This document summarizes a Toronto Net Tuesday event focused on digital storytelling. The event featured speakers Kate Hodgson, who helps clients develop professional narratives through storytelling workshops and coaching, and Chris DePaul from the Centre for Social Innovation. Attendees were asked to tell short stories to neighbors and brainstorm tools. Digital storytelling was defined as using different media to tell a story. Common platforms and a life cycle from idea to sharing were also discussed. The goal was to help nonprofits use technology more effectively to tell their stories.
Media making & critical digital citizenship: practice-research in actionDavid McGillivray
Presentation delivered a part of online seminar for Mobile Methods for Researching Bodies in Motion seminar, University of British Colombia, School of Kinesiology, 30th January 2017.
Kate Fitzpatrick, Senior Strategist, e3 and Joshua Leigh, Amnesty International both presented at Experiencing Charity: The Future of Giving, an e3 event looking at the future of the third sector. In these presentations we looked at trends, VR, 360, Labs, Innovation and many other ways charities are exploring immersive experiences.
'Open Digital' How it's changing the pace and the way organisations workReading Room
Most recent Reading Room Manchester breakfast meeting focused on 'Open Digital' specifically in the Arts & Culture Sector.
The beginnings of an ongoing discussion and debate, which we would love you to join!
Media making & critical digital citizenship: practice-research in actionDavid McGillivray
Presentation delivered a part of online seminar for Mobile Methods for Researching Bodies in Motion seminar, University of British Colombia, School of Kinesiology, 30th January 2017.
Kate Fitzpatrick, Senior Strategist, e3 and Joshua Leigh, Amnesty International both presented at Experiencing Charity: The Future of Giving, an e3 event looking at the future of the third sector. In these presentations we looked at trends, VR, 360, Labs, Innovation and many other ways charities are exploring immersive experiences.
'Open Digital' How it's changing the pace and the way organisations workReading Room
Most recent Reading Room Manchester breakfast meeting focused on 'Open Digital' specifically in the Arts & Culture Sector.
The beginnings of an ongoing discussion and debate, which we would love you to join!
"This webinar is part of the TechSoup Online Digital Storytelling Event September 30-October 21. For further details about the event activities and the many ways you can participate, please visit the event homepage. Consider participating in the two other webinars in this series:
Tools for Digital Storytelling: September 30, 9am
How to Create a Digital Story: October 1, 9am
"
SundanceTV & storycentralLABS Digital Extensions Story Lab @ Merging Media 5 ...Alison Norrington
Announcing a debut partnership between storycentralLABS - the training, mentoring and development arm of storycentral - and SundanceTV on the Digital Extensions Story Lab on 12th and 13th November in Vancouver - in partnership with Merging Media 5 Talks & Market. In a response to discussions for a creative lab at Merging Media 5 Market & Talks, storycentralLABS has gathered high-level mentors to guide and advise 10 teams of 5 over two-days, working on creative, interactive, digital extensions for a yet-to-be-revealed, exciting, SundanceTV show. Only 50 places and applications are already flying in. Deadline Friday 24th October 2014. Canadian (or resident)? Creative? Over 18? What are you waiting for!
SundanceTV & storycentralLABS - Digital Extensions Story Lab @ Merging Media storycentral
Announcing a debut partnership between storycentralLABS - the training, mentoring and development arm of storycentral - and SundanceTV on the Digital Extensions Story Lab on 12th and 13th November in Vancouver - in partnership with Merging Media 5 Talks & Market.
As a response to discussions for a creative lab at Merging Media 5 Market & Talks, storycentralLABS has gathered high-level mentors to guide and advise 10 teams of 5 over two-days, working on creative, interactive, digital extensions for a yet-to-be-revealed, exciting, SundanceTV show.
Only 50 places and applications are already flying in.
Deadline Friday 24th October 2014.
Canadian (or resident)?
Creative?
Over 18?
What are you waiting for!
The above document is the marketing brochure for TEDxBITSGoa 2012, prepared by Sarthak Pranit and I.
TEDxBITSGoa is an independently organized TED event. Theme of 2012 edition is- "This is my Story". The event is being conducted on the 19th February, 2012 in BITS Pilani KK Birla Goa Campus. To know more about the event, please log on to: www.tedxbitsgoa.com
For an introduction with Sarthak, please drop me a mail at: neil[dot]r[dot]merchant[at]gmail[dot]com
Tech 4 Good South West - Relaunch Event 6th OctAnnie Legge
As we emerge from the COVID-19 pause join Tech For Good South West for a community conversation about the future the group. We will be sharing the feedback from our recent community research, and hearing from other aligned regional networks.
#GivingTuesdayNow: How Our Response to COVID-19 Will Redefine How Society Op...TechSoup
#GivingTuesdayNow will be a global day of giving and unity for COVID-19 response. Happening on May 5, this day will bring together philanthropy, businesses, and individuals to drive an influx of grassroots generosity and civic engagement in support of our communities and nonprofits.
Join us in this webinar with GivingTuesday’s chief data officer, Woodrow Rosenbaum. where he will explore how collective action spurred the rapid creation of #GivingTuesdayNow. We’ll also be looking at giving trends during this critical time, how to leverage the moment to engage your supporters, and how this day of focus can strengthen civil society in a global crisis.
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
“One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people.” Mark Zuckerberg CEO, Facebook.
Line up of Speakers, Partners & Sponsors for UKVR & Macunx VR Launch. London Tech Week, 20 June 2016.
Creative City Networks Review: their role supporting creative talent in Scotland’s cities. An event focused on the Ekos review findings of the 3 city networks: Creative Dundee, Creative Edinburgh and Creative Stirling at Creative Scotland's office.
Find out more about the work of the networks and read the Review report: http://www.creativescotland.com/explore/read/stories/creative-city-networks/2014/creative-city-networks-review
Panel: Across The Specturm of Social Media - How Nonprofit Organizations of A...Chad Norman
Panel discussion covering ways nonprofit organizations are using social media and virtual communities to raise money, connect at events, and promote action. Featuring Susan Tenby (TechSoup) and Janet Fouts of (Tatu Digital Media), and Chad Norman (Blackbaud)
In response to COVID-19, Together Project's staff and volunteers had to quickly adapt and pivot their programs in order to continue providing social support to newcomers in Canada. While their new model is only a few months in the making, Together Project has learned a great deal about how to set up an online volunteering program.
In this presentation, Anna Hill and Andrew Lusztyk (from Together Project) share with us their insights, including:
- How to get started setting up an online volunteering program;
- Tips and tools to develop a greater capacity to onboard and train volunteers remotely;
- Benefits and challenges of online volunteering;
- How online volunteering can help vulnerable demographics––from equipping volunteers to tackle new challenges
View the webinar recording here: https://youtu.be/NEm0Vu-IhpA
NOTE: This presentation was for new users of Power BI and/or those interested in brushing up on the basic functions and features of the program. View webinar recording on YouTube: https://youtu.be/ybfzGdHlumc
Microsoft's Power BI allows you to monitor key metrics, spot real-time trends and create personalized dashboards without being a data expert. Our expert, Alyssa Ford from Tech Impact, walks us through why Power BI is a powerful, low-cost tool that allows you to take your data from virtually any source (Excel files, Salesforce, SurveyMonkey, SQL server, SharePoint, etc.) and how to turn it into meaningful visualizations.
In this presentation, Alyssa covers:
– the basics of Power BI,
– what it can do,
– how licensing works,
– and some use-case examples.
More Related Content
Similar to Digital Storytelling: Introduction to Storytelling and CSI's Facebook Case Study 2014-09-09
"This webinar is part of the TechSoup Online Digital Storytelling Event September 30-October 21. For further details about the event activities and the many ways you can participate, please visit the event homepage. Consider participating in the two other webinars in this series:
Tools for Digital Storytelling: September 30, 9am
How to Create a Digital Story: October 1, 9am
"
SundanceTV & storycentralLABS Digital Extensions Story Lab @ Merging Media 5 ...Alison Norrington
Announcing a debut partnership between storycentralLABS - the training, mentoring and development arm of storycentral - and SundanceTV on the Digital Extensions Story Lab on 12th and 13th November in Vancouver - in partnership with Merging Media 5 Talks & Market. In a response to discussions for a creative lab at Merging Media 5 Market & Talks, storycentralLABS has gathered high-level mentors to guide and advise 10 teams of 5 over two-days, working on creative, interactive, digital extensions for a yet-to-be-revealed, exciting, SundanceTV show. Only 50 places and applications are already flying in. Deadline Friday 24th October 2014. Canadian (or resident)? Creative? Over 18? What are you waiting for!
SundanceTV & storycentralLABS - Digital Extensions Story Lab @ Merging Media storycentral
Announcing a debut partnership between storycentralLABS - the training, mentoring and development arm of storycentral - and SundanceTV on the Digital Extensions Story Lab on 12th and 13th November in Vancouver - in partnership with Merging Media 5 Talks & Market.
As a response to discussions for a creative lab at Merging Media 5 Market & Talks, storycentralLABS has gathered high-level mentors to guide and advise 10 teams of 5 over two-days, working on creative, interactive, digital extensions for a yet-to-be-revealed, exciting, SundanceTV show.
Only 50 places and applications are already flying in.
Deadline Friday 24th October 2014.
Canadian (or resident)?
Creative?
Over 18?
What are you waiting for!
The above document is the marketing brochure for TEDxBITSGoa 2012, prepared by Sarthak Pranit and I.
TEDxBITSGoa is an independently organized TED event. Theme of 2012 edition is- "This is my Story". The event is being conducted on the 19th February, 2012 in BITS Pilani KK Birla Goa Campus. To know more about the event, please log on to: www.tedxbitsgoa.com
For an introduction with Sarthak, please drop me a mail at: neil[dot]r[dot]merchant[at]gmail[dot]com
Tech 4 Good South West - Relaunch Event 6th OctAnnie Legge
As we emerge from the COVID-19 pause join Tech For Good South West for a community conversation about the future the group. We will be sharing the feedback from our recent community research, and hearing from other aligned regional networks.
#GivingTuesdayNow: How Our Response to COVID-19 Will Redefine How Society Op...TechSoup
#GivingTuesdayNow will be a global day of giving and unity for COVID-19 response. Happening on May 5, this day will bring together philanthropy, businesses, and individuals to drive an influx of grassroots generosity and civic engagement in support of our communities and nonprofits.
Join us in this webinar with GivingTuesday’s chief data officer, Woodrow Rosenbaum. where he will explore how collective action spurred the rapid creation of #GivingTuesdayNow. We’ll also be looking at giving trends during this critical time, how to leverage the moment to engage your supporters, and how this day of focus can strengthen civil society in a global crisis.
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
“One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people.” Mark Zuckerberg CEO, Facebook.
Line up of Speakers, Partners & Sponsors for UKVR & Macunx VR Launch. London Tech Week, 20 June 2016.
Creative City Networks Review: their role supporting creative talent in Scotland’s cities. An event focused on the Ekos review findings of the 3 city networks: Creative Dundee, Creative Edinburgh and Creative Stirling at Creative Scotland's office.
Find out more about the work of the networks and read the Review report: http://www.creativescotland.com/explore/read/stories/creative-city-networks/2014/creative-city-networks-review
Panel: Across The Specturm of Social Media - How Nonprofit Organizations of A...Chad Norman
Panel discussion covering ways nonprofit organizations are using social media and virtual communities to raise money, connect at events, and promote action. Featuring Susan Tenby (TechSoup) and Janet Fouts of (Tatu Digital Media), and Chad Norman (Blackbaud)
In response to COVID-19, Together Project's staff and volunteers had to quickly adapt and pivot their programs in order to continue providing social support to newcomers in Canada. While their new model is only a few months in the making, Together Project has learned a great deal about how to set up an online volunteering program.
In this presentation, Anna Hill and Andrew Lusztyk (from Together Project) share with us their insights, including:
- How to get started setting up an online volunteering program;
- Tips and tools to develop a greater capacity to onboard and train volunteers remotely;
- Benefits and challenges of online volunteering;
- How online volunteering can help vulnerable demographics––from equipping volunteers to tackle new challenges
View the webinar recording here: https://youtu.be/NEm0Vu-IhpA
NOTE: This presentation was for new users of Power BI and/or those interested in brushing up on the basic functions and features of the program. View webinar recording on YouTube: https://youtu.be/ybfzGdHlumc
Microsoft's Power BI allows you to monitor key metrics, spot real-time trends and create personalized dashboards without being a data expert. Our expert, Alyssa Ford from Tech Impact, walks us through why Power BI is a powerful, low-cost tool that allows you to take your data from virtually any source (Excel files, Salesforce, SurveyMonkey, SQL server, SharePoint, etc.) and how to turn it into meaningful visualizations.
In this presentation, Alyssa covers:
– the basics of Power BI,
– what it can do,
– how licensing works,
– and some use-case examples.
Google Ads 101: Increase Your Nonprofit’s Presence With $10,000 a month Of AdsTechSoup Canada
This slidedeck is from a webinar hosted by TechSoup Canada featuring Simon and Lily of ConnectAd. They will help you understand how to register, access & use your Google Ads account to grow your nonprofit’s online presence. They'll show you how Google Ads can help your nonprofit connect to and engage with donors, volunteers, and supporters.
You will learn:
- How the Google Ads Grant can be useful to nonprofits
- How to apply for your Google Ads Grant account
- Step by step how to create your first campaign inside your Google Ads Grant account
The webinar is for beginners looking to learn how to access & use the main features of Google Ads. To see the webinar recording and other resources please visit http://bit.ly/GoogleAdsWebinar
Note that you must be a registered nonprofit in Canada to be eligible for Google Ad Grants. To apply for Google Suite for Nonprofits please visit http://bit.ly/2UGtfbw
Growth Strategies To Scale Up Your Small NonprofitTechSoup Canada
There are lots of small business growth strategies that you can apply to the nonprofit sector: from new products and services, to territory expansion and the elusive social enterprise development. Carla Langhorst of SmallBusinessSolver.com will explain how you can apply growth principles in financial and marketing planning to your nonprofit. Carla will show the you the business strategies and tools you can use so that your nonprofit can assess risk and scale up sustainably.
In this webinar, you will learn:
- About the emerging revenue generation trends that nonprofits are doing,
- How to strategically grow from your core operations while mitigating risk,
- The types of online resources you can access and use to continue evolving your strategic plans.
Ten Years of TechSoup Canada: Insights, ideas, and tips from a decade of #nptechTechSoup Canada
In 2019, TechSoup Canada turns 10! The past decade has taught us a lot about using technology as a tool for social impact, and we are eager to share that knowledge with you.
In our team's special 10 Year Anniversary webinar we explore the lessons of the past decade, trends shaping nonprofit technology today, and tips and tricks for making the most of your TechSoup Canada membership.
What you will learn:
-Key lessons from a decade of helping Canadian nonprofits use tech more effectively
-Tech trends to embrace and which ones to approach more cautiously
-Tips and tricks for maximizing your TechSoup Canada membership
How to be CASL & GDPR Compliant for the New Year 2019TechSoup Canada
In this webinar, Antoine Bonicalzi, Marketing Director* for Cyberimpact, will talk about how you can comply with CASL &GDPR by taking a few simple steps. All in simple plain English, no legal jargon guaranteed! Antoine will cover exactly what CASL & GDPR are, and how they apply to your nonprofit so that you’ll be ready to make 2019 your best data privacy & consent driven year yet.
In this webinar you will learn:
- How to handle your contacts’ personal data
- How to obtain & handle meaningful consent
- The types of software to help you stay compliant
- The channels of communication (e-mail & other digital communication) you can use to promote your work while remaining compliant
* Please note that Antoine is not a lawyer, the content of this webinar does not constitute legal advice. For legal advice, please consult legal experts.
Phil Downe - Avoiding Shady IT Vendors (final version)TechSoup Canada
In this webinar, IT contract specialist Phil Downe of Relations Management Group explains how to do cloud-based software negotiations with confidence.
The webinar answers the following questions:
How can you avoid vendor captivity and software traps?
How can you prepare for a negotiation, including leveraging and timing the deal?
How can you draft a contract and prevent contract ambiguity?
In this webinar, IT contract specialist Phil Downe of Relations Management Group explains how to do cloud-based software negotiations with confidence.
The webinar answers the following questions:
How can you avoid vendor captivity and software traps?
How can you prepare for a negotiation, including leveraging and timing the deal?
How can you draft a contract and prevent contract ambiguity?
Digital Storytelling: Understanding Social Media and Visual Storytelling Tool...TechSoup Canada
This presentation will explore how digital storytelling, through visuals, videos, and live stories can amplify and better communicate your nonprofit story. This presentation will also show how some nonprofits are using social media platforms for digital storytelling, with examples of successful campaigns on Facebook, Twitter, Instagram, and Snapchat.
In this presentation you will learn:
- How to tailor content and visuals to your organization’s social media platforms;
- Tools you can use to create images, infographics, and fonts to build your visual storytelling elements;
- Tangible ways to employ ethical practices into sharing digital stories.
nonprofits to find effective and creative ways of sharing their stories.
With so much communication happening between family, friends, businesses, and organizations – we can’t rely on the same old year-end fundraising practices to grow our year-end revenue.
In this webinar, Brady Josephson will walk you everything we’ve learned about year-end fundraising, and share key fundraising techniques that will help you cut through the clutter and grow your year-end revenue.
In this webinar you’ll learn:
- Some of the best days and times to send their emails to stand out in the overcrowded inboxes.
- How to send highly relevant emails that will get opened and help raise more money in December
- How to create high converting, year-end donation pages to make the most of this high traffic season.
Creating a Content Strategy for your Nonprofit WebsiteTechSoup Canada
Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
What you'll learn:
- During this webinar, we’ll explore the benefits (which go far beyond content planning) of creating a clearly defined and documented website content strategy.
We will look at:
- Why you need to develop your content strategy before you start any website design or development work.
- The elements to include in a website content strategy – along with the steps involved in building one.
- Specific and productive ways to include internal stakeholders in the planning process.
Avoiding "Shady" IT Vendors: Doing Cloud-based Software Deals with ConfidenceTechSoup Canada
In this webinar, IT contract specialist Phil Downe of Relations Management Group explains how to do cloud-based software negotiations with confidence.
The webinar answers the following questions:
How can you avoid vendor captivity and software traps?
How can you prepare for a negotiation, including leveraging and timing the deal?
How can you draft a contract and prevent contract ambiguity?
Strategies for Donor Retention Using Your CRM SoftwareTechSoup Canada
CRM software can be a great tool to help you report and communicate effectively in your fundraising efforts. Philip Manzano of Keela.co will teach you how to show donor impact and retain donors by creating reliable reports and data. This webinar is for nonprofit professionals with essential fundraising skills who are looking to improve their craft with the use of CRM software.
In this webinar you will learn:
· Meaningful ways to connect with your donors and promote relationship building in your fundraising activities;
· To create reliable reports and ways to share information, case studies or stories with donors;
· To leverage your data with reports for donor retention, including how to create and customize reports.
How Your Nonprofit Can Avoid Data Breaches and Ensure Privacy Part 2TechSoup Canada
Part 1 of this webinar series provided an overview of cybersecurity and explained the cyber risks and legislation affecting nonprofits. In part 2 of the series, Imran Ahmad of Miller Thomson, LLP returns to answer your questions on cybersecurity and to delve deeper into cybersecurity maintenance and best practices to avoid data breaches. This includes the implementation of measures to prevent data breaches in the pre-attack phase, to the implementation of security best practices in the event of a cyber attack or breach.
What you will learn:
· How to develop key cybersecurity-related documents;
· How to maintain an internal matrix of when to notify affected individuals;
· How to review contracts from a cybersecurity compliance perspective.
How your nonprofit can avoid data breaches and ensure privacyTechSoup Canada
Increasingly, nonprofits hold large quantities of digital assets (such as donor information, grant application details, financial records, etc.). Organizations of all sizes and industries are being targeted by cyber criminals. Cyber-attacks will often devastate an organization’s operations and have significant financial, legal and reputational consequences.
In this webinar, Imran Ahmad of Miller Thomson, LLP will explain how implementing best practices from a pre-breach standpoint can go a long way to mitigate the negative consequences of a cyber-attack.
What you will learn:
- what the cyber threat landscape looks like
- how to ensure privacy of your digital assets
- steps to take in the aftermath of a cyber-attack
#nptech 2018: Trends, Insights, and PossibilitiesTechSoup Canada
What does the coming year hold for nonprofit technology? We asked a handful of subject matter experts to share their thoughts on the tech trends and opportunities the nonprofit sector should embrace in the coming year. With Alexander Dirksen of First Nations Technology Council, Marlene Oliveira of moflow, Yaa Otchere of Not An Elephant, Maryam Sahebol-Amri of TechSoup Canada, and Carolyn Tackett and Rogelio Lopez of Access Now.
There are many accounting platforms aimed at helping nonprofits achieve compliance, and QuickBooks is one of the most popular. In this presentation, Jean Elwell and Bob Wang of Legacy Advantage discuss using QuickBooks to ensure that your nonprofit is audit-proof. Join us!
Finding Meaning in the Numbers: Making Data-Informed Decisions Across Your Or...TechSoup Canada
Does your nonprofit track vital data -- but lack the time and resources to make sense of it? Don't worry! TechSoup Canada is here to help make your data work for you.
Join us to learn how to create a reasonable and manageable data strategy, and how to foster a culture of data-informed decision making across your entire organization.
In this webinar, you will learn how to:
-harness the potential of business intelligence and Big Data
-create and implement an integrated data strategy
-overcome institutional resistance and foster a culture of data-informed decision making
-use dashboards to gain insight into a variety of data sources
In this webinar, we get an overview of the comprehensive set of cloud services (Office 365, Azure, and Dynamics) that Microsoft donates to eligible nonprofits through TechSoup Canada. We also hear from local nonprofit Dixie Bloor Neighbourhood Centre about how migrating to Office 365 transformed their operations.
Update on Canada's Anti-Spam Legislation for Nonprofits and CharitiesTechSoup Canada
Back by popular demand, Maanit Zemel from Zemel van Kampen LLP (http://www.canadatechlaw.com), will walk nonprofits through Canada's Anti-Spam Legislation (CASL) for nonprofits and charities, and what's involved in the next deadline for CASL that will come into effect on July 1st, 2017.
What you will learn in this webinar:
- How CASL applies to nonprofits and charities
- What's changing in the next deadline, July 1st, 2017*: transition period for implied consent ends
- How to be compliant with the legislation
*Update as of June 7th 2017: CASL Private Right of Action indefinitely suspended and will not take effect on July 1st, 2017. Read more: https://www.the-cma.org/resource/newsroom/2017/casl-pra-suspension
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Storytelling: Introduction to Storytelling and CSI's Facebook Case Study 2014-09-09
1. Toronto Net Tuesday
Digital Storytelling
September 9, 2014
with Kate Hodgson and Chris DePaul
2. Our mission is to help nonprofits use tech
We want to…
Make technology more affordable
for nonprofits
Help nonprofits make better
decisions about technology
Help nonprofits to use technology
more effectively
We’re a small team of 8 staff
based in Toronto
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
3. We Make Technology More Affordable
Through the Technology Donations Program
Is my org eligible?
a) Does your business number end in
RR0001?
b) Do you have a Letters Patent from Industry
Canada?
c) Are you incorporated as a not-for-profit
corporation with your province?
d) Are you a library?
You may be eligible to get donations
of…
4. We create and curate tech resources
@techsoupcanad
a
facebook.com/
techsoupcanada
feeds.feedburner.co
m/
techsoupcanada
6. We’re part of a global network
60+ countries served worldwide
$3.9+ billion worth of
technology donated
200K+ nonprofits reached
7. About NetSquared
Technology + Social
Impact
Local events worldwide!
Canadian groups in
Toronto, Vancouver,
Peterborough, Victoria,
Surrey, BC, Fraser Valley,
BC
Groups starting up in
Montreal & Saskatoon
www.netsquared.org
11. Storytelling with a Friend!
1. Tell your neighbor a story you/ your
organization would like to share digitally
for one minute. After the minute is up, we
will switch. Summarize your story on your
worksheet.
2. Between speakers, we will brainstorm
tools and strategy with a partner.
12. Speakers
Kate Hodgson
Kate Hodgson is the founder of Ikommunications, a company that
specializes in developing professional narratives through the art of
storytelling in workshops and one on one coaching. She helps clients turn
their experiences into stories and guides them through the process of
discovery, development to delivery. An active member of the Toronto
storytelling community, Kate performs around the city in shows such as True
Stories Told Live, Raconteurs, Awkward and Caplanskis and internationally in
shows such as The Moth in Detroit. Kate is also the creator and host of the
9to5 Narrative, a live storytelling event showcasing personal stories of
peoples' professional lives. Kate has coached a TEDx speaker, start-ups and
non-profit founders with their keynote speeches in developing their own
personal and professional narrative library.
13. Speakers
Chris DePaul @chrisdepaul
5 years in the communications
department of the David Suzuki
Foundation
3 years marketing for a Toronto
theater company
6 months in communications at CSI
17. Digital Storytelling - Life Cycle by Samantha Morra
1. Idea
2. Research / Explore / Learn
3. Write
4. Storyboard / Plan
5. Piece Together
6. Gather Media Elements
7. Share
8. Assess Results