Buyer Personas are an integral part of a content marketing strategy. Use this simple guide to help you write your personas.
https://www.seedlingcreative.com/
IF YOUR AGENCY WERE AN ANIMAL...HOW INBOUND AGENCIES FIT INTO THE MARKETING S...HubSpot
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
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A great overview for any size business regarding why you need PR and a few simple secrets to help you in today’s world:
Secret #1 – The media is a customer
Secret #2 – Say VERY little
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Building a Discernible Brand in the Modern World | Element ThreeElement Three
Channel-based thinking is no longer enough to capture the attention and loyalty of your audience. The brands that will thrive over the next ten years aren't focused on traditional, digital, or inbound-specific marketing strategies. Instead, they're obsessed with understanding their audiences' journies and do everything they can to solve for every part of that path, regardless of whether or not these solutions meet the traditional definitions of sales, marketing, and service. In this deck, we share what it takes to build a brand that gets noticed in a sea of sameness.
Where the Fork Meets the Road by Tomiko Harvey and Tyra Hughley SmithTBEX
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IF YOUR AGENCY WERE AN ANIMAL...HOW INBOUND AGENCIES FIT INTO THE MARKETING S...HubSpot
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
Publicizing your business or non profit in today's worldDeluxe Corporation
A great overview for any size business regarding why you need PR and a few simple secrets to help you in today’s world:
Secret #1 – The media is a customer
Secret #2 – Say VERY little
Secret #3 - Preparation and more Merchandising your PR
Building a Discernible Brand in the Modern World | Element ThreeElement Three
Channel-based thinking is no longer enough to capture the attention and loyalty of your audience. The brands that will thrive over the next ten years aren't focused on traditional, digital, or inbound-specific marketing strategies. Instead, they're obsessed with understanding their audiences' journies and do everything they can to solve for every part of that path, regardless of whether or not these solutions meet the traditional definitions of sales, marketing, and service. In this deck, we share what it takes to build a brand that gets noticed in a sea of sameness.
Where the Fork Meets the Road by Tomiko Harvey and Tyra Hughley SmithTBEX
"Where the Fork Meets the Road". A presentation about Culinary Tourism by Tomiko Harvey of Passports and Grubs and Tyra Hughley Smith of BarrisTourista
This is a presentation I did for the SDI Pan-Atlantic team meeting on November 8. As a member of CEED's Loans Review Committee, I was asked to contribute to their 2 day agenda. We discussed the importance of branding, and how a strong brand can drive effective marketing for startups, small businesses or established organizations.
Using brand differentiation as a catalyst for business growth. A presentation for entrepreneurs to introduce the idea of brand differentiation as a source of growth, adding value and competitive advantage.
Stop Marketing, Start Helping! is a personal business manifesto.
It's also a call to arms for those who are in the business of helping others. Many people get caught up in the idea of "Marketing", moving further and further away from why they started doing what they're doing. It also moves them away from what's really important - and what actually works.
Instead of trying to convince others, I argue that by helping others you become someone who others know, like, trust and will work with.
It requires a leap of faith, but it has worked for my business and for many people who have worked with me.
I'd love to hear your views on this simple, helpful idea!
Rob Abbey
www.robabbey.com
Guerrilla marketing can be very powerful for franchises and small businesses alike. It gets the attention of consumers in a way very few other things can. Plus, it can be a relatively cheap form of marketing. But, to make it work for your business, you've got to know how to do it right. Learn the secrets to successful guerrilla marketing!
Building a world-class brand doesn't happen by chance. It’s a purposeful endeavor that is rooted in the fusion of disciplined, strategic thinking and unencumbered creativity. The result is a brand strategy, story and experience that’s elegantly simple, unexpectedly fresh, and an asset that drives your business ahead.
Discover Elaine Fogel, a professional speaker, author, consultant, marketer, and brand and customer experience evangelist. Elaine engages, entertains, and motivates audiences with stories and lessons gleaned from her diverse career as a singer, educator, television show host, and marketing executive.
5 tips to generate hot real estate leads as temps chill with nadine printerbe...Cole Information
As temperatures dip, selling homes becomes fewer and farther in between. That doesn't mean real estate agents should take the next few months off until temperatures thaw. Nadine Larder from PrinterBees.com joins us for this real estate exclusive marketing webcast to talk about how Realtors can generate hot leads as temperatures chill.
Attendees will come away from this webcast with know-how on:
• The marketing tactic that builds lasting relationships
• The biggest mistake more than half of all realtors make
• Effective copy and creative tips
Attendees will also come away with the three most important marketing and real estate tips.
Let's face it the old way of doing business no longer yields the same results. Customers are more discerning and often know more about what is happening in the marketplace than we do. Maybe it's time for a new way of doing business!
WELCOME TO THE FRONTLINE SUMMER 2013
Our latest issue of Frontline Thinking continues the conversation on all that is local. From the challenges faced by St John Ambulance in the charity sector, to the daily war raging on our high streets over coffee. The conversation is wide open so have a read and let us know what you think?
We are Acuity. Independent Creative Agency and Frontline Marketeers, we help the likes of Citroën, Peugeot, Continental Tyres, St John Ambulance and UK Insurance sell more through their franchise network or sales outlets. We deliver brand consistency at a local level, while creating intelligent campaigns precisely tuned to increase sales, and keep customers coming back for more. We make things happen.
We don’t hang about either. We’re faff-free, quick, and we don’t ever compromise on creativity.
The way we work with clients is a bit different too. There’s no ‘us and them.’ Instead, it’s more of a continuous loop – which works brilliantly.
Ask Citroën, they’ve been relying on us for 14 years.
This is a presentation I did for the SDI Pan-Atlantic team meeting on November 8. As a member of CEED's Loans Review Committee, I was asked to contribute to their 2 day agenda. We discussed the importance of branding, and how a strong brand can drive effective marketing for startups, small businesses or established organizations.
Using brand differentiation as a catalyst for business growth. A presentation for entrepreneurs to introduce the idea of brand differentiation as a source of growth, adding value and competitive advantage.
Stop Marketing, Start Helping! is a personal business manifesto.
It's also a call to arms for those who are in the business of helping others. Many people get caught up in the idea of "Marketing", moving further and further away from why they started doing what they're doing. It also moves them away from what's really important - and what actually works.
Instead of trying to convince others, I argue that by helping others you become someone who others know, like, trust and will work with.
It requires a leap of faith, but it has worked for my business and for many people who have worked with me.
I'd love to hear your views on this simple, helpful idea!
Rob Abbey
www.robabbey.com
Guerrilla marketing can be very powerful for franchises and small businesses alike. It gets the attention of consumers in a way very few other things can. Plus, it can be a relatively cheap form of marketing. But, to make it work for your business, you've got to know how to do it right. Learn the secrets to successful guerrilla marketing!
Building a world-class brand doesn't happen by chance. It’s a purposeful endeavor that is rooted in the fusion of disciplined, strategic thinking and unencumbered creativity. The result is a brand strategy, story and experience that’s elegantly simple, unexpectedly fresh, and an asset that drives your business ahead.
Discover Elaine Fogel, a professional speaker, author, consultant, marketer, and brand and customer experience evangelist. Elaine engages, entertains, and motivates audiences with stories and lessons gleaned from her diverse career as a singer, educator, television show host, and marketing executive.
5 tips to generate hot real estate leads as temps chill with nadine printerbe...Cole Information
As temperatures dip, selling homes becomes fewer and farther in between. That doesn't mean real estate agents should take the next few months off until temperatures thaw. Nadine Larder from PrinterBees.com joins us for this real estate exclusive marketing webcast to talk about how Realtors can generate hot leads as temperatures chill.
Attendees will come away from this webcast with know-how on:
• The marketing tactic that builds lasting relationships
• The biggest mistake more than half of all realtors make
• Effective copy and creative tips
Attendees will also come away with the three most important marketing and real estate tips.
Let's face it the old way of doing business no longer yields the same results. Customers are more discerning and often know more about what is happening in the marketplace than we do. Maybe it's time for a new way of doing business!
WELCOME TO THE FRONTLINE SUMMER 2013
Our latest issue of Frontline Thinking continues the conversation on all that is local. From the challenges faced by St John Ambulance in the charity sector, to the daily war raging on our high streets over coffee. The conversation is wide open so have a read and let us know what you think?
We are Acuity. Independent Creative Agency and Frontline Marketeers, we help the likes of Citroën, Peugeot, Continental Tyres, St John Ambulance and UK Insurance sell more through their franchise network or sales outlets. We deliver brand consistency at a local level, while creating intelligent campaigns precisely tuned to increase sales, and keep customers coming back for more. We make things happen.
We don’t hang about either. We’re faff-free, quick, and we don’t ever compromise on creativity.
The way we work with clients is a bit different too. There’s no ‘us and them.’ Instead, it’s more of a continuous loop – which works brilliantly.
Ask Citroën, they’ve been relying on us for 14 years.
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
My Marketing Is Changing workshop has been one of the most popular talks and workshops I have run over the past couple of years. It looks at changes in marketing tech and tactics and what you can do about it
Social Enterprise How to Drive Sustainable Vision and Innovation into the Mar...MicheleHartz
Invited to speak at the Future Minds Hackathon in 2019 on how to Tackle the United Nations 17 Sustainable Development Goals with Market Solutions. This presentation was developed for high school and first year college students on how to start digging into their passions and their purpose, with key tools, frameworks and strategies to enter the market and commercialize sustainability products and services.
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
Cynthia Johnson, Co-founder at Bell + Ivy, presented at PicMonkey's #BYOBoss event in Los Angeles. She discussed brand archetypes and the difference between brand and marketing.
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
A Fully Integrated Unemployment Insurance SystemSeedling Inc.
UI Online will integrate all unemployment services in one system, making it more convenient for you to
work with the Massachusetts Department of Unemployment Assistance (DUA). With one login, you will
be able to respond to employee separations, view or protest charges, file a determination appeal, and
more.
ARTcetera Benefit & Auction: One of the community’s leading art events – allying artists, collectors, galleries, and altruists in support of ending the HIV/AIDS epidemic.
How to Generate Leads with InfographicsSeedling Inc.
Unless you’ve been completely o ine over the past few years, you’ve probably noticed that Infographics -- visual content that combine data/graphics with text- based information to communicate ideas and messages -- have been all the rage for marketers.
We help brand managers of consumer brands meet their goals via creative media solutions. So basically, we act as an extension of your internal marketing team, specializing in projects and challenges not suitable for large ad agencies.
Find innovative ways to solve communication challenges Deliver phenomenal results at lightning speed
Projects are tailored to your budget,
instead of stretching your budget to fit the project
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2. JASON ZAGAMI
WHAT IS A
BUYER
PERSONA?
MANAGING DIRECTOR
Buyer personas are fictional, generalized
representations of your ideal customers. They
help you understand your customers (and
prospective customers) better, and make it
easier for you to tailor content to the specific
needs, behaviors, and concerns of different
groups.
The strongest buyer personas are based on
market research as well as on insights you
gather from your actual customer base
(through surveys, interviews, etc.). Depending
on your business, you could have as few as
one or two personas, or as many as 10 or 20.
If you’re just getting started with personas,
don’t go crazy! You can always develop more
personas later if needed.
3. •What is their demographic information?
•What is their job and level of seniority?
•What does a day in their life look like?
•What are their pain points? What do you help them solve?
•What do they value most? What are their goals?
•Where do they go for information?
•What are their most common objections to your product/service?
When developing buyer personas, here are
some of the questions you should think about:
4. Age: 39
Gender: Male
Location: Lives in Natick with his wife and 2 children
Education: Bachelors Degree
Job Title: Retail Store Manager
Income: 82,000/Year
Example Persona
Mountain Matt
What do they value most? Time spent with his family. Takes
pride in his home and loves the privacy of living next to a
reservation.
What are their goals? To restore a 1920's farmhouse past down
from his family.
Where are their pain points? Cost
A Story About Your Persona:
Matt loves outdoor activities and manages a sporting
goods store. He frequently takes his 2 kids on nature walks. He
and his wife love to mountain bike and kayak. He values wetland
conservation and buys from eco-friendly brands. Matt's house
needs a new roof and he's researching local roofing companies
online. Yelp, Angie's List and Thumbtack for reviews.
5. WHAT DOES A DAY IN
THEIR LIFE LOOK
LIKE?
DEVELOPING PERSONAS
Buyer personas are a crucial component of successful inbound marketing, particularly
for the sales and marketing departments. After all, the marketing team needs to know to
whom they are marketing, and the sales team needs to know to whom they are selling.
WHAT IS THE NEED
THEY ARE SOLVING
FOR?
WHAT DO THEY
VALUE MOST?
WHERE DO THEY GO
FOR
INFORMATION?
WHAT IS THEIR
DEMOGRAPHIC
INFORMATION?
WHAT IS THEIR JOB
AND LEVEL OF
SENIORITY?
6. DEVELOPING PERSONAS
WHAT ARE THEIR MOST
COMMON OBJECTIONS TO
YOUR PRODUCT OR
SERVICE?
WHAT EXPERIENCE ARE
THEY LOOKING FOR WHEN
SEEKING OUT YOUR
PRODUCTS OR SERVICES?
7. LET'S KEEP
IN TOUCH
533 Bay Drive
Canton, MA 02021
781-929-7946
jason@seedlingcreative.com
seedling.marketing