April 2019 Social Media Marketing Academy | Part 4: Google & YouTube - The Big Social Network
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You helped us identify the most-talked-about social media marketing platforms for 2019. Our in-house gurus have heard your questions and dove into a 2-hour training course in which they discussed ideas, tips, and secrets to marketing and branding your business on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google. Part 4: Google & YouTube - The Big Social Network (1:35:55) With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. Google has introduced these 12 new features that make it the biggest social network...how can you use them for your business?
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Google & YouTube - The Big Social Network [Home Contractor's Ultimate Social ...
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- View insights into how people find your business online - from search keywords to devices used
Google My Business Workshop
Explore how local businesses are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps. You'll get hands-on training with all of the latest Google My Business features, including how you can:
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Sing it with me...Wouldn't it be nice if you could wake up and see a steady flow of quality leads coming to your business from your online presence? Okay, maybe I'm remembering that song a bit differently.
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Watch this online workshop to learn how you can use your website to more effectively engage online visitors and convert the right leads.
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Some of the things covered in this workshop are:
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Nextdoor, Houzz, Facebook, and YouTube...these are communities homeowners use every day to ask for recommendations and learn about the top HVAC dealers in their neighborhood.
Discover how to make the most relevant platforms for home services contractors work for your business by engaging homeowners online and winning their trust long before meeting them in person. Some of the takeaways you'll learn are:
How the homeowner journey has changed and what it means for you
Simple steps to get started on Nextdoor, Houzz, Facebook, and YouTube
Ways to get your clients more involved and collaborating
How to use social proof to win and create meaningful relationships with your clients
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See how the top businesses are making their websites more effective at attracting and converting the right leads in their local areas.
Some of the things you'll learn are:
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Getting Started on Houzz for HVAC Dealers
Sing it with me...Wouldn't it be nice if you could wake up and see a steady flow of quality leads coming to your business from your online presence? Okay, maybe I'm remembering that song a bit differently.
The point is, you want to claim as many online profiles as you can for your business so that when someone searches for you on Google, you own the results page. Your online presence is much more than just your website too. It's all the places online that your business information is found like Google My Business, Facebook, Nextdoor, YouTube, Houzz, and so on.
That's the question we tackled in this latest webinar: Houzz for HVAC Dealers: How to Rock Your Houzz Profile. Jenny Sylvers (Houzz Certified Marketer and Marketing Strategist here at Surefire) took a deep dive into Houzz and why it's an important part of your online presence. More specifically, she walks through:
- The importance of having an online presence
- How Houzz fits into that puzzle
- What Houzz offers you as a HVAC Dealer -- [hint: It helps you get found in search for starters]
- 3 steps to getting started and create an effective Houzz profile for your business
- And 8 tips to help along the way
Google Masterclass Part 3: Google Search & SEO
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 3: Google Search & SEO
Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?
Google Masterclass Part 2: Google Ads
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 2: Google Ads
Dominate Results with Google Ads
Expand your reach exponentially by learning how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
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Find out where you can be investing your marketing spend and how to determine if it's actually bringing in new customers.
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Find out how you can easily increase the number of inquiries your business receives with a simple approach to digital marketing!
Homeowners are finding new and exciting ways to contact home improvement contractors in their area - from using their mobile phones to asking their Google Home with a quick voice search as they cook dinner.
The contractors that are winning today know how to build a wide digital footprint that places your business in front of more homeowners...in the exact moment they're searching online for the services you offer.
We're going to reveal exactly what you need to do at each stage of their journey by taking a deep dive into:
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Google has introduced new tools for Google My Business accounts including posts, messaging, and appointment links. They also introduced features like crowdsourcing for pictures and videos, questions and answers from customers, and directly booking appointments from the Google My Business profile. Managing the entire online presence from one centralized location in Google My Business will help businesses better optimize their digital footprint and lead generation.
Social Data Day - Google Slides
This document discusses Google's social presence and use of social and big data. It provides an overview of Google+ and how it integrates Google products. It also discusses how social recommendations and a Google+ page can improve search advertising performance. Finally, it outlines how Google uses social tools in the workplace and how its cloud infrastructure products can help businesses consolidate, analyze, and visualize social and other data.
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a medium sized clear and simple presentation on GOOGLE.
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The document provides information about a Google+ training seminar to be held on September 18th, 2014. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover topics such as setting up a Google+ account, using Google My Business, the impact of Google+ on SEO, and best practices for using Google+. The seminar details include time, location, and an agenda of topics to be discussed.
Google
Google was founded in 1998 by Larry Page and Sergey Brin. It has since grown to be one of the largest and most valuable companies in the world. Google provides many services beyond its core search engine, including Android, Gmail, Google Maps, and more. It prioritizes its mission to organize the world's information and make it universally accessible. Google also emphasizes social responsibility through various philanthropic initiatives and charitable endeavors. The company maintains a strong reputation for its innovative culture, high employee satisfaction, and prestigious brand.
Make the web work for you by Google | João Nunes
'Make the web work for you' by Google no IPAM Lisboa. Apresentação de João Nunes, Account Manager & Online Ad Sales Google.
Should we be using google plus for business
This presentation shares the latest insights in to google plus along with why you should consider using google plus for business
Google François Gilson
The document discusses trends in digital technology and search. It notes that search is moving beyond traditional web searches to include image, voice, and knowledge-based searches. It also discusses the growing role of social media and how search can be personalized based on a user's social connections and interactions. Finally, it speculates on the future of predictive search technologies that could anticipate a user's needs and deliver information proactively on multiple Internet-connected devices.
Webinar: Can Google+ Help Enterprise Brands?
This document summarizes a webinar about how Google+ can help enterprise brands. It discusses how Google+ creates value through deeper engagement, measurable impact, and better discovery. It provides examples of how brands like Topshop, Cadbury, and Toyota have used Google+ communities, Hangouts, and apps to increase engagement. It also discusses how social recommendations on Google properties can improve advertising performance and conversion rates across Google search, video, display, and local. The document advocates establishing a Google+ page, using social reports in Google Analytics, and enabling social extensions to maximize the benefits of Google+ for brands.
Mini Case Study on Google (Kotler, 14th Edition)
Google was founded in 1996 by Larry Page and Sergey Brin. It has grown to become the dominant search engine worldwide through constant innovation and a focus on providing helpful, relevant, and trustworthy search results and services to users. Google's core values include focusing on users and providing fast, simple, and useful products. The company generates most of its revenue through advertising but aims to do so in a relevant way that enhances the user experience. Google continues to drive innovation through new products and aims to use technology to make the world a better place.
LUON WassUp recap - mar 2014 - 1. the search landscape
1. The social, mobile and search worlds are colliding as major players like Google, Facebook, and Pinterest try to expand their markets.
2. Google is moving towards more semantic, conversational search capabilities with products like Google Now and its Hummingbird algorithm update. This shift away from keyword-focused search impacts traditional SEO approaches.
3. While Bing looks for ways to gain market share from Google, Facebook is entering search through features like Graph Search and Pinterest is exploring visual search through image recognition technology.
Google
The document provides an overview of Google's history, mission, strategies, products, and key metrics. It discusses Google's evolution since its founding in 1996, goals of organizing the world's information and making it universally accessible, and approach of focusing on Search, Ads, and Apps. It also summarizes Google's market position, competitors, and SWOT analysis.
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This document provides an overview of Google's operations in China, including:
1) It describes Google's team working on marketing in China and the integrated marketing communication plan they developed.
2) It provides an overview of Google as a company, including its mission, finances, and product line.
3) It discusses Google's history in China and some of the cultural differences it faced when entering the Chinese market.
Digital Opportunities For Local Businesses
Slides from a webinar on Tuesday, August 23rd, 2016.
Topic: Local businesses have an opportunity to get more customers to their location by making use of the many digital marketing channels that are available to them. But which channels are right for your business? Where do you need to be seen to make sure that you're capitalizing on mobile search? How do you make sure people find the answers they're looking for when they're looking for products locally?
Acquisio's VP of Product, Sebastien Provencher, will discuss all this and more when he's joined by Abid Chaudhry of BIA/Kelsey for this informative and enlightening webinar.
Google llc
A brief review of Google LLC (now a leading subsidiary under Alphabet Inc.) ;its PESTEL & SWOT Analsis.
Google+ presentation
This document discusses Google+ Local and why businesses should use Google's free local listing tools. It covers what Google+ Local is, how to set up a local business listing, the importance of reviews and connections, optimization tactics like keywords, video and backlinks, and answers frequently asked questions about local listings. The key points are that Google+ Local provides a free way for businesses to get found locally online, boost engagement and sales through images/videos/offers, and take advantage of Google's massive user base and search dominance. Challenges include maintaining a complete listing and getting reviews/citations, but with effort businesses can see benefits from using Google's local tools.
Google || Corporate Strategy Planning Presentation
Google was founded in 1998 by Larry Page and Sergey Brin. It introduced an innovative search engine that ranked results by relevance using links between websites. Google grew rapidly and launched many new products, acquiring companies like YouTube. It now employs over 30,000 people and generates $38 billion in annual sales. While Google's unique structure allows employees freedom to work on new projects, the document recommends it provide more oversight of these efforts and balance innovation with maintaining existing products.
MGMT 201 Google Group Project (1)
Google's 2015 analysis group project document contains information on:
- Google's mission, values, financial highlights, and organizational culture which emphasizes teamwork, innovation, and attention to detail.
- Google's strengths include its dominant search engine and Android platform, as well as its diversification. Challenges include legal issues and competition from Facebook and Amazon.
- Opportunities for Google include expanding Google Fiber, entering new retail and transportation markets, and pursuing robotics projects.
Similar to April 2019 Social Media Marketing Academy | Part 4: Google & YouTube - The Big Social Network (20)
Vorian Agency Google+ Seminar (Social Media Marketing)
Vorian Agency Google+ Seminar (Social Media Marketing)
Google+ Training Seminar (Social Media Marketing) - Vorian Agency
Google+ Training Seminar (Social Media Marketing) - Vorian Agency
LUON WassUp recap - mar 2014 - 1. the search landscape
LUON WassUp recap - mar 2014 - 1. the search landscape
20100727谷歌中国整合营销传播计划integrated marketing communication plan for google china
20100727谷歌中国整合营销传播计划integrated marketing communication plan for google china
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Text Message Marketing 101 For Home Contractors
SMS texting has become the most popular method of communicating with prospects and customers.
Did you know that over 96% of text messages are read within 3 minutes? Compare this with the fact that only 14% of people listen to their voicemails and less than 20% open emails that are not work-related, it's no wonder that text message marketing is on the rise.
In this webinar, dive into the basics of SMS marketing and how it can apply to your business and your unique marketing campaigns.
In the webinar, you'll learn:
- Why your prospects and customers aren't reading emails or listening to voicemails...and why they will pay attention to your text messages
- Understanding the basics of SMS messaging, including objective, offer types, etc.
- How you can measure the success of your SMS marketing campaigns
- What trends we see growing in home contractor industry in the next year
Speakers:
- Mark Highbaugh Sr. - CEO and Chief Strategist at Marlimar Mobile Strategies
- Mark G. Richardson - Author, Speaker, Business Consultant in the Home Services Industry
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