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April 2019 Social Media Marketing Academy | Part 1: 11 Steps to Go From Facebook Likes to Leads
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You helped us identify the most-talked-about social media marketing platforms for 2019. Our in-house gurus have heard your questions and dove into a 2-hour training course in which they discussed ideas, tips, and secrets to marketing and branding your business on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google. Part 1: 11 Steps to Go From Facebook Likes to Leads (02:30) 2.3 billion people now use Facebook every month, and 1.5 billion every day. Chances are your customers are on Facebook and you can reach them with these 11 simple steps.
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April 2019 Social Media Marketing Academy | Part 1: 11 Steps to Go From Facebook Likes to Leads
- 1SurefireLocal.com 12 PM Facebook 12:30 PM Nextdoor 1 PM Houzz 1:30 PM Google & YouTube The Home Contractor’s Ultimate Social Media Academy
- 2SurefireLocal.com Session Leader Jenny Sylvers Marketing Manager
- 3SurefireLocal.com Let’s talk about
- 4 4SurefireLocal.com 2.3 billion people now use Facebook every month 4
- 5 5SurefireLocal.com 2.3 billion people now use Facebook every month 1.5 billion people use Facebook every day 5
- 6 6SurefireLocal.com Chances are your customers are on Facebook too 6
- 7 7SurefireLocal.com Did you hear about this webinar from our Facebook post or ad? 7
- 8 8SurefireLocal.com Facebook’s Ecosystem 8
- 9 9SurefireLocal.com 9 11 Steps to go from Likes to Leads
- 10 10SurefireLocal.com Have you created a Facebook page for your business? 1 Join Facebook! 10
- 11 11SurefireLocal.com 11 Getting Started on Facebook... Add your business name and category2 Visit facebook.com/business and click on “Create a Page” to sign up1 Once you’ve selected a category, it’ll prompt you to add an address and phone number 3 Complete the rest of your profile...About section, set up a CTA button, create a username, add business hours, add your website 4
- 12 12SurefireLocal.com 12 Every business should have a Facebook page Provides a credible location citation. When databases like Google, Yelp, Foursquare, etc. want to validate your location and areas you serve, they look for other websites to authenticate the address.
- 13 13SurefireLocal.com 2 Optimize Your Page Add a profile picture Set up a cover photo (image, video, slideshare) Create a @username Select your template Set business hours 13
- 14 14SurefireLocal.com 3 Set up Your Facebook Business Manager 14
- 15 15SurefireLocal.com 3 Set up Your Facebook Business Manager www.business.facebook.com 15
- 16 16SurefireLocal.com 4 Create an Audience ● Email existing customers ● Add to your website ● Include in your email signature ● Signs & direct mail ● Facebook Ads targeted to your service area ● Follow other local businesses 16
- 17 17SurefireLocal.com 5 Engagement is Key ● Photos ● Videos ● Check-ins ● Events ● Greetings ● Blog ● Recommendations 17
- 18 18SurefireLocal.com 6 Reviews Recommendations OUT - 1 to 5 star rating IN - Yes or No recommendation 4.8 out of 5 - based on the opinion of 31 people Recommended by 110 people Yes / No option 18
- 19 19SurefireLocal.com 7 Connecting Your Web Presence ● Business.facebook.com ● Facebook Pixel ● Structured data ● Multiple-locations have a parent and child page 19
- 20 20SurefireLocal.com 8 Power of Messenger ● Instant Replies and notifications ● Response time ● FAQs 20
- 21 21SurefireLocal.com 9 Google Results Your Facebook Business Page will rank near the top of Google if you optimize it 21
- 22 22SurefireLocal.com 10 Advertising ● Facebook advertising WORKS ● Hyper-target ● Look-alike audience 22
- 23 23SurefireLocal.com Facebook Audiences 23
- 24 24SurefireLocal.com Create Your Ad 24
- 25 25SurefireLocal.com 25 First Things First - Have a Compelling Offer Attract the right prospect with an offer that is high value, relevant and easy to claim
- 26 26SurefireLocal.com 26 Ad Copy - Create Interest & Desire ● Make a bold statement ○ Ex. Attention Homeowners!, Got a leaky roof? ● Get people to relate to a certain pain point & paint a picture of your solution ● Make a CLEAR call to action ○ Display urgency and give clear directions on how to claim the offer
- 27 27SurefireLocal.com 27 Ad Creative Images and videos used in ads work to create interest and desire too ● Use high quality images ONLY ● A video is always better than an image - and it can filmed on your smartphone ○ Check out the chat box for a link to our Simple & Effective Video Guide ● Canva is a great resource for creating GIFs
- 28 28SurefireLocal.com 11 Be Human ● No shame in liking your own stuff! ● Get your employees involved too ● Remember to always be personal 28 Hi hoo-man!
- 29SurefireLocal.com Takeaways About Facebook ● Facebook is the biggest social media player ● It’s easy to share on both Facebook and Instagram at the same time ● Advertising works… if you have the right plan ● Be human!
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