How retailers are using product innovation to engage customers and drive sales
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Joanne M. Healy, EVP and Chief Strategy Officer, JGA, Inc. Rich Sargente, General Manager and VP, Sales, BARK Alicynne Sher, SVP, Sales, Knot Standard
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How retailers are using product innovation to engage customers and drive sales
- 1. How retailers are using product innovation to engage customers and drive sales Joanne M. Healy EVP & Chief Strategy Officer JGA, Inc. Rich Sargente General Manager & VP, Sales BARK Alicynne Sher SVP of Sales Knot Standard
- 2. We will always overestimate the change that will occur in the next two years, and underestimate the change that will occur in the next ten. Bill Gates
- 3. T H E N E W N O R M A L Transforming product innovation into business value Technology and the cult of disruption Embracing the art and science of experimentation Trade-offs between risk + reward The one constant: The Customer
- 4. Ultimately, product innovation is human-centric. Successful brands continuously + unambiguously deliver on their promise of authenticity, integrity and respect for the consumer. T H E H U M A N E L E M E N T
- 5. 2018 Retail Disruptors Survey by JDA Software I N N O V AT O R S A S D I S R U P T O R S
- 7. Knot Standard • SVP of Sales • Custom Menswear RALPH LAUREN • 10 years • Global Wholesale for Women’s Apparel, Accessories and Footwe AKRIS • Vice President of US Commercial Sales • Apparel and Accessories Other
- 8. A L L A B O U T A C C E S S I N F R O N T + B E H I N D T H E S C R E E N K N O W H I M S E R V E H I M B R A N D Y O U R S E L F FORBES, How Knot Standard Sized Up An Opportunity In Custom Menswear Suited To A Professional Man's Needs, August 14, 2017 , Putting on a beautifully designed suit elevates my spirit, extols my sense of self, and helps define me as a man to whom details matter… -Gay Talese
- 11. Thank you
- 13. Rich Sargente Vice President of Sales and General Manager
- 14. Meet my dogs.
- 15. We’re crazy dog people. We hire people with passion, so we stay authentic. Our job is to make them happy.
- 16. The World Is Going To The Dogs This is Noodle…He’s awesome.
- 17. People see their dogs as part of their family. They see dogs as unique individuals. They include their dog in every aspect of their lives. They’re more likely to splurge on their dogs than ever before.
- 18. Why we are different. Retail is an Experience Built Around Storytelling Dog-First, Data-Driven Product Unparalleled Customer Engagement Powerful Social Media Engine
- 20. Three layers of fun Spiky ball at the core Surprise character inside Online viral sensation
- 22. 3 Experience 2 Brand 1 RelevancyProduct innovation as a competitive differentiator Authenticity, integrity, empowerment Connecting emotionally with your customers
Editor's Notes
- 6
- This, by the way, is Noodle. He’s one of our celibridogs - he has nearly 36k followers on instagram - putting that into perspective, Blue Buffalo has 33k
- The BARK audience - Millennials - is the largest generation segment of pet parents (1 in 3) and they’re transforming the industry.
- How are we different - Design - All in house design and creative engine. - We tell stories - Disney for dogs - Supported by Social reach and engagement (happy team)
- unique products and each of the touchpoints that make it unique (viral sensation, fun character for humans, layers of fun for dog), but my only question is where does the retail touch point