Learn how easy it is to plan out your marketing plans for 2018. Lisa and Anna will break it down into 5 easy steps including setting goals and auditing.

1. 2018 planning in
5 easy steps
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getsmartacre.com

2. About US!
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Anna
abroomall@getsmartacre.com
Lisa
lzwikl@getsmartacre.com

3. Planning Doesn’t Have to Be Scary

4. Define your 2018
Step 1:

5. 9
● What are our overall business objectives?
● What are our revenue goals?
● Are there any upcoming adjustments to our products or
services?
● What are the key metrics for measuring our success?
● Are there any sales or product goals we need to help meet?

6. Step 2:
Take a page out of
history’s playbook

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8. Step 3:
Audit the
fundamentals
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9. messaging and personas
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10. event and editorial calendars
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11. competitor analysis

12. customer journey audit
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Website Centric - On-page SEO
- Value positioning
- CTAs / Forms for asset downloads
- Blog
- CTAs / Forms for asset
downloads, Thank you pages with
next step
- Resources page
- FAQs
- Live chat
- Pop-ups
- Product pages
- Video on demand
- Product tour
- Live chat
- Reviews / quotes
- Resources page
- Live chat
- Discussion board / customer
service portal
- Affiliate program
- Live chat
Content Marketing - Persona development
- PR / Outreach
- Top of the funnel blog content
- Social media content
- Link building
- Events
- Content driven Webinars
- Guides
- eBooks
- Checklists
- Application stories
- Case studies
- Customer testimonials
- Product tour
- Sales enablement content
- “Sell your Boss” content
- Social media content
- Loyalty programs
- Surveys
- Social media content
- Quotes or referrals
- Click to share links
- Upsell campaigns
Marketing Automation - Content autoresponders and
nurtures
- Cold drip programs
- Newsletters
- Consideration nurtures
- Re-engagement (Sept)
- Long-term sales nurture
- Lead scoring
- Free trial / demo nurture
- Newsletters
- New product/feature
announcements
- Smart content
- Newsletters
SEM - Keyword research
- Social ads
- AdWords
- Display ads
- Contributed content
- Banner ads
- Link building
- Remarketing
- Review sites (GetApp, Capterra,
etc.)
- Content syndication
- Remarketing
- Forums
- Content syndication
- Customer reviews on 3rd
party sites
- Content syndication
Other - Purchased lists
- Print ads
- Print ads - Print Ads
- Sales enablement
- In-app data
- Usage data
- In-product messaging
- Word of mouth marketing
- VIP events or conference

13. Step 4: Put it all together

14. Cloud Elements 2017 - Confidential & Proprietary
Cloud Elements 2017 - Confidential & Proprietary
VISION
why we exist
HOW WE DO IT
what makes us different
CORE VALUES
what’s important
GOALS
QUARTERLY
INITIATIVES
OUTCOMES,
MEASURES
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LINK TO PLAN LINK TO PLAN LINK TO PLAN LINK TO PLANLINK TO PLAN

15. Step 5: Share the wealth
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16. THANK YOU! | getsmartacre.com