before diving in with the sharks that swim in these social media waters? View this presentation!
This was a solo presentation given at Search Engine Strategies in New York in March 2010. This session covered the basics of social media, things too look out for, things to do and not to do, what goes into a strategy and how different types of social media communities relate to the types of people that are present in social media.
Check out http://www.socialconversations.com for more!
Presented at IGNITE Dubbo Skills Building Workshop on 23/3, this presentation dives into Social Media Strategy
Presented by Australian Business Consulting & Solutions
"Mastering Live Streaming: Engage, Entertain, Expand"Harriet Davis
Live streaming—a realm where content creators, brands, and individuals have the power to connect with their audience in real-time like never before. In this dynamic landscape of social media, live streaming has emerged as a potent tool for engagement, entertainment, and audience expansion. Whether you're a seasoned professional or a newcomer to the scene, this guide is your gateway to mastering the art of live streaming on social media platforms. Get ready to captivate, entertain, and grow your audience with the power of live video
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share You...Pyxl
In the past few years, social media has revolutionized the way organizations communicate with their stakeholders, but it's not just businesses that can take advantage of this ever-changing medium; non-profits also have an opportunity - it's just a matter of altering the strategy. Using social media, non-profit organizations around the world are re-defining the way they build awareness, share their stories and raise support. But with a variety of social networks, where should an organization begin? This presentation touches on a variety of proven social media tactics that can easily be implemented to transform the way non-profits communicate with volunteers, donors and the community.
Sales Enablement: Social Media and Content MarketingLisa Dahlager
An overview of changes in the B2B marketing/sales processes and a guide to social media to equip and enable sales teams to connect with current and prospective customers.
These slides are from an internal webinar I gave to the Sales Team at Analytics8, therefore I used all Analytics8 examples. A lot of the research and data is from an SAP marketing webinar.
Summit Day 3: 3 Instagram Tips Successful Nonprofits Use to Raise Awareness a...Wild Apricot
If you want to attract a larger audience of members, donors, fans and followers, please join our webinar on November 14 with digital marketing expert and social media specialist Lilach Bullock. Lilach will show you how some nonprofits are using Instagram to reach the young and socially-conscious generation, ensuring their organizations continue to grow well into the future.
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
2. Topics to Discuss
● What is Snapchat? Why does it matter?
● How are others using Snapchat?
● What are some strategies can you use?
● How can you grow a following?
4. Snapchat is not new.
Snapchat was released in 2011.
Also released in 2011...
✖Pinterest
✖Siri
✖Google+
SOURCE: LORI PACKER, HIGHEDWEB2016
5. 150,000,000
DAILY ACTIVE USERS - JUNE 2016
140 MILLION - ESTIMATED DAILY
ACTIVE USERS ON TWITTER
SOURCE: STATISTA.COM & BLOOMBERG.COM
6. WHAT DOES SNAPCHAT DO?
One-to-One & One-to-Many Social Medium
✖Photos & Videos
✖Live Stories
✖Discover Stories
✖Geofilters
✖Lenses
7.
8. ✖ Community Geofilters
Location-based
Free
Anyone can create
Strict submission
guidelines
No logos/branding
Small file size
Relevant content
✖ On Demand Geofilters
Targeted location
Event
Business
Specific location
$5 - $50,000+
Must have a Snapchat
account to submit
Less strict guidelines
Snapchat is innovative: geofilters
12. HOW ARE OTHERS DOING IT?
Let’s explore some ways content creators are
using Snapchat to connect with their
audiences and advertise their
products/services.
13. UF Gators Outreach Program
✖ Student-Ran
✖ Behind the
Scenes look at
private-event
✖ Shows hands-on
learning
opportunities
19. Let’s review some Ideas
Behind the Scenes
Taking audiences
behind the scenes at
your business/event
makes them feel
connected to your
department.
Account Takeovers
Grow your audience
and increase your
account’s reach.
Students, faculty, or
other officials could
work!
Shareable Content
Turns your one-to-
many content into
one-to-one
conversation and gets
followers involved.
Personality Matters
Be authentic to your
brand, but don’t be
afraid to show off your
fun side.
Imperfections
Snapchat is a less
formal platform, so
don’t sweat over
perfect videos or
award-worthy doodles.
Be exclusive
Create content and
promotions exclusively
for Snapchat to give
followers a reason to
engage.
20. How to start: Make a plan!
✖Know your audience
✖Create memorable content
✖Be authentic
✖Plan your content
21. Planning Content: Templates
✖ Templates =
storyboarding
✖ Help plan important
points
✖ Highlights who/what to
feature
22. Build Your Following
Cross-Promote
Promote your
Snapchat account
in posts and
bios/about
sections of other
social media
accounts.
Tease Content
Send users on
other platforms to
your Snapchat
account by
teasing your
exclusive content.
Leverage
Influencers
Ask your brand
champions to
promote your
account using
their online
presences.
23. Top Tip: Start Playing!
● If you’ve never used
Snapchat before, make
a personal account!
● Youtube: Snapchat
Tutorials
● BLOG:
WKU.edu/wkusocial
● Not enough resources?
○ We’ll work with
you!
24. Need More Inspiration?
✖ DJ Khaled: djkhaled305
✖ University of Michigan: UofMichigan
✖ Doug the Pug: itsdougthepug
✖ WKU: WKUHilltoppers
25. Any questions?
Kayla Dowdy
Digital Media Marketing Coordinator
Western Kentucky University
You can find me at:
@kayla_dowdy
kayla.dowdy@wku.edu
WKUHilltoppers on Snapchat
26. Credits
Special thanks to all the people who made and
released these awesome resources for free:
✖ Presentation template by SlidesCarnival
✖ Photographs by Unsplash
Editor's Notes
One-to-One with sharing snaps between friends
One-to-Many through Stories and Discover features
Geofilters & Lenses are huge product features, too.
But! Once you’ve played with the app for a few hours, its interface becomes fairly intuitive. And, Snapchat is actually really innovative.
They’ve harnessed the power of geo-location for geofilters.
Two kinds of geofilters:
1- Community Filters--you’ve seen these. They’re mainly location based, creatively designed, and not very easy to have approved.
2- On Demand Geofilters--filters you pay for. Can be used for businesses, product promotion, or events
Snapchat Lenses, or what users call filters or face filters, are another surprisingly innovative feature in the app.
So, why should you as a social media marketer care about this app that is said to have originally been created for some not-so-nice purposes?
More than 10 Billion videos are shared on Snapchat each day
9,000 images are sent every single minute
In other words, Snapchat is giving you billions of opportunities! The opportunity to showcase your department or program, to give users exclusive content, and to give them a behind the scenes look at your brand’s personality...which may or may not include your adorable beagle, like mine.
I’ll go over some specific examples of how some brands are harnessing the opportunity Snapchat provides.
How are other businesses using Snapchat?
At the University of Florida, students in their engineering program participated in the Gators Outreach Program, where 4th & 5th graders got to “be engineers” for the day. Works because:
-Gives users what feels like exclusive content, a behind-the-scenes look
-Shows prospective students in the audience the hands-on-learning opportunities they’ll have at UF. What are those opportunities like in your department?
Why is this good content?
-Exclusive Content for Snapchat Followers
-Gives a Behind the Scenes Look @ NYT
-Showcases Casey’s personality
Taco Bell is one of my favorite Snapchat accounts--definitely putting a lot of effort into Snapchat!
-Hired specific personalities
-paid for custom lenses
-orchestrated a 6-minute mini-movie to lead up to the VMAs
(Video of App promo) Why is this good content?
-Playful approach to a new product
-Strong presence of personality
-Drives followers to try their app
Ulta & Covergirl teamed up for a geofilter promotion to promote Covergirls Star Wars makeup line.
Users in or close to an Ulta store had access to these targeted geofilters
Another way you can engage with your audience: make content for them to share!For Valentine’s Day, Taco Bell snapchatted a series of valentine’s that users could screenshot and send to their friends.
Perfect marketing for a their millennial audience
The University of Michigan has a YouTube Channel of all their Snapchat stories, so it would be a great resource to generate some ideas, like this story on sustainability tips. Also a great example of the university-level social team collaborating with different departments. If you don’t feel that you have the time and resources to run a consistent account, we’re happy to collaborate on our main WKUHilltoppers snapchat.
Of course, you don’t want to just jump on Snapchat and start using the app without a plan. As is the case with most social media, you’ll want to make sure it makes sense for your brand to use the app.
-Know Your Audience! Are you targeting millennials? If yes, Snapchat is going to be a great place to be.
-Know what type of content is memorable and relevant to your audience. Do they care that the Cubs won the World Series? Do they need an escape from the constant barrage of politics on other social media? How does your audience feel about the mannequin challenge?
-Be authentic--Snapchat is a fun, playful platform where users want to connect with the personality of a brand. What is your personality? Showcase it in an authentic way.
-Finally, plan your content. Incorporate the platform into your content calendar. Look ahead at relevant events, take stock of trends, and be strategic in your content creation.
And you have to work on building a following to even get eyes on any of your amazing content! (Read slide)