The document discusses various unconventional marketing techniques that were used by the founder to promote Scoreoid, a gaming backend service he previously founded. It describes reaching out directly to individual game developers on platforms like Android to personally promote Scoreoid. It also discusses writing guest content, developing community partnerships, and creating SDKs and videos to slowly gain exposure over time through small, focused efforts rather than aiming for sudden virality. The document advocates for marketing approaches that are personalized and don't rely on mass advertising.
There Will Be Blood: 'Got Social Media' Presenation by Chris BernardChris Bernard
My presentation from 'Got Social Media' that I gave in Houston on January 24th. This presentation is a deeper dive into some ideas I presented in Marketing's Perfect Storm with a much bigger focus on social media and how (even in the past few months) it has impacted traditional marketing.
First things first: Inclusivity is not a marketing ploy to increase profits. Your products and services are not targeted towards just one type of customer. If your audience includes people from all walks of life, your marketing should also go beyond social labels and represent everyone irrespective of race, sexuality, gender, religion, and more. This indicates that inclusivity is something every brand should be working towards bettering and improving over time (it’s not a one-time-only task). This session will highlight marketing that reflects your user base.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Win Win: Models for Creating a Social Impact Game on a BudgetClay Ewing
Non-profit organizations interested in making a game face a conundrum: they do not have game design expertise and hiring an experienced game designer or studio may not be cost effective. These established institutions may have concerns for hiring freelance or independent game designers who may not have a huge portfolio and yet there are indie game designers who would be happy to collaborate on a serious game. We will present 4 models by which organizations can team up with indie game designers on small or large scale game projects based on our own experience.
This is the in-depth presentation I did at UX Australia 2013 in Melbourne. It gives first an approach grounded in the theory of complexity and then expands on the two fundamentals to design social experiences.
There Will Be Blood: 'Got Social Media' Presenation by Chris BernardChris Bernard
My presentation from 'Got Social Media' that I gave in Houston on January 24th. This presentation is a deeper dive into some ideas I presented in Marketing's Perfect Storm with a much bigger focus on social media and how (even in the past few months) it has impacted traditional marketing.
First things first: Inclusivity is not a marketing ploy to increase profits. Your products and services are not targeted towards just one type of customer. If your audience includes people from all walks of life, your marketing should also go beyond social labels and represent everyone irrespective of race, sexuality, gender, religion, and more. This indicates that inclusivity is something every brand should be working towards bettering and improving over time (it’s not a one-time-only task). This session will highlight marketing that reflects your user base.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Win Win: Models for Creating a Social Impact Game on a BudgetClay Ewing
Non-profit organizations interested in making a game face a conundrum: they do not have game design expertise and hiring an experienced game designer or studio may not be cost effective. These established institutions may have concerns for hiring freelance or independent game designers who may not have a huge portfolio and yet there are indie game designers who would be happy to collaborate on a serious game. We will present 4 models by which organizations can team up with indie game designers on small or large scale game projects based on our own experience.
This is the in-depth presentation I did at UX Australia 2013 in Melbourne. It gives first an approach grounded in the theory of complexity and then expands on the two fundamentals to design social experiences.
70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
20 Things Successful Game Developers Do Beyond Making GamesVlad Micu
This presentation with outline a collection of stories, examples and tricks that will offer the audience the solutions to some of the most recurring challenges game developers are confronted with in the areas of business and PR & Marketing.
Slack is a runaway hit — and everyone wants to figure out why. Slack lacks the outer trappings of a game — instead it pulls you along by unfolding new opportunities as your skills grow stronger. Learn how Slack’s Core Learning Loop drives a simple, compelling daily habit; why a single-player on-boarding bot creates a game-like experience; and why Slack’s early development practices created a strong foundation for rapid growth.
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
My presentation for Game Industry Conference 2016 (during Poznan Game Arena Expo). The goal is to show how video game developers can approach marketing and branding of their products and achieve their goals.
20 Questions You Should Ask Yourself and Your Team If You Want To Be A Succes...Vlad Micu
This presentation will outline a collection of stories, examples and tricks neatly curated into a list of questions that will allow the audience to ask themselves some questions regarding the most recurring challenges game developers are confronted with today in the areas of Business, PR and Marketing.
The questions covered are:
#1 Should we even Jam?
#2 How much time did we spend to make first 0-15 minutes of your game count the MOST?
#3 Where are all our players going?
#4 In what ways can our game already be popular before it’s finished?
#5 How do we describe ‘our LOOK’?
#6 How much do we test our game with strangers?
#7 When was the last time we applied for indie game festivals and competitions?
#8 Are we even prepared for big business?
#9 Where’s our investor deck?
#10 How smart are we about EVERYTHING we do?
#11 How much info and research have we gathered before making a decision?
#12 How well do we know ourselves, our product and our market?
#13 Are we pitching to everyone we can?
#14 How much do we measure?
#15 What are we sharing?
#16 What kind of partnerships would we need to flourish?
#17 Are we becoming better people?
#18 How have we embraced the power of timing?
#19 In what ways can we work with YouTubers & Streamers?
#20 How do we get out of the trenches enough?
How to promote a game without spending a dime (almost)Natalia Dołżycka
Your game is about to launch, but you’ve spend it all on stunning graphics and skillful programmers? No problem! This speech will show you that promoting a game can be easy, effective and fun and doesn't have to cost you anything. Learn all the field tested techniques to reach both gamers and press. And yes, there will be real-life examples.
An overview of current mobile game marketing trends.
What Scoreloop SDK provides and how social features will dramatically change the way mobile games are discovered.
Android Game Development In Kuwait, Android 3d Games In Kuwait, Android Game Developers In Kuwait, Android Game Developer In Kuwait, Games Android Company In Kuwait, Android Game development Company In Kuwait
70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
20 Things Successful Game Developers Do Beyond Making GamesVlad Micu
This presentation with outline a collection of stories, examples and tricks that will offer the audience the solutions to some of the most recurring challenges game developers are confronted with in the areas of business and PR & Marketing.
Slack is a runaway hit — and everyone wants to figure out why. Slack lacks the outer trappings of a game — instead it pulls you along by unfolding new opportunities as your skills grow stronger. Learn how Slack’s Core Learning Loop drives a simple, compelling daily habit; why a single-player on-boarding bot creates a game-like experience; and why Slack’s early development practices created a strong foundation for rapid growth.
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
My presentation for Game Industry Conference 2016 (during Poznan Game Arena Expo). The goal is to show how video game developers can approach marketing and branding of their products and achieve their goals.
20 Questions You Should Ask Yourself and Your Team If You Want To Be A Succes...Vlad Micu
This presentation will outline a collection of stories, examples and tricks neatly curated into a list of questions that will allow the audience to ask themselves some questions regarding the most recurring challenges game developers are confronted with today in the areas of Business, PR and Marketing.
The questions covered are:
#1 Should we even Jam?
#2 How much time did we spend to make first 0-15 minutes of your game count the MOST?
#3 Where are all our players going?
#4 In what ways can our game already be popular before it’s finished?
#5 How do we describe ‘our LOOK’?
#6 How much do we test our game with strangers?
#7 When was the last time we applied for indie game festivals and competitions?
#8 Are we even prepared for big business?
#9 Where’s our investor deck?
#10 How smart are we about EVERYTHING we do?
#11 How much info and research have we gathered before making a decision?
#12 How well do we know ourselves, our product and our market?
#13 Are we pitching to everyone we can?
#14 How much do we measure?
#15 What are we sharing?
#16 What kind of partnerships would we need to flourish?
#17 Are we becoming better people?
#18 How have we embraced the power of timing?
#19 In what ways can we work with YouTubers & Streamers?
#20 How do we get out of the trenches enough?
How to promote a game without spending a dime (almost)Natalia Dołżycka
Your game is about to launch, but you’ve spend it all on stunning graphics and skillful programmers? No problem! This speech will show you that promoting a game can be easy, effective and fun and doesn't have to cost you anything. Learn all the field tested techniques to reach both gamers and press. And yes, there will be real-life examples.
An overview of current mobile game marketing trends.
What Scoreloop SDK provides and how social features will dramatically change the way mobile games are discovered.
Android Game Development In Kuwait, Android 3d Games In Kuwait, Android Game Developers In Kuwait, Android Game Developer In Kuwait, Games Android Company In Kuwait, Android Game development Company In Kuwait
Developer's Guide to Marketing and Monetization of Windows Phone AppsAlan Mendelevich
Publishing a great app is only the first step on the way to the marketplace success. Making your app popular is another important step which is critical to achieving your goals.
Contact me if you want me to talk on the subject at your conference, user group or other event.
Increasing the chance of a commercial hitPaweł Weder
Social casino games are one of the fastest growing markets ever. This market evolves so fast that changes, new trends and new products can be found on a daily basis. It is very hard to stand out in the crowd and, more importantly, make money with your product. This talk is about actual trends and opportunities (ideas) on how to raise your revenue, retain your customers, and increase your chances to have a hit.
Pipely is a turnkey, end to end gamification platform helping booth exhibitors generate new business and enhance conference engagement while providing real-time analytics, insights & ROI.
One of the best things about Flash is it’s community, and the number of available open source frameworks. In this session we will cover a number of the frameworks that make developing Flash games easier, better, and just more fun.
Evaluating ways to generate revenue from the Adobe Integrated Runtime. Specifically, it examines the business potential of Adobe AIR from the perspective of an RIA developer. We will show lots of examples and examine best practices for design and GUI with Adobe Air 2.0.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. 2
Who Am I?
Developer, MeteorJS/NodeJS
Founder at Development
Studio Almog Design
Developer / Entrepreneur
Almog Koren
Formerly founder of Scoreoid
(funded startup)
Speak at events & meet-ups
Casual Connect, Mobile Summit, ect..
Active in the community /
Community Evangelist
5. 5
Scoreoid – Teir 1 Games
$75K in unding
Lesson's learned
Super Hexagon
Featured iOS, Android
and part of the indie bundle
LIGA WorldTap
Official Spanish
Liga de Fútbol game
Color Sheep
Featured Android game
by industry professionals Trinket
Studios
6. 6
Scoreoid – Developers
Lesson's learned
Our client wanted to create a worldwide online leaderboard for their
app. The Scoreoid API was the best solution out there. It was super
easy to implement and seamlessly worked across all of our target
platforms within the Unity framework. Andrew Thompson, emberlab
I’ve been searching for a proper solution for my leaderboards without
the need of servers or a database, Scoreoid was an instant hit and its
no-API approach made it compatible with any platform!
Kenney Indie Game Developer
Scoreoid is great! It has saved me countless hours of coding and
given me the ability to focus more on creating a great game without
having to worry about how I’m going to handle all the “other stuff”
Scoreoid Rocks! Mark Hemingway Indie Game Developer
7. 7
http://paulgraham.com/ds.html
Paul Graham’s Essay
After closing down Scoreoid now having some free time, I enrolled
startup class. Part of the reading was Paul’s Graham’s do things that
don’t scale.
I realized what I did for Scoreoid in the being was exactly this, and it
really works….
9. 9
Guest Content
Writing guest content not only works but really helps you get your
message across and bring in new users (signups). While it does take a
lot of time and does not bring a big amount of users (don’t expect
double digits signups but single digits) over time
it makes a big difference.
10. 10
Guest Content - Take Aways
• Always follow up on comments
• Always follow up with the website / author
• Send a thank you note to the website / author
• Track everything - Google Analytics is your best friend
11. 11
One on One
It’s manual labor intensive but it works. I would each day look at the
top 20 and lower (you want the mid tier first, as your not yet
recognizable and just starting out) on the Android Play store I would
contact each game developer and send them a personal message, I
would also try to play each game and it 100% personalized. This is the
most important thing.
14. 14
One on One
I also did this for meet ups, uaergroups and anywhere that had game
developers
15. 15
One on One
If I developer did you use Scoreoid after a one on one message I would
then post about it on our social networks and interview that
developer.
16. 16
One on One - Take Away
• By playing each game or most of the games I was able to give really
feedback and make my email / message personalized
• Making your email / message personalized is the most important
thing
• Don’t send out mass emails and marking emails this does not work,
fact..
• If they use your service make sure to follow up and get their
feedback
17. 17
Community SDK’s
I went to GitHub and other game developer communities looking for
developers that have developed SDK’s and components. They just
asked then to develop some for Scoreoid. It was hard to find
developers for this but after 2 components other developers were
doing this on their own without any contact from us. It grew by itself.
18. 18
Videos, Videos
For each feature release we upload short videos showing what were
working on, don’t expect viral videos or double digit signups but this
works and over time we received an increase in both social media and
signups.
19. 19
Community Partners
On our main website we created a community partners section were
we promoted in our partners in return they listed us and their site and
promoted out services. We were small noting more then a startup but
over time were able to build this into a great tool with partners from
Microsoft to ATT&T increasing signups and our exposure.
20. 20
Doing More
We also did developer interviews, spoke at events and anything we
can think of. We did not look for crazy signup numbers or exposure but
just going other there and doing the small stuff.
• Don’t worry about exposure or how long something might take
• Focus on little steps, doing things that are small
• It’s hard work no way to avoid that so go other there and just do it
• Ads when your starting out and bootstrapping is a waste
22. marketing techniques that use pre-existing social
networking services and other technologies to
produce increases in brand awareness or to
achieve other marketing objectives… Wikipedia
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Video clips, images
Games, email
Incentive based
Trendy based
Viral?
23. VIRAL = YOUR MARKET REACH
The Ultimate Gaming Backend-as-a-Service for Game Developers!
Market
Segments
Incentive size
Networking potential
Initial impact
Time frame
Viral Reach?
24. Social Media
Adding a like button isn't going to get you users
Doing social media isn't marketing it’s part of marketing
Sharing and posting is not social media
Remember your network isn't scalable
25. Goals:
• Increase Scoreoid brand awareness and awareness within
the game developers community.
• Increase social traffic and website traffic.
• Increase referrals and SEO?
• Testing the waters out.
• Can it go viral or pick up traction?
The Promotion
26. The Ultimate Gaming Backend-as-a-Service for Game Developers!
Outline:
• Gather 6 game designers, sound artists and developers
from the community.
• Provide assets via landing page and “PayWithATweet”.
• Low budget and organic marketing.
The Promotion
31. The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness
32. The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness
33. The Ultimate Gaming Backend-as-a-Service for Game Developers!
Brand Awareness
34. Follow up after initial spike
Target influencers more
Incentive based is key
Update hash tags constantly
Brand awareness is key
Be more prepared to measure
Direct follow up was missed
Closing and wrapping up
What We Learned
36. What can you give away or provide that has value?
What does your target market need or would want?
What can I show to my target market that would interest them?
What platforms can I use?
Brainstorm with everyone
THINK OUTSIDE THE BOX
Ideas
39. Examples
Twitter promotion (in 2009) - "Tweet Seats" sold domestic tickets
through its Twitter account for just nine bucks a pop, selling 1,000
tickets in just three minutes. 33,000 followers to its Twitter
account.
40. Grasshopper, The New Dork - bit.ly/bCFPNJ
Dollar Shave Club - bit.ly/x1RILs
Examples
- More than 1.3 million views since March 2010 (Startup,
USA ).
- 2 million views within the first 48 hours, today 5 million. Used video to raise $1
million USD and gain 12,000 new subscriptions within the first two days of
debut.
41. Will It Blend? - bit.ly/efO3A
The Blair Witch Project - bit.ly/GWXa
Examples
- 530,000 subscribers and over 220 million views
- budget of just over $500,000, gross almost $250 million at the box office
Adding a like button isn't going to get you users
Adding a post to Facebook isn't going to make your app viral
Sharing and posting within your network is nice but not saleable
Doing social media isn't marketing it’s part of marketing