The document summarizes a small business initiative project conducted by four students - Erin Kim, Caitlin Lee, Jackie Oestreicher, and Cole West. Their project involved analyzing opportunities to increase sales and profits for Hollow Woodworks, a small business owned by Jim Beachler. Their solution proposed improving the customer experience process through developing marketing materials like a website, video, postcards, thank you cards, and seasonal newsletters to strengthen the brand and foster relationships with customers to increase sales. They outlined plans to measure the success of their solution and reflected on how the project provided valuable experiential learning.