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Go Viral? Or StayEvent Marketing: go Viral!
Best practices and examples
Walid SERIR
#Marketing Nerd!
#Blogger
#Adwords_Certified
#GES16Delegate
www.serirwalid.me
Over 30 events organized in last 2 years.
Event = Product
PRODUCT PRICE
PLACE PROMOTION
Product
What is your Product? Event!
What kind of events? Meetup, Conference, Codelab...etc?
Product Elements: Topics, Speakers
Targeting: Profile, Interests, Gender, Age, education, goals...
Product#
Place
Where? Define the event Venue!
Accessible and attractive ( Believe Me Hotel is the right place!)
ProductPlace#
Price
Free! Free! Free!
Freemium ( Free access, but you can buy options)
Paid!
PlaceProductPrice#
Promotion
Traditional Marketing
Digital Marketing!
PricePlaceProductPromotion#
1.Traditional Marketing
PlaceProductPartnership with local Organizations! (Clubs)1
PlaceProductPress Release!2
PlaceProductPre-Event3
PlaceProductdoing boring things.4
Let's Move to Digital
#Before, #During, #After
Before, the event
Best practices, before the event
Pick up the right platform, and create your online event.
Facebook, Meetup, Splashthat,...
Choose event RSVP that fit.
How can your audience register their interest or buy a ticket?
Pick a catchy #hashtag & Tell everyone what the hashtag is
#YourEventNameYear or #YourEventNameCity
Create a simple schedule for contents sharing
by sharing a variety of contents related to your event.
Speakers: 10 , Partners & Sponsors: 10
Timing Post
Day 1 Speaker Announcement
Day 2 Event Information
Day 3 Partner or Sponsor Announcement
Day 1, Day 2, Day 3 Repeat ( this program for 30 days before the event)
for Facebook, The best time to post is 7:30 PM , and 1:30 PM
ç
DAY 01 DAY 02 DAY 03
It's time to go viral, let's do it.
best practices for event marketing using Facebook.
Create your frame, using frame studio
push your audience to use your frame
Create a GIVEAWAY for your audience
it will cost few bucks, but it is effective.
Push your Speakers to talk about your event
it's free, it deserves a try.
Create a Facebook Messenger bot for your page
you are human! let's use some robots.
During the event
Provide real-time updates… is the key!
Create a live update, and Live Streaming
Many of audience, cannot attend your event.
Highlight the best moments of your event
talk about a special session, or even a special guest
Provide a place to take pictures.
“Let’s take a photo here to show we were at the event.”
Make it great, by sharing the recap
At the end of the day, share the Recap of what happened
The event is over, what's next
Every END is a NEW Beginning
Thanks Email! Is essential!
Post the Highlight, Share! Awesome Photos, Videos! And TAG
Push your partners to Promote Your Event
Share useful resources, knowledge is the key!
Ask for feedback, improve your event quality
QUESTIONS & COMMENT
feel free to ask any question, do not worry.
Thanks, for being awesome
Download the slide,
and useful links and
resources.
www.serirwalid.me/batna
● Serirwalid.me
● Serirwalid.me/ar
● Twitter.com/SerirWalids

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Event Marketing : Best practices for Digital