Snapchat for Brands provides an overview of advertising opportunities on Snapchat for brands. It discusses what Snapchat is and key user statistics. It then outlines different advertising options for brands on Snapchat like Discover, Live Stories and geofilters. It also provides tips for how brands can engage audiences through storytelling and promotions on their Snapchat account. The document concludes with some tips and tricks for using different Snapchat features.

1. Snapchat for Brands
March 15, 2016

2. What is Snapchat?
Advertising on Snapchat
Your brand on Snapchat
Tips & Tricks
01
02
03
04
AGENDA
2

3. WHAT IS SNAPCHAT?
01

4. Snapchat
Snapchat is a mobile app that allows users to send and receive "self-
destructing" photos and videos. Photos and videos taken with the app
are called Snaps.
4
thehaileyh
@haileyheishman
#LDAtalks

5. Snapchat Stats
• ~ 100 million daily active users
• ~ 9,000 snaps/second shared
• ~ 8 billion daily video views
• 71% of users are under 34
– 70% female
• Average users spend about 30 min/day on app
5
thehaileyh
@haileyheishman
#LDAtalks

6. ADVERTISING ON SNAPCHAT
02
6

7. Discover
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The “Discover” section sees 60 million
monthly visitors.
~$20 CPM
thehaileyh
@haileyheishman
#LDAtalks

8. Live, Local Stories
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thehaileyh
~ $500,000
@haileyheishman
#LDAtalks

9. Geofilters on demand
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thehaileyh
@haileyheishman
#LDAtalks

10. YOUR BRAND ON SNAPCHAT
03
10

11. Storytelling through Snapchat stories
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thehaileyh
• Influencer partnerships
• Live events (tradeshows, conferences, store openings, etc)
• New product sneak peaks
• Behind-the-scenes
@haileyheishman
#LDAtalks

12. How to
• What is your objective & who is your audience?
• Create an account (you can’t change your username so choose
wisely)
• Promote that you’re on Snapchat via other platforms
• Offer exclusive deals & insights
• Have fun!
12
thehaileyh
@haileyheishman
#LDAtalks

13. TIPS & TRICKS
04
13

14. Your
Snapcode
+ adding
users
14
thehaileyh
@haileyheishman
#LDAtalks

15. 15
thehaileyh
Using two
filters at
once
@haileyheishman
#LDAtalks

16. 16
thehaileyh
Adding text
& emojis to
snaps
@haileyheishman
#LDAtalks

17. 17
thehaileyh
Go
beyond the
character
limit
@haileyheishman
#LDAtalks

18. 18
thehaileyh
Change
text color &
draw
@haileyheishman
#LDAtalks

19. 19
thehaileyh
Using
Snapchat
lenses
@haileyheishman
#LDAtalks

20. Questions?
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@haileyheishman
#LDAtalks