This document discusses different marketing channels and provides tips for selecting the right channels. It distinguishes between demographics, which describe surface-level facts about consumers, and psychographics, which relate to consumers' motivations and personalities. The document advises marketers to choose channels that add value to their brand, engage customers in a quality way, and are measured to ensure they are making an impact. Marketers are asked to consider what they are asking of customers and where marketing efforts are driving customers.

1. Marketing Channels
#RPSback2basics

3. RECAP: Know Thy Customer

5. Demographics are the WHO.
External and surface factors regarding who the consumer
is. This sets up important dividing lines when it comes to
marketing and sales.
● age
● gender
● location
● marital status
● education
● disabilities
● occupation
● family size
● language
● mobility
● income

6. Psychographics are the WHY. Why a consumer is
motivated to purchase a product has much more to do
with them as a person.
● activities
● behaviors
● interests
● social class
● personalities
● lifestyles
● influences
● daily habits
● values
● opinions
● attitude

8. Marketing Channels

10. Today we have . . .

11. The Right Channels for Your Business.
It’s important to know which channels add value to your
brand and which take away from your time.

12. 7The Rule of SEVEN.

13. Call to Action.
Create QUALITY opportunities for engagement that
add VALUE for your customer.

14. Track, Measure & Refine.
Know what you are doing is making an impact on both
your customers and your business. Invest wisely.

15. Putting More into Your Marketing.
What are you interrupting?
What are you asking people to do?
Are they going to be able to do what you need them to do?
Where are you driving your customers?
What do you need them to do?

16. QUESTIONS

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