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Facebook Groups for Generating Connections, Insights & Sales

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Jenny Ambrozek
Jenny Ambrozek

Highlights of Facebook Groups in Business Investigation 2008 presented to the Friedman Foundation's Generator Forum 2008-12-11

BusinessTechnology
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Facebook Groups in Business Facebook Groups for Generating Connections, Insights & Sales Learning from a Peer-to-Peer Action Research Initiative Generator Forum Friedman Foundation December 11, 2008 Jenny Ambrozek Facebook Group in Business Investigation Convener
Facebook Groups in Business Investigation
Facebook Groups in Business ,[object Object],[object Object],[object Object],[object Object]
Investigation Time Line
Facebook Takes Off- 2008 Percent of global Internet users who visit this site May 25 Facebook open platform to developers
Network Effects 1973- Metcalfe’s Law 1965-Gordon E. Moore “ ..through the complexity of silicon chips doubling every year,the cost of computing power will accordingly decrease” Reed, 1999 “ (n]etworks that support the construction of communicating groups, create value that scales exponentially with network size”
Starting Premise “ Facebook may, but also may not, become THE enterprise social networking platform, but it's here, use is growing, so we need to understand the phenomenon and learn from it.” Study Description 2008-02-08
OUR FACES
Activity Data Tracked
Investigation T ools Ecosystem Email Main means of group participant communications Private Wiki Stored participant information, data, reflections & industry information Private Facebook Group Posted updates. Related links 21 st Century Organization Facebook Group A participant. Study updates posted. 21 st Century Organization & Praxis101 blogs Google Docs Project announced here . Tried sharing activity data with investigation team members
What We Learned Together
We also wanted to know about group member ties ...but Facebook does not readily provide
Participant Group Membership Growth All Groups Grew
Number 7 in member growth, up 31% Activities & Patterns Varied Across Groups
Number 3 in member growth, up 124% Sustainable Energy - Innovation & Technology Facebook Group
Number 1 in member growth, up 434% Owner Dave Duarte appears in this video Sample Group Activity
Dave Duarte- Huddlemind ,[object Object],[object Object],[object Object],[object Object],[object Object]
Eric Edelstein eSquared Retail Chain ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Facebook can offer rewards, can result in sales, but is not an easy marketing avenue for beginners to Internet Marketing”.
Kimberly Samaha – Bordeaux Colloquium Objectives ,[object Object],[object Object],[object Object],[object Object]
Created 5 Facebook Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Important Strategies to be Learned No easy way: High time level involvement required
Facebook Groups in Business Investigation – The Bottom Line
Requirements for Creating Value from Facebook Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ambrozek, J.. Anderson, W.L. & Axelrod V.G. 2008 “Placing Faces on Knowledge, Inside Knowledge Magazine September pp27-30
Facebook Groups in Business Network Analysis & Weaving
Network Analysis- Patti Anklam ,[object Object],[object Object],[object Object]
Before and After – Full Group Conveners play a key role in connecting the people in the network
Network Weaving in Facebook- Hellenes Educators Intervention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide provided by Hellenes Educators Administrator Niki Lambropoulos
Facebook Today: What’s Next? Extracted Alexa.com 2008-12-08
The Organizational Challenge Social Technology Control Time Degree Enterprise systems , Blogs Wikis Podcasting , Social Networking Tagging Ethernet 1973 Web 1.0 1991 Web 2.0 Web 3.0 Search Links Authoring Tags Extensions Signals as social technology INCREASES Direct control DECREASES Web 3.0
net ∞ WORK ™ Thinking & Acting Understanding your organization as human networks AND How to strategically connect in and across to innovate and create value.
To Continue the Conversation Visit The 21 st Century Organization Blog http://c21org.typepad.com TheAppGap Blog www.theappgap.com Join the 21stCenturyOrganization Facebook Group http://www.facebook.com/group.php?gid=2436782733 Email jenny at sageway.com Twitter Sagenet

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Facebook Groups for Generating Connections, Insights & Sales

  • 1. Facebook Groups in Business Facebook Groups for Generating Connections, Insights & Sales Learning from a Peer-to-Peer Action Research Initiative Generator Forum Friedman Foundation December 11, 2008 Jenny Ambrozek Facebook Group in Business Investigation Convener
  • 2. Facebook Groups in Business Investigation
  • 3.
  • 5. Facebook Takes Off- 2008 Percent of global Internet users who visit this site May 25 Facebook open platform to developers
  • 6. Network Effects 1973- Metcalfe’s Law 1965-Gordon E. Moore “ ..through the complexity of silicon chips doubling every year,the cost of computing power will accordingly decrease” Reed, 1999 “ (n]etworks that support the construction of communicating groups, create value that scales exponentially with network size”
  • 7. Starting Premise “ Facebook may, but also may not, become THE enterprise social networking platform, but it's here, use is growing, so we need to understand the phenomenon and learn from it.” Study Description 2008-02-08
  • 10. Investigation T ools Ecosystem Email Main means of group participant communications Private Wiki Stored participant information, data, reflections & industry information Private Facebook Group Posted updates. Related links 21 st Century Organization Facebook Group A participant. Study updates posted. 21 st Century Organization & Praxis101 blogs Google Docs Project announced here . Tried sharing activity data with investigation team members
  • 11. What We Learned Together
  • 12. We also wanted to know about group member ties ...but Facebook does not readily provide
  • 13. Participant Group Membership Growth All Groups Grew
  • 14. Number 7 in member growth, up 31% Activities & Patterns Varied Across Groups
  • 15. Number 3 in member growth, up 124% Sustainable Energy - Innovation & Technology Facebook Group
  • 16. Number 1 in member growth, up 434% Owner Dave Duarte appears in this video Sample Group Activity
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Facebook Groups in Business Investigation – The Bottom Line
  • 23.
  • 24. Facebook Groups in Business Network Analysis & Weaving
  • 25.
  • 26. Before and After – Full Group Conveners play a key role in connecting the people in the network
  • 27.
  • 28. Facebook Today: What’s Next? Extracted Alexa.com 2008-12-08
  • 29. The Organizational Challenge Social Technology Control Time Degree Enterprise systems , Blogs Wikis Podcasting , Social Networking Tagging Ethernet 1973 Web 1.0 1991 Web 2.0 Web 3.0 Search Links Authoring Tags Extensions Signals as social technology INCREASES Direct control DECREASES Web 3.0
  • 30. net ∞ WORK ™ Thinking & Acting Understanding your organization as human networks AND How to strategically connect in and across to innovate and create value.
  • 31. To Continue the Conversation Visit The 21 st Century Organization Blog http://c21org.typepad.com TheAppGap Blog www.theappgap.com Join the 21stCenturyOrganization Facebook Group http://www.facebook.com/group.php?gid=2436782733 Email jenny at sageway.com Twitter Sagenet