14. At TVH we recognise that people are everything; that staying relevant and doing good means we
need to do more, to do better, to lead the way; that every day brings change and we need to be
ready. Together, let’s step up to the challenge.
Let’s continue to build creative and meaningful partnerships that raise the bar, that focus on ideas
and actions, that are forward looking yet fit-for-purpose.
Let’s put ourselves in the shoes of every one of our customers. Let’s listen, collaborate and
deliver. Let’s never lose sight of the bigger picture - yet continually strive to get the little things
right. Let’s champion people and possibilities.
Let’s empower ourselves to step up and be heard, to be valued, to be agents of change.
This will not happen by magic. It will take work, it will take partnership and it will take you.
This is our call to arms and our pledge to each other, our sector and our society. Together we
must continuously up our game to be successful yet remain true to what we believe in.
TVH. Let’s step up.
Let’s step up.
15. At TVH we recognise that people are
everything; that staying relevant and doing
good means we need to do more, to do better,
to lead the way; that every day brings change
and we need to be ready. Together, let’s step
up to the challenge.
Let’s step up.
Setting the scene: the status quo
is not an option, we need to
embrace and lead change, with
people at the heart of our world
16. Let’s continue to build creative and meaningful
partnerships that raise the bar, that focus on
ideas and actions, that are forward looking yet
fit-for-purpose.
Let’s step up.
It is about us AND them.
Working together, in
partnership with like-minded
organisations will be the
engine of success
17. Let’s put ourselves in the shoes of every one
of our customers. Let’s listen, collaborate and
deliver. Let’s never lose sight of the bigger
picture - yet continually strive to get the little
things right. Let’s champion people and
possibilities.
Let’s step up.
The people we serve sit at the heart
of our world. We relate. We think
small yet we imagine big. We do good
by them
18. Let’s empower ourselves to step up and be
heard, to be valued, to be agents of
change.
Let’s step up.
Without our staff as agents of
change, this will be just words
with no delivery. We need to
push out of our comfort zone
19. This will not happen by magic. It will take work, it will
take partnership and it will take you.
This is our call to arms and our pledge to each other,
our sector and our society. Together we must
continuously up our game to be successful yet remain
true to what we believe in.
Let’s step up.
This is a manifesto as much as a
proposition. It will drive how we
behave as much as how we
communicate
20. TVH. Let’s step up.
Let’s step up.
We are a challenger brand. Let’s
all dive in together and drive
transformational change. Let’s be
bold
29. TVH | Values & behavioursBrand
proposition
Behavioural
guidelines
Yourvision
ofTVH
Behavioural
mindsets
Transparent &
true to our word
Be clear and
specific
Share when things
go wrong
Tell our story, explain
what we’re doing
Give your opinion
constructively
THINK
OPENLY
Let’s step up.
30. TVH | Values & behavioursBrand
proposition
Behavioural
guidelines
Yourvision
ofTVH
Behavioural
mindsets
THINK
WITH ENERGY
Let’s step up.
32. TVH | Values & behavioursBrand
proposition
Behavioural
guidelines
Yourvision
ofTVH
Behavioural
mindsets
Passionate &
customer focused
Take risks – be
bold, be brave
Stretch and
challenge yourself
How can customers
join in?
THINK
WITH ENERGY
Let’s step up.
35. TVH | Values & behavioursBrand
proposition
Behavioural
guidelines
Yourvision
ofTVH
Behavioural
mindsets
Compassionate &
understanding
Every customer is a
person, not just a KPI
Take the opportunity to be
supportive
How does this feel for a
customer?
Show appreciation for
others
THINK
WITH COMPASSION
Let’s step up.
36. TVH | Values & behavioursBrand
proposition
Behavioural
guidelines
Yourvision
ofTVH
Behavioural
mindsets
Approachable &
Collaborative
Let’s work together to
achieve our shared
goals
Build partnerships
and collaborate
Encourage ideas
and conversation
Look for diversity of
views
THINK
‘WE’
Innovative &
questioning
Question how we
do things. Think
ahead. Innovate.
Experiment; pilot and
prototype ideas
We’ll evolve as
customers do
Face the future and
expect change
THINK
FORWARD
Transparent &
true to our word
Let’s be
transparent and
true to our word
Be clear and
specific
Share when things
go wrong
Tell our story,
explain what we’re
doing
THINK
OPENLY
Passionate &
customer focused
Be passionate about
delivering great customer
service and making things
happen.
Take risks – be
bold, be brave
Stretch and
challenge yourself
How can customers
join in?
THINK
WITH ENERGY
Compassionate &
understanding
Offer your time and support.
Act with empathy and
understanding.
Every customer is a
person, not just a KPI
Take the
opportunity to be
supportive
How does this feel
for a customer?
THINK
WITH COMPASSION
Let’s step up.
We can only STEP UP if we think
forward, think ‘we’, think openly,
thing with energy, and think with
compassion
Give your opinion
constructively
Show appreciation
for others
37.
38. Tone of voice
Our
propositio
n
How
we speak
What
we value
How
we act
Approachable
& engaging
Inviting
THINK
‘WE’
Innovative
& questioning
Motivating
THINK
FORWARD
Transparent
& true to our word
Conversation
al
THINK
OPENLY
Passionate
& customer focused
Inspirational
THINK
WITH ENERGY
Compassionate
& understanding
Considerate
THINK WITH
COMPASSION
Let’s step up.