How can I convert my subscribers into customers, turn my customers into great customers, and extend the lifetime value of my customers? In each of those cases, lifecycle marketing is key. Lifecycle marketing is about triggering marketing communications when you know they will have maximum impact—and also knowing who you shouldn’t focus your efforts on. If you’re part of an eCommerce company and are interested in building an automated customer acquisition and retention plan, then this presentation is for you. Mike Arsenault, Co-founder and CEO of Rejoiner, covers: --The basics of lifecycle email marketing for eCommerce --How to use a simple spreadsheet to identify customers with the highest potential ROI --How to predict when customers are about to defect from your company --How to measure the profitability of your triggered email program --Examples of lifecycle email campaigns that real eCommerce companies are using today