Industry trendcasting - What you need to do today and know about tomorrow

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Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey & Co. Matt Nichols, General Partner, Commerce Ventures David Anderton-Yang, Researcher, MIT Media Lab Ashwin Ramasamy, Co-Founder and Chief Marketing Officer, PipeCandy

Retail

Industry trendcasting: What you need to
do today and know about tomorrow
Matt Nichols
General Partner
Commerce Ventures LLC
Ken Fenyo
Consumer Markets Lead
Fuel by McKinsey & Co.
Ashwin Ramasamy
Co-Founder & CMO
PipeCandy
David Anderton-Yang
Researcher
MIT Media Lab

Social eCommerce will be bigger than is bigger than Amazon.

Instagram has twice the visitors searching for products in various social
networks when compared to Amazon.

And yet, top retailers haven’t yet mastered their social commerce game. If
you are a mid-market retailer and can’t acquire your way to ‘social’
invest in social commerce now.

Voice shopping is growing faster than mobile shopping comparing base
years. You still have time, if you can’t spend on ‘habit formation.’

Same day shipping isn’t easy--12% of 60,000 top online retailers offer it.
50% offer next day or 2-day shipping. SDS isn’t a deal breaker—yet.

Make buying/returning experience truly Omnichannel. 44% of top
omnichannel retailers have Click-to-Collect, and 49% offer Return to
Store. ‘Phygital’ is convenience-first, entertainment-next.

PROPRIETARY & CONFIDENTIAL
Me
Matt Nichols – Commerce Ventures

PROPRIETARY & CONFIDENTIAL
Technology Transforms the Store Associate
Cashiers Connected
&
Empowered
Associates

PROPRIETARY & CONFIDENTIAL
We Finally Connect the Online and Offline Experience
BOPUS =
Buy Online Pickup in Store
FOTIS =
Find Online Try in Store

PROPRIETARY & CONFIDENTIAL
Falling Barriers = More Cross Border Commerce
Marketplaces

PROPRIETARY & CONFIDENTIAL
AI Makes Traditional Merchandising Obsolete
Lead Times (Weeks)
BoohooZaraTraditional
Retailer
2
5
26

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Industry trendcasting - What you need to do today and know about tomorrow

1. Industry trendcasting: What you need to do today and know about tomorrow Matt Nichols General Partner Commerce Ventures LLC Ken Fenyo Consumer Markets Lead Fuel by McKinsey & Co. Ashwin Ramasamy Co-Founder & CMO PipeCandy David Anderton-Yang Researcher MIT Media Lab

2. Social eCommerce will be bigger than is bigger than Amazon.

3. Instagram has twice the visitors searching for products in various social networks when compared to Amazon.

4. And yet, top retailers haven’t yet mastered their social commerce game. If you are a mid-market retailer and can’t acquire your way to ‘social’ invest in social commerce now.

5. Voice shopping is growing faster than mobile shopping comparing base years. You still have time, if you can’t spend on ‘habit formation.’

6. Same day shipping isn’t easy--12% of 60,000 top online retailers offer it. 50% offer next day or 2-day shipping. SDS isn’t a deal breaker—yet.

7. Make buying/returning experience truly Omnichannel. 44% of top omnichannel retailers have Click-to-Collect, and 49% offer Return to Store. ‘Phygital’ is convenience-first, entertainment-next.

8. PROPRIETARY & CONFIDENTIAL Me Matt Nichols – Commerce Ventures

9. Four Predictions

10. PROPRIETARY & CONFIDENTIAL Technology Transforms the Store Associate Cashiers Connected & Empowered Associates

11. PROPRIETARY & CONFIDENTIAL We Finally Connect the Online and Offline Experience BOPUS = Buy Online Pickup in Store FOTIS = Find Online Try in Store

12. PROPRIETARY & CONFIDENTIAL Falling Barriers = More Cross Border Commerce Marketplaces

13. PROPRIETARY & CONFIDENTIAL AI Makes Traditional Merchandising Obsolete Lead Times (Weeks) BoohooZaraTraditional Retailer 2 5 26

14.

15.

16.

17. Life Information Matter

18. Life Information Matter

19. Bringing Intelligence to Non-Human Lifeforms

20. Life Information Matter

21. New Contracts, Payments, and Governance Schemes

22. Life Information Matter

23. Managing Tiny Quantities of Matter

24. Life Information Matter

25.

26. Industry trendcasting: What you need to do today and know about tomorrow Matt Nichols General Partner Commerce Ventures LLC Ken Fenyo Consumer Markets Lead Fuel by McKinsey & Co. Ashwin Ramasamy Co-Founder & CMO PipeCandy David Anderton- Yang Researcher MIT Media Lab

Industry trendcasting - What you need to do today and know about tomorrow

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